Comparative Analysis of Movie Recommendation Systems Using Filtering Techniques on IMDB and Rotten Tomatoes
Recommendation systems are pivotal in industries like entertainment, where competitiveness is intense. This study enhances movie recommendations by utilizing rich datasets from IMDB and Rotten Tomatoes, incorporating movie ratings, user profiles, audience scores, and critics' reviews. These elements were subjected to sentiment analysis to refine the data quality. We explored three filtering techniques: content-based, which analyzes movie features; collaborative, which processes user behavior patterns; and hybrid, combining both to leverage their strengths. The effectiveness of these methods was assessed using Mean Average Precision at k (MAP-k) and Root Mean Square Error (RMSE), with our results showing notable improvements in recommendation accuracy. For instance, the hybrid method achieved a MAP©k of 0.271 and an RMSE of 0.634, indicating enhanced precision and reliability of the recommendations. These findings suggest significant potential for improving user satisfaction and retention in digital platforms, demonstrating the benefit of integrating diverse data sources and analytical techniques in recommendation systems.
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