Narrativas de la crisis economica: el nacionalneoliberalismo en la publicidad espanola (2008-2017) Narrativas da crise economica: o neoliberalismo nacional na publicidade espanhola (2008-2017) Advertising, in addition to spreading discourses about products and brands, creates specific representations of society. Considering the economic crisis that Spain has been experiencing since 2008, this research aims to identify the narratives that have been produced about it in Spanish advertising between 2008 and 2017. Using a questionnaire administered to 45 advertising professionals in Spain, 31 spots that directly refer to the crisis have been identified. A qualitative content analysis inspired by narrative semiotics has been performed on these spots. Results show three dominant prototypical narratives that join together around two ideological trends: nationalism and neoliberalism. There are no story lines about the causes of the crisis or those responsible for it, while its solution is transferred to citizens, who must overcome it through cognitive and emotional changes and by being supportive with their kin. Those potentially critical elements of neoliberalism are neutralized by linking them with the discourses of political and economic elites. Para citar este articulo / to reference this article / para citar este artigo Ruiz, F. X. y Sanchez-Sanchez, C. (2019). Narrativas de la crisis economica: el nacionalneoliberalismo en la publicidad espanola (2008-2017). Palabra Clave, 22 (2), e2228. DOI: 10.5294/pacla.2019.22.2.8 Recibido: 05/03/2018 Aceptado: 06/11/2018

Técnica cinematográfica: una economía moderna del tiempo, el cuerpo y el almaTécnica cinematográfica: uma economia moderna do tempo, o corpo e a almaFrom its very grounds, cinematic expressions are conditioned by the set of a priori technical decisions taken even before any shooting could take place. Film technique allows the creation of images as much as it tends to prefigure possible experimentations and social appropriations. However, this repression has remained silenced because of the naturalization of the imitative, aesthetical and social function of film. It was only in the context of the modern comprehension of time, measured by exact and equal instants by the chronometric clock, that it was possible to invent a device that divided movement in precise and homogeneous instants to be reconstructed on the screen. Resonating with these researches on movement that permitted the development of film technique, new techniques of the body to calculate human perception and attention processes also appeared. Then, the body was not only an object of technical observation in terms of movement, but also in terms of mental activity. As much as the body was understood as a machine of movement, the soul was conceived as a measurable affective system. Finally, the ultimate strategy to make a priori technical presuppositions that remain invisible would be the automation and standardization of film devices. When technique is globally unified, the circle of naturalization is closed.Para citar este artículo / to reference this article / para citar este artigoCárdenas, J. D. (2019). Film Technique: A Modern Economy of Time, Body and Soul. Palabra Clave, 22(2), e2222. DOI: 10.5294/pacla.2019.22.2.2Recibido: 2018-05-21Aceptado: 2018-09-21

La presencia del framing en los articulos publicados en revistas hispanoamericanas de comunicacion indexadas en Scopus A presenca do framing nos artigos publicados em revistas hispano-americanas de comunicacao indexadas na Scopus The importance of the framing theory in the dynamic field of communication is indisputable since it has been and is one of the most used in academic research. Given its relevance, it seems necessary to analyze in depth the presence and use that scholars make of it as a tool to understand media reality. To accomplish this objective, a content analysis was carried out on a sample of 104 articles published in the main Scopus journals in the field in the last decade, for the period between 2007 and 2016. In light of the results, Spanish American research on framing does not depart from international production guidelines: great empirical applicability, continuity in research subject matters, methodological conservatism and the paradigm’s acquisition of status. Para citar este articulo / to reference this article / para citar este artigo Pineiro-Naval, V. y Mangana, R. (2019). La presencia del framing en los articulos publicados en revistas hispanoamericanas de comunicacion indexadas en Scopus. Palabra Clave 22(1), e2216. DOI: 10.5294/pacla.2019.22.1.6

Como parte de la serie de articulos que se publicaran con motivo del la celebracion del centenario del natalicio de Monsenor Josemaria Escriva de Balaguer, que tendra lugar el proximo 9 de enero, reproducimos el texto completo de la entrevista realizada a Monsenor Javier Echevarria por la revista Pensamiento y Cultura, del Instituto de Humanidades de la Universidad de La Sabana.