Теоретичні засади розвитку ринку туристичних послуг у системі світового ринку послуг

Important issues in the development of regional tourism are the provision of tourist services, formation of the market of services and infrastructure improvement. The creation of clusters in the tourism sector remains relevant. From the standpoint of geographical science, the formation of tourist clusters is quite studied. The tourist potential of Khmelnytskyi region first of all includes the objects of nature reserve and historical-cultural funds available in the regional territory, which have not been involved in tourist activity yet. They are the basis for the formation of new tourist attractions, which can be used for the development of rural tourism, job creation, finding sources of income for newly formed territorial communities in order to obtain a positive effect from their formation. It is established that the synergetic effect promotes the creation of clusters with similar specialization. Determining the prospects of the tourist cluster of Khmelnytskyi region, special attention should be paid to such a form of tourism as rural (green) tourism. Extensive implementation of green tourism in the practice of newly formed united territorial communities in the region will provide additional resources to enhance their socio-economic development. Especially relevant tourist and recreational activities are in the buffer zones of national nature parks and landscape Regional Park, which are located in the Khmelnytskyi region. It is described that the material and technical base of tourism consists of: temporary accommodation facilities; specialized transport companies; tourist and excursion institutions and their subdivisions; information and advertising services; enterprises for the production and sale of tourist goods. Social infrastructure is also important for the organization of high-quality recreation for tourists: the availability of housing and communal services, cultural and household services, health care, and trade. From the standpoint of traditional economic and geographical complex formation, all factors of tourist complexes are divided into two major groups: socio-economic (labor, transport, trade and catering, souvenirs, city tourist development) and natural (geographical location, nature surface area, air temperature) etc. Many scholars, as the main social factors in the development of the tourist complex distinguish: socio-cultural: cultural-historical (architectural-historical) resources, settlement, administrative-territorial division; production and economic: labor resources, the structure of the city's economy, sources of environmental pollution, transport, land resources. Analysis of the location of these factors from the standpoint of social geography will justify measures aimed at enhancing the development of tourism in the regional tourism complex. Mass tourism is possible only if the needs of travelers in food and accommodation are met. Relevant facilities should have a range of hygiene and waste disposal facilities for tourists. Therefore, it is important, especially in rural areas, to provide in the plans of socio-economic development and general schemes of rural development places for temporary stay of tourists, appropriate infrastructure facilities, to reserve land for their arrangement. The analysis of the possibilities of Khmelnytskyi region in the tourist market of Ukraine showed that it occupies the middle places. This is due to the transit transport and geographical location. Within this region there is a clear polarization of tourism development, which determines the spatial features of the regional tourist complex development. Key words: tourist cluster, Khmelnytskyi region, green tourism, socio-economic development of the region.

The article considers the issue of the impact of innovation processes on the principles of marketing in foreign countries. It is studied that the emergence of global digital platforms, new business models also leads to the commercialization of such concepts as “talent”, “the field of progressive industry”, “high technology”. The introduction and active dissemination of innovative processes contributes to the growth of welfare, balanced technological, economic and socio-cultural development of society, ensures a high level of economic development in the world market. In recent decades, economically developed countries have seen a steady trend of increasing spending on the development of scientific and technical industries. The share of scientific knowledge in these countries accounts for 70% to 85% of GDP growth. The rapid pace of production of high-tech goods and technologies on a global scale contributes to the formation of a global market saturated with innovation as a new segment of the global economic space with its own characteristics and contradictions. The study of the impact of innovation processes on the principles of marketing; in particular the processes of its rapid development are relevant issues today. After all, active participation in the international market of innovation processes is a guarantee of access to advanced knowledge, stimulation of internal innovation, increasing the productivity of economic processes. Ensuring participation in the global market of innovation processes is possible only through the skilled use of international marketing tools and taking into account its distinctive features, such as rapid market volatility, short life cycle, lack of knowledge and difficulties in evaluating the product by customers, complexity of pricing and the need to adapt innovation. The peculiarities of the influence of innovation processes on the principles of marketing in foreign countries at the level of international marketing to determine the priority areas of its development in the market are analyzed. The study emphasizes that innovation is the driving force of entrepreneurship. The most favorable environment for the development of innovation is competition, in which each entrepreneur seeks to gain a competitive advantage through the introduction of innovation. It is proved that the main stimulus for the introduction of innovations is the possibility of obtaining additional profit (monopoly rent) due to the presence of significant differences in the production and sale of products on the market.

In modern society, tourism is of great socio-cultural importance of forming new behavior algorithms of various categories of the population. The flow of tourists increases, more people appear with disabilities who remain limited mobility due to the presence of numerous social barriers that need to be adaptive conditions of consumption of tourist services in the framework of tourism, accessible to all. Involvement of disabled people in the tourism industry remains an unsolved problem. Persons with special needs in tourist services are among the switched off from society. Issues related to the provision of tourist services are resolved not to the full extent without the conditions for such activities. Information about opportunities for persons with disabilities in Russian is very limited. Use of tourism in the system of social protection remains the least affordable and little studied. At the same time, tourists with special needs in the travel services are potential customers for businesses, they can participate in the economic development, to make a profit. We believe that to a certain degree this is connected with insufficient development of theoretical and conceptual issues of adaptive tourism, which affects in particular the question of society´s attitude to such concepts as "human health" and "disability". Considering tourism as a complex adaptive relationship, social, psychological, medical, sports and recreation and other measures which are included in the content of tourism activities in providing tourism services for persons with special needs, the priority is allocated in a specific form of psychosocial work at all levels of the tourism industry. Adaptive tourism is focused on the study and implementation of subject-subject relationship that accompany the promotion tour. And it´s not only the elimination of barriers to the movement of the mechanical traveling. The question is about a particular way of working with people with special needs in tourist services. lack of attention to categories of people requiring special conditions in tourism, underdevelopment of appropriate infrastructure reduce the motivation for learning by those who in their professional activities would like to have specific tourist services to persons with disabilities. Adaptive tourism is based, on the one hand, on the general theory and methodology of social work, and on the other- on the technology of the organization of tourist activity and the concept of adaptive physical training (adaptive physical education, adaptive sports, adaptive motor recreation). Our research has allowed developing the scientific and theoretical basis of the concept of model-specific tourism activities and offers a training profile for psychosocial workers capable of organizational and managerial activities with persons with special needs in tourist services.

The article is aimed at identifying and distinguishing the peculiarities of the functioning of the market of international tourist services in Ukraine along with national and world trends, as well as analyzing and synthesizing available information collections and samplings. The article analyzes statistical and theoretical materials from recent years and highlights the main problems present in the field of international tourist services of Ukraine by various directions. The state of development of tourism by the directions of arrival and departure regarding international tourism and the conditions for the provision of these services, based on the main documents and legislation of Ukraine, is considered. The basic theoretical principles, which are fundamental and have a significant impact on the functioning of this industry, are characterized. The «entities of international tourist services» and the essence of this term are defined on the basis of legislative documents in force on the territory of Ukraine. The major trends that exist today in the sphere of international tourist services are outlined. The main indicators of market activity in the structure and dynamics that characterize the state of functioning of the industry are calculated. The influence of international tourism on the GDP of the world countries and on the budget formation is characterized. A retrospective analysis of relevant indicators was carried out to reflect current changes in the market. The main countries – partners of Ukraine in the field of tourist services are determined and the dynamics of development of relations with these countries is analyzed. A number of recommendations have been formed based on preliminary analysis directed towards overcoming the identified problems; stabilization of the market; restoration of effective activity, economic growth of Ukraine; attracting new investments from countries, companies, individuals and legal entities to the industry; strengthening positions in the world market; disclosure of the tourism and recreational potential of Ukraine on the new side and expansion of the market offer.

The research is centred on rural tourism and its socio-economic effects on the local community of Hlabisa located adjacent to the Hluhluwe-iMfolozi Park, investigating and disclosing the socio-economic conditions, tourism activities, rural tourism models/ strategies, community participation and challenges faced by the local community and businesses in the area. The socio-economic conditions include employment, income, education, quality of life and other relevant infrastructure contributed by rural tourism to the local economy of Hlabisa. According to Ivanovic et al. (2009) rural tourism can develop rural economies by providing new economic activities and employment. The research was guided by five research objectives: (1) To determine the socio economic well-being of the local community of Hlabisa, i.e. employment, income, skills development, entrepreneurial opportunities; (2) To determine level of tourism development and the nature of tourism activities taking place in the Hlabisa area; (3)To determine the level of community participation and representation on tourism activities taking in Hlabisa; (4) To ascertain rural tourism strategies / rural tourism models in place to empower the local community of Hlabisa socially and economically? (5) To ascertain the challenges / obstructions faced by the rural community and tourism entrepreneurs of Hlabisa? The research problem of the study seeks to investigate the extent to which the wellbeing of the local communities of Hlabisa is being empowered or changed for the better socially and economically through the game park and tourism development inter alia. The Rural Tourism Strategy (2012) states that between 10-15 million South Africans live in areas that are characterised by extreme poverty and underdevelopment. “There is limited integration of local communities and previously neglected groups into tourism, inadequate tourism education, training and awareness and lastly lack of infrastructure, particularly in rural areas” (Rural Tourism Strategy 2012). Moreover, what triggers the researcher’s curiosity is that while seeing and knowing that there is quite a number of tourism activities taking place in the study area but the extent to which those activities affect the livelihood of the surrounding rural communities economically and socially is unknown. The concept and literature were matched or tested in line with the identified themes which were as follows:  Socio-economic conditions;  Rural tourism models (strategies);  Community participation and representation in tourism;  Tourism activities; and  Challenges / obstructions faced by the local community and businesses in the area. The study was anchored around the Integrated Rural Tourism (IRT) development model “with emphasis on co-planning, learning and participation which originates from the Global North” (Saarinen and Lanao 2014). This model was relevant to this study because “it discusses key challenges of rural tourism development especially related to the integration of the tourism industry and rural communities in developing countries and overviews the applicability and conditions of the IRT framework as a potential approach for rural tourism development in the developing world” (Saxena et al. 2007). The study employed a qualitative research approach, with the following tools or instruments used to collect data i.e. questionnaires, unstructured interviews with open ended questions and focus groups. The questionnaires were analysed using the Atlas.ti 8 Data Analysis Software in order to enhance reliability by applying the rules built into the programme. The information analysed included employment, income, education, quality of life and other relevant infrastructure contributed by rural tourism to the local economy of Hlabisa. The software provided tools that helped with transcription analysis, coding and text interpretation, recursive abstraction, content analysis and discourse analysis. The outcomes from the interviews indicate that the majority of the local community respondents are happy with the economic opportunities presented by tourism development in the area. The majority of respondents indicated the community participates in tourism planning and development activities in the area. There are structures in place such as Co-management boards in the Hluhluwe-iMfolozi Park and, Local Community Committees and Community Trust that represent communities in decision making processes in relation to tourism. However, the key challenges that emerged from the findings were that the majority of the locals employed in tourism occupied low paying positions, with grade 08-12 and no tourism qualifications. This means locals do not have the necessary qualifications and skills to qualify to be employed in Senior Management positions in the tourism establishments in the area. The lack of a tourism qualification, training and skills would prohibit locals to progress up the ranks to become managers who earn higher salaries and be in a position to make key decisions about tourism in the area. On the other hand, the small family run tourism business cited access to capital and incentives, markets access, road access, lack of training programmes, unreliable electricity and water supply among the main challenges they face in the area of Hlabisa which affects their growth and revenue. Recommendations arising from the study include but are not limited to the following: The local and district municipality, provincial and national government tourism institutions should consider providing bursaries to the youth and scaling leanership programmes in Hlabisa in order to have greater reach and impact in advancing the careers of the local people in the local tourism industry. The Hluhluwe-iMfolozi Park should put in place a sound educational programme to improve the education of the local people of Hlabisa so that they can advance to high ranking positions in order to earn high income. The small businesses in the area of Hlabisa should enter into joint marketing agreements with one another, travel trade, destination marketing organisations in order to increase tourist volume and revenue but also to meet tourist demand in the interim. In addition, the local, provincial and national tourism institutions should put in place sound tourism dedicated incentives and capital to assist small tourism business businesses to grow and expand their businesses to enable these small tourism businesses to employ more local people and pay them high income

Tourism is a multiplier of socio-economic development, a vital sector of the economy with significant investments and a wide range of dynamically developing sectors of the national economy. One of the priority directions for the development of modern tourism is the support and development of domestic and inbound tourism. An important research direction is the study of investment attractiveness in tourist destinations. Therefore, the need to attract investments in the service sector, the development of enogastronomic destinations that form a specific tourist product, will contribute to the development of entrepreneurship in this area, increase the economic effect and development of rural areas, which is an essential direction for ensuring sustainable development. The publication aims to research ways to increase the attractiveness of investment in enogastronomic destinations to increase their competitiveness. The article examines the issues of research on inestimities and ways of increasing investment attractiveness in enogastronomic destinations. The essence of the concepts "investment", "investment attractiveness", "public-private partnership" was determined. It is substantiated that until 2020, a positive trend was observed regarding the volume of capital investments in the country's economy. It has been proven that in modern conditions, an essential place in investment activities is the introduction of investments in tourist activities and developing tourist destinations. Factors affecting the assessment of investment attractiveness are determined. It is substantiated that public-private partnership is one of the critical mechanisms for implementing the policy of increasing investment attractiveness to solve significant socio-economic problems. The essence of public-private partnership in forming the investment attractiveness of food and wine destinations and the result of the interaction of the public and private spheres have been determined. The interaction of the state and business to solve socially significant tasks becomes relevant in connection with globalization, increased competition on the world market, the complication of social and economic conditions, and the need to ensure the appropriate competitiveness of domestic goods and services. A key factor of public-private partnerships in forming investment attractiveness and developing food and wine destinations is the guarantee of benefits from the joint use of resources. Keywords: tourism, enogastronomic destination, investment, investment attractiveness, public-private partnership

The article is devoted to topical issues of tourism development, which is an integral and one of the most important, at the present stage of society, parts of the world economy, as well as one of the key elements of preservation and development of natural, recreational, historical, cultural heritage and human capital. There are quite significant changes in the modern tourist market, so the importance of studying the main factors influencing its dynamic development is beyond doubt. Despite the high resource potential and significant tourist opportunities, Ukraine's contribution is quite modest and insignificant compared to developed tourist countries. The main problems here are, first, the low quality of the tourist product; secondly, imperfect state policy in the field of tourism. Domestic tourism infrastructure is underdeveloped, tourism services do not meet international service requirements, and the creation of a favorable environment for the dynamic development of tourism is not focused on the development of international tourism ties, as well as ensuring European integration. The tourism industry, like any other branch of the economy, is aimed at meeting human needs as much as possible. One of the most important trends in the development of world tourism is the intensification of competition in the tourist offer market as a result of the emergence of more and more growing countries with ambitious plans to attract tourists, as well as oversaturation of the market with the same type of tourist offer. Therefore, it is extremely important to take into account the requests, motives, tastes and the degree of satisfaction of the needs of potential tourists. The main problems that hinder the development of the tourism industry and need their further solution are considered in the article. It is noted that developing a strategy for tourism development in Ukraine should take into account that the priority of world tourism is sustainable development of tourism. Its main essence is to create effective mechanisms for establishing and maintaining a balance between the preservation of natural and historical and cultural resources and tourism. The effects of the new challenges facing the tourism industry in connection with the coronavirus pandemic have also been analyzed. There is no doubt that the pace of recovery of the tourism industry after the crisis will depend mainly on the right government policy and appropriate government support. Ways to overcome the crisis caused by COVID-19 are proposed.

Background . Recreation and tourism activities at the local level belong to the priority areas of community development and the work of local self-government bodies. In today's difficult conditions, the effective organization of recreation and tourist activities at the local level contributes to the achievement of social goals and social standards, solving important problems of the local economy, creates conditions and opportunities for the development of small and medium-sized enterprises, determines the need to improve the institutional support of local self-government bodies. Therefore, the study of the main tools, methods, and means of organizing recreation and tourism activities at the local level is aimed at grounding the priority areas of increasing its efficiency, rational use of the resource potential of territorial communities, their integrated development. Methods . To obtain scientific results, methods of dialectical and formal logic were used – to study the essence of recreation and tourist activities in territorial communities; statistical methods – for data presentation; complex and systematic approaches – to study the conditions and results of cooperation of territorial communities in the area of recreation and tourism, as well as cluster activities, structural methods – to assess the existing processes of development of the tourism sector and determine their main problems, analytical and comparative methods, comparison – to study the directions of support and development of tourism entrepreneurship. Results . The essence and importance of recreation and tourist activities at the local level are grounded. The components and structure of recreation and tourist potential are investigated. The powers of local self-government bodies in recreation and tourism are studied. The features of using sectoral strategies and local target programs as the main tools for recreation and tourism activities of local self-government bodies are considered. The institutional-legal, organizational-managerial, social, financial-economic mechanisms for regulating the processes of implementation of strategies for the development of recreation and tourism are grounded. The state of use of public-private partnership in the area of recreation and tourism is investigated. A cooperation of territorial communities is defined as an effective form of realization of recreation and tourist activities. The role of tourist clusters is substantiated. The directions of support and development of tourism entrepreneurship are defined. Conclusions . Today, for the effective organization and implementation of recreation and tourist activities at the local level, it is necessary to expand the regulatory and legal support for the area of recreation and tourism to ensure the mutually agreed functioning of all participants in recreation and tourist activities, tools, methods and forms of its implementation.

The effective development of the Russian market of oil and fat products, as part of the food market, food security is an essential factor. Russia as a whole is fully self-sufficient in oil and it is a major exporter. Russia has the advantage that, in fact, all of its territory is suitable for cultivation of oilseed crops. In fact, in every region can grow oilseeds, which are in demand on the world market. Products include oil and fat industry for products deep processing and multi-functional. The peculiarity of the Russian market of oilseeds is the diversity of its constituent markets. The Russian market is represented by a different range of fat and oil products domestic and foreign manufacturers. In this market, working as large agricultural holdings and small manufacturers, and processors. The purpose of the study is to study on the basis of indicators that characterize the current state of the Russian market of oil and fat products, a comparison of the situation and of the experience of large processors, identify measures to further the efficient and competitive development of the market for the long term. The study used the abstract logic, monographic, economic and statistical methods. In a competitive environment, to stay on the market, Fat organizations form its structure in the form of vertical integration of multidisciplinary groups, in addition to processing plants that include agribusiness organization, logistics units – transportation, elevators, trading houses. For the development of the market of oil and fat products necessary to improve the competitiveness of domestic products, to revive production of traditional domestic oilseeds led to crop rotation, new, high-tech, innovative use of technology, to develop export, search for new markets. The results can then be used to develop long-term programs of development of regions. Conclusions and recommendations will contribute to a competitive mechanism of functioning and development of the domestic market of oil and fat products.

The purpose of the study was to identify the features of the development of the global telecommunications market, its impact on the digital transformation of the economy of the Republic of Belarus. The subject of the article is the global telecommunications market and its development in China, Belarus. Methods of analysis and synthesis, system approach, generalization, grouping, and comparative analysis were used in the study. The relevance of the research topic is due to the fact that the telecommunications market has the highest growth rates in the modern world economy. The prospects for economic growth of any state depend on the level of its development. Using digital technologies, countries can quickly become leaders in economic development. The subjects of the telecommunications market of goods and services are identified. The features of the modern telecommunications market are identified: an increase in the volume of investment in the market of goods and services of information and communication technologies; the use of mobile technologies as one of the main drivers of the growth of the information and communication technologies market; the creation of platforms that integrate technologies, networks and devices that provide the use of new opportunities; an increase in the degree of concentration and consolidation in the telecommunications market. The features of the Chinese telecommunications market are: the development of individual products and services for customers, the transformation of traditional industries with the help of Internet technologies, a high level of competition and risks, and significant attention to the production of consumer electronics. Huawei's main competitive strategy is diversification. A distinctive feature of Huawei's work in the Belarusian market is its focus on building mainly its own systems and networks, that is, its own infrastructure. The results of the study can be used in the practice of business entities and public administration bodies.

This research studied about how tourism development acts as the living strategy for the indigenous people. The indigenous people earn their living from natural resources, usually in designated region that is large area. While the number of the area remains the same, the number of population is increasing. Hence, they need to think other kind of works to earn the living. Tourism activity has proven to be the economic generator for the people. However, in developing tourism, where there is an intensive interactive between the host and the tourist, the conflicts might arise. Hence, this research was intended to understand how the indigenous people could manage the tourism potentials without neglecting their indigenous norms. This research was conducted in Baduy area, where indigenous people of West Java Province of Indonesia lives. The region has attracted tourist to come for having indigenous cultural experience. The Baduy people have a strong norm that acts as their way of life. The people live in remote area that has no electricity, stay in a house made of wood, wear cloth made of cotton in designated colors and style, work in a land to cultivate dry rice, having their own system to govern their people, and other traditional ways. The research result shows that the people have influenced with some tourism activities, such as providing accommodation, souvenirs, guides, porters, and other services for tourists has become their source of income. In the mean times, they also have experienced a conflict in their role for implementing their indigenous way of life and the modernization as consequences in developing the tourism potentials. There were some adjustments to run their lives in using tourism activities as their one way to sustain their living. Keywords—component; formatting; style; styling; insert (key words)

The research method is the substantiation of the category «international tourism» based on the theoretical analysis of domestic scientists, the analysis of the main factors and factors that influence the formation of international tourist flows and the development of the tourism industry. The article proves that the influence of external and internal factors can have positive and negative results. It has been proven that static factors are unchanged over time, while dynamic factors can change. The influence of external factors is manifested through social, economic and political changes, and internal factors are influenced through market relations. External factors affect tourism through: demographic and social changes; economic and financial development; changes in political and legal regulation; technological changes; trade development; transport infrastructure; travel safety. Internal factors are primarily market factors: supply and demand processes; segmentation of the market in which the tourist product is developed; actual marketing; tourism private sector; human factor. All factors affecting the development of the international market tourist services, conditionally divided into two main groups: factors acting independently of the activities of industry organizations tourism (motivational, economic, political, geographical, social, ecological); factors contributing to the development of tourism, which are actively used tourist organizations in their activities (scientific and technical potential). Assessing the country's international competitiveness tourist market, it is necessary to take into account and investigate the following criteria: resource potential of the country; trends that are relevant in the business environment and development tourist infrastructure; the state of the political and legal framework for the regulation of international tourism in country.

Increasing interest in healthy lifestyle and active recreation is a new trend of consumer preferences. There has been a significant increase in income from the sale of active tours in Russian regions. Their popularity has increased significantly in recent years. The purpose of the study was to analyze the practice and problems of implementing active tourism programs in Orel region, and to substantiate the importance and significance of popularization and implementation of active tourism programs for the development of regional tourism market. Methods of analysis and synthesis, comparison, comparison, and review evaluation were used in the study. The article provides an overview of interpretations of the concept of active tourism given by the authors of scientific works, and its social significance and development priority are indicated in connection with the instruction of the President of the Russian Federation V.V. Putin, given to the Cabinet of Ministers: to consider a set of measures for the development of active tourism. The results of the review of organizing active tourism practice in Orel region are presented, and its types and organization system model in the region are indicated. It is proved that active tourism plays a significant role in formation of the tourist flow in the region, since the projects that attract federal funding to the region are being implemented in this area. A number of initiatives of Orel entrepreneurs received grant support from the Government of the Russian Federation. At the same time, active tourism has not received due attention so far. The main problems of the development of active tourism in Orel region are identified and outlined. The conclusion is made about the insufficient use of active tourism potential. So it is necessary to adjust and detail the Program of domestic tourism development in Orel region. Entities engaged in tourism activities in the region and organizations planning investments in tourism industry should receive a clear instruction concerning the priority of active tourism development in the region. This motivates them to focus their efforts on tourist products formation in demand in the region, expand the range of offers in the sector of active tourism, and accordingly initiates the development of regional tourism market. Development of active tourism will significantly increase competitiveness of tourist destination.

Considering the processes of the tourism services market development, the study aims to determine the patterns of development of internal tourism and hospitality industry in Ukraine based on the use of a cluster approach. This approach provides an opportunity to implement an effective public policy regarding the development of individual tourism clusters and tourism market in general. It is proved that in the process of cluster management of tourism market, it is important to determine means and methods of targeted state influence, including levers of influence of local authorities, to effectively develop the cluster system of tourism destinations in Ukraine. It is noted that cluster management of tourism market and its hospitality sector is a system of relations between authorities and businesses to increase the competitiveness of the national tourism product through the formation and development of tourism and hospitality clusters. Also, the development of internal tourism and hospitality in Ukraine were modeled. According to the results of the study, the principles of development of internal tourism and hospitality in Ukraine based on cluster management are established.

Within the framework of this article it is proposed to form a model of strategic management of industrial tourism development in the region. Modern trends in the development of the tourism industry actively influence the development of the world economy as a whole, and the economy of the state and its regions. Tourism has become a huge separate part of economic activity, which can satisfy special desires of consumers. Satisfaction of these basic desires is carried out not only at the expense of the sphere of tourist services, but also organizations of other fields of activity – this explains the fact that tourism is one of the factors influencing the economic development of the country. The development of industrial tourism contributes to the emergence of new brands, improves the investment climate. Industrial tourism is a niche for the development of cooperation between the regional authorities, industrial and tourist companies. All of the above makes it necessary to improve the theoretical and scientific approaches to the development of strategic management of the development of industrial tourism in order to effectively use the industrial potential of the region, increase its investment attractiveness and the image of the region and the tourism industry, which will lead to the development of the region in both the tourism and industrial sectors. Towards the end of the 20th century, industrial tourism began to emerge in our country. Recently this trend is gaining momentum, and for its further development requires a competent system of strategic management. The relevance of this topic is due to the fact that in the conditions of modern market economy, it is necessary to search for new, non-traditional forms of tourism development of their management in order to attract tourists from a more diverse range of target groups, to stimulate the re-visit of industrial tourism in the region.