In the mid 1990s, many LGBT film festivals began to avoid including obviously human figures in their promotional imagery and branding. On websites and posters, and in programmes and street advertising, images of LGBT humans were exchanged for avatars of queerness: cartoon monsters, brightly coloured everyday objects or cute animals. Most often these avatars appeared in groups, as a gathering of faceless alien astronauts, an array of cupcakes or a crowd of penguins.1 This deceptively simple imagery raises the question of the human by an intriguing evasion of human figures. This evasion asks us to consider how LGBT politics figures the human and how the queer appears in international human rights debates. Film festivals in general have become the subject of renewed interest in film studies, including two recent discussions in Screen, the formation of a scholarly interest group within SCMS, and several anthologies.2 Driven by the field's broader desire to address the industrial side of international cinema and to interrogate the institutional and economic circuitry of categories such as ‘global art cinema’ and ‘world cinema’, these studies approach the film festival as an industrial institution that offers a key vantage point from which to understand cinema's shifting role in world politics. As if anticipating these debates, André Bazin cynically noted in the 1950s that the film festival appears to the public as ‘the very epitome of a worldly affair’.3 If our perception of the modern film festival continues to imagine it as an institution that brings worldly experiences to nearby venues, then LGBT festivals are equally tasked with speaking simultaneously to local, regional, national and international audiences. This self-representation seems crucial for a festival's future viability, regardless of who turns up at its actual screenings. The nonhuman trend in queer film festival branding moreover coincides with a rapid expansion of queer filmmaking and filmgoing around the world. Barbara Mennel describes this in her overview of LGBT film history as a period of ‘intense global proliferation’ of queer film.4 Scholars of film festivals use similar terms, identifying a roughly fifteen-year period ‘marked by the international proliferation of the gay and lesbian festival model’ and by increased pressure on existing queer festivals to appear international.5
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