Publicis Groupe (Germany)

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The EU’s General Data Protection Regulation (GDPR) has a substantial impact on all areas of digital marketing and analytics, including first and third-party data collection, targeting and segmentation, campaign execution and analysis. Since its introduction, the digital marketing industry has made various changes to its practices to comply with the new law, changing the landscape for marketers, advertisers and publishers. This paper reviews the nature and impact of these changes, and makes several recommendations for marketers who may still be unclear on how to balance their own interests with those of the individuals with whom they wish to communicate through their marketing. It also discusses strategies to mitigate the impact of the restrictions imposed by the GDPR on data collection and processing, particularly through third parties.

By taking into account mobile device samples to not exclude Mobile-Only respondents, a better representation of the general population can be obtained. This leads to more accu-rate analyses and findings that closely reflect reality. Data are collected that provides more representative and dynamic analyses by using the Rolling Cross-Section Design (see Johnston/Brady 2002), which takes a cross-section and distributes interviewing in a controlled way over time. A strict contact scheme with a high contact density allows even Hard-to-Reach populations to be taken into account appropriately in the random sample. Minimal deviations from the sample and general population will be corrected at the conclusion by a dual frame assessment system developed by the Association of German Market and Social Researchers. This paper investigates how the inclusion of Mobile-Only, Mostly-Mobile and Hard-to-Reach voters affects the estimates of voting behavior within the context of Germany. It be-gins by showing that these groups differ from the general population in terms of age, sex, employment, school graduation and income. Furthermore, there are significant differences in their political issues priorities and participation. Especially Hard-to-Reach voters have a higher voting intention and should be conducted.

Key problems of Integrated Water Resources Management refer to interactions between various levels, scales and existing coordination gaps, such as inadequate governance structures and insufficient knowledge and capacities. In this study we describe a management framework that aligns model-based systems analysis with capacity assessments suggesting a concept for improving cross-scale interactions and thus for overcoming both, water-related pressures and coordination gaps. In the study we (i) identify the missing link between technical development approaches and capacity development, (ii) outline interrelations between environmental pressures on aquatic systems and capacity and information gaps in a transparent way, and (iii) introduce a practice-relevant method to combine model-based system planning with capacity assessments for deriving management options that support water management actors in reducing pressures and gaps. The results of the integrated analysis are made explicit by introducing a matrix approach that is inspired by an existing framework to systematically differentiate water quality-related pressures (cf. Blumensaat et al. 2013). The approach confronts pressures and gaps and so jointly addresses technical issues, institutional challenges, organizational development, information needs, and human resources development. The concept supports a transparent decision making process by identifying knowledge and capacities required for the implementation of corresponding technical intervention options and vice versa. The application of the method in the International Water Research Alliance Saxony model region ‘Ukraine’ is illustrated to demonstrate the added value as a boundary object between scales that is supporting actors in streamlining model-based planning and capacity development.

\n Os usos múltiplos da madeira de plantios florestais podem criar possibilidades de atender ao crescente déficit habitacional brasileiro, com a produção de componentes de madeira, em especial janelas, voltados para habitação social rural, de forma que esses componentes atendam às necessidades dos usuários finais, apresentando qualidade e custos acessíveis. Dessa forma, o objetivo da presente pesquisa é analisar a viabilidade, técnica e econômica, de se produzir janelas de madeira de eucalipto, em escala, em uma marcenaria coletiva autogestionária, na perspectiva de atender aos projetos de habitação social rural. Os objetos empíricos da pesquisa são a marcenaria Madeirarte, localizada no Assentamento Rural Pirituba II (Itapeva-SP) e o Assentamento Rural Sepé Tiaraju (Serra Azul-SP), com a demanda de 462 janelas de madeira de eucalipto. A estratégia de pesquisa adotada é o estudo de caso com suporte no método da pesquisa-ação participativa. Os dados foram coletados a partir de documentos e registros em arquivos, assim como, entrevistas realizadas com os atores envolvidos, a observação direta e participante na produção das janelas de madeira na marcenaria Madeirarte. Com base na literatura geral e específica ao tema, assim como, nos dados coletados durante a produção das janelas de madeira, os produtos obtidos foram a análise da disponibilidade de matéria-prima proveniente de plantios florestais, próximos à marcenaria Madeirarte; análise do processo de concepção e desenvolvimento dos desenhos das tipologias de janelas para o assentamento Sepé; análise dos lotes adquiridos para a produção em escala; análise do processo produtivo de batentes e folhas, considerando a infraestrutura e maquinário existente, o serviço técnico da marcenaria e as etapas de cada processo produtivo; e análise da apropriação dos custos das janelas de madeira. Como resultado tem-se que durante a produção de janelas de madeira de plantios florestais, em escala, no contexto de uma marcenaria coletiva autogestionária, surgiram dificuldades no processo produtivo que acarretaram em não cumprimento do cronograma de produção e, além disso, os custos das janelas de madeira não se adequaram ao valor estipulado para esquadrias, pelo orçamento de construção das moradias do Sepé. Apesar da pesquisa não ter confirmado a viabilidade de produção das janelas para o contexto do Assentamento Rural Sepé Tiaraju, mostrou ser importante no que concerne ao aumento de estudos relativos ao tema, gerando assim um banco de dados, informando gargalos e soluções encontradas durante o processo produtivo, de forma a subsidiar novas experiências de produção de janelas com o uso da madeira de eucalipto, para projetos de habitação social.\n

The emergence of touchscreen interfaces and more specifically of tablet computers raises the question of contributions of this new interface as compared to conventional interfaces. With these case studies, we looked for possible contributions of touch pads for persons with intellectual disability or autism spectrum disorder, more particularly in terms of interaction and collaboration. An experiment was carried out to analyze interaction behaviors during an execution of tangram puzzles performed on a tablet computer, or in the conventional way using wooden pieces. Results suggest that the touch pad generates an increased motivation and promotes positive interaction between subjects.

A l’image des autres départements, la première guerre mondiale marque en Corse la fin d’une époque soulignant un tournant décisif dans l’histoire de l’île. Cette dernière va payer un lourd tribut à la guerre. Le conflit emporte entre 10 000 et 12 000 soldats insulaires. Du lendemain de la signature de l’Armistice à la veille de la seconde guerre mondiale, 84 % des communes insulaires éprouvent le besoin d’ériger un monument, une stèle, ou d’apposer une plaque sur les murs extérieurs ou intérieurs des églises. à partir d’un corpus photographique (monuments aux morts et plaques commémoratives), et en recourant aux témoignages oraux, l’analyse se propose de préciser le contexte historique et sociologique dans lequel ces monuments communaux ou paroissiaux ont été érigés.L’étude porte également sur les symboles et les inscriptions dédicatoires. Elle permet, grâce à l’analyse de certaines caractéristiques révélatrices comme l’ordre de la liste, la nature et l’emplacement du monument, de mesurer l’hommage rendu par les vivants aux morts.

Ein Automobilzulieferer in Deutschland stellt komplette PKW-Achsen fur verschiedene Automobilhersteller auftragsbezogen her. Taglich werden hunderte von Achsen produziert und ausgeliefert. Das Unternehmen hat auserdem Tochterunternehmen in Osterreich, Australien und China, die vor Ort Achsen produzieren und liefern.

Die Sanierung von Boden- und Grundwasserkontaminationen durch rein hydraulische Masnahmen, die darauf beruhen, kontaminiertes Grundwasser abzupumpen und aufzubereiten (pump-and-treat), haben sich in sehr vielen Fa,llen als uneffektiv erwiesen. Ursache hierfur sind die oft geringen Loslichkeiten der Schadstoffe, das haufige Vorhandensein einer separaten residualen Phase sowie die Heterogenitat des Untergrunds. Jeder dieser Faktoren kann zu langen Sanierungszeiten und damit zu hohen Sanierungskosten fuhren. Sogenannte Reaktionswande, die in-situ im Grundwasserabstrom von Schadensherden eingebaut werden, konnen dagegen so konzipiert werden, das die Abreinigung oder die Immobilisierung der gelosten Schadstoffe praktisch ohne externe Energiezufuhr, d. h. passiv, uber viele Jahre und Jahrzehnte funktioniert. Dieses neue Sanierungskonzept hat besonders Vorteile bei Altstandorten und flachigen Altlasten und ist auch fur stark heterogene Aquifere geeignet. Obwohl in den letzten Jahren zahlreiche Konzepte fur Reaktionswand-Systeme entwickelt und umfangreiche Laborstudien durchgefuhrt wurden, liegen bisher nur begrenzte Felderfahrungen vor. In dieser Veroffentlichung werden die wichtigsten hydraulischen und hydrogeochemisch-mikrobiologischen Konzepte passiver Reaktionswande diskutiert, heute verfugbare Technologien vorgestellt und einige erste Feldbeispiele prasentiert.