- Research Article
- 10.1080/17512786.2025.2569712
Digital Transformation in Fashion Magazines: Changes in Editorial Process
- Oct 04, 2025
- Journalism Practice
- Jisun Lee + 1 more +1
ABSTRACT Fashion magazines, previously limited to print, have undergone a major transition to digital platforms, reshaping editorial practices and professional roles. Drawing on interviews with editors from globally licensed fashion magazines in South Korea, this study examines how multi-platform media environments influence content production and the evolution of editorial tasks. The findings indicate that digital transformation has redirected editorial strategies toward platform-specific approaches, rather than mere digitization of existing methods. The traditional linear workflow of print has developed into a circular, platform-centered system in which iterative practices—such as audience feedback and content repurposing—play a central role. This shift enhances flexibility, improves the utilization of information, and fosters dynamic reader engagement, while simultaneously increasing workloads and intensifying editorial pressures. Immediate audience responses further shape the depth of critical perspectives within articles. Theoretically, this study situates fashion journalism within broader debates on media transformation, demonstrating how digital platforms reconfigure editorial authority, professional roles, and cultural value. It also provides practical insights for content creators seeking to refine multimedia strategies and strengthen cross-media integration for more effective content delivery.
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