State Tax University

Purpose: To provide a practical, concept-driven plan for designing HR creative campaigns that attract, engage, and retain talent in multinational organizations by translating dispersed evidence into a cohesive, usable framework (without conducting primary research). Methodology: A structured narrative synthesis of fifteen peer-reviewed empirical studies (secondary analysis only; no new data collected), integrating findings across employer/EVP branding, internal communication in international teams, management-led initiatives, and institution-oriented activities (e.g., university partnerships, events, CSR, charity) to derive actionable design principles and an implementation-and-measurement blueprint. Findings: The synthesis consolidates campaign design into an action framework that combines (1) segmented value proposition design, (2) authentic employee storytelling, (3) localized two-way communication, and (4) behavior-shaping mechanisms embedded within HR processes. The article specifies implementable artifacts (a short campaign script, an internal cascade grid, and a change-path map) and a measurement system spanning attraction, engagement, and retention, emphasizing cultural adaptation and ethical safeguards. Illustrative pathways show how campus collaboration and CSR activation can be linked with digital and event-based tactics, while leadership messaging and managerial activations sustain internal adoption. Unique Contribution Of Theory, Practice, and Policy: The article bridges theory-to-execution by converting scattered empirical results into a coherent “playbook” for multinational HR campaign design, aligning external employer-brand signals with internal procedures. In practice, it offers operational guidance for global rollout and rapid learning through a KPI set focused on attraction, engagement, and retention. For policy and governance, it foregrounds ethical assurance and culturally adaptive implementation as core requirements and recommends future empirical validation of framework effects on quality of hire, time-to-productivity, and 12-month retention across regions.

Introduction. Given the emerging challenges associated with the ongoing conflict, the implementation of innovative rehabilitation approaches is imperative to preserve military personnel's combat morale and facilitate their successful reintegration into civilian society. Aim. To review and synthesize scientific research on innovative rehabilitation methods for military personnel, including state-of-the-art prosthetic technologies, and assess their impact on physical and psychological recovery. Materials and methods. This study presents a comprehensive analysis and generalization of current scientific literature, guidelines, and expert recommendations related to the justification and implementation of medical and social rehabilitation strategies for military personnel who have undergone limb amputation due to combat-related injuries during the war in Ukraine. Results. The full-scale war in Ukraine, which began in 2022, has served as a powerful catalyst for the development and integration of innovative technologies in medical rehabilitation, particularly in the field of prosthetics. The widespread occurrence of traumatic injuries among military personnel, especially limb amputations, has created an urgent demand for high-tech solutions aimed at restoring lost functionality. In response to these challenges, domestic and international scientific and engineering communities have intensified efforts to develop advanced prosthetic systems based on bioengineering, robotics, neurotechnology, and additive manufacturing achievements. Particular attention has been given to the development of bionic prostheses capable of not only morphologically replicating lost limbs but also restoring their functional capabilities through the use of sensory systems, neural interfaces, and machine learning algorithms. The integration of cutting-edge technologies into prosthetics is regarded as a promising direction in rehabilitation medicine, contributing to improved quality of life and full social reintegration of affected individuals. Conclusions. Innovative approaches to the rehabilitation of military personnel after limb amputation and prosthetics occupy a key position in modern medical practice. The effectiveness of the rehabilitation process is ensured through a comprehensive approach that includes physical therapy, psychological support, social integration measures, and the application of high-tech solutions.

Die Ukraine befindet sich in der Anfangsphase des Aufbaus des Farm Sustainability Data Network (FSDN) der EU, das ein zentrales Instrument für die Umsetzung und Überwachung der europäischen Agrarpolitik darstellt. Mit der Einführung des FSDN sollen wirtschaftliche, ökologische und soziale Indikatoren der landwirtschaftlichen Entwicklung systematisch erhoben und ausgewertet werden. Der Aufbau des FSDN ist zudem für die schrittweise Angleichung an einschlägige EU-Normen und -Regulierungen relevant, darunter die Corporate Sustainability Reporting Directive, die EU-Taxonomie für nachhaltige Wirtschaftsaktivitäten sowie die European Sustainability Reporting Standards. In der Ukraine sind jedoch die meisten landwirtschaftlichen Unternehmen noch nicht auf diese Art der nichtfinanziellen Berichterstattung vorbereitet. Auf Grundlage von Interviews mit 53 Betrieben aus 15 Regionen der Ukraine analysiert der Beitrag den Vorbereitungsstand des Agrarsektors auf die Einführung des FSDN, identifiziert zentrale Berichtshindernisse und skizziert die Schritte, die für die Integration des nationalen Datenerhebungssystems in die EU-Rahmen erforderlich sind.

In the modern context of a globalized and highly dynamic economy, effective investment management is a decisive factor for the competitiveness and sustainable development of any company or state. However, traditional approaches to investment project evaluation, based on classical methods of financial analysis (NPV, IRR, PP), have shown a systemic inability to adequately account for uncertainty and change. This underscores the relevance and timeliness of the research results presented for consideration.

Aim: The aim is to substantiate the means of restoring the physical and intellectual working capacity of combatants and determine their effectiveness. Materials and Methods: The research, which was conducted in 2024-2025, involved 58 male combatants aged 26 to 54 years who underwent physical education and sports rehabilitation after treatment for gunshot wounds, injuries, and traumas of the musculoskeletal system. Physical working capacity was assessed by the Romberg test, the Rufier index, and the Stange test. Intellectual working capacity was determined by the Bourdon-Anfimov correctional test. Results: The means of restoring the physical and intellectual working capacity of combatants through their physical education and sports rehabilitation have been substantiated. It has been found that in the course of the research all three groups demonstrated significant (p < 0.05-0.01) improvement in the Romberg test (by 1.57-2.36 s), Rufier index (by 0.83-0.91 c. u.), Stange test (by 9.07-12.0 s), concentration and sustainability of attention (by 3.31-3.78 %), intellectual working capacity (by 76.67-87.53 points), emotional state (by 1.11-1.35 points). Conclusions: The article highlights the peculiarities and characterizes the specifics of using means to restore the physical and intellectual working capacity of combatants. It has been established that the complex use of targeted physical exercises, combined with other methods, enables the rapid and efficient restoration of the functional state of the musculoskeletal system, cardiovascular and respiratory systems, and improves cognitive functions and the emotional state of combatants.

The Impact of Artificial Intelligence on the Development of Legal Science (August 25–29, 2025. Riga, the Republic of Latvia) : International scientific conference. Riga, Latvia : Baltija Publishing, 2025. 108 pages.

The topic of digitalization has become increasingly relevant as it plays a critical role in shaping the competitiveness of European countries in a globalized economy. This research paper aims to examine the impact of digitalization on the competitiveness of selected European countries by analysing key indicators that define digital progress and economic performance. Digital transformation has been identified as a fundamental driver of economic growth, innovation, and efficiency across various sectors, emphasizing the importance of digital technologies in shaping contemporary economies. The study utilizes a combination of correlation, canonical, and regression analyses to systematically explore the relationship between digitalization and competitiveness. Data for 10 European countries – Finland, Sweden, the Netherlands, Germany, Italy, France, Spain, Luxembourg, Denmark, and Portugal – was collected from the European Commission, World Economic Forum, and official sources from IMD and WIPO over the period from 2017 to 2022. The key indicators analysed include the Digital Economy and Society Index, Global Competitiveness Index, Global Innovation Index, E-Government Index, and R&D expenditure as a percentage of GDP. These variables were selected to comprehensively assess the state of digitalization and its correlation with national competitiveness. Findings from the analysis suggest that digitalization has a profound influence on the competitiveness of the countries studied. High DESI and GII scores, indicating advanced digital integration and innovation capacity, are positively correlated with a higher GCI score, reflecting global competitiveness. Moreover, R&D expenditure emerged as a significant factor contributing to digital readiness and economic performance. The disparities in digitalization levels across countries highlight the uneven progress in adopting digital technologies, suggesting a need for policies that enhance digital infrastructure, skills development, and innovation ecosystems. The discussion emphasizes that digitalization drives the transformation of traditional business models, improves efficiency in manufacturing (Industry 4.0), and fosters innovation in services such as fintech, e-commerce, and public administration. However, challenges like the digital skills gap, regulatory barriers, and differences in infrastructure and policy readiness persist, impacting the overall ability of European countries to leverage digital transformation for competitiveness. The paper concludes by advocating for continued investment in digital infrastructure, balanced regulatory frameworks, and skill development initiatives to maximize the benefits of digitalization and enhance the competitive standing of European nations in the digital economy.

The article examines the role of e-commerce and commercial representation in the context of the post-war reconstruction of Ukraine. The theoretical and legal characterization of electronic commerce and e-business in Ukraine was carried out, and their legal nature was revealed. The regulation of e-commerce in European law is considered, and examples of legal regulation of cross-border e-commerce in EU countries are given. Special attention is paid to commercial representation as a form of electronic commerce and its role in the reconstruction of Ukraine. Electronic trust services as an important aspect of commercial mediation in Ukraine have been studied. The process of bringing Ukraine's digital space closer to EU standards and its impact on the economy, in particular in the conditions of martial law, are analyzed. The potential of e-commerce to stimulate international business cooperation, cross-border operations, and diversification of sales markets abroad has been revealed. Challenges related to the process of convergence of Ukraine's digital space with EU standards have been identified. A set of measures is proposed to maximize the positive impact of the development of electronic trust services and electronic commerce on the economy of Ukraine. A conclusion was made about the key role of the development of e-commerce in strengthening the economy, filling the budget, and deepening Ukraine's international relations. The significance of these processes for ensuring the financing of investment projects for the reconstruction and integration of Ukraine into the European digital market is emphasized.