- Front Matter
- 10.1080/15358593.2026.2668062
Subjectifying the analysis of humor: a mixed-methods content analysis of Instagram reels by disabled comedians.
- May 19, 2026
- Review of Communication
- Charisse L’pree Corsbie-Massay + 4 more +4
ABSTRACT Public discourse about disability has long been shaped by dominant models that reinforce stereotypes and misconceptions. Recently, stand-up comedy by comedians who identify as disabled has emerged as a powerful means of disrupting ableist narratives. By sharing lived and embodied experiences with audiences online and offline, these comedians challenge stigma and reclaim control over how disability is represented and understood. Despite its growing visibility, this phenomenon remains underexplored in media scholarship. This study addresses that gap through a content analysis of 80 Instagram Reels posted by 21 disabled comedians. Guided by an intersectional framework, we consider how identity markers—such as race, gender, and type of disability—shape comedic content and perspective, recognizing the diversity of disability experiences. The study’s innovative methods incorporate researchers’ subjective responses to humor, enriching traditional content analysis and accounting for the interpretive nature of comedy. Findings indicate that disability comedy on social media provides a productive space for negotiating identities and influencing audience perceptions. Comedic topics and targets vary and appear linked to differences in social power and identity. Additionally, researchers’ reactions reveal complexity and uncertainty that predict audience engagement.
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