Frame of the research:As customer experience becomes increasingly central to brand differentiation and digitalization reshapes retail, brands must engage consumers across both physical and digital channels.This convergence has accelerated the need for 'phygital' strategies-integrated approaches that deliver seamless, contextually relevant experiences across touchpoints.Purpose of the paper: This paper explores how digital platforms are transforming the nature and delivery of customer experience in retail.By focusing on the fashion industry, it investigates how platforms reshape traditional experiential components and purpose-and enable the integration of these elements into a cohesive phygital customer journey.Methodology: The study employs a qualitative approach, combining semistructured interviews and case analyses based on press and media sources.This methodology highlights the critical elements necessary for effective customer experience in phygital retail.Results: The research identifies five key elements essential to delivering effective customer experiences in phygital retail: (1) a core digital platform, (2) a shared brand purpose, (3) experience customization, (4) strong brand positioning, and (5) a dynamic partnership ecosystem.The digital platform emerges as the central enabler, integrating these elements and allowing brands to mediate relationships and deliver a cohesive, customer-centric phygital journey.Research limitations: This study faced limitations due to the inability to conduct in-store visits and the fact that interviews were conducted online, which limited control over contextual factors.However, triangulation of multiple data sources and interview prompts shared in advance helped enhance the reliability of findings.Practical implications: With expanding digitalization, brands are increasingly omnipresent in customers' lives, requiring coherent phygital strategies.This research offers guidance to managers on developing a consistent customer experience across phygital touchpoints by integrating the five identified elements.Originality of the paper: Despite increasing academic interest in phygital retail, strategies for structuring the customer experience in this domain remain scarce.

Frame of the research: Organizational citizenship behaviors promote the effective functioning of organizations and become especially relevant during crises and emergencies.Understanding how to elicit these behaviors is essential for effective crisis response.Previous research acknowledges the role of emotions, organizational, and shared social identity in promoting positive employee behaviors.However, the link between identities and how employees manage their emotions during crisis situations, particularly through the surface and deep acting inherent in emotional labor, remains under-explored. Purpose of the paper: The study aims to investigate how emotions, surface and deep acting inherent in emotional labor, organizational identity, and shared social identity influence organizational citizenship behaviors among professionals during crises and emergencies.Methodology: A questionnaire survey was administered to 223 professionals in the province of Bergamo, Italy, during the COVID-19 crisis.Hypotheses were tested through regression and mediation analysis.Results: Results show that positive emotions, deep acting, organizational and shared social identity encourage organizational citizenship behaviors.The effect of deep acting on organizational citizenship behaviors is positively mediated by both organizational and shared social identity.Research limitations: Limitations of the study include potential biases in selfreported data and the specific context analyzed.Practical implications: The study offers managerial insights to foster positive organizational behaviors during crises.Results highlight the importance of increasing the level of identification of employees with the organization and their social group.Originality of the paper: This research contributes to the literature by examining the complex interplay between organizational citizenship behaviors, emotions, emotional labor, organizational and shared social identity, taking the COVID-19 pandemic as an illustrative case of extreme emergency.

La gestione della catena di fornitura è un tema centrale nel contesto attuale, che spinge le imprese a monitorare e valutare i propri fornitori. Oggi, l'integrazione di criteri di sostenibilità nella supply chain non è più un'opzione, ma una necessità. Il caso analizza l’esperienza di ERG S.p.A., azienda che ha fatto della gestione sostenibile della catena di fornitura un elemento di governance, prima che ambientale e sociale. Il raggiungimento dei suoi obiettivi ESG al 2040 passa necessariamente dalla transizione verso un modello sostenibile di tutti i suoi fornitori, nonché dal loro coinvolgimento.

Frame of the research.The escalating interest in addressing the challenges presented by climate change has led to a significant increase in research within this domain, necessitating a systematic organization.This study provides a comprehensive summary of the expanding realm of climate change research, emphasizing the progression of scholarly exploration over the past 28 years.Additionally, it underscores the importance of examining this evolution from the perspective of stakeholder orientation.This focus is crucial given that stakeholders represent one of the primary forces compelling companies to undertake climate change initiatives.Purpose of the paper.The purpose of this study was twofold.First, it sought to delineate the intellectual structure of recent climate change management literature.This involved identifying the core themes and dynamic trends that characterize the current state of research in this field.Second, the study aimed to ascertain the primary stakeholders targeted by climate change strategies.By measuring the breadth and depth of firms' sustainability efforts, it endeavoured to pinpoint and understand the key stakeholder groups that are integral to the deployment of climate change strategies.Methodology.This comprehensive analysis scrutinized 495 scholarly articles published in leading business management journals from 1995 to 2023.The study aimed to dissect the intellectual framework underpinning contemporary climate change management research, utilizing the Bibliometrix tool for this purpose.To assess the breadth and depth of firms' sustainability initiatives, a detailed content analysis was performed on the amassed documents, employing the MAXQDA software for rigorous examination.Results.The findings indicated that the United States, Great Britain, and Australia are leading the charge in climate change research.Key milestones in the field were reached in 2012, 2018, and 2023, marking significant progress in understanding and addressing climate change.Currently, the focal points of research are shifting towards sustainable finance and the assessment of carbon risk, reflecting the evolving priorities in addressing climate change challenges.Finally, depth and breadth metrics revealed a nuanced understanding of stakeholder orientation with climate change strategies.Research limitations.The limitations of this study deserve careful consideration for future research.First, the complex nature of climate change as a global challenge transcends disciplinary boundaries, making a purely management-focused approach potentially narrow.Second, the lexicon used to outline climate change strategies is in a state of continuous evolution, and the terminology and concepts that define these 1

Frame of the research: This work focuses on the interaction between the approaches to (eco)systems by stakeholder management and open innovation. Purpose of the paper: The authors address the changing role of social actors, public institutions, and companies and how, if they operate as ecosystem components in an open innovation context, they can help answer social and environmental challenges using new technologies and leveraging modular support from a heterogeneous set of actors. Methodology: This work presents a conceptual model to support scientific advancements in understanding the relevance of the stakeholder management approach within an open innovation context and how it is helpful to ease the ambidexterity of firm purposes. Results: Using a peer-to-peer open innovation perspective sheds light on the role of stakeholders as social and/or economic agents who, based on their stake in one or more specific issues, could create, adapt, and lead the ecosystem to address social, environmental, and economic issues and further align corporate objectives with social and environmental performance. Research limits: This work presents a conceptual model that does not enter into the specific motivations of each single actor, leaving them to further research attempts. Practical implications: The conceptual model may help modern companies understand how adopting a stakeholder management perspective to stretch forward an open innovation approach may be fruitful in researching how to find innovative solutions to socio-environmental issues aligned, thanks to feedback loops with their economic performance. Originality of the paper: The recent years’ scenario, characterised by grand challenges post the COVID-19 pandemic, such as those related to climate change and demographic and geopolitical issues, calls for new solutions leveraging science, technology and innovations, activating policymakers, entrepreneurs and non-profits to supply real, shared, and repeatable answers to these national and global needs with a high likelihood of global impact.

Frame of the research: This study contributes to various research domains of interest such as branding and corporate branding, corporate governance, environmental, social and governance (ESG) and, more generally, sustainability and society well-being.Purpose of the paper: This paper advances hypotheses linking the corporate brand value to ESG performance.Methodology: The study tests hypothesis by applying linear regressions on crosssectional 2021 data, built on the corporate brand value of the world's top leading brands, whose ESG score has been retrieved from the Refinitiv database.In particular, the corporate brand value has been operationalized by means of the Interbrand listing.Results: Findings show a positive relationship between the corporate brand value and the ESG social dimension, whereas the impact of the other ESG dimensions have been found not significant.Moreover, findings shed light on the positive link between the corporate brand value ESG controversies, moderated by the social dimension.Research limitations: This paper is based on a sample retrieved from the 2021 Interbrand listing, with the related 2021 Refinitiv data, hence further studies are needed to investigate longitudinal effects stemming from the link between corporate brand value and ESG performance.Managerial implications: Corporate managers should be aware of the specific effects of each ESG factor on the overall brand value.However, in parallel with a more focalized view on ESG dimensions, we also suggest a holistic approach to ESG management and branding by undertaking an inside-out and outside-in approach to infuse ESG dimensions internally and externally.Originality of the paper: This is the first study that links the corporate brand value of top global brands to their ESG performance, highlighting the distinct impact of the social component and controversies.

Frame of the research: Digital transformation and environmental sustainability have emerged as parallel strategic priorities in contemporary academic and managerial discourse.Nevertheless, existing studies frequently examine them in isolation, overlooking their potential complementarities.This fragmentation limits our understanding of how heterogeneous digital technologies, such as the Internet of Things, Artificial Intelligence, Robotics, and Cloud Computing, can generate differentiated environmental outcomes beyond their conventional efficiencyenhancing functions.Purpose of the paper: The paper seeks to clarify how individual digital technologies contribute, both directly and indirectly, to environmental sustainability, with particular attention to the organisational logics, motivations, and adoption pathways through which firms operationalise them.By doing so, the study advances a technology-specific perspective on the twin transition, shedding light on the differentiated environmental affordances embedded in distinct digital tools and on how firms unintentionally generate sustainability gains while pursuing efficiency, quality, or competitiveness objectives.Methodology: The analysis draws on a multiple case study of four Italian manufacturing firms, selected for their varied digital maturity and sustainability trajectories.Semi-structured interviews, document analysis, and on-site observations were combined to capture how managers interpret and deploy different digital technologies within their operational processes.This qualitative, in-depth design enables a granular examination of technology-specific mechanisms and provides contextualised insights into how environmental impacts emerge from concrete organisational practices.Findings: Three key patterns emerge: (i) established technologies including Internet of Things, Artificial Intelligence and Robotics improve efficiency and competitiveness while simultaneously reducing water and energy consumption and limiting material waste; (ii) emerging solutions such as Augmented Reality / Virtual Reality and 3D printing are perceived as promising yet only marginally integrated into sustainability-oriented processes; and (iii) other tools, notably the metaverse, are widely considered irrelevant in industrial practice.Overall, managers interpret efficiency-driven digitalisation as an unexpected catalyst for environmental benefits, reinforcing the strategic value of these technologies.