ВИКОРИСТАННЯ ПРОГРАМ ЗІ ШТУЧНИМ ІНТЕЛЕКТОМ У СЕГМЕНТІ ЗАГАЛЬНОЇ СЕРЕДНЬОЇ ОСВІТИ: ПОТЕНЦІАЛ І ВИКЛИКИ

Relevance. The objectivity of assessing the professional activities of pedagogical staff is a pressing task in modern education. This is due to dynamic changes in the organization of the educational process and increasing demands on the professional competence of pedagogical staff. Traditional methods of assessing the professional activities of pedagogical staff are often subjective and do not fully reveal their level of knowledge, skills, and abilities. In this context, artificial intelligence offers tools for a more accurate, transparent, and comprehensive assessment of the professional activities of pedagogical staff based on the analysis of data on teaching quality, their interaction with general secondary education students, and learning outcomes. Purpose. The purpose of the article is to investigate the role of artificial intelligence in enhancing the objectivity of assessing the professional activities of pedagogical staff in general secondary education institutions. Methods. The research methods included: studying scientific sources and regulatory documents concerning the use of artificial intelligence technologies in education to identify the state of research on the problem; theoretical analysis, synthesis, and generalization of views to substantiate the role of artificial intelligence in the objective assessment of the professional activities of pedagogical staff in general secondary education institutions; and generalization of findings. Results. The article substantiates the role of artificial intelligence in the objectivity of assessing the professional activities of pedagogical staff in general secondary education institutions based on the use of big data processing algorithms and comprehensive analytics, automation of the collection and analysis of quantitative and qualitative indicators of pedagogical staff's professional activities, the structure of their interaction with students, analysis of competency development dynamics, learning materials (through natural language processing), and student learning outcomes. The features of using artificial intelligence in assessing the professional activities of pedagogical staff are revealed through task personalization and the provision of individual recommendations for their further professional development. Key advantages and challenges associated with the use of artificial intelligence in assessing the professional activities of pedagogical staff in general secondary education institutions are identified. Conclusions. The study found that the use of artificial intelligence significantly enhances the objectivity, efficiency, and transparency of assessing the professional activities of pedagogical staff in general secondary education institutions, as it allows for a shift from quantitative assessment criteria to comprehensive analysis and contributes to the formation of individual trajectories for their professional growth. Successful implementation of artificial intelligence in assessing the professional activities of pedagogical staff is based on considering unified methodological approaches and standards, as well as the availability of appropriate technical infrastructure.

The purpose of the presented work is to determine the main components of the process of regulating the activities of general secondary education institutions, as well as the main characteristics of the financing process. The main role of the components of the management process in institutions of general secondary education and the components of financial support are determined. The main research methods are: analysis and synthesis - to determine the main components of the process of regulating the activities of general secondary education institutions, methods of deduction and induction - to determine the main aspects of financial support for the activities of general secondary education institutions, graphic method - to visually present the results of the study. Regulation of the activities of general secondary education institutions is an important element of ensuring quality education and sustainable development of the educational system. The state, as the main regulator, establishes the regulatory framework and standards for the functioning of educational institutions, as well as provides funding to ensure the availability and quality of education. The main areas of regulation of general secondary education institutions include: regulatory and legal regulation, financing, quality standards, monitoring and evaluation, personnel development, infrastructure and material and technical support. All these aspects of regulation contribute to the creation of a favorable environment for the development of general secondary education institutions, increasing their efficiency and ensuring the quality of education and upbringing of students. Regulatory policy should be aimed at ensuring the sustainable development of education, taking into account the modern challenges of society and the needs of the labor market. It is important that regulation is flexible and adaptable to changing conditions, providing general secondary education institutions with the opportunity to respond effectively to new challenges and to innovate. Regulation of the activities of institutions of general secondary education includes a number of financial aspects that affect their functioning, development and the quality of the education provided. Financial support is one of the key factors that determines the effectiveness of the educational process and the development of general secondary education institutions. The main aspects of the financial regulation of the activities of general secondary education institutions are defined: state funding. The government allocates budget funds to ensure the functioning and development of general secondary education institutions. State funding ensures the basic level of provision of educational services and infrastructure needs of institutions; regulation of tariffs and prices. The state can regulate the level of tuition fees in institutions of general secondary education to ensure the availability of education for different sections of the population; financial control. Institutions of general secondary education are subject to financial control by state inspection bodies, which allows for effective and economical use of budget funds; investment attraction. General secondary education institutions can attract additional funds from external sources, such as grants, sponsorships, donations, etc. This allows to increase financial resources and implement new projects and programs; financial support of educational programs. The state can provide financial support to individual educational programs and initiatives aimed at improving the quality of education and development of institutions; formation of budgets: General secondary education institutions form their budgets, taking into account needs and profitability, as well as the goals and objectives facing them. The financial aspect of regulating the activities of institutions of general secondary education is important for ensuring the stability of their work, improving the quality of education and ensuring accessibility for all segments of the population.

The acceptance of technology at the higher educational level has been a significant discussion, with little attention on the gender dynamics on the acceptance of artificial intelligence (AI ) tools by senior lecturers. This study delved into a detailed analysis of the gender dynamics in the discussion of technology acceptance mainly AI tools, in foreign language (FL) education. Quantitative study approach was adopted in the process, and survey design was implemented. Data was collected using structured digital questionnaire, based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A total of ninety-five (95) male senior lecturers and one hundred and three (103) female senior lecturers participated in the study. Analysis was conducted using relevant statistical measures. The results showed disparities in the attitudes and views of senior lecturers towards artificial intelligence (AI) technologies in the context of FL education, greatly influenced by gender. In relation to usage, male senior lecturers have higher positive reactions (61.06%) in comparison to their female counterparts (46.6%). However, in relation to the assumption that AI technologies improve the performance of learners, 69% of male senior lecturers agree with this notion, but a substantially greater percentage of 72.81% of female senior lecturers hold the same perspective. Moreover, there exists a little disparity in the level of proficiency in using AI technologies across genders. Specifically, 56.84% of male senior lecturers see it as uncomplicated, while 61.16% of their female counterparts share the same sentiment. The gender discrepancy that is most notable pertains to the perceived level of ease in using artificial intelligence (AI) technologies during foreign language (FL) lessons. The data reveals that a majority of male senior lecturers, calculated as 69.48%, see the use of these tools very easy. In contrast, a much higher proportion of female senior lecturers, 86.41%, share the same perception. This discrepancy highlights a notable disparity in confidence levels between the two genders. These results together emphasise the changing gender dynamics in the acceptance of technology, interrogating conventional assumptions and underscoring the need for customised support systems to guarantee fair and efficient integration of artificial intelligence (AI) technologies in foreign language instruction among senior lecturers.

The article analyzes the management and organizational-pedagogical foundations of the introduction of blended learning in an institution of general secondary education. A management model of a general secondary education institution in the context of the implementation of mixed education has been built. The proposed management model of a general secondary education institution contributes to the individualization of the educational process, encourages teaching staff to continuous self-education, promotes the formation of an information culture in them, sets them up for mastering innovative means of obtaining and applying information, and creating an individual educational trajectory. The organization of mixed education in institutions of general secondary education is gaining special relevance in extraordinary conditions, in particular a global pandemic, martial law in Ukraine [1]. The purpose and task of managing a general secondary education institution in the context of the implementation of mixed education is outlined. The management organization system of an educational institution, as a social phenomenon, is considered in several aspects: the study of the management conditions of a general secondary education institution in the conditions of the implementation of mixed education; determination of the index of cognitive activity of pedagogical workers of the institution of general secondary education in the conditions of mixed education; determination of the level of management efficiency of a general secondary education institution in the context of the implementation of mixed education.

The article deals with the issues of organization of profile education in the system of general secondary education in the conditions of introduction of NUSH. The strategic tasks of reforming the level of general secondary education in accordance with the ideas of NUSH are highlighted. The essence of the concept “profile education” in accordance with the definition of the National Doctrine of Development of Education in Ukraine for 2012 – 2021 is revealed. The article presents the principles on which the profile training (social equilibrium, continuity and continuity, flexibility, variability, diagnostic and prognostic realization, differentiation, individualization) is based. The list of general secondary education institutions providing vocational training is given and the key aspects of their activity are described. The main components of the formula of the New Ukrainian School are distinguished. The emphasis is not only on the profile content of education, but also on the structural separation of the third degree of general secondary education from the school. Types of profiling of the content of education in general secondary education institutions are revealed. The curricula of modern institutions of general secondary education of Ukraine, which consist of three blocks, are analyzed, namely: general education, profile training, professional practical training. The content of invariant (basic) and variational components of education, which are determined by the central bodies of state administration of education, is characterized. The information on the percentage distribution of basic and variational components of general secondary education is presented. Examples of academic load on a student by academic and professional profiles of training are given. The cycles of study of the new profile high school are outlined According to the Concept of the New Ukrainian School (2016).

Military-patriotic education of children and student youth is an important factor of national security that requires the search for effective forms of implementation and rethinking within the educational system. A special role in this process belongs to physical education lessons, which combine educational, health-improving, and upbringing potential. In the system of general secondary education, military-patriotic education is implemented through the curricula «Defense of Ukraine» (standard level, profile level, model curriculum, integrated course for institutions providing complete general secondary education), «Physical Education», as well as through extracurricular and out-of-school activities. The analysis of practices of military-patriotic education of children and student youth highlights the need to develop a holistic, scientifically grounded model of military-patriotic education, which involves defining clear goals and selecting methods and means of influence on the individual in the process of physical education lessons. The article provides an overview of educational programs and modules in the context of military-patriotic education of children and student youth in general secondary education institutions, particularly for middle school (optional modules «Military-Sports Games», «Horting») and high school (optional modules «Horting», «Military-Patriotic Horting», «Overcoming Obstacles», «Sports Orienteering» etc.). It is determined that under modern conditions, military-patriotic education acquires new content, going beyond the traditional educational paradigm. Current practices focus on acquiring military knowledge, developing basic skills of defending the Motherland, fostering civic responsibility, respect for state symbols, historical memory, and national identity.

Objectives: The objective of this scientific paper is to shed light on the challenges facing the legislative industry in the field of artificial intelligence (AI) technologies. Specifically, it aims to anticipate and predict the difficulties related to creating an independent legal personality for AI tools, enabling them to assume rights and obligations, as well as establishing criminal responsibility and punishment in cases where AI technologies commit crimes punishable by law. Methods: To achieve the stated objectives, this paper employs a theoretical and analytical approach. It involves a comprehensive review and analysis of existing literature, legal frameworks, and case studies related to the legal implications of AI technologies. Additionally, hypothetical scenarios and potential challenges are discussed to illustrate the complexities involved in creating legal frameworks that address the unique nature of AI tools and their impact on society. Results: The analysis reveals several key challenges facing the legislative industry in the field of AI technologies. These challenges include the conceptualization of an independent legal personality for AI tools, determining the rights and obligations associated with such personality, and establishing mechanisms for holding AI technologies accountable for their actions. Furthermore, the paper explores the difficulties in imposing criminal responsibility and punishment on AI technologies in cases where they commit crimes. Conclusion: In conclusion, this scientific paper highlights the complexities and challenges associated with creating legal frameworks for AI technologies. By anticipating and predicting these challenges, it provides valuable insights for legislators, policymakers, and legal professionals involved in shaping the regulatory landscape for AI. Moving forward, it is essential to address these challenges proactively and develop legal frameworks that strike a balance between promoting innovation and safeguarding societal interests in the era of artificial intelligence.

The article discusses the essence and features of modern Internet marketing based on the use of artificial intelligence (AI) technologies. The article examines how AI can help online marketers collect and analyze consumer data, segment and personalize audiences, create and distribute effective content, optimize and automate advertising campaigns, and measure and improve marketing results. The article also analyzes the latest trends in the use of AI technologies by Ukrainian and foreign companies and identifies their advantages.The investigation identified effective AI tools in online marketing, such as chatbots, recommender systems, text generators, sentiment analysers, face and speech recognition systems, etc. The article presents a comparison of AI tools in online marketing of Ukrainian and foreign companies. Foreign companies use modern products that have no analogues in Ukraine. This is due to the popularity of the trend of using AI technologies in foreign companies. In Ukraine, this trend is developing and we can see it in the use of chatbots and CRM systems. They have been implemented by such companies as PrivatBank and Promodo. Despite this, the development of foreign companies is progressive. Previously, only large corporations could afford to use AI technologies, but now young startups are catching up with the trend. AI combined with human capabilities can actually turn business into a universal tool for profit. However, this path is not without obstacles, so the article highlights the challenges of AI that may affect the economic, legal, ethical, and social spheres of life. Scenarios for preventing possible problems allow for the effective use of AI's potential. The article suggests measures that should help society adapt to changes in the socio-economic environment associated with the displacement of humans by AI. It is important to understand the advantages and disadvantages of modern online marketing tools to ensure effective solutions to business problems.

У статті акцентовано увагу на необхідності оновлення системи ступеневої підготовки майбутніх учителів початкових класів у зв’язку з прийняттям Професійного стандарту “Вчитель початкових класів закладу загальної середньої освіти”. Уточнено сутність поняття “ступенева підготовка майбутніх учителів початкових класів”. Представлено модель ступеневої підготовки майбутніх учителів початкових класів. Визначено трудові функції, якими мають оволодіти фаховий молодший бакалавр, бакалавр та магістр. Наведено приклад врахування професійних компетентностей, визначених у професійному стандарті, у результатах вивчення освітнього компонента “Методика роботи класного керівника”.

The article is devoted to the research of the essence of intellectual games and analysis of the experience of their use in the educational process of institutions of general secondary education. The author’s position on understanding the essential traits of intellectual games has been expressed. The article presents the classification of board intellectual games into games on a special board, card games and dice games. It is stated that various activities aimed at popularizing desktop intellectual games among schoolchildren are supported by of certain international non-governmental organizations. Particular attention deserves the activity of the World Chess Federation, which in its structure created a special unit on school chess and initiated the adoption by the European Parliament of the Declaration on the implementation of the program "Chess in School", which became a significant event for the development of school chess. In the article on the example of chess, draughts and Go, the positive influence of desktop intellectual games on the development of many qualities of pupils is substantiated. These games contribute to improving mental skills, develop memory, attention, thinking skills, increase interest in schooling, and provide ample opportunities for self-knowledge and self-realization. The level of mastery of such games is an indicator of the intellectual development of students. Using the methods of analysis and comparison, the experience of using desktop intellectual games in the educational process of Ukrainian and foreign institutions of general secondary education was investigated. The problems of the domestic educational process are described. It is emphasized that chess is the most preferred among the whole set of desktop intellectual games in the institutions of general secondary education of Ukraine. Desktop intellectual games have significant pedagogical potential. The conclusion is made on the expediency of using such games in the educational process of institutions of general secondary education as a means of versatile development of a student.

The purpose of the article is to examine innovative artificial intelligence technologies that allow for the independent creation of artistic images. The research methods are based on a systematic approach to studying the problem of application and implementation of artificial intelligence technologies in artistic practices. The scientific novelty of the obtained results lies in actualizing the problem of using artificial intelligence technologies in the sphere of culture and art, and in establishing the symbiosis of artificial intelligence technologies in artistic practices. The use of machines to create works of art is rapidly gaining popularity, and the transition to practical implementation is underway. Today, it is possible to train artificial intelligence in artistic practices. This applies to simplifying the process of creating samples for the general public and applying it to restoration, renovation, and fundamentally new ways and opportunities for professional artists and designers. Artificial intelligence is used in the arts to create works of art, analyze and interpret art, and interact with viewers. Conclusions. The ways of using artificial intelligence in artistic practice have been analyzed. By analyzing examples of the use of this technology in the visual arts, the basic principles of working with artificial intelligence have been identified. The existing methods of working with images using artificial intelligence and some platforms and programs that allow creating visualizations using artificial intelligence are considered. Some advantages and disadvantages of using artificial intelligence tools in the arts have been highlighted. In particular, the benefits include new opportunities, automation, speed and accuracy, and a wide range of possibilities. Among the disadvantages of using artificial intelligence tools in art are the lack of individuality, uncertainty of results, and the inability of art to interact with the viewer. It has been stated that artificial intelligence and the artist are co-authors in the field of art.

Art education has undergone significant transformation in the era of digitalization. With the advancement of Artificial Intelligence (AI) technology, there is tremendous potential to enhance the art learning experience. This research aims to elucidate how AI technology can be effectively utilized to improve art education in the context of digitalization. The study aims to introduce AI technology and explore its potential applications in enhancing the art learning experience. In the context of art learning experience, AI technology can provide broader access to digital art collections, online galleries, and virtual museums. Students can explore various artworks and cultures through digital platforms, thereby enriching their understanding and appreciation of art. The research findings reveal that AI technology can offer personalized guidance to students in developing their artistic skills. Intelligent AI systems can analyze students' artworks, provide tailored suggestions, and assist in enhancing their technical and creative abilities. In conclusion, the integration of AI technology in art education holds immense potential to elevate students' learning experiences. By expanding access, providing personalized guidance, and creating interactive experiences, AI technology enriches art learning in the era of digitalization. This is expected to provide greater insights and understanding of how AI technology can be harnessed to enhance the art learning experience in the context of digitalization. By optimizing the potential of AI, art education can become more inclusive, personalized, and engaging.

The article analyzes the main components of the content of such a phenomenon as «bullying», presents the reasons for the existence of bullying in the conditions of an institution of general secondary education; the theoretical aspects of the formation and development of bullying among children and adolescents in Ukraine are disclosed. The topicality of the topic is due to the fact that the problem raised in the article has hardly been studied in our country both from a theoretical and a practical standpoint. The phenomenon of bullying has been identified as widespread in modern schools, but for one reason or another, this problem is hushed up, cases of bullying are not publicized, and it is not customary to discuss it. It was found that the teaching staff, caring about their own reputation, ignores it, and on the other hand –parents who either consider the situation of bullying a good school of life, or, worried about their own children, transfer them to another educational institution. The socio-pedagogical and psychological problem of modern times – bullying – has been analyzed, the essential signs, main causes, forms of manifestation of this phenomenon have been revealed; the main features of bullying are defined; the main mechanisms of its development are analyzed; the role structure of bullying is described and the consequences for all participants of this phenomenon (for victims of bullying, bullies, observers) are highlighted. The purpose of the article was to determine the specifics of bullying and its prevention in war conditions, and as a result, the main modern scientific approaches to the manifestations of bullying were identified, and a system for preventing bullying among children and adolescents was described. Based on the results of a generalized analysis of pedagogical, psychological, sociological studies, the scientific principles of the origin and manifestation of bullying are revealed; the scientific essence of the concepts is defined: «bullying», «bullying in war conditions»; clarified the current level of bullying among children; the theoretical prerequisites for the spread of bullying in society are revealed and analyzed, and the reasons for its growth during the war are singled out. The main modern scientific approaches to the introduction, spread, and growth of bullying manifestations in the children's environment are summarized; identified and shown the socio-economic factors that contributed to the emergence and development of bullying in the environment of a general secondary education institution; reflects the prerequisites for the emergence of bullying in the children's and adolescent environment and the process of its growth as a negative stereotype among children and youth; reveals the specifics of bullying during wartime, as well as ways to overcome it. It is concluded that the effectiveness and expediency of bullying prevention in general secondary education is possible subject to appropriate social and economic changes, and this, in turn, requires society to be ready to combat bullying in youth and children's environments. Key words: bullying, bullying in war conditions, bullying in institutions of general secondary education, ways to overcome bullying.

This paper discusses the integration of artificial intelligence (AI) tools in education, delineating their potential to transform pedagogical practices alongside the challenges they present. Generative AI models like ChatGPT, had a disruptive impact on teaching and learning, due to their ability to create text, images, and sound, revolutionizing educational content creation and modification. However, nowadays the educational community is polarized, with some embracing AI for its accessibility and efficiency thus advocating it as an indispensable tool, while others cautioning against risks to academic integrity and intellectual development. This document is designed to raise awareness about AI tools and provide some examples of how they can be used to improve education and learning. From an educator’s perspective, AI is an asset for curriculum development, course material preparation, instructional design and student assessment, while reducing bias and workload. For students, AI tools offer personalized learning experiences, timely feedback, and support in various academic activities. The Turkish Biochemical Society (TBS) Academy recommends educators to embrace and utilize AI tools to enhance educational processes, and engage in peer learning for better adaptation while maintaining a critical perspective on their utility and limitations. The transfer of AI knowledge and methods to the teaching experiences should complement and not replace the educator’s creativity and critical thinking. The paper advocates for an informed embrace of AI, AI fluency among educators and students, ethical application of AI in academic settings, and continuous engagement with the evolving AI technologies, ensuring that AI tools are used to augment critical thinking and contribute positively to education and society.

This study explores teachers’ readiness and perceptions regarding the integration of artificial intelligence (AI) tools in education. The study was conducted among 3,848 Estonian teachers. Given AI’s transformative potential in enhancing teaching effectiveness, automating administrative tasks, and supporting personalized learning, it is critical to assess whether teachers are equipped to effectively utilize these technologies. Utilizing a comprehensive framework informed by human-centered approaches, this research investigates teachers’ familiarity, attitudes, perceived usefulness, and readiness to implement AI-driven tools in educational settings. A survey conducted among teachers reveals a balanced perspective characterized by interest, openness, and awareness of both opportunities and potential risks associated with AI. Findings indicate significant predictive relationships between perceived usefulness and readiness, as well as attitudes toward AI tools and actual adoption intentions. Teachers’ confidence and perceived relevance of AI in educational contexts emerge as key factors facilitating their willingness to engage with AI technology. Conversely, factors such as AI anxiety and limited training opportunities are identified as barriers to effective implementation. The study underscores the need for targeted professional development programs, ethical guidelines, and policy support to enhance teachers’ readiness and facilitate the responsible integration of AI into educational practices.