© Media Watch 9 (2) 194-202, 2018 ISSN 0976-0911 e-ISSN 2249-8818 DOI: 10.15655/mw/2018/v9i1/49384 Discourse Analysis: How Bhutanese Issues are Discussed Online? NARESHCHANDRA RAI Robert Gordon University, UK Abstract With the introduction of the Internet, online news sites are encouraging ordinary people to discuss and address their issues. Employing critical discourse analysis approach, this […]

This study aims to Arab opinion leaders' attitudes and perceptions towards the
\ncoverage of Da'esh actions by Arab and non-Arab TV news services, thus, by
\ninvestigating the perception of Da'esh actions provided by Arab and non-Arab TV
\nservices. Data were collected from 1,330 participants across 19 Arab countries,
\nwith a probability sample due to the difficulties to gather comprehensive
\ninformation from the sample that targets Arab opinion leaders. The findings of
\nthe study show that Arab and Western news channels present 2.7 per cent of their
\nnews bulletins about Da'esh. The variable "very big" in the first place by 60.1 per
\ncent, and the "big" variable occupied second place by 15.5 per cent, while the
\ninterest rate for the weak variable came in last place with 10 per cent. The majority
\nof respondents trust the news of Arab and Western news channels about Da'esh.
\nIn the "yes" answer, 87.9 per cent pointed to Arab channels, and 84.4 per cent for

This study examines the significance and the favorability of brand placements in Indian film industry (Bollywood) movies that would generate revenues and reduce the risk of production costs for the decision makers (film production houses). A theoretical model built on Cue utilization theory is used to assess the number of brand placements in movies with respect to intrinsic and extrinsic cues. The model is empirically tested on a sample of top 100 Bollywood movies that were boxoffice successes during two decades (1995-2015). The findings suggest that genre of a movie (intrinsic cue) and star power (extrinsic cue) serve as important indicators in placing brands in Bollywood movies. In particular, specific genre-comedy, drama and romance-attract more number of brand placements, as does the starring role of superstars in movies.

Literary multilingualism has been dexterously used by the Indian English writers to reflect the cultural and behavioral style of the characters and make the setting realistic. The paper attempts to identify and analyze the kinds of literary techniques used in Indian English fiction and how through the use of these techniques, the writers have tried to sustain the native culture in the setting of the novel. The tools chosen for analysis include translated proverbs, songs and religious verse and the methodology preferred for this purpose is narrative methodology. The analysis of these devices in the textual background shows that in the Indian English fiction, the native culture in the setting of the novel can best be sustained by the use of native elements.

Psycholinguistic Analysis of Information Support of Ukrainian Crisis in German Mass Media ALEXANDR Y. PETUKHOV & POLINA D. IVLIEVA Lobachevsky Nizhny Novgorod State University, Russia © Media Watch 8 (1) 100-106, 2017 ISSN 0976-0911 e-ISSN 2249-8818 DOI: 10.15655/mw/2017/v8i1/41266 The current article is devoted to the linguistic analysis of the information materials of the popular German […]

With the rise of populism, both in American and European politics, one question seems to circulate on a regular basis. Are voters, particularly American voters, being conned by false promises and needless fear mongering?

Riots broke out in Ferguson, Missouri (USA) after a white police officer shot and killed a black citizen of Ferguson. We explain how a breakdown of popular sovereignty in Ferguson contributed to the preexisting hostility in Ferguson. The rhetorical appeal of Black Lives Matter will hopefully lead to the restoration of a democratic municipal government in Ferguson and trust among its citizens.