Universitas Islam Syekh Yusuf

<p class="ABSTRAKISI"><span lang="IN">This study explores Kiai Sanuri’s leadership as an “academic <em>kiai</em>” at Pesantren Sholahuddin Surabaya, focusing on how his approach reshapes the cultural foundations of a traditional Islamic boarding school. Employing an ethnographic qualitative design, the research draws on in-depth interviews, participant observation, and institutional documents. The findings show that Kiai Sanuri has cultivated an integrative leadership model that brings together charismatic religious authority, participatory governance, and academically grounded management. Leadership practices are expressed through structured decision-making, strategic planning informed by evidence, and the deliberate integration of scientific literacy into everyday pesantren life. These efforts have strengthened organisational professionalism, expanded educational networks, enhanced academic standards, and repositioned santri as active contributors to knowledge. The study suggests that the “academic <em>kiai</em>” model offers a credible and contextually grounded framework for pesantren leadership in navigating contemporary educational and social change.</span></p><p class="ABSTRAKISI"> </p>

Educourse.id successfully increased participation in the Kids Hackathon 2024 Event through a comprehensive Integrated Marketing Communication (IMC) strategy. This was achieved by utilizing a variety of communication elements, including digital and offline advertising, sales promotion, events and experiences, public relations, direct marketing, interactive marketing, as well as personal selling and word of mouth that built trust and responsive interactions. This research aims to analyze these strategies and identify barriers, using a qualitative case study method involving the Educourse.id marketing team, teachers, and participants. However, the Educourse.id team faced barriers such as audience outreach challenges (social media algorithms, school segmentation), limited understanding of the competition concept, and logistical-operational constraints (mobilization costs, short promotion duration). The findings provide insights for the development of a more optimized and planned Integrated Marketing Communication strategy in the future.

This research aims to explore how parental communication patterns contribute to shaping children's character within an Islamic boarding school environment. The study focuses on students of Daarul Muqorrobin Islamic Boarding School in Tangerang City, who come from diverse family backgrounds and experience varying levels of communication with their parents. Using a qualitative approach and a case study method, data were collected through in-depth interviews, observation, and documentation involving students, parents, and pesantren staff. The Family Communication Patterns (FCP) theory serves as the theoretical framework, identifying family communication types such as consensual, pluralistic, protective, and laissez-faire. The findings reveal that an open and balanced communication pattern (consensual) between control and discussion is more effective in fostering disciplined, moral, and independent character development in students. In contrast, minimal or one-way communication tends to hinder the character-building process. This study offers significant implications for parents and pesantren administrators to establish synergistic communication in order to cultivate morally and spiritually strong future generations.

In the business world, advertising plays a crucial role in shaping market dynamics. This study analyzes advertising competition among companies by calculating the optimal profits for two to four competitors and postulating a general formula for a larger number of companies. Sensitivity analysis is employed to observe how changes in advertising parameters affect profits. The simulation results indicate that in the case of four companies, the optimal spending (Xopt) ranges from 137246 to 191288, while the optimal profit (Popt) ranges from 38693.1 to 92702. The sensitivity analysis shows that companies with higher advertising effectiveness achieve greater profits, whereas those with lower effectiveness tend to experience reductions in both allocation and profit. With the aid of Maple and Excel, this research extends previous advertising competition models by providing a comprehensive framework for optimizing advertising budgets in oligopolistic markets.

This study analyses the harmonisation of customary law, state law, and religio‑magical values in disaster management among coastal communities in Parepare, taking the Mappano/Mappanongnggo/Maccera Tasi’ ritual as the focal point of a socio‑legal inquiry. The analytical framework departs from the growing vulnerability to hydrometeorological hazards and the disjuncture between state disaster regulations and offering‑larung practices, which local communities understand as a collective effort to preserve harmony between humans, nature, and the unseen world. The study employs a socio‑legal legal research design grounded in normative‑juridical analysis, combining statutory, conceptual, and case approaches to disaster regulations, the legal recognition of adat communities, and previous studies on Mappano/Mappanongnggo/Maccera Tasi’ and comparable religio‑magical practices, which are qualitatively examined to map patterns of interaction and tension between normative orders. The findings indicate that the Mappano/Mappanongnggo/Maccera Tasi’ ritual embodies values of reverence for water, awareness of disaster risk, and the strengthening of social solidarity that intersect with the objectives of protecting life, the environment, and public order, while simultaneously revealing ongoing negotiations between customary law, formal religious interpretations, and positive law in local disaster governance. Building on these insights, the article proposes a framework for developing a local‑wisdom‑based disaster management model that integrates the role of adat institutions, recontextualises ritual forms to align with religious principles and environmental protection, and utilises ritual as a medium for disaster education and risk communication in coastal Parepare.

The Budget for Operational Assistance (BOS) aims to improve access to and quality of education through operational funding support for schools, but its effectiveness is still influenced by transparency, accountability, and efficiency in its management. This study aims to analyze the role of Budget for Operational Assistance (BOS) fund management in improving the quality of learning at MTs Al-Hasan Banjarsari, Ciamis Regency. The research focuses on five key management aspects: planning, organizing, implementing, monitoring, and evaluating. The method used in this study is descriptive qualitative. Data collection was conducted through interviews, observation, and document analysis. Informants involved in this study included the Madrasah Principal, Deputy Madrasah Principal, treasurer, teachers, school committee members, supervisors, and the BOS Management Team from the Ministry of Religious Affairs of Ciamis Regency. The research findings indicate that BOS fund management at the madrasah is transparent and involves various parties. The funds are used to support teaching and learning activities and improve educational facilities. This success is driven by the leadership of the madrasah principal, alignment between the program and the school’s vision, and collaboration with various parties. However, several challenges remain, such as delays in fund disbursement, a lack of technical personnel, and low community participation in financial assistance. Therefore, it is necessary to strengthen the management system and increase cooperation between parties so that the use of BOS funds can be more effective in improving the quality of education.

Viral phenomena on social media have become an important part of the life of modern society that affect communication patterns and social behavior. This study aims to analyze the impact of virality on people's social behavior, especially in the context of consumption and social interaction. The method used is descriptive qualitative with literature studies as data sources. The results of the study show that virality is able to accelerate the dissemination of information as well as affect consumptive patterns and the way individuals build social identity. The positive impact can be seen in economic opportunities, especially for MSME actors who can take advantage of virality to increase market reach. However, virality also poses negative risks such as impulsive consumerism, social pressure, and the spread of inaccurate information due to low digital literacy. Therefore, it is important to increase digital literacy so that the public can respond to viral phenomena critically and responsiblye.

Keluarga Berencana merupakan salah satu upaya strategis dalam menekan angka pertumbuhan penduduk serta meningkatkan kesehatan ibu dan anak. Salah satu metode kontrasepsi yang banyak digunakan di Indonesia adalah suntik KB 3 bulan. Penelitian ini bertujuan untuk mengetahui hubungan lama pemakaian dengan kembalinya kesuburan pada akseptor KB suntik 3 bulan. Jenis penelitian ini adalah penelitian kuantitatif menggunakan desain korelasional dengan metode pendekatan cross sectional. Populasi penelitian yaitu akseptor KB suntik 3 Bulan pusekesmas dikabupaten Gowa sebanyak 42.644 akseptor. Pengambilan sampel dengan purposive sampling menggunakan kuisioner sesuai pertimbangan tertentu dengan jumlah sampel 221 responden.Waktu Penelitian dari bulan juni 2025 sampai bulan oktober 2025. Teknik analisis data yaitu univariat dan bivariat dengan uji statistik Chi- square. Hasil peneliian ini adalah menunjukkan bahwa lama pemakaian kontrasepsi suntik 3 bulan dengan kembalinya kesuburan yaitu kategori lama 32 orang (14,47%) yang kembalinya kesuburan cepat dan 83 orang (37,55%) kembalinya kesuburan lambat. Pada kategori pemakaian kontrasepsi suntik 3 bulan belum lama 47 orang (21,26%) dan 59 orang (26,69%) kembalinya kesuburan lambat. Berdasarkan hasil analisis statistik dengan menggunakan uji statistik Chi- square sehinga diperoleh nilai Sig 0,008 < 0,05, maka dapat disimpulkan bahwa hipotesis Ho di tolak menunjukkan ada hubungan lama pemakaian suntik 3 bulan terhadap kembalinya kesuburan. Kesimpulannya ada hubungan antara lama pemakaian kontrsepsi suntik 3 bulan terhadap kembalinya kesuburan. oleh karena itu di sarankan agar para akseptor KB dapat mempertimbangkan pemilihan suntikan 3 bulan karena berhubungan dengan lama kembalinya kesuburan.

Penelitian ini membahas peran media sosial, khususnya Instagram, sebagai sarana legitimasi kepemimpinan dalam konteks komunikasi politik digital. Studi ini mengambil akun Instagram resmi milik Dedi Mulyadi sebagai objek penelitian, dengan fokus untuk memahami bagaimana narasi kepemimpinan dibangun dan diterima oleh publik melalui konten yang dipublikasikan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan teknik analisis isi serta wawancara mendalam terhadap lima informan yang merupakan pengikut akun @dedimulyadi71. Tujuan utama penelitian adalah menganalisis strategi komunikasi dan representasi diri yang digunakan oleh Dedi Mulyadi untuk memperkuat citra serta legitimasi politiknya di mata masyarakat. Hasil penelitian menunjukkan bahwa Dedi Mulyadi memanfaatkan media sosial secara strategis dengan menyajikan konten yang merakyat, empatik, dan berbasis aksi nyata. Konten-konten tersebut tidak hanya membentuk citra positif, tetapi juga menumbuhkan kepercayaan publik dan memperkuat hubungan emosional antara pemimpin dan warga. Kesimpulan dari penelitian ini menegaskan bahwa media sosial berperan penting sebagai alat legitimasi politik yang efektif, dengan memberikan ruang komunikasi dua arah antara pemimpin dan masyarakat. Pemanfaatan media sosial yang otentik dan konsisten dapat meningkatkan kepercayaan serta dukungan publik terhadap seorang pemimpin di era digital.

This research is motivated by the low visibility and limited marketing of Kopi Kobaki MSME products, managed by the Kobaki Coffee Farmers Association in Banten. Although the community has significant potential to produce high-quality local coffee, the lack of digital literacy and online marketing efforts has caused sales to rely mainly on local intermediaries. This study aims to develop a village economic model based on a website integrated with predictive SEO strategies using the RankMath plugin, expand the market, and support farmers' economic independence. The research methods include needs analysis through surveys and interviews, website design and development using the WordPress platform, implementation of on-page and off-page SEO, and monitoring and evaluation through Google Search Console. The research results show that the kopikobaki.com website can increase the digital visibility of village coffee, even in communities with low digital literacy. The integration of a user-centered design approach, RankMath Pro optimization techniques, and Google Search Console metrics-based evaluation results demonstrates strong digital performance with high CTR and competitive search positions. These findings demonstrate that website-based digitalization can be an effective model for strengthening marketing, improving farmers' digital literacy, and supporting village economic independence through the use of sustainable technology.