Bakrie University

Pariwisata perkotaan di era media digital tidak lagi dapat dipahami semata sebagai aktivitas ekonomiatau promosi destinasi, melainkan sebagai praktik komunikasi massa yang memproduksi danmendistribusikan makna kota. Artikel ini bertujuan untuk memahami bagaimana pariwisata KotaBandung beroperasi sebagai sistem komunikasi massa, di mana kota berfungsi sebagai medium,pengalaman wisata sebagai pesan, dan wisatawan sebagai audiens sekaligus partisipan dalamproduksi makna. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Datadikumpulkan melalui studi literatur, diskusi kelompok terfokus (FGD), observasi, dan wawancara,kemudian dianalisis secara interpretatif-tematik. Hasil penelitian menunjukkan bahwa pariwisataBandung memiliki intensitas komunikasi yang tinggi, namun ditandai oleh fragmentasi narasi dandominasi logika viralitas yang menghasilkan pengalaman wisata permukaan dan keterikatan maknayang rendah. City branding cenderung beroperasi pada level citra visual, belum sepenuhnya sebagaiproses produksi makna kota. Artikel ini mengusulkan pendekatan storytelling corridor sebagaimodel komunikasi massa kota untuk mengintegrasikan ruang, narasi, event, dan pengalaman dalamsatu sistem makna yang berkelanjutan. Temuan ini menegaskan pentingnya reposisi pariwisata daristrategi promosi menuju pengelolaan komunikasi kota berbasis makna dan pengalaman.

The growth of electric vehicles in Indonesia is influenced not only by government policies and industrial readiness, but also by public perceptions shaped through digital media. This study explores the role of electric vehicle review videos on YouTube in shaping consumer perceptions and their relation to the development of electric vehicle sales in Indonesia. The study employs a netnographic approach by analyzing comment sections from three electric vehicle review videos on YouTube, combined with official sales data from the Indonesian Automotive Industry Association (GAIKINDO) for the 2023–2025 period and interviews with electric vehicle owners. The findings show that YouTube discussions are largely driven by practical and rational considerations, such as price, total cost of ownership, driving range, and charging infrastructure. Although the national automotive market experienced a slowdown, the market share of electric vehicles continued to grow. Interview results indicate that YouTube review videos mainly serve as information sources and tools for brand comparison, while final purchase decisions are more strongly influenced by mobility needs, government policies, and long-term considerations regarding electric vehicle technology. This study concludes that YouTube electric vehicle review videos support the consumer decision-making process, but do not directly determine sales growth.

This research investigates the effect of Return on Assets (ROA) and Total Asset Turnover (TATO) on the likelihood of Net Profit Margin (NPM) change in PT Telkom Indonesia (Persero) Tbk and PT Perusahaan Listrik Negara (Persero) over Semester II 2015 to Semester I 2024. Using binary logistic regression, the dependent variable, which increases NPM, is defined as a binary outcome (1 = increase, 0 = no increase), with ROA and TATO as independent variables. The analysis includes 34 valid cases from company financial reports. Regression results show ROA significantly predicts NPM growth (B = 0.609, p = 0.015), boosting the odds of increases, especially in Telkom’s asset-efficient operations. TATO is also significant (B = -0.213, p = 0.006), but its negative coefficient indicates that higher turnover may hinder NPM growth due to rising costs, particularly in PLN’s capital-intensive sector. The classification table reports 76.47% accuracy, with 73.68% correct predictions for non-increasing NPM (0) and 80% for increasing NPM (1). These findings reveal sector-specific patterns Telkom’s strength in asset utilization versus PLN’s operational cost challenges offering valuable insights for optimizing profitability and informing strategic financial decisions in the state-owned enterprises.

Penelitian ini mengkaji persoalan hukum dan kedaulatan akibat praktik Illegal, Unreported, and Unregulated (IUU) Fishing di Zona Ekonomi Eksklusif (ZEE) Indonesia. Aktivitas ini menimbulkan tantangan serius bagi kedaulatan dan penegakan hukum maritim. Permasalahan utama adalah lemahnya koordinasi antar lembaga dan minimnya kajian mengenai peran Kejaksaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan yuridis-normatif melalui analisis dokumen hukum nasional dan internasional, serta studi kasus insiden Laut Natuna Utara 2020 dan penangkapan kapal Vietnam 2022. Hasil penelitian menunjukkan adanya tumpang tindih kewenangan antara TNI AL, Kepolisian, KKP, Bakamla, dan Kejaksaan yang melemahkan efektivitas hukum. Analisis teori Realisme menegaskan bahwa keputusan Kejaksaan tidak hanya berdimensi hukum, tetapi juga strategis dalam diplomasi. Penelitian ini merekomendasikan reformasi kelembagaan, protokol terpadu, dan peningkatan kapasitas penuntut umum di bidang maritim.

Culinary micro businesses and home industries have a strategic role in local economic development, especially in the Tangerang area. However, obstacles such as low brand awareness, less than optimal business management, and minimal understanding of business regulations hinder the competitiveness of this sector. This study aims to examine how product re-branding and improving business governance can increase the competitiveness of culinary micro businesses. Using the Community-Based Research (CBR) methodology, this community engagement initiative involved 10 business owners selected through purposive sampling, utilizing in-depth interviews and field observations. The results showed that the rebranding strategy, including improving packaging, improving product quality, and strengthening marketing messages, succeeded in increasing sales by up to 30%. In addition, training in financial management, marketing, and operational management improved the skills of business actors. Administrative support in managing permits such as NIB, PIRT, and halal certification also provided more trust to consumers. In conclusion, the combination of an effective rebranding strategy and good business governance can increase the competitiveness of this industry.

This study aims to investigate environmental consciousness, while using cultural tightness acting as an intervening variable, green marketing, and green attitude, and consumer purchase decisions. The hypotheses are examined using structural equation modelling to identify both direct and indirect relationships between green marketing, green attitude, and environmental consciousness, as well as their influence on consumer purchase decisions through the mediating role of cultural tightness. The study comprised 400 Java and Sumatra users of green cosmetics ranging in age from sixteen to forty-five. The study reveals that purchasing decisions are significantly shaped by green marketing, environmental consciousness, green attitudes and cultural tightness. While cultural tightness serves as a mediating variable, it only partially supports the driver of environmental consciousness, green marketing efforts, and green attitudes on buying decisions. Managerial insight from this research compels businesses to improve their green marketing communications by means of openness, encouragement of pleasant consumer experiences connected with green products, and consumer education to their advantage.

This study examines the role of a sustainability balanced scorecard and business risk information on green business investment decision-making. There is a paradigm shift in investment decision-making from traditional performance information to environmental performance-oriented information toward the planet, people, and profit. Shifting from strategic decision-making based on traditional financial and non-financial aspects (Balanced Scorecard/BSC) to strategic decision-making based on environmental sustainability (Sustainability Balanced Scorecard/SBSC). Integrating legitimacy theory and prospect theory will make decisions that balance the need to maintain legitimacy with the desire to minimize losses and maximize gains. This study adopts a true experiment with a 2 x 3 factorial design between subjects. The participants of this study are undergraduate accounting and management students in Jakarta, Indonesia. The data analysis method used an analysis of variance (ANOVA). The study results show that SBSC encourages green business investment decisions more than BSC. This study also proves that low business risk encourages green business investment decisions rather than high business risk. There is an interaction effect between SBCS and business risk on green business investment decisions. This study contributes to the behavioral management accounting literature by using the information on sustainability balanced scorecards and risk business in green business investment decision-making.

Background: The climacteric phase is a critical transitional period often accompanied by physical, emotional, and psychosocial changes that may influence an individual’s ability to cope with stress. This study analyzed the relationship between adaptive coping mechanisms and stress levels among elderly retirees using a sequential mixed-methods design. Methods: A total of 169 respondents participated in the quantitative phase, followed by in-depth interviews with 10 key informants. Results: Fisher’s Exact Test revealed a significant association between adaptive coping and stress levels (p = 0.000; p < 0.05), while age and gender were not significant factors. Qualitative insights emphasized the vital role of social support from family, peers, and the community in strengthening adaptive coping and emotional well-being. Both findings indicates that enhancing adaptive coping and social support effectively reduces stress among older adults. Conclussion: These results highlight the need for community-based mental health initiatives and post-retirement support programs to promote resilience and improve the quality of life in the elderly.

Background: This study aimed to examine the effect of non-pharmacological therapy, specifically progressive muscle relaxation and Benson relaxation, on anxiety levels in breast cancer patients undergoing chemotherapy. Chemotherapy is known to trigger psychological disorders, including anxiety, which can negatively affect treatment outcomes. Methods: A pre-experimental design with a one-group pretest–posttest approach was applied, involving 43 purposively selected respondents. Anxiety levels were measured using the Hamilton Anxiety Rating Scale (HARS). Results: The majority of respondents were aged 46–55 years, had completed high school or vocational school, were unemployed, and had undergone chemotherapy 1–6 times. The Wilcoxon signed-rank test revealed a significant reduction in anxiety scores after the intervention. Conclussion: These findings indicate that progressive muscle relaxation and Benson relaxation are effective in reducing anxiety among breast cancer patients undergoing chemotherapy, highlighting the importance of integrating non-pharmacological interventions into supportive oncology care.