Historically, there has been a certain resistance among narratologists and other scholars of narrative to the instrumentalization of their insights and findings (Moenandar & O'Connor, 2024, pp. 182-183). Within the field, the discussion of if and how narratology can be 'applied' has mostly centered on whether it is possible to move from "developing general models of narrative"the task that narratology originally set itselfto "proposing tools and justification paths for interpretation"developing, in other words, a 'toolkit' for analyzing and interpreting stories (Korthals Altes, 2014, p. 91). While, as Korthals Altes has argued, those who see the former as narratology's main purpose have tended to have a certain disdain for the latter, narratologists on the whole seem to have shied away even more emphatically from the possibility that narratology could provide methods for the production and improvement of and critical reflection on storytelling practices in various professional fieldswhich nowadays range from, say, scriptwriting to coaching, from marketing to change management. This, however, is changing. Increasingly, there is an interest on the side of those involved in the academic study of narrative to see how the insights and findings of their research could have an impact on narrative practices, and there is a growing number of examples of how this can be done successfully in medicine, education, criminology, marketing, public policy, etc. Even generative artificial intelligencein the form of so-called large language modelshas been discussed as a "computationally intensive form of applied poetics" (Finn, 2024, p. 251). What is still lacking, however, is a real and systematic institutionalization of a feedback loop between general theories of narrative and narrative practices. A lack of, in other words, an applied narratology, a field analogous to e.g. applied psychology or applied linguistics, which has been characterized as "a research project that aims to understand language-related problems identified […] in non-specialist language practice" and as "the theoretical and empirical investigation of real-world prob-
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