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This article provides an in-depth look into a unit plan I crafted as a student teacher based on Greco-Roman mythologies and how I have since modified it and applied it to various grade levels. My inspiration for this unit is based on the connection between ballet and modern dance pioneers (George Balanchine, Isadora Duncan, and Martha Graham) and the Greco-Roman mythologies that influenced them when creating some of their masterworks. Along with explanations of successfully tested lesson plans and templates of rubrics and assignments, I include descriptions and short analyses of four myths I have used in the high school and middle school setting. This unit could easily be adapted to embrace mythology from other areas of the world and modified for any pre-K–12 setting.

6629 Background: Recently market research has become a ‘booming business‘ serving pharmaceutical and biotechnology firms and financial institutions. From internet studies and focus groups to consultations with Wall Street analysts, medical oncologists are getting increasing involved in providing their expertise in non-patient matters. Payment is usually of a greater amount that what one would earn from direct patient care. Potentially, this may be the source of significant income. Methods: 47 private practice-based medical oncologists agreed to anonymously complete questionaires on this subject. 32 were returned (68% response rate). 17 academic hematologists and oncologists were approached. 7 returned completed questionaires (41% response rate). While group comparisons could not be made, some interesting points were found. Results: Each week an average of 6 Internet and 1 phone-based invitations week were received by the private practitioners. Most physicians received 2–3’ ‘focus group’ or ‘in-person’ invitations/month and attended the majority of them. Like in- person interviews, Internet-based marketing participation was based on the amount of money being offered and not on ‘interesting topic.‘ The majority of studies with an honorarium averaging $150/hour were completed. Academicians were much less likely to participate in Internet research. 4 of the 7 responded that they did not even open them. All participated in interviews, particularly if invited as a ‘key opinion leader‘ (KOL). With respect to interviews, the 3 major differences between the private practitioners and academicians were: in the number of requests received (1 vs 3/week); type and timing of interview requests (KOL received the majority of their interview requests from financial analyists and were inundated at or just around major oncology meetings); and the amount of reimbursement for an hour of interview time (Individual interviews for privates were in the $200–300 range. KOL interviews were reimbursed in the $500 to $5,000 range with $1,000–1,500 being the norm.) Conclusion: Clearly, market research is playing an increasing important role in the financial health of many physicians. Much more planned research needs to be done to see how this interaction affects individual physicians, patient care and society. No significant financial relationships to disclose.

Back to table of contents Previous article Next article Letters to the EditorFull AccessLetters to the EditorHeather Matesevac, Ph.D.Heather MatesevacTeaneck, NJSearch for more papers by this author, Ph.D.Published Online:30 Apr 2018https://doi.org/10.1176/appi.psychotherapy.1999.53.4.557AboutSectionsPDF/EPUB ToolsAdd to favoritesDownload CitationsTrack Citations ShareShare onFacebookTwitterLinked InEmail PDFThis content is only available as a PDF. FiguresReferencesCited byDetailsCited ByNone Volume 53Issue 4 1999, pp. 437–573Pages 557-560 Metrics PDF download History Published online 30 April 2018 Published in print 1 October 1999