Korea Marketing Management Association

This paper develops a scale to measure student perceptions of entrepreneurship in an agribusiness undergraduate program. The study builds on Morris, Webb, Fu and Singhal (2013) and Kriewall and Mekemson (2010) conceptualization of entrepreneurial competencies to develop a brief nine-item scale for agribusiness students. It contributes to the integration of entrepreneurship into the agribusiness curriculum by first explaining the challenges that may be best addressed through building competencies in innovation and entrepreneurship in undergraduate agribusiness education. In this scale development study, undergraduate agribusiness students from a U.S. Land Grant University considered oral communication, motivation and the ability to recognize opportunities to be the most significant capabilities for entrepreneurship.

The theme of this paper is that succession planning in Australian farming is under-developed. It may be linked to economic and social change which suggests that farmers need to adapt to generational change but this is being resisted or ignored. The implications of this are the slow decline of family farming, a poor transfer of skills and knowledge to subsequent generations of farmers in some parts of the agricultural sector and the potential for an extension of the financial services industry to develop a more effective raft of succession planning measures to mitigate the effects of a traditional approach to succession in agriculture.

The focus of this paper is to present a case study of an integrated course approach to student transition in an undergraduate agricultural business management program. This wholistic approach is particularly relevant to courses with small student intake (defined here as less or equal to 20 full time students). These small intakes represent approximately 38% of all intakes in Australian universities. Most universities have an orientation week with generic and course specific activities to assist students in their transition to university life but very few have a ‘total package’ of sustained transitional support with an overnight tour, mentoring program, curriculum mapping and course design for all of the first stage subjects as just some of their strategies. The transition was planned to take place over the entire first stage of the course. A course team working collaboratively and cohesively was paramount to the success of this project. The approach was first implemented in 2010 and three years of data are presented here. These data clearly demonstrate that although student grades did not significantly improve, student satisfaction and perception of the “worth” of the various fundamental subjects taught in the first year of their course increased. This is associated with a recent decrease in first year student attrition. Finally and perhaps more importantly, academics reported that students seemed to display a higher standard of academic literacy and deeper critical thinking in their various assessment tasks.

Purpose – This study aims to examine the impact of various human resource management strategies on the performance management of the managers of international subsidiaries, who have been termed inpatriate managers.

<p>ABSTRACT</p> <p>The ongoing rapid growth of web information is a theme of research in many papers. In this paper, we introduce a new optimized method for web crawling. Using genetic programming enhances the accuracy of simialrity measurement. This measurement applies to different parts of the web pages including the title and the body. Consequently, the crawler uses such optimized similarity measurement to traverse the pages .To enhance the accuracy of crawling, we use the decay concept to limit the crawler to the effective web pages in accordance to search criteria. The decay measurements give every page a score according to the search criteria. It decreases while traversing in more depth. This value could be revised according to the similarity of the page to the search criteria. In such case, we use three kinds of measurement to set the thresholds. The results show using Genetic programming along the dynamic decay thresholds leads to the best accuracy.</p> <p>KEYWORDS-COMPONENT;</p> <p>Focused Web Crawler; Genetic Programming; Decay Concept; Similarity Space Model.</p> <p>For more details: http://airccse.org/journal/ijdkp/vol1.html</p>

This paper reports on a pilot project to map the aged care industry in the Bathurst region of Central West New South Wales. The purpose of the project is to inform the future efforts of government, community based providers (CBPs) and private agencies in the sustainable development of the aged care industry. Early data suggest that the fragmented industry structure of CBPs, funded through asynchronous, disjointed state and federal funding programs, will be unable to respond to the increased demand for aged care services during the next decade. Initial findings also suggest that market tensions between CBPs and commercial providers will increase as they engage in competitive tendering for federal and state funding, and directly compete for scarce labour in a tight regional labour market. This paper explores these issues through a case study of a regional city (Bathurst), a nearby regional town (Blayney) and a rural village (Wattle Flat). The study draws on: interviews with community based service providers, commercial providers, seniors‘ organisations, and local, state and federal government agencies; and, focus groups with seniors (aged 60+ years) in each of the localities.

The proposition that organizations depend on employees to deliver quality services to compete and grow has been widely recognized in the services marketing literature (Gronroos, 1990; Boshoff & Tait, 1996; Zeithaml, Berry, & Parasuraman, 1996). Internal marketing (IM) refers to the way in which an organization motivates and educates its employees to behave in a customer-conscious or market-oriented manner through the application of marketing-like processes. IM is believed to contribute towards achieving organizational goals (Gilmore, 2003). The aim of the research was to conduct an exploratory investigation into the application of IM within the professional services industry. The research was conducted using multiple cases with seven organisations representing management consulting, accounting, law, and financial services. Nineteen in-depth interviews were conducted with eight internal users (client-facing personnel) and 11 enabling (marketing and human resources) practitioners. The findings indicate that IM is practised, albeit with varying degrees of sophistication, in order to execute wide ranging projects related to marketing and human resources (HR). This exploratory study provides some empirical evidence that suggests management needs to provide some overall guidelines on how the organisation perceives IM, why it is important to achieving the firm's goals, and who should be involved in implementing it. Possible directions of future research could include longitudinal studies that examine IM's application across different industries, exploration of particular variables that impact IM's application, and examination of client perspectives. This study contributes to the understanding of what IM is and how and why it is practiced within professional services.

Purpose – The purpose of this paper is to explore how AACSB might better position itself through brand management.Design/methodology/approach – The paper attempts to offer suggestions on a different branding strategy for AACSBFindings – The paper suggests that AACSB establishes different levels of accreditation, each having different standards and each having a different level of prestige. This repositioning of the AACSB brand would make the accreditation standards flexible, depending on the resources a school wanted to devote to business education, and the prestige that the school wished to achieve with accreditation.Originality/value – The paper contributes to the literature by proposing a solution that will enhance the value of AACSB accreditation to schools of different resource endowments.

Very little research today has investigated the role of governance structure and three of its elements: shared knowledge, decision making and benefit sharing, in learning processes for innovation in member-serving nonprofit organizations (MSNPOs). This research project aims to develop a theory suggesting that the above elements play a significant role in the learning processes that leads to innovation in MSNPOs. Using qualitative in-depth semi-structured interviews with 12 serving members from 10 MSNPOs in Australia, this project examines how governance structure and three of its elements support learning processes for innovation in the organizations. The study helps to build a nascent body of literature linking governance structure and its three elements, and strategic innovation in MSNPOs.