We study when and why a platform may seek to give preference to its private label in sponsored advertising.

This paper highlights the role of the duration of promotional campaigns that leverage word of mouth on long-term solar adoption rates after the campaigns conclude.

This paper shows that the entry of a for-sale-by-owner platform reduces the intermediation pricing.

Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.

This study proposes a novel causal inference method and uses it estimate the long-term impact of the COVID-19 pandemic on purchasing behavior in 12 consumption categories.

A human-machine hybrid automation approach is demonstrated to improve B2B sales performance through a pricing field experiment and econometric analyses.

This paper addresses how and when to extrapolate experimental results for normative policy analysis, particularly in the context of compliance promotions in which consumers can self-select into treatment.

This paper investigates whether the polarization of political ideology extends to consumers’ preferences, intentions, and purchases.

We study the pricing strategy of retailers that promote their sales with a loyalty program.