The object of the study is the work of the co-founder of the Pink Floyd group, English musician Roger Waters. The subject of the study is the use of critical discourse analysis to the author's texts, as well as to the content of the performer's speeches and interviews. The author examines in detail such aspects of the topic as the political position of the musician, his awareness of the current situation in the world, as well as such aspects of the "communicative event" as formats of interaction with the public, the use of specific words in the corpus of local meanings of the text, formal structures when working with time. Particular importance is attached to the fact that R. Waters currently turns out to be one of the few representatives of the West who expresses an alternative opinion, which is actually the opposite of the ideas of the political establishment. The musician manages not only to use events relevant at the time of the album's release in his work, but also to appeal to eternal themes affecting mythological plots. T. van Dijk's approach was used, which provides for the consideration of discourse as a broad communicative event focusing around the theoretical triangle "discourse-cognition-society". In accordance with the algorithm proposed by T. van Dijk, the texts of R. Waters from the period 1973–2017, as well as his latest shows and interviews, were studied. It is concluded that almost all of R. Waters' work is perfectly suited to the optics of T. van Dijk's critical discourse analysis, which is primarily explained by the uncompromising position of the musician, who is completely unprepared to put up with the unfair state of affairs in modern society. The expression of an alternative opinion presented in the texts, shows, interviews of the author is heard (especially by young people) both in the West and in the countries of the "global South", which indicates the close connection between art and politics and inspires cautious optimism. The applied kind of critical discourse analysis allowed, on the one hand, to see the productivity of T. van Dijk's ideas in relation to the field of musical culture, on the other hand, to confirm that R. Waters is an author who clearly understands the current problems of the socio-political order and vividly uses creativity to broadcast and popularize his views.

The article considers I.A. Brodsky's translation into English of the titles of his own poems during his emigration. The study shows that the translation of the names of poetic texts by the author is determined by the peculiarities of his linguistic worldview and cultural context. The relevance of the research lies in the lack of preliminary study of the author's translation of the titles of poems in the context of cross-cultural communication. The purpose of this work is to identify the relationship between cultures and mentalities from the perspective of linguistic and poetic language, literary studies and translation studies, as well as to prove the influence of the author's linguistic worldview on the establishment of a dialogue between cultures. To achieve the goal, the following tasks are performed: the text and title are determined in the context of linguistics and semiotics; the leading role of the title is revealed – the establishment of the author's intention towards the reader; the author's translation is analyzed. Brodsky identifies the titles of his own poems and highlights key translation transformations; establishes the connection of transformations with the linguistic worldview of the poet and the influence of these factors on the interaction of Russian and English cultures. According to the analysis, the most frequent transformations are holistic transformation, grammatical and lexical substitutions, compensation, literal translation, and an interpretive translation model. The key methods of analysis are descriptive, system-semantic, comparative, and component analysis. The research methods used contribute to the most accurate and complete disclosure of the essence of the features of the author's translation by I.A. Brodsky of the titles of his own poems. The scientific novelty of the research consists in expanding the subject analysis of the author's translation by I.A. Brodsky through the use of a synthesis of literary and linguistic approaches, which can contribute to the development of further research in the field of literature and translation studies. It is concluded that the title is the primary significant part of the poetic text and is considered integral to the work. The revealed translation transformations in the independent translation of I.A. Brodsky's own headlines ensure a deep understanding of English and Russian cultures, contributing to a dialogue of consent. A study of the peculiarities of translating the titles of I.A.'s poems. Translated by Brodsky into English, from the point of view of both literary criticism and cross-cultural communication, it allows us to determine the specifics of the poet's linguistic worldview, as well as to trace the interrelation and interaction of cultures and mentalities.

Amid the global transformation of political discourse and growing ideological polarization, linguistic tools employed by states to construct the images of the nation and the people have gained particular importance. This study examines the linguistic mechanisms of nomination and conceptualization of the concepts “nation” and “people” in the official media discourse of Russia and China. The object of analysis is institutional media texts that embody discursive strategies aimed at shaping national identity, legitimizing authority, and achieving symbolic mobilization. The author investigates the linguistic representation of key ethnopolitical categories, analyzing their semantic structures and pragmatic-discursive functions. Particular attention is paid to frequency of use, contextual application, ideological implications, and cultural specificity of the lexemes “nation” and “people” in political speeches, official statements, and state media publications. The methodology combines content analysis, conceptual analysis within cognitive linguistics, and elements of discourse-pragmatic approaches. Quantitative methods such as frequency counts, collocation analysis, and contextual modeling are integrated with qualitative semantic interpretation to offer a comprehensive perspective. The scientific novelty of this study lies in its comparative cognitive-discursive analysis of the concepts “nation” and “people” in Russian and Chinese official media texts. For the first time, differences in lexical-semantic and pragmatic strategies have been systematically identified, along with the ideological functions these concepts fulfill in political communication. The study shows that Russian discourse emphasizes historical unity and continuity, while Chinese discourse centers on people-oriented governance and a modernization mission. These nominations are shown to function not only descriptively but also normatively, shaping the image of the “ideal citizen” and reinforcing frameworks of political identity. The study contributes to the fields of media linguistics, political linguistics, and critical discourse analysis.

The subject of the study is the nature of the interpretation of the traditional image in the section "Desert" of the poetry collection "Island" (published in 1946 in Shanghai as a result of the activities of the Friday Circle), the correlation of texts by different poets (among the authors of "Island" were the subsequently famous V. Pereleshin, and poets about whom we know little, such as M. Korostovets or V. Ievleva). The goal of the work is to clarify the ideas about the structural principles of "Island" as an artistic whole. The analysis of the poems, each of which creatively plays with the theme of the desert – one of the ancient and multifaceted motifs – can provide new data for the history of the image, which has mainly been studied in Russian studies using material from other eras, but is also significant for the 20th century. The semantics of the desert in each poem of the section is examined, the relationship with pretexts is analyzed, and the correlation between the works is established. A method of slow reading, comparative and intertextual analysis is employed (especially for the poems of Pereleshin and Korostovets). Before this proposed work, "Island" was practically not discussed as an experience of demonstrating versions of image usage (sometimes – as in the section "Desert" – significant and rich in history). It can be said that the proposed work enriches the material on which our ideas about the semantics of the desert in Russian poetry are built, the set of possible meanings of the image, its history, and its potential uses in the 20th century. In particular, M. Korostovets's poem is presented as a vivid example of the interpretation of the theme of Exodus, important for the self-consciousness of the Russian emigration. Special features in the approach to the desert motif in the poetry of the "eastern branch" of emigration are noted: against the backdrop of the use of the lexeme "desert" in Russian poetry, where it often has positive connotations, in "Island," the desert is understood almost exclusively as a place of suffering, and the associative link between "desert" and the theme of creativity and/or religious contemplation prevalent in Russian poetry is absent (a significant exception being Pereleshin's poem). It is noted that the special (primarily geographical) position of the poets of the "eastern branch" determined the possibility of interaction between the conditional, symbolic meaning of the traditional poetic image and reality, historical, geographical, ethnographic, and such interaction could prove fruitful in an artistic sense: there was a "realization of the metaphor."

This article is dedicated to the analysis of the phenomenon of language play used in the names of Telegram channels and podcasts specializing in the true crime genre. The relevance of the study is due to the rapid growth in popularity of this genre and the increasing competition for audience attention, which stimulates content creators to use creative and memorable titles. The aim of the research is to identify the main types and functions of language play in names, which implies the systematization of the techniques used and determining their role in attracting audiences and shaping a specific image of the content. The article discusses the theoretical foundations of language play, emphasizing the understanding of language play as a conscious violation of linguistic norms aimed at creating an expressive, comic, or other stylistic effect. Special attention is paid to defining language play as linguistic creative thinking, based on breaking associative stereotypes and requiring active interpretation from the recipient. The choice of research methods (method of complete sampling, descriptive method, method of linguistic and contextual analysis) is determined by the aim of a comprehensive analysis of language play in the names of true crime Telegram channels and podcasts, including the identification, systematization, and interpretation of linguistic features, as well as determining their functional role. The novelty of the work lies in the comprehensive analysis of language play specifically in the context of the names of true crime Telegram channels and podcasts, which has not yet been the subject of close linguistic study. Preliminary results indicate a wide use of techniques such as allusions, metaphors, contrasts, and puns. Their role in creating a unique image, attracting attention, establishing a connection with the audience, and setting the tone for the narrative is analyzed. The genre of "true crime" represents a relatively new area for scientific research, opening up wide prospects for interdisciplinary analysis from literary, linguistic, cultural, psychological, and other perspectives. Further research may also focus on comparative analysis of language play in the titles of true crime content in different languages and cultural contexts.

In the context of the digital transformation of media consumption, the study of the mechanisms of algorithmic influence on the editorial practices of regional TV channels has become particularly relevant. Researchers are increasingly focusing not only on content but also on platforms as active participants in the information process. This study is dedicated to analyzing how recommendation algorithms in social networks and aggregators (VK, Telegram, Yandex.Zen) influence the format, genre structure, style, and topic selection in the news content of the "360" TV channel. The concept of "platform as editor" is revealed, within which digital media platforms not only broadcast but also shape the agenda through their algorithms. Typical practices of editorial production are analyzed: genre reduction, emotionalization of content, clip-based construction of news materials, and techniques for visually engaging the audience. The focus is on the changes in professional practices and the logic of content strategies under the pressure of digital ecosystem demands. The methodology includes content analysis of 90 posts, statistical processing of engagement, and comparative classification by genre, structure, and topic. The scientific novelty of the study lies in substantiating the concept of "platform as editor," according to which the algorithmic mechanisms of digital platforms not only disseminate but also actively shape the structure, style, and themes of media content. For the first time, a comparative analysis of the regional broadcaster ("360") presence on three different digital platforms, considering their algorithmic logic, has been conducted. The introduction of the engagement metric "reactions per 1000 views" for quantitative assessment of post effectiveness is also new. Additionally, the study demonstrates how the stylistics of news (emotionality, visual saturation, text length) is adapted to the requirements of recommendation systems. This approach allows for the identification of the dependence of editorial decisions on the technical architecture of platforms and highlights the need to consider algorithms in the media planning process, especially in the regional media segment.

The study focuses on the functioning of the Russian language in Turkey, with an emphasis on its role in tourism, business and education. The influence of the language on the tourism sector (quality of service, marketing strategies, specialized services for Russian-speaking tourists), the specifics of business communication in the field of Russian-Turkish relations (including contracts and negotiations), as well as the relationship between the study of Russian and the career prospects of graduates of Turkish universities is analyzed. Long-term historical experience and modern factors are taken into account, such as migration of the Russian-speaking population and economic cooperation (projects like the Turkish Stream, student and teacher exchange programs). The object of the analysis is the processes shaping the status of the Russian language in Turkish society, as well as geopolitical factors and the activities of Russian-language media. A historical and sociolinguistic approach was used. Archival materials, media publications, and scientific research are analyzed. In-depth interviews were conducted with representatives of the Russian-speaking diaspora (50), Russian students (100) and Russian teachers (20). Statistical methods, content analysis (mass media) and discourse analysis (advertising) were used in data analysis. Russian language plays a significant role in modern Turkey, which is reflected in the high level of tourist flow from Russia (requirements for proficiency in Russian in the service sector, examples of advertising campaigns in Russian) and the active development of trade relations between the countries (the growth of exports of Turkish products). Interuniversity exchange (implementation of joint educational programs) and the demand for linguistic education in universities (competition for Russian departments) are supported. The data obtained demonstrate the links between language proficiency and the employment prospects of graduates in the fields of tourism, logistics, translation and international trade. Russian status in Turkey is supported by established historical relations, economic factors, and the motivation of Turkish students to learn Russian. The author's contribution is to conduct a comprehensive analysis based on empirical and statistical data. The scientific novelty consists in a sociolinguistic assessment of the role of the Russian language in Turkey in modern conditions, taking into account the influence of migration and geopolitics, which was previously insufficiently covered.

The subject of the study is hypertext in literary fiction. The research aims to determine which object is most aligned with the classical definition of hypertext, established in domestic scientific discourse since the 1970s, which implies software for hyperlinks, computer presentation of the resulting system of text integration, interactivity, and user influence on the unfolding structure of hypertext. However, in literary studies, hypertext is interpreted broadly, sometimes as any nonlinear narrative or as a narrative with reading instructions, featuring an oversized scientific-referential apparatus. In our view, such usage of the concept is metaphorical and bears no research value. We systematically distinguish between metaphorical and literal uses of the concept of hypertext and point to a specific example of hypertext in 20th-century literary fiction: the web version of D.E. Galkovsky's novel "Infinite Dead End." In this work, we employed methods from the history of concepts, semantic analysis, media studies, receptive aesthetics, and empirical comparative analysis. The main contribution of this work to domestic scientific discourse is the assertion of the necessity for a strict application of the concept of hypertext in literary analysis. We demonstrated the evolution of the concept in domestic scientific discourse and summarized the work of colleagues in this area. We proposed a strict and expanded version of the definition of the concept and developed an established thesis in domestic science regarding the existence of the metaphor and mythologem of hypertext, alongside actual hypertext. The work also advances a methodological thesis on the necessity of cross-referencing a literary text defined as hypertext with a standard or model. We analyzed "Infinite Dead End" by D.E. Galkovsky from the perspective of its various media presentations and proposed the thesis that the web version of the novel is a benchmark of postmodern artistic hypertext.

The modern comparative paradigm includes a multidimensional and comprehensive study of significant phenomena of structural, functional and linguo-pragmatic order of the world's languages. The phenomenon of military-political discourse and US-China trade wars in two languages is being analyzed in the article. The research subject is language expressive means in media texts on the issues of Donald Trump's US-China trade war in 2025 with a functional approach (in media and military-political discourse). The US-China trade war continues to be the focus of global news, with Chinese and American media scrutinizing its implications for the global economy. With the recent increase in tariffs from the US to the rest of the world, the situation is becoming increasingly tense. Donald Trump, the leader of the American nation, as a publicly speaking politician in the current geopolitical environment, must endeavor to effectively use the expressive possibilities of language in order to convince the audience of the correctness of his course, ideas and create a positive image of his personality. The study of Donald Trump's language functioning and discursive practices in political rhetoric is the most urgent direction of modern fundamental and applied linguistics. The aim of the article is to study the linguistic means of expression in Donald Trump's speeches during the US-China trade war of 2025, as well as the phenomenology of linguo-axiology of US-China political-military discourse. The main content is concentrated around analyzing the concepts of ‘linguistic means of expression’, ‘linguo-axiology’, ‘Donald Trump's political rhetoric’, and ‘trade wars’ precisely from a linguistic point of view. The digital media text acts as a unit of analysis in the study of contemporary Chinese-language and English-language (digital) media. This study examines such authoritative sources as 《环球网》,《搜狐》,The South China Morning Post, The New York Times, Fox News, The Washington Post, CNN, USA Today, The Guardian, The Wall Street Journal Guardian, and others. The choice of these digital media resources is conditioned by the fact that they cover a wide range of news agenda of international and domestic political character, which affect both geopolitical and social and economic agendas. It seems that such thematic diversity of material will allow us to comprehensively study the issues of China-US trade wars and linguistic means of expression in Donald Trump's political rhetoric.

This study aims to reveal the meaning based on the forms of oral and modern kelong in Makassar. Revealing the meaning of kelong based on Riffater’s semiotic review, revealing the value of Makassar kelong and revealing the character of Makassar people through kelong. This study employs a descriptive qualitative research design with a type of library research that is oriented toward cultural research. The sources of data were obtained from the results of literature reviews that contain the Makassar kelong text as primary data and recording data from informants as secondary data. Data analysis employs a model developed by Miles and Huberman. The activities in the data analysis include data collection, data reduction, data display, and drawing conclusions/verification. The results of the study reveal the Makassar kelong’s values include: 1) Religious values consist of (a) a relationship with God, (b) a relationship with humans, and (c) a relationship with the universe. 2) Nationalist values consist of (a) loving the country, (b) the spirit of nationality, (c) respecting diversity, (d) being willing to sacrifice, and (e) obeying the law. 3) Independence values consist of (a) hard work (b) creativity and innovative, (c) discipline, (d) resilience, (e) lifelong learning. 4) Mutual cooperation values consist of (a) cooperation, (b) solidarity, (c) family, (d) shared orientation, and 5) integrity values consist of (a) honesty, (b) example, (c) responsible, (d) love of truth. These values ​​then reveal the function of values, implementation of values, and the existence of Makassar kelong values ​​in people's lives today.