On Critical Linguistic Landscape in Motion: A Decolonial Approach to Automobile Graffiti
Linguistic landscape (LL) studies rely on approaches and theories from diverse disciplines. However, LL studies, especially those that adopt classificatory approaches, have favoured languages that have colonised other languages in geopolitical contexts. Arguably, these studies have been less critical in their approaches. This study, therefore, adopts a more critical approach to classify the languages employed in automobile graffiti, or automobilescape, in Ghana. Combining top-down and bottom-up approaches, the study gathered 2350 inscriptions on automobiles in Ghana. The study relied on the theories of decoloniality and indigeneity to propose a classificatory model of the languages, involving inner, next, and remote circle languages. This model confronts the hegemony, dominance, and monopoly of exogenous languages to advance linguistic democracy, rights, and justice. The article argues that the languages employed are underpinned by ideologies and identity politics. This study contributes to critical approaches to studying LLs in the African context.
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