Universitas Kebangsaan Republik Indonesia

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan manajemen keuangan keluarga dalam rangka memperkuat ketahanan ekonomi masyarakat Desa Pangauban, Kecamatan Pacet, Kabupaten Bandung. Sasaran kegiatan adalah rumah tangga dengan mata pencaharian utama sebagai buruh tani tanpa kepemilikan lahan dan rata-rata pendapatan sekitar Rp2.000.000 per bulan. Permasalahan utama yang dihadapi masyarakat meliputi tidak adanya perencanaan keuangan, pencatatan pendapatan dan pengeluaran yang belum tertata, serta rendahnya kebiasaan menabung. Metode pelaksanaan PkM menggunakan pendekatan kualitatif deskriptif melalui observasi, edukasi, dan pendampingan praktik pencatatan keuangan keluarga sederhana. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan perubahan perilaku keuangan masyarakat, ditandai dengan kemampuan mengidentifikasi sumber pendapatan, mengklasifikasikan pengeluaran berdasarkan prioritas, menyusun pembukuan kecil keuangan keluarga, serta mulai menyisihkan tabungan secara teratur. Kegiatan ini membuktikan bahwa pendampingan manajemen keuangan keluarga berperan penting dalam meningkatkan literasi keuangan dan memperkuat ketahanan ekonomi rumah tangga berpendapatan rendah.

West Java is one of the areas in Indonesia that is most likely to experience geological disasters. This means that government agencies and the community must communicate risks clearly and effectively. In this case, the Geological Agency plays a key role in providing scientific data and distributing disaster mitigation information through its public relations function. This study aims to examine the application of the Two-Way Symmetric Model of communication in the performance of the Public Relations Unit of the Geological Agency in disaster mitigation efforts in West Java, Indonesia. In particular, this study explores the forms of communication applied, the role of symmetrical communication in building public trust and participation, and the supporting and inhibiting factors that influence its implementation. This study adopted a qualitative approach. Data were collected through field observations, comprehensive interviews with Geological Agency Public Relations personnel, and documentation studies derived from press-release manuscripts, social media content, and institutional communication materials related to disaster mitigation. Interactive models that include data reduction, data presentation, and conclusion drawing are used to evaluate the data. Triangulation of sources and methods is used to ensure the validity of the research. The results of the study show that the Public Relations of the Geological Agency has begun to use two-way symmetrical communication by mixing formal communication channels, such as press releases, and collaborating with government agencies, with informal and digital media that allow the public to provide feedback. This method helps build public trust and involves people in disaster relief initiatives, especially when the material is easy to understand and there are opportunities for people to talk about it. However, the application of symmetrical communication is still partial and situational. This is due to the bureaucratic structure, lack of communication resources, and the fact that technocratic techniques are often used to write messages. Research shows that strengthening institutional commitments, improving communication capabilities, and incorporating public input into strategic decision-making are critical for maximizing the application of the Two-Way Symmetric Model in disaster mitigation communication.

Traditional Emergency Health Services (EHS) face numerous challenges, including response time efficiency. The integration of ride-hailing platforms offers an innovative solution, yet public perception of this concept remains underexplored. This study investigates public perception through a quantitative survey of 100 respondents, analyzed as a whole and as two subgroups: those with prior EHS experience (n=48) and those without (n=52). The results reveal exceptionally strong and broad public support for this integration. A key finding is a significant "experience gap": respondents with prior EHS experience demonstrate confident demand with less hesitation, while non-users show more theoretical support with higher neutrality, particularly regarding personal adoption. Despite this difference, both groups show a high consensus on fundamental requirements such as patient safety, driver competency, and the availability of medical equipment. This study concludes that there is high social viability for integrating ride-hailing and EHS. The findings provide a clear mandate for stakeholders to proceed with innovation, on the condition that system development prioritizes the safety and reliability standards expected by the public. This research lays the groundwork for the next stage: the development of mathematical models for a decision-support system to translate this concept into an effective and trustworthy solution. Keywords: ride-hailing, emergency health services, public perception, mathematical modeling, decision-support systems.

Perkembangan teknologi informasi dan media sosial telah mendorong perubahan strategi pemasaran pada industri coffee shop dari pendekatan konvensional menuju pemasaran digital. Perubahan perilaku konsumen yang semakin bergantung pada platform digital menjadikan pemasaran digital sebagai strategi penting dalam menarik minat beli customer. Penelitian ini bertujuan untuk menganalisis penerapan pemasaran digital coffee shop dalam menarik minat beli customer pada Monday Co Kiara Artha Park. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan objek penelitian berupa aktivitas pemasaran digital Monday Co Kiara Artha Park melalui media sosial Instagram serta persepsi konsumen yang tercermin dalam Google Reviews. Teknik pengumpulan data dilakukan melalui observasi digital, studi dokumentasi, dan penelusuran ulasan konsumen. Data dianalisis menggunakan tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Monday Co Kiara Artha Park menerapkan strategi pemasaran digital secara terintegrasi melalui konten visual, event komunitas, kolaborasi dengan influencer, digital storytelling, serta kombinasi strategi soft selling dan hard selling. Penerapan strategi tersebut berpengaruh positif terhadap minat beli customer, yang ditunjukkan melalui tingkat interaksi audiens di Instagram serta mayoritas ulasan positif konsumen di Google Reviews. Konsistensi antara citra digital dan pengalaman langsung di lokasi menjadi faktor penting dalam memperkuat minat beli dan kepuasan pelanggan. Penelitian ini menyimpulkan bahwa pemasaran digital memiliki peran strategis dalam menarik minat beli customer coffee shop, namun perlu didukung oleh kualitas layanan dan pengelolaan operasional yang konsisten agar efektivitas pemasaran digital dapat berjalan secara berkelanjutan.

Rapai Geleng merupakan salah satu seni tradisional Aceh yang mengandung nilai religius, sosial, dan budaya yang penting bagi identitas masyarakat. Namun, dalam konteks modern, eksistensinya menghadapi tantangan akibat perubahan sosial dan pergeseran preferensi budaya generasi muda. Penelitian ini bertujuan untuk menganalisis eksistensi Rapai Geleng dalam nilai-nilai budaya lokal di Kota Banda Aceh serta mengidentifikasi faktor pendukung dan penghambat pelestariannya. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi terhadap seniman, pengelola sanggar, tokoh adat, dan pemerintah daerah. Hasil penelitian menunjukkan bahwa Rapai Geleng masih tetap eksis melalui ruang-ruang seremonial seperti acara adat, keagamaan, dan festival budaya, meskipun intensitas dan ruang ekspresinya semakin terbatas. Nilai budaya seperti religiusitas, kebersamaan, dan penghormatan terhadap tradisi masih melekat dalam kesenian ini. Namun, minimnya regenerasi pelaku seni, penetrasi budaya populer, serta kurangnya integrasi pendidikan seni tradisional menjadi tantangan utama pelestarian. Penelitian menyimpulkan bahwa pelestarian Rapai Geleng memerlukan sinergi antara komunitas seni, pemerintah, lembaga pendidikan, dan masyarakat, serta dapat dikembangkan dalam konteks ekonomi kreatif dan pariwisata budaya tanpa menghilangkan nilai-nilai budayanya

Bencana banjir bandang yang terjadi di Kabupaten Bireuen menimbulkan gangguan serius terhadap keberlangsungan operasional Usaha Mikro, Kecil, dan Menengah (UMKM). Kondisi ini menuntut kemampuan pelaku usaha untuk beradaptasi secara cepat agar proses pemulihan usaha dapat berlangsung efektif. Penelitian ini bertujuan untuk menganalisis pengaruh manajemen adaptif terhadap kecepatan pemulihan operasional UMKM pascabencana banjir bandang di Kabupaten Bireuen. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data dikumpulkan melalui survei terhadap UMKM terdampak banjir bandang dengan teknik purposive sampling. Instrumen penelitian berupa kuesioner berskala Likert, dan data dianalisis menggunakan regresi linier. Hasil penelitian menunjukkan bahwa manajemen adaptif berpengaruh positif dan signifikan terhadap kecepatan pemulihan operasional UMKM. Indikator fleksibilitas pengambilan keputusan dan adaptasi strategi pemasaran merupakan faktor dominan yang mendorong percepatan pemulihan usaha. Temuan ini menegaskan bahwa pemulihan UMKM pascabencana tidak hanya ditentukan oleh faktor finansial, tetapi sangat dipengaruhi oleh kapasitas manajerial adaptif pelaku usaha. Penelitian ini merekomendasikan penguatan kompetensi manajemen adaptif sebagai strategi utama dalam program pemulihan UMKM pascabencana di Kabupaten Bireuen.

This study examines the function of the prosecutor's code of ethicsas a moral and professional guideline in the implementation of restorative justice inIndonesia. Using a normative legal approach, this studyanalyzes various regulations and literature to evaluate ethical issuesarising from the policy of discontinuing prosecution. The findings show thatalthough the code of ethics emphasizes the importance of integrity and professionalism,the implementation of restorative justice is often hampered by external pressures,imbalances between victims and perpetrators, and the influence of institutions.The success of restorative justice is highly dependent on strengthening ethical oversight, improving prosecutors' mediation skills, and developing consistent standard operating procedures. The balance between prosecutor integrity,structural oversight, and procedural clarity is key to ensuringthat the case resolution process is fair andaccountable.

This research investigates how small and medium enterprises (SMEs) in West Java construct adaptive strategies in navigating digital transformation within a rapidly shifting technological and market environment. Employing a qualitative grounded theory approach, the study collected data through semi-structured interviews, participatory observations, and document analysis involving SME owners and managers who had adopted at least one digital initiative. The analysis generated four central themes that characterize the digital adaptation process: the reinterpretation of digitalization as an inevitable business evolution, improvisation as a strategic response to resource limitations, the strengthening of customer relationships through expanded digital interaction, and the transformation of organizational identity toward a more innovative and technology-oriented orientation. These findings demonstrate that digital transformation in SMEs constitutes a socio-cognitive and culturally embedded process, rather than solely a technical adjustment. The study contributes to theoretical advancement by integrating sensemaking and dynamic capabilities perspectives to explain how SMEs develop context-specific adaptive pathways. Practically, the research highlights the importance of capacity-building interventions that emphasize mindset development, community-based learning, and iterative experimentation. Policy implications include the need for inclusive digital support ecosystems that recognize the social and relational aspects of SME digitalization. Further studies are recommended to explore cross-regional dynamics or longitudinal changes to deepen understanding of evolving digital adaptation trajectories.

his study aims to explore how the integration of Islamic economic literacy and Hulondalo local values shapes financial independence among youth in Gorontalo. Using a qualitative phenomenological approach, the study involved youth from diverse social and educational backgrounds as key informants. Data were collected through in-depth interviews, observations, and documentation, and were analyzed using data reduction, data display, and conclusion drawing techniques. The findings indicate that Islamic economic literacy has not been fully internalized among Gorontalo’s youth; however, Hulondalo values such as tuwoto (hard work), mo’opo (frugality), modutu (mutual cooperation), and tulodo (exemplary conduct) serve as strong foundations for positive financial behavior. The integration between Islamic financial principles and local cultural values strengthens responsibility, independence, and moral awareness in personal financial management. This study highlights that local wisdom can effectively reinforce Islamic economic literacy in promoting financial independence among Gorontalo youth.

Introduction: Economic globalization has significantly influenced the practice of business law, particularly commercial contracts that are increasingly complex, cross-border in nature, and dominated by capitalist interests. Contracts, which ideally serve as instruments of justice, often function as tools of domination by stronger parties over weaker ones, thereby neglecting humanitarian, ethical, and spiritual dimensions.Purposes of the Research: The purpose of this research is to analyze how the principles of prophetic law can be integrated into modern commercial contract practices and to identify the challenges arising in the era of globalization.Methods of the Research: This study employs normative legal research with a conceptual approach, examining the principles of prophetic law and linking them to contemporary business law practices. The data were analyzed qualitatively through a review of legal literature, philosophical discourse, and modern commercial contract practices.Results Main Findings of the Research: The findings indicate that the principle of humanization plays a crucial role in restoring contracts to their human dignity by protecting weaker parties; the principle of liberation calls for the elimination of exploitative contractual practices; while the principle of transcendence stresses the necessity of embedding ethical and spiritual values in business. The challenges of integration include the dominance of global capitalism, rigid digital contract frameworks, and the weak moral awareness of business actors. The originality of this study lies in its systematic effort to connect prophetic law with modern commercial contract practices, thereby offering a new paradigm for global business law that is more just, humane, and sustainable.