Marketing Science Institute

Abstract Given the emergence of new technologies (e.g., online payment systems) and new service contexts (e.g., app-based services), the use of tip recommendations is becoming increasingly prevalent. Based on one large secondary dataset analysis (176,237 food delivery orders) and nine experiments, this research identifies an effective and easily implementable tip recommendation design—materially referenced tip recommendations (ie, referencing a product that financially equates to the suggested tip amount) to increase tips. The effect of materially referenced tip recommendations is sequentially driven by the vivid mental imagery of how the requested tips could be used by the recipient (ie, the consequences of tipping for the recipient) and the heightened perception that tipping serves as a meaningful expression of gratitude to the recipient. This effect is attenuated when the referenced product is perceived as inappropriate for expressing gratitude to the tip recipient.

When couples decide to share their lives, they are simultaneously faced with the decision of how (or whether) to pool their finances. Does the way in which couples keep their money affect happiness in their relationship? Drawing on Interdependence Theory, we demonstrate across six studies (N = 38,534)-including both primary and secondary data-that couples who pool all of their money (compared to couples who keep all or some of their money separate) experience greater relationship satisfaction and are less likely to break up. Though joining bank accounts can benefit all couples, the effect is particularly strong among couples with scarce financial resources (i.e., those with low household income or who report feeling financially distressed). These findings replicate using experimental, cross-sectional, and longitudinal data sets, as well as in both individualistic and collectivist cultures. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Kate Scheer explores how apps can be useful for dental professionals

Based on the convergence of social-identity and theory of reasoned action (TORA), the purpose of this research is to investigate the mediating effect of brand engagement and store image on the relationship between consumer brand identification and purchase intention. The study empirically investigates a theoretical framework developed from literature evidence using partial-least squares (PLS) structural equation modeling (SEM) to test hypotheses. A structured questionnaire, measuring items on a Likert seven scale, was used to collect data from 344 participants among shoppers of famous retail chains in Muscat. The results indicated that store-brand identification (SBI) alone is a weak predictor of purchase intention (PI). The results revealed that brand engagement (BE) and store image (SI) fully mediate the relationship between SBI and PI. Intrinsically, the study serves to enhance the insight into customers’ attitudes towards private-labeled store brands with a focus on the Omani retail market. The findings contribute a valuable insight on retail marketing strategies, and an interpretation into branding literature related to retail marketing and provide an understanding of marketing strategies and guidance for retail store management in Oman both at a strategic and tactical level.

Due to the high consequences of poorly performing automated insider threat detection systems (ITDSs), it is advantageous for Government and commercial organizations to understand the performance and limitations of potential systems before their deployment. We propose to capture the uncertainties and dynamics of organizations deploying ITDSs to create an accurate and effective probabilistic graphical model that forecasts the operational performance of an ITDS throughout its deployment. Ultimately, we believe this modeling methodology will result in the deployment of more effective ITDSs.

Key points Twenty years ago, a fraction of articles were paired with supplements; now, one in five research stories go beyond PDF. Why has the evolution of research content's delivery vehicles lagged behind the evolution of the research story? Hyperlinked in‐line references are the most used feature of the Enhanced PDF – exposing faster, easier ways to follow the path of research. Discovery need not start and end with the search engine – it can start within the PDF itself. Discovery is not a solitary process; therefore, content platforms must support collaboration to drive readership.

Abstract New technologies have made today’s marketing faster, more mobile, more location-based, more digital, more virtual, and more automatized than ever. In this new world, marketers need to be “real-time relevant” – to gain awareness, to change perceptions and to spur action. They need to have their content in the right channel, format, time and context – from a consumer’s perspective. Only then do they at least have a chance of the consumer attending to the information and being influenced by it. In such an environment new skills and competences are required. The amount of available data has virtually exploded. To gain any perspective or apparent “control” in these environments, successful managers must embrace the complexity and learn to analyze, integrate and interpret all this data. A critical skill for marketers will be to identify the metrics that best reflect the desired outcomes of the organization and that sufficiently reflect specific indicators of critical processes. Furthermore, insights from other disciplines such as architecture, design, information-processing, biology or engineering will be important for creating customer experiences. The marketer of the future will need to be supremely curious and creative and to balance and integrate different worlds. It will all come down to delivering memorable and lasting experiences in a constantly and fast changing environment.