Greenwich University

The research investigates the impact of e-service quality on customer loyalty in highly interactive industries. It emphasizes understanding the relationships between various dimensions of e-service quality—usability, information quality, reliability, assurance, responsiveness, and personalization—and key customer outcomes like engagement, satisfaction, and loyalty. The study aims to gather 384 responses from adults aged 18 and older and considers how demographic characteristics and cultural differences influence these relationships. It confirms that e-service quality and perceived value affect satisfaction and engagement, which in turn influence loyalty. Additionally, it highlights the mediating roles of psychological factors and the importance of demographic and cultural differences in customer perceptions and responses to services.

This study examines the geopolitical dynamics between Pakistan and India over the next decade, focusing on the critical factors shaping their rivalry. Both countries are nuclear-armed and have strong strategic interests that influence their military, economic, and global positioning. The paper analyzes the major forces that will decide the balance of power, such as nuclear doctrines, economic strategies, military readiness, and the influence of China and the US. The study, using a comparative approach, evaluates how these factors will impact each country's future dominance in the region. It concludes that while India is likely to expand economically and strengthen its alliances, Pakistan will increasingly leverage its military capabilities and alliances, particularly with China, to position itself as a regional power.

ABSTRACT Much research on children’s digital gameplay focuses on measuring detrimental effects, excluding more complex relational dynamics of family literacy practices. Approaches that focus on how families adapt available resources in novel and resilient ways to suit their own socio-cultural aspirations are under-utilised. We partnered with game developers to investigate how parents view emerging AI capacity within games for young children, particularly the degree to which technology increasingly constructs a digital self of users. A story-based learning game with machine learning capacity that adapts to children’s skills and interests was trialled with 11 families. Observations, focus groups and exit survey gave important insight into the ways families adapt traditional literacy practices in game space, and their understanding of AI developments including the tensions they felt between concerns about surveillance, on the one hand, and their desire that children not miss out or fall behind their peers’ developing digital literacy.

The interconnectedness of human cognitive power and economic decision making is a proven spectacle. Different psychological factors of a healthy mind are key in sensible economic decision making, with relevance to SDG 3 (Good Health and Wellbeing) and SDG 8 (Decent Work and Economic Growth). To assess the moderation effect of age on the relationship between mental health and economic decision making, hypothetically affecting decisions at different age groups. A total of 606 surveys were filled by different age groups. The hypothesis was tested using XGBoost, a robust machine learning model. Supplementary analytics composed the variables for mental health and economic decision making. The impact of mental health on economic decision making was modeled with interaction by age. The relationship is significantly proven, with a high influence of age indicating a strong moderating effect across age groups. Age-specific interventions are necessary. Designing and implementation of mental health and financial education programs tailoring different age groups are recommended, contributing to reducing inequalities (SDG 10) while advancing SDG 3 and SDG 8 and informing policy and practice

In today's Fourth Industrial Revolution, also known as digitalization, higher education institutions must identify evolving industry needs to equip students w ith skills required to work alongside smart technologies. Digitalization involves converting analog systems to digital formats and leveraging digital tools and information technology (IT) for academic and administrative functions. This transformation drives innovation and compels institutions to revise their curricula accordingly. While developed nations are rapidly adopting hybrid learning models, developing countries like Pakistan face significant barriers in adapting to these shifts. This study conducts a systematic review using PRISMA guidelines, analyzing literature published between 2020 and 2025 from databases such as Google Scholar, Scopus, and Web of Science. The review explores how Artificial Intelligence (AI) is being integrated into digital transformation and technology training in public universities of Pakistan. It identifies major challenges—such as weak infrastructure, policy gaps, and insufficient faculty training—and highlights the importance of aligning digital strategies with institutional goals. The findings offer actionable recommendations for policymakers and educational leaders to support sustainable digital transformation in Pakistan’s higher education sector. The study addresses the gap focusing on the human aspects of digital change, contributing to theoretical knowledge and offering practical recommendation for the digital transformation.

To learn effectively, students must receive constructive feedback, and the method of its delivery—whether by a person or through technology—can significantly impact learning. As schools increasingly adopt digital technologies, it is crucial to explore how trends in feedback influence students' perceptions and academic performance. This study examines the functions of both human-delivered and technological forms of feedback within a college setting. For this mixed-methods research, 60 undergraduate students received feedback from humans and from AI over one semester. The results found that the human feedback improved by 15.9%, ahead of the tech group by 5 percentage points in the end. The interview results showed students liked receiving human advice for its easy-to-understand truths and heartfelt encouragement and they also liked the quick responses from technology. The analysis proves that using different feedback channels can considerably improve academic performance and engagement at universities. The research was designed to study the effects of different types of feedback on students' results, how students judge their usefulness, how well they understand them, and how motivated they are. The researchers compared how two undergraduate students did with different feedback methods: some got feedback from instructors, and others had feedback through an AI system in the course platform. Students were evaluated on their progress with assignment grades given over a semester. Live interviews and group conversations were conducted to learn about students' experiences with each feedback tool. It was found that both types of feedback improved students' performances. On the other hand, participants said they respected the detailed and emotional nature of human-delivered feedback and liked how tech-based feedback was quick, reliable, and easy to use. Many learners said they wanted a system where feedback is a mix of what people and technology offer. The evidence suggests that a mixed approach may have the most outstanding value in teaching. More studies should examine large-scale blended feedback techniques and their impact on student learning and development.

Businesses that are based on financial technology (FinTech) are essential for advancing new ideas and technologies in the financial sector, sustainable development, and financial inclusion. This study uses machine learning-based social media analysis (SMA) to evaluate how open innovation and the Sustainable Development Goals (SDGs) are incorporated into public conversation on the social media platforms of FinTech companies. As a result, using empirical data from 32,716 tweets, we monitored the actions of 21 businesses. The findings revealed distinct discourses depending on the operations of FinTech companies. However, it was discovered that the only domains with a sermon pertaining to novelty and, to a slighter grade, the SDGs theme are financial infrastructure, lending, and personal finance. Since FinTech has often ignored the SDGs, knowledge of sustainable goals is still far from being a pertinent concern; yet, innovation and related concepts remain a recurring theme in this field. Additionally, indications of the open innovation paradigm's application and interest in new technologies are shown, along with the promotion of various social media players and events that operate as a showcase for businesses with a Twitter presence.

This qualitative study used interviews with secondary school teachers to investigate the relationship between co-curricular activities and academic performance in secondary school. The sample of this study includes five secondary school teachers Purposive sampling techniques were used to select the sample. The study aimed to explore the role of co-curricular activities in promoting academic motivation, social skills, and emotional intelligence among secondary school students. The study discloses that participation in co-curricular activities positively influences student academic success. Findings suggest that students engaged in co-curricular activities improved time management, higher academic motivation, and better interpersonal skills, contributing to academic success. The study also focuses on the importance of structured co-curricular programs, funding, and teacher support in promoting student engagement and success. The implications of this study focus attention on the need for schools to prioritize co-curricular activities as an integral part of the educational experience. By providing opportunities for students to engage in co-curricular activities, schools can promote academic success, social skills, and emotional intelligence, ultimately preparing students for success in higher education.