This study aimed to investigate the relationship between the extent of implementation of brand-building strategies and the level of performance of BYD New Energy Vehicles (BYD NEV). It employed a mixed-methods approach, integrating quantitative descriptive and correlational analyses with qualitative case studies, interviews, surveys, and thematic analysis. Strategy implementation was assessed across four dimensions—brand core, brand messaging, brand identity, and brand application—while performance was evaluated using a Balanced Scorecard framework focused on financial and customer-related indicators. Data were collected from 2025 to 2026 during BYD’s global expansion phase, involving internal stakeholders, external partners, and customers at the company’s corporate and operational facilities in Shenzhen, Guangdong Province, China. The findings revealed that BYD NEV implements brand-building strategies to a moderate extent and achieves moderate financial and customer-related performance, with significant differences in assessments observed across age, educational attainment, and position, and gender differences evident only in strategy implementation. A significant positive relationship was identified between the level of strategy implementation and both financial and customer-related performance. The results highlight key challenges, including brand image rigidity, complex brand structure, limited marketing capability, and internal coordination issues, underscoring the need for stronger execution of brand-building strategies to enhance organizational performance and informing the development of an action plan to address these concerns.

This study aimed to examine the relationship between college students’ psychological well-being, their level of engagement in ice and snow sports, and their proficiency in these sports. Using a quantitative research design, data were collected from college students in Qiqihar City, Heilongjiang Province, focusing on their participation intensity, skill level in ice and snow sports, and psychological well-being indicators, while accounting for regional factors such as climate conditions, cultural background, and availability of sports resources. In recent decades, ice and snow sports have gained global popularity due to globalization, improved facility accessibility, and the influence of major international sporting events. At the same time, the psychological well-being of college students has emerged as a central concern within holistic education frameworks. In China, the 2022 Winter Olympics significantly boosted participation in ice and snow sports, particularly in Heilongjiang Province, where Qiqihar City has become a key area for promoting these activities among college students. Despite this growth, empirical research examining the psychological benefits of ice and snow sports participation among Chinese college students remains limited. By addressing this gap, the study provides evidence-based insights into how engagement and skill development in ice and snow sports are associated with students’ psychological well-being. The results are intended to inform educational policy, campus sports programming, and mental health initiatives, supporting the integrated development of physical activity and psychological health among college students.

This study examined the relationship between the implementation of career guidance programs and the development of students’ career planning skills. Data were collected from 500 high school and college students to assess how key program components—career assessment, vocational counseling, industry workshops, and internships—contribute to essential skills such as self-awareness, goal setting, and decision-making. Results revealed a significant positive correlation between participation in well-structured career guidance programs and enhanced career planning skills. Programs that integrated personalized counseling with experiential learning opportunities were found to be most effective in helping students identify their strengths, formulate clear career goals, and facilitate the transition from education to the workforce. Continuous guidance and mentorship emerged as critical factors for sustaining skill development over time. Program evaluation further indicated that both teachers and students rated the objectives, implementation strategies, and monitoring and evaluation mechanisms as highly effective, with particular emphasis on the value of systematic monitoring and feedback in supporting students’ career progression. These findings highlight the importance of institutionalizing comprehensive and well-monitored career guidance programs to equip students with the competencies necessary for lifelong career management.

This study presents the design and development of an online learning and examination system based on a dual-end collaborative architecture that connects students and teachers to enable closed-loop teaching and learning management. The student-facing front end provides end-to-end learning support, including secure authentication, a unified learning interface, course-based video learning, cloud-synchronized note-taking, and online examinations with dynamic test generation and anti-cheating mechanisms. By capturing and analyzing learning behavior data, the system supports an integrated process of learning, practice, testing, and evaluation, helping students monitor their progress and identify areas requiring improvement. The teacher-facing back end features an intelligent management console with four core functions: course release and review, instructional resource management, examination question bank maintenance, and performance analytics. Visualized score analysis, such as course-grade column charts, enables instructors to assess class-wide learning trends, detect abnormal learning behaviors, and enhance instructional decision-making efficiency. However, existing implementations reveal limitations in accurately identifying students’ true learning gaps. Current “weak link” recommendations rely primarily on surface-level behavioral indicators and lack deeper integration of error attribution and cognitive path analysis, resulting in generalized and insufficiently guided learning support. This study addresses these shortcomings by highlighting the need for more advanced learning analytics and diagnostic mechanisms. Overall, the proposed online learning and examination system demonstrates high compliance with the ISO/IEC 25010 software quality standard, particularly in terms of functionality, performance efficiency, compatibility, usability, reliability, security, maintainability, portability, scalability, and overall software quality.

This study evaluated the implementation and outcomes of the Child Protection Towards Enabling Childhood Development and Community Transformation (ChildProTECT) Program of St. Paul University Philippines Community Development Center Foundation, Inc. (SPUPCDCFI) in Apayao Province, Philippines. The program aimed to strengthen community-based child protection, disaster resilience, and educational participation among vulnerable populations. Guided by the OECD-DAC evaluation criteria, the study assessed the program’s relevance, coherence, effectiveness, efficiency, impact, and sustainability. A mixed-methods design was employed, integrating survey data from 250 community beneficiaries and partner stakeholders with qualitative insights from interviews and focus group discussions involving 25 key informants. Quantitative findings indicated high levels of perceived program relevance (M = 3.59), coherence (M = 3.57), and impact (M = 3.54). Thematic analysis of qualitative data generated three core themes: sustaining local ownership, strengthening coordination and monitoring, and promoting inclusion and psychosocial support. The study highlights that participatory planning, intersectoral collaboration, and capacity development are critical enablers of sustainable child protection outcomes. It concludes that embedding program strategies within local governance systems, diversifying resource mobilization, and expanding inclusive engagement are essential for ensuring continuity and long-term community resilience. The findings contribute to the growing evidence base on localized, multi-sectoral approaches to child protection and sustainable community development.

This research explored the interrelationship between emotional regulation difficulty, academic procrastination, and academic performance among Chinese college students in English as Foreign Language (EFL) classes. Employing a qualitative research design, the study investigated how students manage emotional challenges and delay academic tasks, and how these factors affect their overall learning outcomes. Data were collected through semi-structured interviews and open-ended surveys from a sample of college students enrolled in EFL courses. The analysis adopted a thematic approach to identify key patterns in students’ emotional regulation strategies, reasons for procrastination, and the cultural and contextual factors that influence these behaviors. Findings indicate that emotional regulation difficulty is closely associated with increased academic procrastination, often rooted in anxiety, low self-efficacy, and cultural norms of emotional suppression. Based on these findings, the study proposes practical recommendations for EFL educators to integrate emotional support and time management training into language instruction. This research contributes to the growing discourse on learner psychology in second language acquisition by emphasizing the need for holistic, learner-centered approaches that address both affective and cognitive dimensions. It offers valuable insights for educators, curriculum designers, and policymakers seeking to enhance EFL learning outcomes in culturally relevant ways.

This study investigated the relationship between relationship marketing strategies and customer satisfaction in Meituan’s online food delivery (OFD) platform using a mixed-methods research design. Quantitative analysis examined the associations between trust, commitment, communication, and competence and key dimensions of customer satisfaction, while qualitative data provided insights into users’ experiences and perceived challenges. The findings revealed significant positive relationships between the extent of relationship marketing implementation and customer satisfaction, particularly in terms of service quality and value, timeliness and efficiency, customer commitment, and innovation. Although Meituan OFD demonstrates strong performance in implementing relationship marketing strategies, the results also indicate the presence of operational and engagement-related challenges that may affect the consistency of customer experience. The study underscores the importance of strengthening relationship-oriented practices to enhance customer satisfaction and loyalty and provides practical implications for online food delivery platforms operating in highly competitive digital service environments.

This study examined the student government of the Guangzhou Institute of Science and Technology, emphasizing its role in student self-governance and its influence on students’ campus experience and holistic development. Specifically, it investigated the relationship between the extent of implementation of student government management, the leadership skills of student leaders, and students’ satisfaction with student government management. A theoretical framework was developed to explore the connection and potential influence of mechanisms between student leaders’ leadership abilities and students’ evaluation and satisfaction with organizational management. Findings revealed that student government management across the assessed dimensions was generally well implemented, as perceived by both student leaders and the general student body. Student leaders were also evaluated as possessing a high level of leadership skills, and students expressed a high degree of satisfaction with the management of the student government. Based on these results, the study proposes targeted strategies and recommendations to further strengthen student government management in the institution and in similar universities, with the aim of better supporting student development and fostering a more harmonious, efficient, and responsive campus environment.

With the implementation of China’s national strategy to build an education and sports powerhouse, the cultivation of sports professionals has become increasingly important. College students majoring in physical education, martial arts, and traditional ethnic sports play a crucial role as future physical education teachers and professional guides in promoting public health and the development of a healthy China. However, these students often face challenges related to limited social support, insufficient psychological capital, and learning burnout, which may hinder their academic development and professional preparation. Guided by resource conservation theory, this study examined the levels of social support, psychological capital, and learning burnout, as well as their relationships and demographic differences, among sports major college students. Using a quantitative, descriptive–correlational design, data were collected from 406 undergraduate students at Jishou University through standardized questionnaires. The results showed that participants reported a high level of social support, relatively high psychological capital, and a moderate level of learning burnout. Significant gender differences were found in overall social support and its dimensions, as well as in self-efficacy, low mood, and low sense of achievement. Grade-level differences were observed in overall psychological capital, self-efficacy, optimism, overall learning burnout, and improper behavior, while no significant differences were found across professional categories. Moreover, social support was significantly and positively correlated with psychological capital and significantly and negatively correlated with learning burnout. These findings underscore the importance of social support as a key external resource linked to enhanced psychological capital and reduced learning burnout among sports major college students. The results provide empirical evidence to support targeted educational, psychological, and institutional interventions aimed at improving students’ psychological well-being and academic engagement in the context of sports talent cultivation.

This study aimed to assess the Summer 2024 Work and Travel Program of St. Paul University Philippines using a mixed-methods research approach. Data were gathered through a survey questionnaire administered to twelve (12) students who participated in the program. Quantitative data were analyzed using descriptive statistics, while qualitative responses were examined through thematic analysis. The findings revealed that the participants assessed the objectives of the Work and Travel Program as being met to a very great extent. The students reported significant benefits from the program, including enhanced personal development, increased self-confidence, and improved English communication skills. Moreover, the program provided valuable opportunities for cultural immersion and practical work experience relevant to the fields of Tourism, Hospitality, and Business Administration. Despite the overall positive assessment, participants also encountered several challenges before, during, and after the program. These challenges included difficulties in preparing required documents, experiences of culture shock, adjustment to a new work and living environment, and challenges in reintegrating into student life after returning from the cultural exchange experience. In response to these challenges, the participants recommended that the University provide a more intensive pre-departure orientation to better prepare future participants for the demands and expectations of the Work and Travel Program in the United States.