Использование цифровых технологий для повышения активности потребителей услуг спортивных мероприятий

Introduction. The article carries out a critical review of the literature and updates the emphasis in organizing the preparation and holding of major sporting events from the point of view of a healthcare organizer.Target: to identify areas of activity that require further improvement and development in the organization of medical support for major sporting events.Materials and methods. An analysis of the available literary sources of databases was carried out: RSCI, RusMed, Pubmed, Web of Science.Results. The most pressing groups of issues for further study and solution have been identified: the uniqueness, significance and complexity of sporting events; statistics and structure of diseases and injuries; features of the structure and course of medical conditions at sports facilities and events; organizing interaction between different services within the healthcare system and interdepartmental interaction; prevention and monitoring of infectious diseases; features of training of medical personnel.Conclusion. The holding of major sporting events, in turn, is a driver for the development of the healthcare system in the host city and country. Preparing for such an event requires the creation of a vision, operational plans, targeted training of personnel and infrastructure.

Sports marketing activities comprise people, activities, business and organisation in producing, facilitating, promoting or organising any product (as goods, services and events) for a demand of sports supporters. This theoretical paper aims to introduce and discuss the sports scheme, sports marketing mix, and sports supporters as three key elements which the sports teams need to focus on to implement sports marketing activities in sports events. By and large, sports teams have been implemented marketing principles as well as sponsorships to qualify a sports events as experience and entertainment focus on the supporters (as customers). Sports scheme refers to actors’ network, marketing tools represents the tools to plan and perform marketing activities and supporters are those who support and purchase club goods. Thus, all of them are key relevant elements to organise a sports event (as a game or match). The professionalism of the sports events has required use the sports and non-sports stakeholders' skill to help sports teams to design and provide a sports experience and amusement by means sports marketing tools to format a suitable product and service to a supporter’s audience.

Promoting Local Cultural Heritage Through Sports Facilities

This paper explores the multifaceted role of beer and alcohol sales in sports facilities, emphasizing their significance in enhancing fan experience, generating revenue, and promoting safety. Beer remains the most popular alcoholic beverage sold at sporting events, serving not only as a concession but also as a key promotional tool to attract attendees. The integration of alcohol sales influences stadium design, with premium seating and exclusive partnerships driving increased consumption and revenue. The growing trend of allowing beer sales at college sporting events reflects a shift toward creating more engaging fan environments while providing substantial financial benefits to athletic programs. Furthermore, regulated alcohol sales within venues contribute to improved safety by reducing uncontrolled consumption and smuggling, supported by policies that limit purchases and enforce responsible drinking. Overall, beer sales are deeply embedded in the fabric of the sports event experience, balancing economic gains with fan satisfaction and public safety.

The article presents the general characteristics of victimological prevention of crimes committed using in-formation (digital) technologies. The authors emphasize that the study of criminal law and criminological features of digital crime is justified and necessary at the present stage of development of society and the state. The relevance of the research is due to the fact that the modern world is more focused on the transi-tion to the digital space. And since modern crime actively uses information (digital) technologies for its criminal purposes, a law enforcement officer engaged in combating digital crimes needs theoretically grounded research on this topic. The purpose of this work is to reveal the victimological features of the prevention of certain types of digital crimes, as well as the study of criminologically significant characteristics of modern digital crime and the development on this basis of key measures aimed at preventing crimes committed in the infor-mation space. In this study, the authors focus on the basics of victimological prevention of digital crime. The article discusses what basic measures should be taken by citizens to protect themselves from becoming a victim of a digital (cyber) crime. The prevalence of the use of modern digital technologies is beyond doubt, and a person using ITT can easily become a victim of cybercrime or simply suffer due to the lack of basic rules of digital security. In this regard, the basics of victimological prevention are an important component of the prevention of digital crime. This study is intended for researchers interested in the issues of criminal law counteraction to crimes committed using information (digital) technologies.

PurposeThe purpose of this paper is to identify strategic objectives that can be utilized by non-host communities to leverage the opportunities provided by mega sport events. The unique context and timing of this study facilitates discussion surrounding a particular non-host community and how it can plan relevant objectives to best identify appropriate leveraging mechanisms.Design/methodology/approachThe study adopted a qualitative approach, drawing upon a case study of Kobe City, Japan, a non-host city of the Tokyo 2020 Olympic Games. Data were collected using diverse sources such as site visits, field notes, newspaper articles, destination marketing materials, archival data from sport and tourism facilities, and workshop with key stakeholders.FindingsThe within-case analysis identified four key objectives a non-host city could utilize to leverage mega sport events, namely, enhancing destination brand equity, integrating leveraging strategies with the existing event portfolio, fostering social capital, and strengthening corporate networks.Originality/valueResearch on event leveraging has typically focused on host cities, while there has been limited research attention on non-host cities. This paper highlights the importance of formulating shared objectives so as to provide a strong focus for relevant stakeholders, guide the deployment of resources, and create effective leveraging strategies. Few studies have focused on the planning of leveraging initiatives.

The issues of finding new ways to overcome the crisis of tourism enterprises are studied. The factors of negative impact of the Covid pandemic on the tourism industry are revealed. Attention is focused on the study of marketing activities in the process of survival of tourism enterprises. Emphasis is placed on studying the peculiarities of the use of digital marketing tools by tourist enterprises. The aim of the work is to study digital marketing activities to ensure the sustainability and full functioning of the tourism sector on the basis of flexibility and adaptability to changes in internal and external environment. The article presents the thesis that the successful functioning of enterprises is based on the skillful use of market patterns, forecasting its priority needs and available resources, competent competition for the consumer. The author of the article states that marketing is a managerial creative activity aimed at increasing the volume of production (goods, works, services), their sales, based on a thorough study of consumer needs and which ensures the achievement of strategic goals of enterprise development. Acting as a lever to regulate the processes of production and sales, marketing constantly monitors existing markets and searches for new markets, new consumers, new products (goods, works, services), analyzes their requirements and requests, explores all alternatives and offers the most appropriate. The author emphasizes that tourism marketing is a process of organizing the activities of a tourism enterprise to develop, form and promote new types of tourism services by meeting the needs of tourists in order to provide the highest quality tourism product and profit for the tourism enterprise. The article substantiates that the stagnation of tourism enterprises exacerbates the issue of finding and implementing anti-crisis measures for the tourism business. In this direction, we believe that a significant role belongs to the use of tourism marketing tools. The content of specific features of marketing in the field of tourism is revealed. Emphasis is placed on the fact that digitalization has directly affected the marketing activities of tourism enterprises. The author substantiates that this gave impetus to the rapid spread of digital marketing. Qualitatively new conditions of the growing volumes of the digital marketing environment force marketers to solve difficult tasks on attraction of attention of new and new consumers. In such circumstances, we can safely say that the tools and technologies of digital marketing play a major role in influencing consumer behavior. In addition, modern marketing can no longer work effectively without the use of modern digital technologies. The article proposes a range of digital marketing tools for tourism enterprises. These are: the transition from website marketing to social networking; creation of high-quality, cognitive, interesting content; transition of marketing policy from push-marketing to pull-marketing; promoting the formation of the most positive personal feedback in electronic form; application of online video broadcasting technologies. The author emphasizes that the enterprises of the tourist sphere in the conditions of rapidly changing epidemiological circumstances are forced to radically restructure their activities taking into account significant changes in consumer requirements and the spread of digitalization of the world economy. In order to prevent destructive phenomena, the tourism business must be flexibly and dynamically transformed, ensuring its sustainable operation and increasing the potential for post-quarantine recovery.

The research problem included that many officials and administrators view the reality of sports in Iraqi society as a means of participating in competitions and obtaining prizes or high ranks without considering its societal importance and its effective role in developing the individual athlete from the moral, health, social and educational aspects, which prompted the researcher to develop An important perception among those responsible for sustainable development and its impact on the sports community. The study also aimed to identify the impact of sustainable development on the individual athlete in the various games that are practiced, since the athlete is part of the community that practices sports. The researcher followed the descriptive approach as it is appropriate to the nature of the problem. As for the research population and sample, they are athletes from Wasit clubs in various sporting events, and the tool used to collect data that the researcher used is the interview, as its nature is appropriate to the research problem in terms of the availability of information through which the respondent answers the questions directed to him. Accordingly, the current study relied on the free interview guide as one of the most important methodological methods used in scientific research with a group of officials and employees of sports institutions and considered them as a deliberate sample. After conducting these interviews, a questionnaire was prepared specifically for the subject of the study and distributed to the research community, which was deliberately identified. As for the research sample, it was chosen in a systematic random way. The research sample constituted (23.21%) of the original research community. After obtaining the results, the researcher used the statistical bag for the purpose of obtaining statistical results and then putting them in tables and discussing them in an accurate scientific manner. Through discussing the results, the researcher concluded that sustainable development has a clear impact in developing social relations between athletes. Sustainable development was also achieved by giving priority to talented athletes who are distinguished from their peers, as the researcher recommends. By activating the role of sustainable development in all sports facilities, as well as changing society’s view of sustainable development by providing the opportunity to spread sports culture. The importance of the research lies in identifying the impact of sustainable development on the sports community.

In the modern world, one of the urgent problems of teaching children the correct word pronunciation is congenital clefts of the upper lip and palate caused by the malfunctioning of organs and tissues of the oral cavity and some difficulties in their prevention and treatment. Congenital malformations of the maxillofacial region occupy one of the main places among diseases of childhood in terms of prevalence. The average incidence of this defect is 0.5-1.5 cases per thousand children born. Currently, there is a steady upward trend in the prevalence of congenital clefts of the upper lip and palate in Samara and the Samara region, and today it is 1.18 per 1000 newborns. In this regard, based on a comprehensive decision of the medical-psychological-pedagogical commission, timely rehabilitation of such children is carried out, which is based on the use of modern digital technologies for the purpose of their correctional and developmental education. These technologies contribute to the solution of many diverse tasks in a short time of education for children with congenital clefts of the upper lip and palate. Correctional work with such children involves the use of specialized or adapted diagnostic and developmental computer programs, which are an effective way of forming their correct speech. However, it should be noted that the effect of their use depends on the professional competence of a specialist, his ability to use information and communication technologies in the learning process of each child, while creating psychological comfort in the classroom, increasing working capacity, and also forming personal qualities necessary for full adaptation in the environment. environment.

Use of Information and Communication Technologies (ICT) in pedagogy and learning in higher education supports the concept of Technology Enhanced Learning (TEL). Mobile devices and applications with educational purposes are part of using online ICT and facilitate autonomous learning in education. Using mobile applications for education has significantly improved in the last few years. However, there is still a gap, in which this concept is still not widely known and frequently experienced by learners. As a part of supporting TEL in higher education and filling this gap, the department of Computer and System Sciences at Stockholm University in Sweden is planning to develop a mobile application for the SciPro system. SciPro is the computer-mediated communication platform to support enhancement of thesis quality and facilitate autonomous learning in higher education, at both Bachelor and Master levels. This study aims to investigate and evaluate learners’ perspectives about utility of mobile applications in higher education and specifically to support SciPro functionalities. Almost 95% of the respondents use mobile applications for higher education and believe in the utility of mobile applications for supporting learning in higher education. This is while there are a few respondents (less than 5%), who do not fully share this opinion. More than 70% of the respondents think that a SciPro mobile application will add value to their thesis process. Even though it may not directly affect the speed and quality of the thesis, it will increase mobility, availability, and flexibility of accessing information and resources in SciPro.KeywordsTechnology Enhanced Learning (TEL)Information and Communication Technologies (ICT)Mobile ApplicationApplicationsLearningHigher EducationThesis Process

Identifying sections containing a logically coherent text about a particular aspect is important for fine-grained IR, question-answering and information extraction. We propose a novel problem of identifying repeated sections, such as project details in resumes and different sports events in the transcript of a news broadcast. We focus on resumes and present four techniques (2 unsupervised, 2 supervised) for automatically identifying repeated project sections. The knowledge-based method is modeled after the human way closely. The other methods are based on integer linear programming and sequence labeling. The proposed techniques are general and can be used for identifying other kinds of repeated sections (and even non-repeating sections) in different types of documents. We compared the four methods on a dataset of resumes of IT professionals and also evaluated the benefits of identifying such repeated sections in practical IR tasks. To the best of our knowledge, this paper is the first to propose and solve the problem of repeated sections identification.

As a result of the modernization of the information space and various information technologies, we have the opportunity to watch wars, natural disasters, sports events and others on television. Every day we receive international news from all over the world. A characteristic feature of the Internet today is media convergence, the technological fusion of content in various mass media. In recent years, the Internet has truly become a hub of convergence, a place where music, television shows, radio stations, newspapers, magazines, books, and movies are created, distributed, and presented. Today, computers and mobile phones are the most popular digital devices for online convergence, which can themselves create or stream books, movies, music, video games, and any other form of digital media. Today's global media market does not consist of any particular place, space or habit, it no longer has dimensions such as time and borders. It is permanently established in the digital world and cyberspace, on the screens of all computers and interactive televisions connected to the Internet, as well as mobile phones and still unbelievable inventions. In the digital age, where technologies are evolving every day, it is very important to adapt to innovations and news in time. In the modern world, the introduction of technological innovations in the means of mass communication is taking place rapidly, which has completely changed the forms of information dissemination. Today, accuracy, promptness, flexibility and interactivity are the key elements of modern multimedia journalism.

Knowledge is one of the relevant aspects of the management of organizations from different sectors, with an impact on the maximization of organizational resources. Although the topic Knowledge Creation obtains recognition in the organizational market as a valuable source of competitive advantage, it is still incipient and little explored in management of sports organizations. In terms of scientific production, since 2016 there is a growing interest of scholars from other countries on the creation and management of knowledge in the segment of organizations and sports events, in Brazil, however, the theme is little explored. Given this scenario, the guiding question of the research was: How is the Knowledge Creation process carried out and how is this knowledge shared in sports organizations? The study is characterized as descriptive research and predominantly as a quantitative approach. A total of 27 olympic federations of So Paulo were studied through the application of a composite questionnaire, in addition to the Profile of study environment; by blocks that correspond to the knowledge creation process cathegories analyzed: Process of Creation of Knowledge; Information and knowledge flows; Conditions and factors that act in the Creation of Knowledge; Tools in support of the Creation of Knowledge, and Knowledge, learning and communication. The subjects of the research were managers and administrative employees of entities of different hierarchical levels. The results obtained from 48% of respondent federations revealed that the creation of concepts is carried out more frequently in formal and informal meetings, followed by the experiences acquired in the conduction and organization of the events, also listening to the members and other agents among them the coaches, athletes, Brazilian confederation of the sport, referees, among others. However, the same does not apply in the relationship with government agencies, seeking to import knowledge. With regard to the decisions to be made, they are carried out using previous data that allows forecasting trends and planning future scenarios, which can be identified in the investment in improvement of IT systems. The trainings are mostly offered to its external audience, and those related to the human resources of the internal environment are carried out on their own initiative. Less than half of the respondents stated that employees have autonomy with freedom of action for decisions, as well as being encourged in challenges and to be proactive and ambitious. The internal work teams containing collaborators from other areas were confirmed by half the respondents and there is practically no rotation of functions. The results allow us to assume that there are no actions or programs aimed at Knowledge Creation and Sharing. The analysis of the results suggest the need for "change" in the organizational culture, in the established routines, which prove to be standardized in the organizations studied. Limitations and suggestions to analyze aspects not contemplated in this research are pointed out.

This phenomenological study explored the triumphs, challenges, coping strategies, and insights of former athletes who are now serving as coaches in sports events. Anchored on Self-Determination Theory, Experiential Learning Theory and Situated Learning Theory, the study involved fifteen (15) former athletes from the Municipality of New Bataan, Davao de Oro, who are now DepEd teachers with at least two years of coaching experience and participation in district-level or higher sports competitions. Data were collected through In-Depth Interviews (IDI) with eight participants and Focus Group Discussions (FGD) with seven participants and were analyzed using thematic analysis. Findings revealed six major themes on lived experiences: difficulty in juggling multiple roles, limited financial resources, challenges in accessing sports equipment and facilities, dealing with athletes’ behavior and health conditions, reaching higher athletic meets, and teaching positive attributes to student-athletes. Six coping strategies also emerged, namely open communication, self-motivation and self-care, engagement in trainings and personal services, prioritization of personal and team needs, resilience in setbacks, and faith and spirituality. Moreover, five themes were generated from the participants’ insights, including redefining success and athlete development, valuing principles of sports and coaching, recognizing the importance of institutional and community support, celebrating wins, and emphasizing the provision of adequate equipment and experienced coaches. Overall, the study underscores how former athletes past experiences significantly shape their coaching practices and highlights the need for strengthened institutional support to enhance the quality of coaching sports events.

In the contemporary era, information technologies have become an essential pillar of everyday life, significantly influencing interactions and the way business is conducted. In this context, the internet has rapidly evolved to become a universal medium of communication, a source of information and a popular channel for the consumption of goods and services. This change has affected various economic sectors, including the tourism industry. Internet technologies are being actively introduced into the activities of modern businesses in the tourism industry. The Internet is used in practically all the main business processes of tourism companies, starting from searching and attracting a customer, as a communication and marketing tool and ending with the formation of a tourism product. The active development of Internet technologies has led to phenomena such as e-tourism.