- Research Article
- 10.61799/2216-0388.1597
El modelo de negocio de Airbnb: Un enfoque innovador en la industria hotelera
- Jan 01, 2024
- Mundo FESC
- José Morelos Gómez + 1 more +1
This research analyzes the impact of Airbnb onthe hotel industry and how it has changed hotelcompanies' approach to the customer. Three mainaspects are explored: the impact of Airbnb on theindustry, the adaptation of hotel companies todisruptive innovation, and the factors that influencesuccess and sustainability in the new competitiveenvironment. The methodology used was a literaturereview of the most relevant scientific articles, in whicha filtering process of 638 articles was carried out; asecond selection phase allowed to reduce to 20 finaldocuments. As results, emerging trends and practicesin the hotel industry are identified, which confirmsthat Airbnb has generated significant changes in thedemand and supply of accommodation, the price andrate structure, and the competitive and collaborativerelationships between Airbnb and traditional hotels. Inaddition, it examines the strategies adopted by hotelcompanies to adapt to this new environment, includingdifferentiation and personalization of the customerexperience, the implementation of technologies andbusiness models based on the collaborative economy,and the redefinition of organizational structure andtalent management. Finally, key factors for successand sustainability in this new context are identified,such as service quality and customer satisfaction,innovation in products and services, and social andenvironmental responsibility in the hotel industry.
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