Mariupol State University

The study aims to analyze the impact of globalization on Ukraine’s information security from a historical perspective and to identify key challenges and directions for strengthening national resilience in the information domain. The study is based on a structured literature search and qualitative content analysis of scientific sources. Content analysis is conducted to examine academic literature on the evolution of Ukraine’s information security under globalization.The findings demonstrate that after the collapse of the USSR, Russian media actively shaped Ukrainian audiences through Moscow-centered narratives. Effective countermeasures emerged only in 2014, while the full blocking of Russian information channels after February 24, 2022, became a crucial step in safeguarding national information security. Key challenges identified include cyber threats, information aggression, unequal access to digital resources, regulatory gaps, and the lack of comprehensive international cooperation. Strengthening Ukraine’s information security in the era of globalization requires enhanced cyber defense, the development of media literacy, the adoption of advanced protection technologies, and the implementation of regional security initiatives. Active collaboration with international partners and the integration of modern technologies are essential to ensuring a sustainable and secure information environment.

Introduction. The article considers resilience and assertive behavior phenomena as key psychological resources of the personality in the conditions of psychotraumatic experiences. The relevance of the study is determined by the increasing frequency in extreme situations of modern times, including military conflicts, which require mobilization of the adaptive potential of the personality. The study of the relationship between resilience and assertive behavior is of particular interest in understanding the mechanisms of psychological adaptation in crisis conditions. Objective. Analyze the relationship between the level of resilience and the formation of assertive behavior in survivors of psychotraumatic events and assess their role in the formation of adaptive models of interaction with a stressful environment. Materials and Methods. Diagnostic tools included the S. Maddy resilience test adapted by D. A. Leontiev, the A. Beck and A. Weissman Dysfunctional Attitude Scale, and the author’s questionnaire for assessing coping strategies. Statistical processing of the data was carried out using descriptive statistics and correlation analysis methods. Results. The study involved 250 residents of the DNR and LNR who were exposed to the impact of hostilities. A statistically significant decrease in the resilience indicators and their components (involvement, control, risk acceptance) was revealed in the study sample compared to normative values. Negative correlations were found between resilience level and use of maladaptive coping strategies, as well as positive correlations with proactive coping strategies. The results showed that 22.4% of the respondents demonstrated a high degree of dysfunctional interpersonal relationships. Discussion. The data obtained testify to the systemic nature of violations of personality adaptation resources under the influence of prolonged psychotraumatization. The concept of assertive behavior as a behavioral expression of a personalit’’s resilient position is substantiated. Practical recommendations are developed for complex psychological assistance, including the development of resilient beliefs, training in assertive behavior, and correction of dysfunctional cognitive schemes.

This article examines the transformation of marketing approaches in the context of global changes and mounting external challenges, including climate change, social polarization, economic instability, and widespread digitalization. It conceptualizes «sustainable marketing» and systematizes key factors determining marketing sustainability in contemporary conditions. Sustainable marketing is analyzed as a framework integrating business economic objectives with social responsibility and environmental awareness. The study also explores sustainable development practices implemented by domestic companies. The article identifies factors driving shifts in consumer behavior and shaping brand strategies, notably digitalization, climate-related challenges, and ethical consumption. It defines strategic imperatives for modern enterprises and directions for marketing development based on contemporary approaches to value creation. Key drivers motivating companies to adopt environmentally responsible strategies are examined, emphasizing environmental responsibility as a strategic imperative and the necessity of applying international standards, including the Global Reporting Initiative (GRI). Strategic guidelines for sustainable marketing development under globalization are presented, highlighting innovative approaches to long-term value creation. The study underscores the importance of environmentally friendly technologies, energy and water conservation, development of «green» product assortments, reduction of plastic use, and implementation of waste separation programs. Attention is given to enhancing consumer environmental awareness through information campaigns, transparency in sustainability reporting, and cooperation with environmental organizations. Finally, the article stresses that sustainable marketing strategies should aim not only at greening production but also at improving local community well-being and engaging employees in volunteer initiatives. The study justifies sustainable development as a marketing tool enabling enterprises to build a positive image, strengthen competitive advantages, and attract customers in the long term. Future research is expected to explore the role of digital technologies in sustainable marketing and develop clear indicators for evaluating ESG initiatives, with particular focus on the Ukrainian context and its specific challenges.

The digital adaptation of the educational environment is an important direction for ensuring the continuity of the educational process. The purpose of this article is to explore the technological adaptation of Ukraine's educational and scientific systems in the 21st century in the context of a humanitarian crisis. For this issue the PRISMA scientific approach was used, which made it possible to select the most relevant literature (a total of 46 scientific sources were found). The results show that educational institutions have actively adapted to the new realities by introducing modern EdTech solutions, including platforms such as Zoom, Moodle, Google Classroom, Coursera, Prometheus, Diya.Osvita. Particular attention in the digital transformation was paid to the development of personalized learning, assessment automation, the use of artificial intelligence language models, and analytical tools. In general, EdTech analytics has the highest potential for scaling. AI has begun to be used in adaptive learning, automatic assessment, and translation, but it remains insufficiently implemented, partly due to financial and technical problems. The most critical issues are digital inequality, weak infrastructure in rural and frontline regions, fragmentation of the educational space. The conclusions emphasize the promise of introducing digital solutions, provided that the negative aspects are overcome.

Infertility in male athletes is a multifactorial issue encompassing physiological, psychological, and social dimensions. Despite significant advances in the diagnosis and treatment of reproductive disorders, psychological support for athletes remains underdeveloped – particularly in terms of integrating psychotherapeutic methods with physical wellness programs. Given the impact of stress, hormonal fluctuations, and the specific demands of professional sports, the development of personalized approaches to psychological and physical support is a relevant and timely challenge for modern medicine and sport psychology. The objective: to develop a typology of emotional responses among male athletes diagnosed with infertility and to identify personalized psycho-wellness support strategies through the integration of psychotherapeutic methods and physical exercises. Materials and methods. The study involved 100 male professional and amateur athletes (mean age M = 37.6; SD = 6.8) with a medically confirmed diagnosis of infertility. Psychodiagnostic tools included the Depression, Anxiety, and Stress Scale (DASS-21) to assess emotional distress, and the World Health Organization Quality of Life Questionnaire (WHOQOL-BREF) to evaluate emotional responses to the infertility diagnosis. Results. Five primary psychological response types to an infertility diagnosis were identified: Active Implementer – responded well to cognitive-behavioral therapy combined with functional training to sustain motivation. Isolated Sufferer – benefited from group therapy and breathing exercises to reduce anxiety. Rigid Traditionalist – showed positive results from family counseling paired with rehabilitative exercise programs. Skeptical Rationalist – responded to educational sessions and body awareness practices, which improved treatment adherence. Destructive Denier – required deep psychotherapy and emotional self-regulation training. The developed typology is based on real psychological requests and consultations from men diagnosed with infertility. It serves as a practical tool for clinicians, helping to better understand the emotional patterns and coping strategies commonly observed in this patient group. The typology does not aim to replace medical treatment or present psychological support as an alternative to clinical reproductive therapy. Rather, its purpose is to complement biomedical care by offering a structured framework for integrating psycho-emotional understanding into patient-centered support. In contrast to previous studies focused primarily on physiological or biomedical aspects, our research highlights the importance of addressing the individual psychological needs of men with infertility and proposes ways to personalize support strategies accordingly. Conclusions. We propose an original personalized typology of emotional responses in male athletes diagnosed with infertility, which may help them process the diagnosis more adaptively and guide tailored psychotherapeutic interventions. These findings can be implemented in clinical practice within reproductive health centers, by medical psychologists, and in wellness programs of sports organizations, in order to enhance the effectiveness of care for athletes living with infertility.

нравственное воспитание является одним из содержаний общего образования, наряду с научным, прикладным. Приоритетное значение нравственного воспитания вытекает из его самого глубокого и обширного измерения. Определение понятия предполагает соотнесение общего содержания нравственного воспитания с понятием морали, рассматриваемой с точки зрения философии и социальной психологии, как форма сознания, которая отражает существование на теоретическом (концептуальном, идеологическом, нормативном) и практическом (действенном, поведенческом) уровнях.

The article explores current challenges and strategic prospects for developing a professional workforce in the field of cybersecurity. In the context of digitalization and growing cyber threats, the shortage of qualified personnel becomes one of the main barriers to ensuring national cyber resilience. The study analyzes the international experience of leading countries such as the USA, Israel, Singapore, Estonia, and EU members, which implement systemic models of training, certification, and professional development for cybersecurity specialists. Special attention is paid to the current state and challenges of cybersecurity workforce development in Ukraine, including government policy, international cooperation, retraining programs, and the advancement of educational initiatives. A comparative analysis of key cybersecurity indices (GCI, NCPI, NCSI, ENISA, etc.) is provided, with an emphasis on the human capital dimension. The paper substantiates the need for a multilevel approach to the development of cybersecurity workforce to ensure digital sovereignty and national cyber resilience.

Abstract This chapter showcases over 20 examples of ocean literacy activities developed during the Ocean Incubator Network Living Laboratory and beyond (the Foraminifera Box contains more than six activities that can be downloaded freely). The authors of these activities include students, scientists, researchers, educators, linguists, legal scholars, and experts in accessibility. Each activity has been scrutinized through the educational and pedagogical lens of Marcelle Dabbah to ensure its efficacy and relevance. Both teachers and learners can find inspiration in these activities, which are available for download and can be tailored to meet specific learning objectives and classroom needs. Each activity is structured according to an outline developed by Laura Vita, and includes details such as the contributors, activity name, target audience, focus of the activity, learning objectives, and guidance or instructions.

Objective. The research aims to analyze the transformations that took place in the Polish system of public libraries in the late 1980s – the early 2000s. Methods. Regarding methodology, the authors handle the concept of “the library” as “the meeting-place”, which presents an interpretation of conclusions made by Emmanuel Levinas, one of the classics of the philosophy of dialogue. Results. The results of the research evidence the concentration of efforts exerted by Polish librarians on the creation of pro-community libraries not meeting the community’s informational needs alone but being the hubs of dialogical interaction of various social groups. Conclusions. The conclusions outline the modern Polish libraries’ tending to expand the range of services provided for readers, taking into consideration severe competition among cultural institutions. The authors have proposed several promising strategies for further study of the problem range. These strategies are determined by the necessity of researching the title based on a broader background to the development of the librarianship theory in the countries of Western Europe and North America.