Інтеграція управління конкурентною та інноваційно-інвестиційною поведінкою аграрних підприємств у парадигму сталого розвитку.

Theoretically, there is a connection between a brand's reputation, goodwill, and long-term business success (FP). The goal was to investigate the psychological impact of brand reputation and brand image on the long-term financial performance of Indonesian logistics enterprises. That was accomplished utilizing first-hand information gathered through questionnaires. The distribution of 500 questionnaires resulted in 270 valid replies being used for data analysis by logistics companies using Smart PLS. The study's findings showed that brand reputation and image had a significant psychological impact on the long-term financial performance of logistics organizations. Each modification of the brand's reputation and image has a profound psychological impact that can either increase or decrease the sustained FP. The essential conclusion supported by these results is that The psychological impact of any change to the brand's reputation and image has a considerable impact on whether the sustainable FP is higher or lower. As a result, logistics companies should improve their brand reputation and image. Moreover, goodwill plays a crucial part in sustainable FP. Brand reputation and image have an impact on brand goodwill, which in turn has an impact on sustainable financial performance.

Purpose: The aim of the research is to activate the influence of strategic mind to enhance the principle of social responsibility in Dhi Qar Oil Company. Theoretical Framework: Recent literature indicates a growing trend towards applying the principle of social responsibility, transforming it into a competitive strategy among organizations, especially when possessing strategic mind to devise implementation steps (Khouj, 2020:84). Design/Methodology/Approach:We analyzed the literature and activities advocating for the implementation of the principle of social responsibility using the scale (Schwartz & Carroll, 2003:67) in various organizations. We also examined the impact of possessing a strategic mindset, as measured by (Pisapia et al., 2005:60), on achieving desired outcomes through local, regional, and international research and studies in this regard. Results: The research findings indicate a significant direct positive relationship between strategic mind and social responsibility overall, particularly concerning the economic dimension. A set of recommendations was provided to rectify the nature of these variables in practice, in line with research trends. Research, Practical & Social implications: We propose that organizations integrate the implementation of the principle of responsibility into their future strategies, considering it a competitive advantage to be achieved. Originality/value: The results indicate that the application of the principle of social responsibility has begun to be implemented in organizations, especially those with a strategic vision derived from their strategic mind leaders, achieving levels of satisfaction and approval from stakeholders. Research Type: Research Paper

This scientific article is devoted to the study of the influence of social responsibility (CSR) on the competitiveness of enterprises. The study of the competitiveness of enterprises and their products is the subject of attention of leading scientists both abroad and in Ukraine. However, in the conditions of the modern economic environment, the improvement of competitiveness is achieved through the implementation of the principles of corporate social responsibility. Following the principles of social responsibility, business ensures sustainable development, takes responsibility for solving some social problems, easing the burden on relevant state bodies, and establishes relationships with potential consumers of their goods and services.That is, as a result of such interaction, everyone gets what they want: people –an improvement in the quality of life, the state –a reduction of problems, which means a more stable situation in the country, for the company it is a positive reputation that gives reliable partners, increased profits, assistance from the state and a certain power over important processes in the country.Abroad, this practice is already fixed at the legislative level and is more the rule than the exception. The companies' goal is not just to make a profit, but to respond in a timely manner to the needs of citizens, partners, and the environment.Analyzing the theoretical aspects of social responsibility and its relationshipwith competitiveness, the article examines the role of CSR in the formation of a positive image of the company and the attraction and retention of the client base. Strategies for implementing socially responsible management and the interaction of management and employees in this process are being studied. This article is aimed at deepening the understanding of the role of social responsibility in the modern business environment and its impact on the competitiveness of companies

The purpose of the article is to provide a scientific and analytical assessment of the social responsibility of an agricultural enterprise in the projection of determining the impact of its social capital on the implementation of the principles of corporate social responsibility. Research methods. The research used dialectical methods of cognition of processes and phenomena, monographic method (genesis of scientific achievements of domestic and foreign scientists on the problems of corporate social responsibility of agricultural enterprises), empirical method (on a comprehensive assessment of the current state of the object of study), comparative analysis and problems of implementation of the principles of social responsibility of business in the countries of the world and in Ukraine), abstract-logical (theoretical generalizations and formulation of conclusions). Research results. In the process of studying the development of corporate social responsibility the author's interpretation of its essence is formulated, the experience of advanced domestic and foreign companies on the implementation of its principles as the main business strategy is studied, its assessment for advanced domestic agricultural enterprises is made on the basis of improved methodology. The role of social capital in the implementation of corporate social responsibility is determined, as well as the institutional transformations in the field of its implementation, which affect the formation and use of social capital itself. Scientific novelty. Theoretical provisions for formulating the essence of the concept of corporate social responsibility have been further developed. Improved methods for assessing the level of social responsibility of agricultural enterprises. The causal links between social capital and corporate social responsibility are identified. Practical significance. Along with some positive developments in the implementation of corporate social responsibility, shortcomings in the practice of its dissemination have been identified. Proposals have been made to eliminate them through the accumulation and efficient use of social capital. Tabl.: 5. Figs.: 3. Refs.: 30.

Three Models of Corporate Social Responsibility: Interrelationships between Theory, Research, and Practice

The aim of the study is to present selected issues relating to the concept of CSR in the opinions of small and medium enterprises engaged in economic activities in rural areas. The concept of corporate social responsibility, functioning under the name of CSR, which is the responsibility of the business, is becoming more popular not only in academia, but also business. Research into business opinions on the concept of CSR was carried out in the second half of 2013 and included 174 micro (0-9 employees), small (10-49 employees) and medium (50-249 employees) agribusinesses engaged in business activities in rural areas of Warmia and Mazury. Studies have shown that nearly 30% of traders noted that the principles of social responsibility are reflected in financial results – they saw benefits such as higher quality products, lower costs and associated savings such as in water or energy.

The purpose of this paper is to analyse and evaluate business activities of the Uber company which declares itself as a sharing economy subject. The analysis is performed in the context of compliance with the principles of Corporate Social Responsibility (CSR), and the rules that should be followed by economic subjects operating under the sharing economy. Uber matches people who want to offer a transportation service with people who want to use this service. For this purpose, the company uses online applications. On the passenger transport market, it creates very serious competition for taxi corporations. The research carried out shows that the company has seriously violated the principles of CSR and the rules that should apply to subjects of the shared economy. Uber has enabled them to bypass tax regulations, passenger safety regulations and labour standards.

Purpose- This study is designed to examine the bibliometric analysis of existing studies with VOSviewer to provide a perspective to researchers who will work on "brand reputation" in the field of brand management. The aim of the study is for managers and marketers to develop strong strategies to increase brand reputation, for academics to determine what the related concepts are that affect brand reputation and to investigate the literature in this context. Methodology- The study included 77 studies with SSCI, SCI-Expanded and ESCI indexes in the Web of Science database. The downloaded data were evaluated by author, citation, journal, country, institution, keyword and abstract analysis. Findings- As a result of the analysis, it was determined that the first study was conducted in 1991, the number of studies increased since 2018, researchers from the USA, England, Australia, China and India conducted more studies, and there were more studies in the USA, and the authors were mostly involved in a single study. In keyword analysis, the concept of brand reputation is mostly examined together with concepts such as reputation, corporate reputation, brand image, brand trust, brand equity, social responsibility, consumer behavior, brand awareness, brand loyalty, Twitter, brand recognition, public relations, consumer engagement, In the abstract analysis, it was observed that concepts such as reputation, corporate social responsibility, identity, attitudes, brand image, and consumers were examined. Conclusion- In the conclusion and discussion part of the study, these findings were evaluated and new study suggestions were presented to the researchers. Keywords: Key themes, brand reputation, bibliometric analysis, VOSviewer, web of science JEL Codes: M30, M31, M39

Co-creating brand image and reputation through stakeholder’s social network

The article reveals the essence of the concepts of «employer brand» and «corporate social responsibility» in the context of the growing need to form company positive image in the labor market. The study highlights the need for coordinated planning and implementation of business corporate social responsibility programs, focusing on the ability of such programs to influence the employer brand formation. The article describes the content of the company’s corporate social responsibility, taking into account the capability of its extrapolation into the sphere of enterprise activity as an active participant on the labor market. The study reveals the main aspects of corporate social responsibility impact on the employer brand, which relate to the company’s ability to influence the loyalty level of existing and potential employees, as well as the importance of enterprise communication in the process of promoting its brand both in product and labor markets. The emphasis has been placed on the importance of corporate values, enterprise development strategy in the process of its interaction with employees and candidates for vacant positions. The benefits that an employer company can receive because of using corporate social responsibility tools have been presented. The article also indicates the main aspects of corporate social responsibility impact on the employer’s brand, taking into account the possibilities of building sustainable relationships between the company and employees, as well as the formation and implementation of a communication policy to increase the level of enterprise recognition. In addition, the article focuses on the main types and levels of employee loyalty to the company and their significance in determining the impact of corporate social responsibility on the development of the employer brand. Information on the specifics of implementing the principles of corporate social responsibility in the practice of companies’ activities on the labor market has also been systematized. Considerations to possible directions for implementing the principles of corporate social responsibility in employer brand management have been given

The article examines the features of using financial risk management and corporate social responsibility tools to ensure the sustainability of construction enterprises. The principles of business social responsibility in modern conditions of the construction industry are analyzed. The aspects of implementing risk management measures in construction enterprises are identified. The issues of using the principles of risk management and corporate social responsibility of business are formulated. The need to improve the tools for implementing the financial risk management and corporate social responsibility system to ensure the sustainability of construction enterprises in the context of sustainable development and Industry 4.0 is substantiated. It is argued that the study of the theoretical basis of financial risk management and corporate social responsibility of construction enterprises confirmed the importance of implementing such tools not only to support the competitiveness of the business, but also to ensure its sustainable development in the long term. It is proven that the construction industry has a significant impact on regional socio-economic development and well-being of the population, which requires an integrated approach to the implementation of social responsibility strategies. It is analyzed that the activities of construction enterprises in the field of social responsibility are aimed at reducing the negative impact on the environment, improving occupational safety, developing local communities and adhering to high standards of business ethics. It is proven that the implementation of risk minimization principles requires not only careful analysis and risk management, but also the transformation of corporate governance, adaptation to the requirements of new technologies and flexibility in making strategic decisions. It is substantiated that understanding and taking into account these key aspects of risk management and social responsibility helps enterprises increase their competitiveness, adaptability and sustainability in the global economic environment.

Corporate social responsibility is a concept responding to climate change, environmental problems and the needs of stakeholders. Business makes an effort to act in the changing conditions, thus adapting to the expectations of the stakeholders and following the principles of sustainable economic development and social responsibility. One of the changes taking place in the current economic and social world is the change in the demographic structure of the population. The subject of the ageing population is often discussed, usually as a negative aspect in the context of changes in the pension system, health care costs or the employment conditions of older people. The principles of corporate social responsibility, such as social inclusion, anti-discrimination, and facilitating access to products and services create the basis for the development of the economy, focused on the use of the purchasing potential of older people. Thus, the perception of the demographic changes in this context becomes the ground for the formation of perspective solutions and the development of the silver economy. This model of the economy can be understood as a system which is based on adapting the production and distribution of products and services to older people. The main aim of this article is to present the challenges for companies in terms of the problems connected with an ageing population, as well as to present the main features of the concept of the silver economy in the context of corporate social responsibility. Moreover, considering the development of the silver economy, characteristics of older people as consumers should be taken into account. In this context, there are many stereotypes associated with the activities of the elderly. The article also notes the profile of potential customers of the silver economy, with a particular emphasis on the approach of the elderly to innovation, tradition and a broadly understood sense of security.

The subject of this study is the social preconditions for the emergence of environmental threats arising from the activities of modern enterprises. A sociological interpretation of the causes and consequences of environmental threats in the context of modern enterprises is part of the ongoing problem of imbalances in the "nature-society" system. The author examines in detail aspects of the topic, such as microsocial processes in the internal and external environments of organizations that shape a shared understanding of the nature of environmental threats, their significance, and environmental values and meanings that directly influence the choice of social action vectors to mitigate them. Particular attention is paid to the development of social technologies as tools for mitigating the social preconditions for the emergence of environmental threats in the activities of large businesses in St. Petersburg. This circumstance is defined as the goal of the research. The development of social technologies is based on the results of sociological research conducted in 2025 in St. Petersburg. Specifically, a questionnaire survey of residents (N=779) and an expert survey of the heads of large St. Petersburg enterprises (N=157) were conducted. The study revealed the following problems in the activities of large businesses: the formation of imitation practices in the implementation of the principles of social and environmental responsibility, a focus on profit, achieving financial profitability and competitiveness at the expense of environmental priorities. Limitations in the implementation of environmental initiatives of the enterprise include a low level of environmental culture, primarily among managers, insufficient relevant knowledge among employees, and their concealment of information about the emergence of threats. The article proposes social technologies for the formation of a corporate policy to reduce environmental threats, which utilizes the transformative potential of transformational leadership. The latter is understood as the ability of managers to direct and motivate employees, managers, investors of the enterprise, representatives of the local community to implement environmental initiatives, develop environmental knowledge, values, and environmental behavioral models. The article also proposes the implementation of the following social technologies for reducing environmental threats: institutional support for value-normative coordinates included in the corporate policy of the enterprise; funded intersectoral interaction; ensuring a strategic choice in terms of solving environmental problems.

The article analyzes the issues of financing the innovative component in the agribusiness of Russia. The article brings the analysis of the main indicators of agricultural production and reveals the current state of development of the agricultural sector. The authors highlight the features of the innovation process in the agricultural sector and the main directions of innovation in the activities of agricultural enterprises. The article also analyzes the main indicators of innovative activity in agriculture for the period 2016-2019. The work describes the sources of financing of innovation activities and the structure of institutions to support the innovation component in the agribusiness. The authors proved that the banking system is reluctant to lend to agricultural enterprises, and only a few Russian banks finance innovative developments in the agricultural sector. It is concluded that for the successful development of the agro- industrial complex, it is necessary to introduce innovations in production technologies, which requires increasing investment, as well as strengthening state support for the industry.

The article presents the results of research on the interaction of subjects of social-labor relations on the basis of assessment of the state and dynamics of the main factors influencing it (on the basis of sociological studies and other data). The state and main problems of development of key subjects – trade unions and employers’ associations are analyzed, the main factors that negatively influence their activity are determined. The basic scheme used for analysis of the main social factors that determine the interaction of subjects of social and labor relations is the conceptual triad “trust – awareness – motivation”. The conditions of activating the constructive interaction of subjects of social and labor relations in the context of the principles of social responsibility and social dialogue are determined. The main ones are increasing mutual trust, creating an effective communication system, as well as having the will to reconcile interests and readiness for dialogue and compromise. The basic requirements to the modern informational-communicative strategy of interaction of subjects of social-labor relations are substantiated. In particular, they include the following: implementation of the principles of social dialogue and social responsibility; orientation on the possibilities of modern information and communication technologies; orientation on the solution of the most acute problems in the field of social-labor relations; creation of effective mechanisms of feedback between communication actors. Basing on the results of the analysis, the directions and conditions for the activation of constructive interaction between the participants of the social dialogue are proposed and substantiated, in the context of the state and dynamics of key social and socio-psychological factors.