Universitas Ekasakti

Penelitian ini bertujuan untuk mengetahui dan menganalisis: komunikasi pemasaran, pemasaran langsung, kepuasan nasabah dan loyalitas nasabah. Pengaruh komunikasi pemasaran dan pemasaran langsung terhadap kepuasan nasabah serta implikasinya pada loyalitas nasabah pada Bank Rakyat Indonesia Kantor Cabang Garut baik secara parsial maupun simultan. Metode penelitian yang digunakan dalam penelitian ini adalah metode survei. populasi dalam penelitian ini adalah Nasabah Bank Rakyat Indonesia Kantor Cabang Garut yang berjumlah 4500 nasabah. Pengambilan sampel diambil secara simple random sampling yaitu sebanyak 400 nasabah. Teknik analisis data menggunakan Partial Least Structural dengan SmartPLS. Total skor komunikasi pemasaran secara keseluruhan sebesar 14.549 termasuk kategori baik, pemasaran langsung sebesar 17.985 termasuk kategori baik, kepuasan nasabah sebesar 17.985 termasuk kategori baik dan loyalitas nasabah sebesar 11.980 termasuk kategori baik. Hasil penelitian menunjukkan bahwa Komunikasi Pemasaran berpengaruh positif dan signifikan terhadap Kepuasan Nasabah,Pemasaran Langsung berpengaruh positif dan signifikan terhadap Kepuasan Nasabah, Kepuasan Nasabah berpengaruh positif dan signikan terhadap Loyalitas Nasabah, Komunikasi Pemasaran berpengaruh positif dan tidak signifikan terhadap Loyalitas Nasabah, Pemasaran Langsung berpengaruh positif dan tidak signifikan terhadap Loyalitas Nasabah, Dengan mediasi Kepuasan Nasabah, Komunikasi Pemasaran dan Pemasaran Langsung beperngaruh positif dan signifikan tehadap Loyalitas Nasabah

Increasing microplastic pollution in the environment raises concern about toxic risks to living organisms, and one important health risk involves immune system disruption, which can be observed through changes in leukocyte counts. This study aims to analyze the effect of microplastic exposure on leukocyte numbers in white rats (Rattus norvegicus) as an early indicator of environmental toxicity and health risk. The research also seeks to provide scientific evidence that can support environmental management policies and human health protection strategies. An experimental design was applied in which rats were divided into one control group and several treatment groups, and each treatment group received oral microplastic exposure at different doses over a specific period while FTIR spectroscopy (Fourier Transform Infrared Spectroscopy) was used to characterize the microplastic particles before administration. After the exposure period, blood samples were collected and leukocyte counts were measured using a hematology analyzer, and statistical analysis was then performed to compare leukocyte levels across all groups. The results showed that rats exposed to microplastics exhibited increased leukocyte counts above the normal range during both week one and week two, and these elevated counts were observed across groups that received different doses of microplastics. The rise in leukocyte numbers indicates an inflammatory response and immunological stress caused by microplastic exposure, and furthermore, the findings suggest that microplastics not only produce toxic effects but also tend to accumulate and remain in the body for extended periods. In conclusion, microplastic exposure has a significant effect on leukocyte counts in white rats, and this effect reflects immune system disturbance and potential disruption of immunological homeostasis. Consequently, microplastics should be recognized as an important threat in environmental toxicology, and continued research and regulatory attention are necessary to address the risks that microplastics pose to both ecological systems and human health

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap minat beli makanan ringan (snack) pada aplikasi Tiktok-Tiktok Shop. Penelitian ini menggunakan populasi pengguna Tiktok-Tiktok Shop dan diambil sampel sebanyak 50 responden. Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling – Partial Least Squares (SEM-PLS). Pengujian hipotesis pada penelitian ini dinilai dari t-statistik dan nilai probabilitas. Hasil penelitian ini diperoleh bahwa social media marketing memiliki pengaruh poistif dan signifikan terhadap minat beli makanan ringan (snack) pada aplikasi Tiktok-Tiktok Shop. Kata kunci: social media marketing, minat beli, makanan ringan, camilan, snack, tiktok, tiktok shop. ABSTRACT This study aims to determine the effect of social media marketing on snack purchasing interest on the TikTok-Tiktok Shop application. This study used a population of TikTok-Tiktok Shop users and a sample of 50 respondents. Data analysis was conducted using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method. Hypothesis testing in this study was assessed using t-statistics and probability values. The results of this study obtained a positive and significant influence of social media marketing on snack purchasing interest on the TikTok-Tiktok Shop application. Keywords: social media marketing, purchasing interest, snacks, snacks, tiktok, tiktok shop.

Prior research has failed to document an integrated model from UTAUT2 and diffusion innovation theory to explain the intention of fintech adoption among culinary micro, small, and medium enterprises (MSMEs) post-COVID-19. This study investigates the factors affecting the fintech adoption intentions of MSMEs and determines the role of fintech knowledge as a moderating variable. Two hundred ninety one (291) culinary MSMEs from four locations in West Sumatra, Indonesia, participated in this survey. In addition, the SEM-PLS is employed to analyse the significant factors influencing fintech adoption among culinary MSMEs. Model evaluation is conducted to achieve a good-fitting model. The results show five direct relationships between factors and fintech adoption intentions: effort expectancy, social influence, facility condition, price value, and fintech knowledge. In addition, fintech knowledge moderates the relationship between performance expectancy and fintech adoption intentions. In this case, fintech knowledge strengthens the association between performance expectancy and fintech adoption intentions. Thus, fintech knowledge also plays as a moderating variable between effort expectancy and fintech adoption intentions. The finding is relevant to the government program aimed at increasing the fintech knowledge of culinary MSMEs. Fintech companies can improve the expectancy effort, facility condition, social influence, and price value to boost the intention to adopt Fintech. Theoretically, this study contributes to the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and diffusion of innovation theory. Acknowledgements Our paper is funded by the Ministry of Education, Culture, Research and Technology, Republic of Indonesia (no. 186/E5/PG.02.00.PT/2023). We acknowledge the Directorate of Higher Education, the Ministry of Education, Culture, Research and Technology, Republic of Indonesia, for research funding. We would also like to extend our gratitude to the Rector of Universitas Ekasakti and Universitas Bung Hatta, as well as the anonymous reviewers of this article, for their constructive suggestions.

Penelitian ini bertujuan untuk menganalisis pertimbangan jaksa selaku penyidik dalam penghentian penyidikan perkara tindak pidana korupsi terkait pengadaan perlengkapan Pekan Olahraga Provinsi (Porprov) Sumatera Barat Tahun Anggaran 2018. Metode yang digunakan adalah yuridis normatif dengan pendekatan deskriptif analitis. Hasil penelitian menunjukkan bahwa penghentian penyidikan didasarkan pada temuan BPK RI dan ketentuan Pasal 109 ayat (2) KUHAP. Kerugian negara yang awalnya sebesar Rp827.377.397,- menurut BPK RI dalam Laporan Hasil Pemeriksaan Nomor 4/LHP/XVIII.PDG/01/2020 pada 24 Januari 2020, telah direvisi menjadi Rp143.034.500,- dan sepenuhnya dikembalikan oleh penyedia barang, PT. Novalindo Jaya Utama. Selain itu, tidak ada niat jahat atau kesengajaan dari pelaku, sehingga tidak memenuhi unsur tindak pidana korupsi sesuai UU No. 31 Tahun 1999 jo UU No. 20 Tahun 2001. Penghentian penyidikan ini sesuai dengan Pasal 109 ayat (2) KUHAP dan mengikuti Surat Edaran Jaksa Agung Muda Tindak Pidana Khusus Nomor B-1113/Fd.1/05/2010 tanggal 18 Mei 2010 sebagai pedoman dalam menangani kasus korupsi. Penelitian ini menyimpulkan bahwa penghentian penyidikan bukanlah cara untuk menghindari penuntutan, tetapi merupakan bagian dari profesionalisme penegakan hukum yang berlandaskan kepastian dan keadilan. Rekomendasi yang diberikan mencakup perlunya peningkatan koordinasi antar lembaga, transparansi hasil penghentian penyidikan, dan publikasi informasi kepada masyarakat untuk menjaga kepercayaan publik terhadap proses penegakan hukum.

Sugarcane (Saccharum officinarum L.) is a strategic plantation commodity in Indonesia, functioning as the primary raw material for sugar and traditional sweeteners such as gula saka. In Nagari Bukik Batabuah, West Sumatra, gula saka production holds economic, social, and cultural significance; however, product quality remains inconsistent, particularly due to inappropriate harvest timing and post-harvest handling. This study aims to examine the influence of sugarcane harvest period on the quality of gula saka produced by local farmers and traditional processors (pangilang saka). A descriptive qualitative approach was applied through field observations, in-depth interviews, and documentation, with informants selected using purposive sampling. The results indicate that harvest age and delays between harvesting and processing significantly affect the chemical composition of sugarcane juice, especially sucrose levels, reducing sugars, and phenolic compounds. Harvesting at an immature stage leads to low sugar yield and weak sweetness, while over-mature harvesting or delayed processing accelerates sucrose degradation, resulting in darker color and inferior flavor quality. These findings demonstrate that variations in gula saka quality are strongly associated with harvest management rather than processing methods alone. The study concludes that strengthening farmers’ capacity in determining optimal harvest timing and improving post-harvest practices is essential to enhance product quality, preserve local wisdom, and improve the sustainability of traditional sugarcane-based industries

This study explores the FBI’s psychological profiling of serial killers as portrayed in Thomas Harris’s The Silence of the Lambs, focusing on the methods used to identify and understand psychopaths, especially through the interactions between Clarice Starling and Dr. Hannibal Lecter. Utilizing criminal psychology theory and a qualitative textual analysis of the novel, the research examines how offender behavior, motivations, and mental disorders inform profiling. Findings highlight the FBI’s detailed investigative process, the serial killer’s psychological manipulation to mislead investigators, and the critical role of the psychological profiler in penetrating the psychopath’s mindset to guide the investigation, revealing the complex interplay between profilers and criminals in solving difficult cases.

This research entitled the Comparison Between Lubuk Gadang and Pasir Talang Dialects in South Solok.The main objective of this research is to compare the dialects of Lubuk Gadang and Pasir Talang, both of which originate from the South Solok region. The research focuses on lexical similarities, lexical differences, and word formation processes within the two dialects. A qualitative descriptive approach was employed, with data collected through direct interviews, observation, note-taking, and audio recordings. This research is grounded in lexical theory, dialectology, and morphological theory. These frameworks were used to analyze the vocabulary of both dialects in order to identify similarities and differences, as well as to understand the word formation processes involved. The results of the analysis revealed that there are 692 lexical items that share similarities between the two dialects, while 92 lexical items exhibit form differences. Additionally, 73 vocabulary items were identified as having different forms but the same meanings. In terms of word formation, several morphological processes were found in both dialects, including borrowing 13 items, compounding 21 items, clipping 3 items, acronym 1 item, and derivation 12 items. These findings highlight the linguistic diversity and complexity within regional dialects in South Solok.

Hospitals and health care facilities generate increasing amounts of solid medical waste each year. Improper treatment of this waste poses a potential risk for disease transmission. The Ministry of Health Regulation No. 7 of 2019 classifies hospital waste as hazardous and toxic medical waste and regulates its management procedures accordingly. This study aims to analyze the management of hazardous and toxic solid medical waste at Purworejo Hospital, focusing on the stages of reduction, segregation, storage, transportation, and the use of personal protective equipment (PPE). This research employed a descriptive qualitative approach with a cross-sectional design. Data were collected through observations, interviews, and document reviews. The interviews involved both key informants and triangulation informants. The results revealed that the management of hazardous and toxic solid medical waste at Purworejo Hospital achieved a compliance rate of 74.58% categorized as “appropriate” and 25.442% categorized as “not yet appropriate.” This compliance rate remains below the required standard as stipulated in the Ministry of Health Regulation No. 7 of 2019. Non-compliance was identified in several aspects, including the absence of a designated pathway and special trolley for waste transportation, the lack of hepatitis and tetanus immunization for staff, and inconsistencies in the use of PPE.

Pendekatan yang digunakan adalah pendekatan Yuridis Normatif yang didukung pendekatan Yuridis Empiris. Upaya pencegahan tindak pidana pemalsuan pada proses pengajuan kredit melalui pemeriksaan fisik keabsahan bukti kepemilikan kendaraan bermotor dilakukan Melalui verifikasi langsung terhadap nomor rangka dan mesin kendaraan serta penerapan inovasi digital seperti QR Code dan sistem registrasi elektronik, Ditlantas Polda Sumbar berhasil menekan angka kasus pemalsuan secara signifikan. Berdasarkan data, pada tahun 2022 tercatat 7 kasus, turun menjadi 5 kasus di tahun 2023, sedikit naik menjadi 6 kasus di tahun 2024, dan hanya 1 kasus hingga pertengahan tahun 2025. Penurunan ini menunjukkan peningkatan efektivitas pengawasan dokumen serta kerja sama lintas sektor yang solid antara kepolisian dan lembaga pembiayaan. Meskipun masih dihadapkan pada tantangan seperti keterbatasan infrastruktur dan metode pemalsuan yang makin canggih, langkah-langkah ini berhasil memperkuat integritas sistem administrasi kendaraan serta meminimalisir risiko kerugian dalam sektor pembiayaan. Kendala dalam pelaksanaan upaya pencegahan tindak pidana pemalsuan pada proses pengajuan kredit melalui pemeriksaan fisik keabsahan bukti kepemilikan kendaraan bermotor oleh Subdit Regident Ditlantas Polda Sumbar yaitu Kendala internal 1) kurangnya sumber daya manusia yang memadai dalam menangani volume pemeriksaan yang semakin meningkat setiap tahunnya. 2) Kurangnya fasilitas pendukung dalam proses pemeriksaan fisik kendaraan. Secara Eksternal 1) Modus pemalsuan dokumen yang semakin canggih, di mana pelaku kejahatan kini menggunakan teknologi digital untuk membuat STNK dan BPKB palsu yang sangat mirip dengan dokumen asli. 2) Minimnya kesadaran masyarakat dalam memahami pentingnya keabsahan dokumen kendaraan sebelum melakukan transaksi atau pengajuan kredit. 3) Kurangnya integrasi data antara kepolisian dan lembaga pembiayaan atau perbankan, sehingga beberapa kasus pemalsuan dokumen kendaraan baru terungkap setelah kredit disetujui.