- Research Article
- 10.22412/2413-693x-2026-20-1-3-14
DEVELOPMENT OF TOURIST ATTRACTION IN PERESLAVL-ZALESSKY
- Mar 02, 2026
- Servis plus
- Liudmila Anikina
In the context of developing domestic and inbound tourism in the Russian Federation, increasing its share in GDP, which is in line with the national goal set by the President of the Russian Federation [7], and increasing the number of domestic tourist trips by 2 times per capita by 2035, which is in line with the Tourism Development Strategy [6], it is important to develop tourism in small historical cities and improve existing routes to meet modern challenges and opportunities for expanding the range of tourist services. At the same time, the development of tourism in small historical cities will, to some extent, prevent the outflow of young people to large cities, providing them with interest and jobs in tourism in their small homeland. There is also an interest for the local population that is not involved in tourism: the development of tourism contributes to the development of tourism infrastructure and improves the quality of life for the local population. The article will consider the city of Pereslavl-Zalessky as a tourist attraction center from the perspective of its potential based on the existing tourism and recreational potential. Currently, the city is famous for its churches and cathedrals, Lake Pleshcheyevo, and is part of the “Great Golden Ring.” However, in order to distribute tourist flows, smooth out off-season periods, and attract a wider range of tourists to the city, the study will explore the city’s tourism potential and propose new areas for tourism development, such as film tourism, eco-tourism, industrial tourism, mystical tourism, and festival tourism, which complement each other in creating combined routes and attract a new target audience of tourists.
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