The authors of the article with reference to the discussions about the status of knowledge in the postmodernism discourse and the "crisis of the intellectual" presented in the works by J.F. Lyotard and Z. Bauman, consider these issues in the context of other social challenges. Interpreting the conducted empirical research results, the research also focuses on the multidisciplinary theoretical analysis of philosophical, psychological and pedagogical literature.
 The authors note that in the absence of metanarratives, the phenomenon of intellectuals and intellectual work is transformed: postmodern epistemology has changed the opportunities of mass education about how things should stand / what to have / how to act into the multiple / polyphonic / variable / fragmentary / collage dissemination of knowledge. As an argument in the "crisis of intellectuals" discussion, the authors analyze the educators` need and motivation sphere emphasizing constant knowledge enhancement to be a priority for them, which logically affects professional identity reconstruction carried out through self-reference.
 The paper presents an opinion that intellectuals lack self-perception as a reference social group. We conclude that in the information society, public interaction with the media affecting the reconsideration of the intellectual`s role and status serves as a basis for their legitimation.
 The results of the conducted survey enable us to conclude that raising educators` intellectual level affects their competences in professional practices. The status of the intellectual-educator is legitimized by their activity in training sessions, discussions, meet-ups and other events. The study presents an algorithm for constructing the intellectual-educator in the conditions of social reality challenges.
 The research substantiates demand for the intellectual-educator who is IT literate, capable of professional reflection, open to change, motivated for continuous self-development, ready for the reconstruction of professional identity from a knowledge transmitter to an erudite, a creative coach, a supervisor and a moderator.

The article focuses on the problem of development of the lifelong learning skills of senior students in secondary school of general education. The model of interaction between the subjects of learning in the Trello project management system is developed. The foreign literature learning environment in the Trello system is developed. The experience of using the Trello project management system in the process of teaching foreign literature in 10th and 11th grades is described. It has been found that according to the lifelong learning approach a person has to possess skills: goal setting, self-regulation, motivation, time management, self-directed learning, collaboration skills, and self-development. It was pointed out that there are common approaches to project management and educational process management. The use of online systems for collaborative work in the educational process in the secondary school of general education is suggested. Online systems for teamwork that support Kanban methodologies for project management have been analyzed. To confirm the effectiveness of the implementation of the Trello project management system as a tool for the development of lifelong learning skills of senior students, an experiment was conducted: criteria, indicators, levels, and the state of formation of lifelong learning skills of senior students were determined; statistical analysis of the results of the experiment was carried out. The effectiveness of the implementation of the Trello project management system as a tool of the formation of the lifelong learning skills of senior students has been experimentally proven. The study can be applied in educational institutions interested in using agile methods in teaching.

This article examines the trends of digital marketing in the context of information society development. Under the influence of informatization of society, the spread of innovative development of the economic environment are transformed all its components, including changing approaches to marketing, which uses more and more digital opportunities to increase its efficiency. In society, specific relationships are formed associated with the search, receipt, transmission, production and dissemination of information using information technology. Under the influence of informatization of society, the contemporary consumer and his requirements are changing, which is reflected in marketing activities. The reaction to the growing role of social networks and communities in consumer buying behavior was the formation of crowd marketing. Digital marketing is a contemporary tool for promoting a product, brand or brand through digital channels, and also uses a number of techniques that allow you to reach your target audience even in an offline environment. Digital marketing means that consumers, customers or society at large can access any information they need. Today, digital marketing is becoming an increasingly important tool for promoting almost any type of product compared to traditional marketing.

The article recounts that against the background of globalization processes that swept the world in the late twentieth century and left an indelible mark on the further progress of mankind there was a need to adapt the educational and social systems of Ukraine to functioning in the new conditions of crucial transformations caused by the dynamic changes triggered by universal digitalization, which now penetrates all branches and spheres of public life. It has been noted that the educational sphere is in a state of permanent change, trying to adapt to the new environment in order to ensure a decent level of training specialists of the relevant educational and qualification level capable of adapting to rapidly changing conditions, taking into account the competence acquired in the process of training. As a result, it is shown that in today’s globalized world, the need to master digital competence at an appropriate qualification level comes to the fore, taking into consideration the factors of stair stepping and succession, in response to requirements and challenges of today’s world, which even in a short period of time are able to significantly influence any sphere, transforming its further functioning. The content analysis of regulatory documents enabled to identify the main problematic aspects of the educational industry in the context of ensuring the compliance of the process of standardization of education at the relevant qualification levels, which is characterized by certain fragmentarity and inconsistency and requires further weighted and step-by-step transformative phases in the educational system of Ukraine ensuring its correlation with the European educational standards and guaranteeing its quality.

Socio-cultural reality of the present time is marked by quite significant events. First, the active penetration into society of the latest information and communication technologies (ICT), which arose as a result of the rapid development of electronics. And secondly, the formation and spread of a special type of worldview under the general name of "postmodernism". It is the need for a philosophical understanding of these two events and determined the main idea of this article. The article also shows the role of information technology in the transformation of the cultural reality of postmodernism. Also the main directions of application of information systems and innovative technologies in the field of education and science in general, and at studying of disciplines of a natural cycle in particular are covered. Peculiarities of studying natural sciences by students are revealed, didactic potential of ICT and its realization in the process of studying natural disciplines is considered, methodical analysis of the problem of application of information technologies in natural education is carried out. The principle of integration, multimedia clarity, interactive interaction of participants of educational process at application of new information technologies at studying of natural disciplines is allocated. It is determined that ICT in the teaching of natural sciences can intensify the educational process, accelerate the transfer of knowledge and experience, as well as improve the quality of teaching and education.

The importance of the adolescence in the value orientations formation as a stable personality trait associated with the shaping of worldview has always been a matter of special research attention. This article seeks to investigate the formation of teenagers’ value orientations through creolized texts. The creolized text is a text in which verbal and nonverbal components form a visual, structural, semantic and functional wholeness, aimed at a complex impact on the recipient. The authors cleared out cognitive, emotional, and behavioural criteria for the formation of students’ value orientations. To determine students’ instrumental and terminal values, M. Rokeach’s method of value orientation diagnostics was used. Educational workshops aimed at altering teenagers’ values with the use of creolized texts were arranged. Examples of motivational posters and comics created by students in the process of these extracurricular activities are provided. The reflexive component is presented through students’ impressions of working with creolized texts.

The Covid-19 pandemic has affected not only health systems worldwide, but also global civil society, it has posed a global threat to humanity with significant implications and indicated weak points of postmodern civil society such as the lack of global solidarity and global cooperation, the lack of global health equity, the increase in poverty, social insecurity and deep inequality, the lack of support for the liberal international order, the lack of coordination mechanism for responding to the pandemic. Three main crises of postmodern society are identified and analysed: relations of cooperation between nations and states, protests in different countries, the inadequacy of scientific and technological achievements of civilization. The analysis of these crises led to the conclusion that, along with the negative impact of the Covid-19 pandemic for humanity, it should be seen as a crucial moment for human civilization that identified gaps and directions for the development of global civil society. The transformation of society today must take place in terms of rethinking the consequences and results of globalization, and taking into account the processes of socio-political and socio-cultural transformation. Today, humanity needs to transform global society by reconsidering the role of WHO as a leading intergovernmental organization in the global health system, strengthening the role of global governance, creating a new paradigm of global health, developing global cooperation, solidarity and coordination towards global health equity.

The article is devoted to postmodernism musical performance. There was realized a comprehensive retrospective analysis of the phenomenon development from ancient period to nowadays. It was proved that in ancient times interpretation was explained as a form of mythological worldview embodiment; in the Middle Ages as a way of uniting man and God; in Rrenaissance as a means of harmonizing material and spiritual components of personality; in Baroque as a method of theatricality of person's existence; in Classicism as an opportunity to assert the power of human mind; Romanticism emphasized emotionality and subjectivity of concerting, the unique role of master; Modernism declared freedom of interpretation. Understanding the essence of musical performance with each historical stage became deeper, was enriched with new terminological, depth of scientific and theoretical understanding. The musical performance of postmodernism as a unique phenomenon has its own chronology of formation and development, based on achievements of previous epochs, transformed in accordance to philosophical aesthetics of the late XX century. Its outstanding constitutive qualities are: anthropology, religiosity, spirituality, meditation, improvisation, humanism, dialogicity, theatricality, rationalism, intellectualism, emotionality, playing, intertextuality, polystylistics etc. The performing art of postmodernism embodies the conceptual principles of its time: pluralism, irony, collage, synthesis, the death of the author, so on. It unites, eclectically mixes different artistic traditions and views, it forms a unique interpretive vision of musical text, demonstrates openness to dialogue with different historical epochs and civilizations, aimed at both the elite and the mass audience.

The article deals with the problem of possibilities of implementing the experience of transhumanism into the educational sphere. It is concluded that education, as a culturally creative component of society and human life, not only transfers the experience of the past, but also outlines the orientations of the future, preparing a person for life in a society where intellectual resources and innovations play a decisive role. Its effectiveness is predetermined by the degree to which a person is prepared for changes, effective actions to solve the contradictions of social development. Methodological potential of the experience of transhumanism in educational development has been revealed in this research as the realities of the present form a number of new challenges to education. The concept of transhumanism focuses the educational process upon the need to find and create identical and cultural forms by the human being according to social requests; it points up the worldview-axiological and purposeful foundations of human objective reality. In the educational domain, the methodological possibilities of transhumanism are directed to the discovery of the individual nature of a human being. Educational activity is increasingly focused upon developing learning capacity which is considered as a process of self-knowledge, self-creation, self-building of the environment and a human being. The interaction of a human being and the world implies a state of creative inspiration.

The proposed study is based on a double causality, such as: the need to improve the counselling tools for high school students for the appropriate choice of a career development path; the existence of the category of disadvantaged students from an economic perspective, whose difficulties in choosing a training path for their career have been augmented during the pandemic. Our research provides an analysis of how the motivational essay can be substantiated as a useful tool in career counselling activities, as well as how it can be integrated into counselling approaches for the economically disadvantaged teenagers to choose the academic development path. We have used a mixed research methodology, which complements the peer review approach with the qualitative analysis of a set of motivation essays developed by the 11th and 12th Grade students. The research aims to identify the level of development of self-analysis, self-reflection and self-assessment of motivational factors, which may be decisive in choosing a future career. The essay analysis highlights a series of elements, which reflects the dynamics of the change of motivational resources in the context of the digitalisation acceleration, of the upheavals on the labour market generated by the new social and economic context. The obtained results allow the formulation of conclusions: confirming the need for such an approach; certifying the possibility and usefulness of integrating the motivational essay into the career counsellor’s methodological portfolio and professional counselling approaches; illustrating useful effects and limits of the reflective effort generated during the essay.