Klinički Centar Crne Gore

Artificial intelligence is an active part of marketing world and applications, especially for integrating and communicating with customers. Artificial intelligence, which contributes to the personalization marketing strategy emphasized by today's marketing world and accelerates communication, also appears as a problem that affects consumer trust and loyalty and general acceptance. This study examines people's emotional approaches and reactions to artificial intelligencesupported chat, while also examining how the communication process with Chatbot affects trust formation. Three distinct emotions emerged within this theme. While the rapid response and detection of Alpowered Chat boxes increased the satisfaction and trust, Chat boxes' overly automated responses and lack of emotion, combined with their monotonous approach, created feelings of frustration and anxiety. Furthermore, database security concerns about protecting personal information were also raised. One common point participants mentioned was the trust and satisfaction that Chat boxes' ability to solve tasks without human intervention gave them. However, their limited-service provision, where empathy was required, undermined trust and created concerns. This raises the dilemma of whether chat boxes are good marketing communication tool or a trust problem, this study highlights the importance of trust, individuality, and empathy in developing customer relationships through the communication process established by Al powered marketing tools. While it is suggested that the negative impacts of ALpowered communication tools can be mitigated by incorporating more human-like features, such as a more natural language and adjustments, it also discusses the precise role of these applications in communication within the marketing world.

Given that we live in a society characterised by pronounced consumerist habits and values, there is a growing need to understand both the patterns and the process of brand selection. The literature recognises brand personality as a phenomenon that broadly encompasses the individuality of a brand. As behaviour is also determined by the values individuals adhere to, this study examines the relationship between pre- ferred dimensions of brand personality and basic human values. CAWI approach was utilised to collect data. A convenience sample of 190 adult residents of Montenegro (62.6% female) filled out an online form of instruments (PVQ and BPS). The predict- ability of BPS dimensions is found to be limited, as significant correlations were found only with two higher-order values (Self-Enhancement and Self-Transcendence). The prediction is found to be the most efficient for brand personality dimensions: Sincerity (15%), Sophistication (12%), and Ruggedness (12%). Nearly 10% of the variance in each of the remaining two dimensions (Competence and Excitement) can be predicted based on PVQ dimensions.

Montenegro, as a signatory to international agreements, is committed to reducing CO₂ emissions and achieving full decarbonization by 2050. To meet these environmental goals, the country must permanently shut down the coal-fired thermal power plant in Pljevlja. This study assesses the potential electricity generation capacity of an offshore wind farm in Montenegro using 15 MW wind turbines at a location identified in prior research. Two offshore wind farm technical capacity criteria are applied: one defined by the World Bank (WB), specifying a capacity of 3 MW/km², and another by the National Renewable Energy Laboratory (NREL) under the U.S. Department of Energy, specifying 5 MW/km². The study also examines two operational scenarios of Montenegro’s electricity system. Results show that a fixed-bottom offshore wind farm in an area of 88,438 km², with sea depths up to 60 meters, could generate 55,71% of the electricity produced by the Pljevlja plant based on WB criteria, or 92,86% based on NREL criteria. For depths over 60 meters, a floating offshore wind farm in 678,16 km² could generate 4,22 times the electricity output of the Pljevlja plant based on WB criteria, or 7,04 times its output based on NREL criteria.

Introduction and ObjectiveCaffeine is a common stimulant frequently used by young people, particularly medical students. Despite its numerous beneficial properties, it also causes various adverse effects, including addiction. The aim of this study is to examine the relationship between insomnia among medical students and their caffeine consumption. Materials and MethodsThis review paper uses resources available in the Google Scholar databases. All the studies included in the review were published in 2024. The phrase "caffeine insomnia medical student" was used to search for relevant studies. These articles are available online and free-full text. ResultsMany medical students regularly consume caffeinated drinks. The reasons of using include combating fatigue, improving cognitive functions and concentration. However, its consumption is associated with negative health effects such as insomnia. Results of studies included in this review show that sleep disorders were reported by approximately 30% to nearly 50% of surveyed medical students consuming caffeinated drinks. Medical students suffering from insomnia showed worse test results. Sleep plays a crucial role in memory retention and information processing. Most of them lacked sufficient knowledge about the side effects of caffeine and the determination of a safe daily dose. ConclusionsInsomnia is a common health issue among medical students. Regular caffeine consumption increases the risk of its occurrence. The surveyed students have limited knowledge about the side effects associated with caffeine use. To raise awareness among future doctors about the serious health consequences of excessive caffeine consumption, appropriate health education should be introduced during medical studies.

BackgroundAccording to the Global Cancer Observatory 2020 report, pancreatic cancer occupies the 11th position among the leading causes of cancer-related mortality in both sexes, with nearly 500,000 deaths annually worldwide. This study aimed to evaluate the trend of mortality due to pancreatic cancer in Montenegro from 1990 to 2018 and to contribute to the effective planning of preventive strategies for pancreatic cancer as well as future health policies and initiatives.MethodsWe utilized national data on the causes of death from pancreatic cancer and codes 157 from the 9th and C25 from the 10th revision of the International Classification of Diseases. The trend was described by using Joinpoint, Poisson, and linear regression.ResultsMortality rates of pancreatic cancer in Montenegro consistently increased (P < 0.05) for the overall level for both men and women, with the average annual percentage change (AAPC) in the AAPC order (95% confidence interval): 1.7% (0.9%–2.5%) overall, 1.3% (0.4%–2.1%) in men, and 2.2% (0.9%–3.5%) in women. The majority of those who died from pancreatic cancer were aged 65–74 years (32.7%), 55–64 years (26.3%), and 75–84 years (24.1%).ConclusionsThe persistent increase in pancreatic cancer mortality rates in Montenegro, observed in both men and women, highlights a concerning public health trend. With the highest proportion of deaths occurring among individuals aged 55–84 years, these findings underscore the urgent need for policymakers to implement a national strategy targeting early detection, prevention, and improved management, especially among the most affected age groups.

This paper analyzes the economic model of Montenegro and its sustainability in the period from 2013 to 2023, taking into account the historical, structural, and institutional characteristics of a small, highly open economy. Special emphasis is placed on the role of tourism, euroization, and foreign direct investment (FDI) as the main drivers of economic growth. Through a detailed analysis of key macroeconomic indicators - GDP, inflation, employment, balance of payments, and fiscal trends - the paper identifies critical vulnerabilities as well as opportunities for diversification and sustainable development. The sectoral analysis of tourism, industry, and agriculture highlights the necessity of structural reforms to enhance competitiveness and reduce import dependence. The paper also addresses the challenges of climate change, regional and demographic disparities, and, through a comparative analysis with neighboring countries, provides policy recommendations. It concludes that Montenegro has the potential for dynamic and sustainable growth, but achieving this requires comprehensive reforms, institutional strengthening, and strategic cooperation with international partners.

Alcohol use during adolescence carries health and social risks. We aimed to describe consumption patterns and attitudes among students of "Bećo Bašić" Secondary School (Plav) and to identify prevention targets. Cross-sectional anonymous online survey (Google Forms), 3-8 March 2025; N=139 (47.5% male; 52.5% female; age 15-18). Descriptive statistics (percentages). Current alcohol use: 14.4%. First contact typically at 15-16 years. Drinking most often occurs with friends; 57.6% know a peer who regularly drinks. Most respondents deem peer drinking unacceptable (61.9%) and harmful to health (86.3%), while 38.1% have witnessed negative consequences. Although personal prevalence is modest, exposure to peer drinking and early initiation is notable. Prevention should focus on peer contexts, early education (15-16 years), school programs, and enforcement of sales restrictions to minors.

Abstract Introduction: There are rising evidences that subcortical structures, including the basal ganglia, are affected in patients with epilepsy. These structures are thought to influence the modulation and phenotypic expression of epileptic seizures. Our study aimed to evaluate the presence of structural abnormalities in subcortical structures in patients with juvenile myoclonic epilepsy (JME). Methods This cross-sectional study included 51 patients who were diagnosed with JME and who were monitored on an outpatient basis at the Clinic for Neurology and Psychiatry for Children and Youth in Belgrade from January 1985 to October 2017. All patients underwent transcranial parenchymal sonography (TCS) from October 2015 to October 2017. Relation of clinical parameters (seizure control, cognitive functioning, and behavior) with TCS results was assessed. Results Hyperechogenicity of the substantia nigra (SN) was detected in 37.2% of JME subjects and it was significantly more common in patients with JME than in the control group. The marked echogenicity of the red nucleus (RN) was detected in 17.6% of cases, while 11.8% of subjects had hyperechogenic RN. The presence of hyperechogenic RN (both right and left) was significantly more frequent in the group of patients with JME compared to the control group. The third ventricle diameter was larger in patients with JME than in controls. Conclusion Structural changes of certain subcortical structures, primarily SN and RN, detected in JME patients indicate additional non-lesional abnormalities of the basal ganglia and midbrain structures in these patients.

Adult education is now recognized as an integral part of the educational system. Considering its importance and relatively weak interest of authorities in Bosnia and Herzegovina in improving this area, we decided to conduct this research that compares the adventages and disadventages of solutions in Southeast European countries that were part of the former Yugoslavia (Montenegro, Croatia, Nort Macedonia, Slovenia, Serbia). The article presents that state of legislation, institutional competencies, funding models, and the status of the adult education profession. The ultimate purpose of this paper is to describe the complexity of the education system within Bosnia and Herzegovina and identify succesful solutions developed in neighboring countries. The primary method used is the comparative one, comparing the system of Bosnia and Herzegovina with that of the regional countries. The content analysis technique was employed to extract necessary data from relevant documents. The article concludes with recommendations for improving the adult education system in Bosna and Herzegovina.