Types of film production business models are not a widely studied area in the scientific literature, and more attention is paid to the production of individual films, specifics. In this article, ten types of business models of film production companies were analysed and systematized, and the relationships between them were established. The analysis of the models identified two main, major business models: the studio model and the Business model 2.0, which becomes part of all other business models. The studio model directly includes the vertical integration model. It also consists of a “Market-oriented” model, “Horizontal integration”, “Product-oriented” model. Business model 2.0 can consist of: “Long Tail”, “Free” model and “360 - degree” models.

The 21st century theatre is open to new ideas, new findings and presentation of own works to the consumer on not only the national, but also international level. This stands for communication and cooperation with the consumer and organisations. Theatre tours abroad are one of the forms of intercultural cooperation among organisations and consumers. The article analyses the peculiarities of organising theatre tours, its benefit and levels of cooperation. The study includes an analysis of organising national and commercial theatre tours on an international level which allows concluding that intercultural cooperation can occur on the following three levels: interpersonal (micro), interinstitutional (macro) and international (mezzo). The study reveals another new – mixed – level; however, a new mediating element can be seen in cooperation on micro or macro levels. Both types of theatre (state and non-state) see evident benefit of international tours for the theatre, the troupe and the country. A country can use this as a means of soft power in its foreign policies.

Web technologies are the key for the implementing and ensuring the full range of user needs in the digital age. On the other hand, the issue of unified representation of digital content from diverse memory institutions in order to ensure semantic integrity still remains a matter of urgency. Semantic interoperability of information and data is essential in an integrated system. In this paper, we analyze and describe an ontology-based metadata interoperability approach and how this approach could be applied for memory institution data from diverse sources which do not support ontologies. In particular, we describe the use of the CIDOC CRM ontology as a mediating schema within Lithuania’s Information System of the Virtual Electronic Heritage (hereinafter ”VEPIS”) The paper introduces the role of the CIDOC CRM based Thesaurus of Personal Names, Geographical Names and Historical Chronology (hereinafter “BAVIC”), which operates as a core ontology within VEPIS by allowing to understand things and relationships between things as well as identify the time and space of things. The paper also focuses on trust of the cultural information on the Web. Users make trust judgments based on provenance that may or may not be explicitly offered to them. In particular, we describe how provenance is managed within digital preservation and access processes within VEPIS and define whether this management meets the W3C Provenance Incubator Group’s Requirements for Provenance on the Web. The paper is based on the results of the research initiated in 2018–2019 at the Faculty of Communication and the Faculty of Mathematics and Informatics of Vilnius University by authors of this paper.

The aim of the study is the application of multi-criteria evaluation methods for ranking of candidates in e-voting. Due to the potential to enhance the electoral efficiency in e-voting multiple criteria, such as personality traits, activity and reputation in social media, opinion followers on election area and so on for the selection of qualified personnel can be considered. In this case, the number of criteria excesses in the decision-making stage directed us to the use of a multi-criteria decision making model (MCDM). This paper proposes MCDM for weighted ranking of candidates in e-voting. Criteria for the candidates’ ranking and selection are determined and each voter uses the linguistic scales for the ranking of each candidate. Candidates’ ranking is evaluated according to all criteria. In a numerical study, it is provided the candidates’ evaluation on the base of selected criteria and ranked according to the importance of criteria. To assess the importance of the criteria and to evaluate the suitability of the candidates for each of the criteria, the voters use linguistic variables. In practice, the proposed model can use different evaluation scales for the selection of candidates in e-voting. The proposed model allows selecting a candidate with the competencies based on the criteria set out in the e-voting process and making more effective decisions.

The article conceptualizes the audience of art organization, introduces the main art organization audience’s groups and analyzes the concept of relationship marketing in the context of art organizations. Relationship marketing tools are identified as an important instrumentality in order to develop and maintain networks between interested parties (various audience groups). The art industry is perceived as a medium for the implementation of relationship marketing. The theoretical platform model that is developed by art industry organizations is revealed as a universal and widely applicable tool among the biennials of contemporary art. The analysis of academic discourse presents the key groups of relationship marketing as well as dimensions which allows to evaluate the success of maintained networks. Following the features of public sector institutions a noticeable aspect in building relationships is the pursuit of economical benefit. Despite the economical benefits, interested audience groups of art organization are seeking of social benefits. At this point, the main relationship marketing dimensions – trust, commitment, satisfaction – are considered as a valuable measurement of the created platform network that reveals quality. It is concluded that arts organizations use appropriate relationship marketing tools to identify, establish, and maintain long-term relationships with their audience, for which the arts organizations provide additional organizational resources related to communication. The article presents an empirical study of the marketing relations of the biennial from research conducted in 2019 about the development of the biennial of contemporary art as an art platform where relationship marketing, as well as the main art organization audience groups, were presented. Case studies of the biennials of the contemporary art biennales Kaunas Biennial and EVA International were carried out. A qualitative study was chosen in order to empirically test the functioning of the theoretical model of the biennial as an art platform in terms of relationship marketing. Research data were collected using a qualitative (structured-standardized interview) research method. Following the analysis of the scientific literature and the empirical research data, guidelines for the development of an art organizations in terms of audience development were created.

Analizuodami Lietuvos įvaizdžio sampratą, galime išskirti dvi svarbiausias tyrimų kryptis: senųjų vals­tybės ir jos gyventojų paminėjimų apžvalgas bei teoriškai įprasmintas šiuolaikinių viešųjų ryšių orga­nizatorių pastangas pristatyti Lietuvą pasauliui. Įvairių sričių mokslininkai ir praktikai labai skirtingai supranta pačią įvaizdžio sąvoką, suteikdami jai ir istorinę ar literatūrinę, ir vadybinę ar politinę prasmę. Lietuvos tyrimų erdvėje noriai eksploatuojamas įvaizdis nėra pakankamai konceptualizuotas. Įvaizdyje glūdi didžiulis informacijos iškraipymo ir pri(si)taikymo potencialas, atsiskleidžiantis visuose įvaizdžio gyvavimo tarpsniuose – jį kuriant (ar jam atsirandant), sklindant (ar jį platinant), vartojant, priimant ar atmetant. Įvaizdį reikėtų aiškinti kaip ypatingą komunikacijos vienetą, kurio svarbiausieji bruožai ge­riausiai atsiskleidžia skirtingais būdais analizuojant konkretaus įvaizdžio istorinį tapsmą.

Šiame straipsnyje pateikiamo tyrimo tikslas yra išnagrinėti veiksnius, darančius įtaką verslo analitikos diegimui Libano smulkiose ir vidutinėse įmonėse. Apklausa, atlikta dešimtyje bendrovių, apėmė dešimt vadovų iš kiekvienos tyrimui pasirinktos bendrovės. Tyrimo duomenys buvo renkami naudojant interviu ir anketas, pagrįstas 5 balų Likerto skalės įverčiais. Literatūros apžvalgoje buvo išskirti kritiniai verslo analitikos diegimo sėkmės veiksniai, įvardyti ankstesnių tyrėjų. Surinktų apie verslo analitikos diegimo veiksnius duomenų analizė buvo atlikta trimis kryptimis: organizacine, procesų ir technologine. Pagal šias kryptis buvo nustatyti veiksniai, labiausiai veikiantys verslo analitikos sistemų diegimą tirtose įmonėse.

Šio tyrimo dalykas yra savarankiško darbuotojų mokymo organizavimo procesas ir savarankiškų investicijų šioje srityje veiksmingumas. Mokslinio darbo tikslas – nustatyti savarankiško mokymo organizavimo specifiškumą tam, kad savarankiškos investicijos į žmogiškąjį kapitalą Baltarusijoje būtų veiksmingesnės. Straipsnyje pateikiama lyginamoji analizė, kaip savarankiškas darbuotojų mokymas organizuojamas Rusijoje ir Baltarusijoje. Buvo analizuojama savarankiško darbuotojų mokymo sistema, tikslai ir principai. Atskleista pagrindinių savarankiško darbuotojų mokymo Rusijos ir Baltarusijos įmonėse bruožų specifika, taip pat įvertinti naujoviški savarankiško mokymo įrankiai, skirti įvairioms darbuotojų grupėms atsižvelgiant į amžių ir darbo stažą.

The purpose of this paper is to develop a model for employee magazines depicting organizational culture in international companies working across borders. Employee magazines are part of the internal communication mix. The main objectives of internal communications in general and employee magazines in particular are to inform the employees (rational factors) and help building a community among them (emotional factors). The model presented in the paper includes three levels: the universal factors, which should be part of every employee magazine, the culture-specific level, where the world is divided into six parts and a third country-specific level, which includes the relevant factors in one specific country based on Hofstede’s cultural dimensions. In the paper Germany and South Africa are chosen for the third level. In order to test the usability of the model and make recommendations for one company, the employee magazines of Volkswagen Germany and Volkswagen South Africa are analysed on all three levels.