Healthcare marketing in the digital era is increasingly shaped by data‑driven performance measurement and patient‑centered experiential value, particularly in specialized settings such as maternal and child hospitals. This study examines how a private maternal and child hospital—RSIA Ananda Makassar—implements digital marketing within a value‑based framework, focusing on its integration with performance measurement systems and experiential value creation for women and families. The research adopts a qualitative case study design using structured observation, semi‑structured interviews with key marketing and clinical staff, and documentation analysis of digital content, service processes, and patient feedback mechanisms over a two‑month period. Data were analyzed thematically to identify patterns in digital engagement, performance indicators, and experiential value dimensions. The findings reveal that Instagram, online booking, and WhatsApp‑based consultation are the most effective digital channels in reaching young mothers, while QR‑based satisfaction surveys and routine performance reviews support continuous improvement of marketing and service strategies. Patient trust and emotional bonding are strengthened through care‑oriented communication, storytelling, and visible professionalism, reflecting experiential value in maternal and childcare. However, global outreach and systematic integration of performance data across units remain limited. The study concludes that successful digital healthcare marketing in a maternal and child hospital requires an integrated approach that aligns digital tools, robust performance measurement, and patient‑centered experiential value to build trust and loyalty.

Breakfast is an essential meal that provides energy to support daily activities and cognitive functions, particularly learning concentration among school-aged children. Adequate breakfast consumption contributes to improved nutritional status, which is closely aligned with Sustainable Development Goal (SDG) 2, aimed at ending hunger and improving nutrition. Furthermore, optimal nutrition supports cognitive development and learning capacity, which are fundamental to achieving SDG 4, ensuring inclusive and equitable quality education. In Indonesia, a substantial proportion of students skip breakfast, a behavior that may negatively affect their ability to concentrate, think clearly, and maintain physical endurance during school activities. This study aimed to examine the relationship between breakfast habits and learning concentration among students at SMP Negeri 8 Manado. The study employed a quantitative analytic survey design with a cross-sectional approach. A total of 85 students were selected using proportional random sampling. Data were collected through structured questionnaires to assess breakfast habits and concentration test sheets to measure learning concentration. Statistical analysis was conducted using the Spearman Rank correlation test. The findings revealed that more than half of the students had good breakfast habits (52.9%), while only 29.4% demonstrated good learning concentration. Statistical analysis showed a significant relationship between breakfast habits and learning concentration (p = 0.007 < 0.05), with a moderate strength of correlation (r = 0.292). The study concludes that there is a positive and significant relationship between breakfast habits and learning concentration among students at SMP Negeri 8 Manado. Regular and adequate breakfast consumption plays an important role in supporting students’ concentration during learning activities, highlighting its contribution to nutritional well-being and educational quality in line with the SDGs.

Household sanitation and community behavior are the main determinants of environmental health that contribute to the incidence of environmentally-based diseases. This study aims to analyze household sanitation conditions, community behavior, and their relationship to environmental health risks using the Environmental Health Risk Assessment (EHRA) method in the Kawangkoan Community Health Center (Puskesmas) working area. The study used a descriptive analytical design with a cross-sectional approach to 100 household respondents. Data were collected through the EHRA questionnaire and analyzed using the chi-square test and multivariate analysis. The results showed that the majority of respondents were in the risky sanitation and risky behavior categories. Statistical tests showed a significant relationship between household sanitation and environmental health risks, as well as between community behavior and environmental health risks. Household sanitation variables and behavior simultaneously influence the level of environmental health risks. This study emphasizes the importance of STBM-based promotive and preventive interventions to reduce environmental health risks at the household level. This study supports the achievement of the Sustainable Development Goals, particularly SDG 6 (ensuring availability and sustainable management of water and sanitation for all) and SDG 3 (promoting health and well-being), by providing evidence-based insights to strengthen sanitation improvement strategies and disease prevention efforts in community settings.

Health promotion is one of the key efforts to improve the community’s health status by enhancing knowledge, attitudes, and healthy behaviors. The success of health promotion programs is strongly influenced by the level of education within the community. Individuals with higher education levels tend to understand and apply health messages more easily, thereby increasing their participation in health promotion activities. This study aimed to determine the relationship between the level of education and community participation in health promotion activities in Pangkajene and Kepulauan Regency in 2025. This research employed a quantitative method with a cross-sectional design. The sample consisted of 467 respondents selected through total sampling. Data were collected using a questionnaire distributed via the KoboCollect application, covering variables of education level and participation in health promotion activities. Data were analyzed using univariate and bivariate analyses with the Chi-Square test at a significance level of p ≤ 0.05. The results showed a significant relationship between education level and community participation in health promotion activities. People with higher education levels tended to be more active in health promotion programs. It is recommended that health centers (Puskesmas) adjust their health promotion methods according to the community’s educational background to improve the effectiveness of health message delivery.

This study aims to examine the influence of work culture, organizational commitment, and incentives on employee performance at the Ponorogo Regency Trade and Industry Office. Based on the development of the trade, cooperative, and micro-enterprise sectors in Ponorogo Regency which have shown a positive trend in recent years, with regional economic growth reaching 5.14% in 2023. The Ponorogo Regency Government, through the Trade, Cooperative, and Micro-Enterprise Office (Disperdagkum), has initiated various training and mentoring programs for Micro, Small, and Medium Enterprises (MSMEs) to increase competitiveness and market access. The research method used is a quantitative approach with an explanatory research type. Data were collected through a survey of Disperdagkum employees and analyzed using inferential statistical methods. The results of the study indicate that work culture and organizational commitment have a significant positive influence on employee performance. In addition, the incentives provided, both in financial and non-financial forms, contribute to increasing employee work motivation and productivity. Thus, to improve the effectiveness of Disperdagkum services, policies are needed that strengthen a positive work culture, increase employee commitment to the organization, and optimize the incentive system.

This study explores the process of digital transformation in sales recording systems within Micro, Small, and Medium Enterprises (MSMEs), focusing on the case of Rumah Abon, a traditional food business in Indonesia. Despite MSMEs’ vital contribution to the national economy, many still rely on manual recording methods, which create risks of human error, inefficiency, and poor decision-making capacity. Using a qualitative descriptive case study approach, data were collected through in-depth interviews, observation, and documentation involving eight key informants directly engaged in the sales cycle. The findings reveal systemic inefficiencies across six critical stages of the sales process: order acceptance, sales processing, shipping, cash receipts, internal control, and reporting. Manual practices led to fragmented information, weak internal controls, and limited analytical capabilities, ultimately constraining business growth. The study concludes that transitioning to a digital accounting information system significantly enhances recording accuracy, operational efficiency, and managerial decision-making. Theoretically, this research contributes to the literature by integrating the System Development Life Cycle (SDLC) and Technology Acceptance Model (TAM) to analyze the transition phase from manual to digital systems. Practically, it provides MSME owners, software developers, and policymakers with strategic insights and recommendations to ensure that digitalization is not merely technological adoption but a holistic process of organizational transformation.

This study aims to analyze the role of content creators as permanent employees in a Sharia-compliant automotive trading company in Bogor, and to assess how their performance is measured and its impact on organizational strategy. The research method used is a case study with a qualitative approach. Data were collected through in-depth interviews, observations, and documentation with nine content creators and a branch manager. Data validation was carried out using triangulation and member checking. The results show that content creators play a central role in increasing audience engagement and brand awareness through content planning, creative production, and interaction strategies. In addition, the contribution of content creators strengthens the company's competitiveness by adapting data-driven digital marketing strategies. This study has important implications for the digital marketing and human resource management literature and supports the Sustainable Development Goals (SDG 8: Decent Work and Economic Growth, and SDG 9: Industry, Innovation, and Infrastructure).

Leadership character development is not an instant process, but rather a long-term journey shaped by the environment, daily interactions, and consistent habits. This study aims to analyze how students’ daily activities in dormitories contribute to the formation of leadership traits and productive attitudes essential for entering the professional world. Utilizing a qualitative approach through review, this research examines how dormitory life fosters impactful small habits such as discipline, responsibility, time management, and social interaction. The findings reveal that routine dormitory activities—such as waking up early, maintaining cleanliness, organizing schedules, participating in organizational and spiritual activities—lay a strong foundation for inclusive and effective leadership. The case of PPI Curug Dormitory further reinforces this notion, demonstrating how long-standing routines and value-based living cultivate highly competent individuals ready to thrive in professional environments. Thus, dormitories are not merely places of residence, but strategic spaces for shaping leadership character and a strong work ethic among the younger generation.

Technological transformation and innovation are strategically important in increasing food security, particularly through integrating digital marketing approaches in the global agribusiness system. As the digital era develops, agricultural marketing strategies focus on product distribution and include value creation, information technology adaptation, and digital consumer engagement. This study aims to systematically review the global literature on technology-based agricultural strategies that support food security. This article uses the Systematic Literature Review (SLR) approach to identify key trends, dominant theories, and research gaps in integrating marketing strategies and technological innovation in digital agriculture. The study results show that the relationship between technological transformation, marketing innovation, and food security is still not widely discussed in a single conceptual framework. Therefore, this study offers a theoretical contribution in the form of strengthening the perspective of digital agromarketing that supports the food system's resilience through technology optimization. The practical implications are directing stakeholders in the public and private sectors to formulate data-driven and collaborative marketing strategies to address food security challenges sustainably in the digital age.

Power abuse within the Indonesian National Police (Polri) remains a chronic concern, often attributed to systemic corruption. However, less attention has been paid to the everyday socioeconomic realities that shape officers’ moral decisions. This study investigates how economic hardship and familial obligations influence unethical conduct among police officers, including bribery, extortion, and misuse of authority. Adopting a critical qualitative approach, data were collected through in-depth interviews, field observations, and document analysis involving 18 informants, including officers, family members, and legal practitioners. Findings reveal that officers frequently operate under what may be termed “survival ethics,” where moral compromise is justified as a response to unmet financial and familial demands. A lack of effective institutional oversight and weak internal control mechanisms further normalize misconduct, blurring the line between necessity and deviance. Officers expressed guilt, resignation, and moral fatigue, often perceiving corruption as a rational, if reluctant, coping mechanism. These insights suggest that addressing police misconduct requires more than punitive reform; it demands structural improvements in welfare systems, ethical leadership, and community oversight. By situating misconduct at the intersection of economic vulnerability and institutional weaknesses, this study adds a critical perspective to global discourses on police ethics in developing contexts.