All Research Papers Published In Journal of Interactive Marketing

Research Article
26
10.1016/j.intmar.2018.06.001

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

Aug 30, 2018
Journal of Interactive Marketing
Savannah Wei Shi + 1 more +1

Research Article
119
10.1016/j.intmar.2018.04.002

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery

Aug 30, 2018
Journal of Interactive Marketing
Todd J Bacile + 3 more +3

Research Article
111
10.1016/j.intmar.2018.05.002

The Effects of Culture on Consumers' Consumption and Generation of Online Reviews

Jun 29, 2018
Journal of Interactive Marketing
Jong Min Kim + 2 more +2

Research Article
68
10.1016/j.intmar.2018.05.001

Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions

Jun 29, 2018
Journal of Interactive Marketing
Raoul Könsgen + 3 more +3

Front Matter
25
10.1016/j.intmar.2018.04.001

How the Explosion of Customer Data Has Redefined Interactive Marketing

May 01, 2018
Journal of Interactive Marketing
Wendy W Moe + 1 more +1

Research Article
92
10.1016/j.intmar.2017.10.002

Making-the-Product-Happen: A Driver of Crowdfunding Participation

Dec 01, 2017
Journal of Interactive Marketing
David Zvilichovsky + 2 more +2

Front Matter
10.1016/s1094-9968(17)30040-3

Inside Front Cover: TOC

Jul 15, 2017
Journal of Interactive Marketing

Research Article
29
10.1016/j.intmar.2016.05.003

Winning Versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness

Sep 28, 2016
Journal of Interactive Marketing
Tathagata Ghosh

Front Matter
10.1016/s1094-9968(16)30047-0

Editorial Review Board

Jul 16, 2016
Journal of Interactive Marketing

Research Article
63
10.1016/j.intmar.2015.12.003

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups

Mar 10, 2016
Journal of Interactive Marketing
Robert P Rooderkerk + 1 more +1