ЦИФРОВІЗАЦІЯ ПРОЦЕСУ ОЦІНЮВАННЯ ПЕРСОНАЛУЯК СТРАТЕГІЧНИЙ НАПРЯМ ВДОСКОНАЛЕННЯ УПРАВЛІННЯ ПЕРСОНАЛОМ КОМПАНІЇ

Selection of new employees is an important thing in a company, because of the variety of criteria that applicants have, so the right method is needed to determine the desired employees. So far, decisions have been made only from a Human Resource Development (HRD) perspective, which sometimes does not match the criteria expected by the company. Therefore, a system is needed to determine the results of new employee selection so that employees are found who meet the criteria expected by the company. This research applies the Entropy and Evaluation methods based on Distance from Average Solution (EDAS) as a decision support system. This research aims to assist companies in making decisions regarding the selection of new employees. The Entropy method is used to determine the weight of each selection criterion, while the EDAS method is applied to evaluate prospective employees. This research was conducted at a spring bed manufacturing company in Semarang by analyzing applicant data which included various criteria such as education, work experience, technical skills, test scores and expected salary. The applicant data sample taken from the company was 15 applicants. From the weighting calculations using the Entropy method and the EDAS method, the result was that Yulius Bagus Caesar had the highest suitability value, namely 1. The research results showed that the combination of Entropy weighting and the EDAS method could simplify the employee selection process based on the expected criteria. Thus, using a combination of Entropy weighting and the EDAS method can be a solution for companies to facilitate the selection of new employees

Relevance of the research topic. Changes in legislation and regulation aimed at supporting digital transformation are creating new opportunities for businesses. Ukrainian enterprises need modernization and adaptation to modern conditions of competitive business. Digital technologies are a powerful tool for increasing the efficiency and competitiveness of enterprises. Ukraine's integration into Euro-Atlantic structures, such as the European Union and NATO, creates new opportunities and requires enterprises to meet standards and requirements. All this creates a basis for discussing the impact of Euro-Atlantic integration on digital modernization. Formulation of the problem. Ukraine, like other countries, faces the need to modernize its business in conditions of deep changes in the world economy. This modernization includes the transition to digital transformation, which is an urgent strategic goal for many Ukrainian enterprises. The implementation of digital technologies and processes confronts enterprises with numerous challenges and problematic issues. Analysis of recent research and publications. In general, this problem attracts considerable attention of both Ukrainian and foreign researchers. They explore various aspects of business digitalization and examine its impact on enterprise modernization in the context of Euro-Atlantic integration. However, the task of further research may be the integration and generalization of the results, the development of specific recommendations for Ukrainian enterprises and the determination of optimal strategies for their development. Selection of unexplored parts of the general problem. The interaction of digital technologies and Euro-Atlantic European integration at the level of individual enterprises and industries, as well as the analysis of practical examples of the implementation of digital initiatives in small businesses, have not been sufficiently studied. Additional research is needed to study cyber security issues, the development of financial models for enterprises, the study of ethical issues related to the collection and processing of data in the digital environment, as well as the impact of Euro-Atlantic integration on legislation in this field. Problem statement, research goals. The research is aimed at studying the impact of Euro-Atlantic integration on the process of digitization of Ukrainian enterprises, as well as determining the key factors that influence this process. The article aims to contribute to the understanding and effective use of opportunities that open up to Ukrainian enterprises due to integration with Euro-Atlantic structures in the context of business digitalization. Methodology of the study. Complex of scientific abstraction, theoretical comparative analysis and synthesis of own innovative ideas. Presentation of the main material (results of work). An overview of the degree of use of digital technologies in Ukrainian business was conducted, including statistical data, the level of infrastructure and the activity of enterprises in this direction. The influence of Euro-Atlantic integration processes on the development of digital technologies in Ukraine is analyzed, in particular in the context of the harmonization of legislation and ensuring access to European markets. Key factors affecting the successful implementation of digital projects in Ukraine and obstacles that may arise in this process have been identified. Based on the obtained results, recommendations were formulated for Ukrainian enterprises and state bodies on issues of speeding up the process of digitization and Euro-Atlantic integration. In conclusion, the main conclusions of the study are given, indicating the relevance and importance of further measures for the development of Ukrainian business in the context of digital modernization and integration with Euro-Atlantic structures. Field of application of results. Training of applicants in the specialty 073 "Management" with medium and long-term strategic vision. Conclusions in accordance with the article. Digitization opens up new opportunities for small and medium-sized enterprises to develop and carry out international operations. However, it also creates challenges in securing investment and training. The development of the digital market in Ukraine promotes the emergence of new innovations and creative services. The digital market in Ukraine is connected with Euro-Atlantic integration through harmonization and increasing the competitiveness of Ukrainian enterprises on European markets. The key technologies of digital transformation in Ukraine include Internet of Things (IoT), blockchain, artificial intelligence, virtual reality, etc. These technologies directly affect the development of business in Ukraine. A SWOT analysis allows you to track the strengths and weaknesses of a business in the context of digitalization, as well as identify opportunities and threats in the market. PEST analysis examines political, economic, social and technological factors affecting business in the context of Euro-Atlantic integration and digital transformation. The digital economy is becoming an increasingly important component of Ukraine's GDP and contributes to the growth of national business and raising the standard of living of the population.

The terrorism threat nowadays is a formidable challenge due to the phenomenon of terrorist perpetrators that are actually part of company employees. Thus, selecting and recruiting new employees process is a strategic matter in preventing the entry of terrorist networks into the company. PHENC which is a national vital object and subsidiary of the oil and gas company, PT Pertamina (Persero), has the potential to become a terrorist operational target. It refers to the statements of the ex-combatants interviewed in this study. The terrorist team have data of pipelines, wells, oil and gas refineries throughout Indonesian companies. Therefore, PHENC needs to have a strategy to prevent the terrorism network in the recruitment and selection of new employees. This study is applied research using qualitative and narrative approach with detailed situation of the research object. Qualitative data were collected by written interview method with PHENC management representatives and using descriptive analysis techniques. The analysis result shows that currently PHENC has not conducted Background Check in the recruitment and selection process of new employees. Based on the PHENC risk register, recruitment and selection are listed as secutity threat risks. The design of the proposed strategy to prevent the terrorism network in recruitment and selection of new employees consists of three parts: part for new permanent employees, for new outsourcing employees and the implementation of integrated security management system (SMS).

The objectives of this research were: 1) to study the current situation of digital management in universities in Guangxi, 2) to develop the purpose model for improving digital management in universities in Guangxi, 3) to evaluate the suitability and feasibility of the purpose model for improving digital management in universities in Guangxi. The sample group of this research was 148 administrators in 20 public undergraduate universities in Guangxi. They were selected by systematic random sampling and sample random sampling. The interview group was led by administrators from 12 universities, totaling 12 people. The experts for evaluating the suitability and feasibility of the purpose model for improving digital management consisted of high-level administrators from 7 universities, totaling 7 people. The research instruments were document analysis, questionnaire, structured interview, and evaluation form. The statistics to analyze the data were percentage, average value, and standard deviation. The results found that the current situation of digital management in universities in Guangxi in five aspects was at a high level. Considering the results of this research aspects ranged from the highest to lowest level were as follows: the highest level was the digital campus security management system, followed by the digital student management system, and the digital scientific research management system was the lowest level. The purpose model for improving digital management in universities in Guangxi has five aspects, which contain 40 measures. There are 7 measures to enhance the digital management ability of Guangxi University managers, 10 measures to promote the digital teaching management system in Universities in Guangxi, 8 measures to promote the digital scientific research management system in Universities in Guangxi, 9 measures to promote the digital student management system in Universities in Guangxi, 6 measures to promote the digital campus security management system in Universities in Guangxi. The results of the evaluation of the suitability and feasibility of the purpose model for improving digital management in universities in Guangxi were at the highest level.

The article examines the relevance of consulting and its services in Ukraine, taking into account the crisis phenomena on a global scale and the complexity of doing business in Ukraine. The basic concepts and participants of consulting interaction in the process of rendering consulting services are determined. To identify the features of the current state and development opportunities of the consulting market in Ukraine, statistical and economic research methods used. The assessment of the degree of maturity of the consulting market in Ukraine, according to the results of which this market defined as immature. The activity of companies in this market as such, which accompanied by unstable processes of organization and functioning, has been determined. The uneven development of the structure of consulting services is largely due to the presence of institutional problems, the underdevelopment of the markets for certain types of consulting and the concentration of consulting companies in large cities of Ukraine. Market development can be associated with the requirements of digitalization: the development of new types of consulting services, new methods and techniques of market influence, the use of new information and communication technologies, internationalization and globalization of business. To implement these areas, it is advisable to form a professional consulting institute, which will provide the rules of the game for all participants in the consulting interaction. It recommended to position consulting at the legislative level as an important element of the innovation infrastructure of the National Innovation System of Ukraine. In these circumstances, the consulting activities will carried out within the framework of the presented types of consulting in accordance with the recommendations of the European Federation of Associations of Economic and Management Consultants. This will ensure the network interaction of all participants in innovative activities on the principles of public-private partnership, and will contribute to the development of enterprises in Ukraine.

The result of the long existence of legal restrictions on the agricultural land market in Ukraine was the formation of a specific leasehold system of land use. Agricultural enterprises and farms do not have land owned. Instead, the peasants who became owners of land during the distribution of collective farms, mostly do not process these parcels of land on their own, but also deprived of the right to alienate them (to sell, give, change). The study shows the development of leased land use of agricultural enterprises in Ukraine, which currently covers 16.8 million hectares of private land and about 1 million hectares of state-owned land. Since 2003, the civil law of Ukraine permitted to apply not only the lease of agricultural land, but also the emphyteusis right (the alienated right to use someone’s land for agricultural purposes), the process of transformation of lease into emphyteusis was started, especially in large agricultural holdings. The main advantages of emphyteusis as a substantive law and its attractiveness for agribusiness are considered. The suggestions on improving the legal regulation of land use under conditions of emphyteusis are given.

Digitization, as a process of comprehensive use of digital technologies, significantly affects the management decision-making process and determines the development of digital management. The article aims to investigate the role of digital management in increasing the efficiency of activities and the development of the enterprise in general. The concept of digital management is the basis for understanding the elements of digital management. Among the main advantages of digital management are the ability to collect and analyse large volumes of data, automation of interaction with partners and customers, improvement of management tools, etc. Peculiarities of the formation of the digital management system in practice have been studied in the example of Nestlé and Roshen companies. Nestlé's digital transformation experience uses tools like artificial intelligence, cloud technologies, blockchain, and big data. The Roshen company actively implements digital technologies in production, sales, and personnel management. The development and implementation of the corresponding strategy is the digitalization management tool. The digitalization strategy is the process of introducing digital technologies into various spheres of the company's activity. Based on a review of scientific sources, essential elements of digital management, such as leadership, a balanced approach, and the taking of promising trends into account, were determined. The article also provides a list of typical programs used in digital management. It also emphasized the importance of creating favourable conditions for forming a digital management system; in particular, it is necessary to implement strategic planning, support management, train staff, and provide resources. Recommendations on the implementation of digital management at Ukrainian enterprises are provided.

The status, dynamic, structure of sources of financing of leasing operations and tendencies of the development of the leasing services market in Ukraine in 2014-2018 have been considered. Today, financial leasing services are predominantly provided by financial companies, unlike in 2014, its share in the leasing market is 77.03%. The dynamics of the value and quantity of financial leasing agreements concluded by legal entities and financial companies have been considered. During the period under review, the largest value and number of financial leasing contracts were concluded by the legal entities and their value has increased in three times. The structure of the cost of financial leasing agreements by industry has been analyzed. The transport, agriculture, construction and services sectors are found to be the largest users of financial leasing services. The distribution of the value of the financial leasing contracts by its terms has been characterized and the agreements with the term of validity from 2 to 5 years are established. The structure of sources of financing of leasing operations has been investigated. It is established that their structure is dominated by equity of companies. The perspective directions of use of leasing in Ukraine have been considered. Industries such as healthcare, real estate, tourism and IT have been found to be the most promising for the leasing market. The problems that hinder the effective functioning of the leasing market in Ukraine and hinder its further development have been identified. The measures that should be taken to overcome existing problems and ensure the further development of leasing activities in Ukraine have been suggested.

For this assessment, 66 agribusinesses and 61 associations provided usable data by the end of the data collection period (August 6, 1993). Major findings were that programming targeted to individual firms and associations as well as general programming that applies to multiple audiences are of high interest, i.e. (1) conferences, seminars, short courses, workshops, and meeting; (2) certificate or licensure programs; and, (3) contemporary issues programming. Graduate and undergraduate courses in agronomy, entomology, food science, personnel evaluation, management, and strategic planning were preferred most by the firms. Desired proprietary programming focuses upon employee training, new products being developed, and marketing strategies. However, firms indicated a strong desire to protect such programming from being downlinked by competitors. Most often, training directors, firm presidents, and association presidents make the decision to commit the resources to subscribe to distance education. As opposed to the universities, the firms and associations need less than six months to decide to subscribe to a program or course. Most indicated that they would pay $1,000 or less, to subscribe to credit courses.

The Contribution of Work Related Competencies to Proximal Organizational Socialization Outcomes: A Case in Ethiopian Telecommunication Corporation

In order to implement sustainability standards in practice, capabilities are needed at the organizational level as well as at the individual level. The presented sustainable purchasing and supply management (SPSM) competence model is based on the combination of a systematic literature review (SLR) and a Delphi study. The competence model outlines specific SPSM competences which are divided into functional-oriented, cognition-oriented, social-oriented and meta-oriented competence clusters. We also discuss their applicability during typical purchasing and supply management processes. Each of the 26 competences is presented with a short definition as well as exemplary behaviors. For research on SPSM from an organizational point of view, the analysis of the relevance of competences with regard to purchasing process stages offers a conceptual basis for bringing sustainability into overall PSM models, instead of positioning sustainability as an ‘add-on’ activity, which risks the potential of sustainability issues becoming marginalized. The resulting SPSM competence model can serve as a basis for improving teaching and training in both higher education and professional training contexts. In practice, it can also serve to aid the selection of new employees, evaluate employee performance, create development plans or build HR systems.

The article examines the current state and prospects of development of the electrotechnical industry as one of the promising science-intensive industries. The analysis of the volume of production of alternating current electric motors in Ukraine from 1940 to 2019 is carried out. The article presents a comparative description of electric motor manufacturers from different countries in the Ukrainian market. The paper also uses PEST-analysis to group the most significant external factors that determine the main problems and prospects for innovative development of electrotechnical enterprises in Ukraine. The main risks, prospects and strategic directions of effective development of domestic electrotechnical enterprises are determined

The article analyzes the economic essence of such an important component for any enterprise as economic security. The importance of protecting the enterprise from all sorts of threats, as well as the need for their constant monitoring, is substantiated. The need to ensure the economic security of the enterprise is determined not only at the enterprise level, but also at the state security level. Two main approaches to the definition of the concept of "economic security" were identified, on the basis of which a definition was given of the concept of "economic security of the enterprise" in modern conditions of functioning on the Ukrainian market. The term “threats” was analyzed, on the basis of which the term “threat to the economic security of an enterprise” was defined. A classification and ranking of threats was formed depending on their nature and the degree of danger they represent. Based on the classification of threats, it was concluded that, in addition to common global threats, threats for each enterprise have certain characteristics depending on its type and nature of activity. It was concluded that the factors of formation of dangers and threats to the activities of the enterprise can be considered from different points of view, depending on the sphere of formation, mechanisms of influence and the possibility of forecasting. Based on the above definition, the causes of global threats, as well as threats at enterprises, are formed, a classification of factors that form threats is given. Given the problems of industrial enterprises in Ukraine, specific threats to industrial enterprises were examined on the basis of criteria put forward by various scientists. It was concluded that threats to the economic security of the enterprise overlap and intertwine, which leads to certain difficulties in identifying them when constructing economic security systems and identifying the subjects and objects of economic security.

The aim of the article is to identify the features of modern approaches to the motivation of personnel of international projects to ensure competitiveness and establish, using statistical and econometric methods, the quantitative influence of individual socioeconomic factors on the performance of these employees. The socioeconomic and political situation in Ukraine due to the full-scale military aggression on the part of the russian federation requires the top management of business entities to search for and successfully use statistical and econometric methods to determine and model dependencies between socioeconomic indicators, as well as to provide an opportunity to be involved in international projects in order to obtain additional competitive advantages. In the course of the study with the use of system-structural analysis and synthesis, the stages of personnel management of international projects are determined, as well as the characteristics and functions performed by individual subsystems of personnel management of international projects are identified. According to the results of the review of scientific literature, considerable attention of scientists to the problems of motivation of personnel of international projects to ensure the competitiveness of enterprise has been revealed. Approbation of theoretical studies was carried out based on the results of the activities of JSC «Interpipe NMPP», the main types of products of which are pipes of medium and small assortment. The analytical study revealed a decrease in sales, net profit and the number of employees, which is a consequence of the company’s work in an unstable external environment (COVID, military aggression of the russian federation against Ukraine). With the use of statistical and econometric methods, the degree of influence of individual factors on the efficiency of the personnel of the specified enterprise is determined; in particular, with the use of regression analysis, the author has built econometric models of the impact of personnel development in the form of professional training and advanced training and material incentives (remuneration) on the efficiency of the personnel of the specified enterprise and its involvement in participation in international projects. The author’s vision boils down to the fact that the use of such tools for motivating the personnel of international projects as wages, vocational training and advanced training provide an increase in labor productivity and, accordingly, the formation of competitive advantages of both employees and products, the enterprise, and the country as a whole. Prospect for further scientific research is the formation of a system of non-material factors for increasing labor productivity and personnel evaluation.

An analysis and assessment of factors influencing the effectiveness of diversification of the geographical structure of foreign economic activity of "NOVA POSHTA" LLC was carried out. The essence of the concept of diversification is determined, its types and features of this strategy of de-veloping new markets are given. The prerequisites for the implementation of the strategy of geo-graphical diversification of foreign economic activity, the opportunities and threats that may arise during the expansion of activities in the EU markets are outlined. Diversification of foreign economic activity is caused by increasing the dynamism of enter-prise development, changes in demand and the emergence of new industries on the market. In such cases, the diversification makes it possible to compensate for the drop in sales in one market by in-creasing it in other markets. It also contributes to attracting foreign investments and increasing the competitiveness of the enterprise. All types of geographic diversification open up new business op-portunities for enterprises - business entities can make maximum use of resource potential and pro-duction capacity, distribute commercial risks of dependence on one market and minimize them. Nowadays, logistics as an industry has great potential and prospects. According to the fore-cast, until 2024, the world market of logistics services will grow annually by 7.5% in monetary terms. The main players on the market in Ukraine are "NOVA POSHTA" and "Ukrposhta". This is due to the fact that more and more people are switching to online shopping. As a result of the conducted research, it was determined that in modern business conditions, the strategy of diversifying the geographical structure of foreign economic activity is becoming more and more relevant, but it must be supported by empirical data coming from the marketing monitoring system. Assessing the necessity of diversifying the geographical structure of foreign economic activity in case of "NOVA POSHTA" LLC requires consideration of many factors, especially resources, fi-nancial capacity and taxation. Taking them into account the recommended directions for the imple-mentation of the GoToMarket-strategy for "NOVA POSHTA" LLC are given in the article. The stages of marketing strategy implementation considering national and international market fea-tures and service consumption models of "NOVA POSHTA" LLC in conditions of diversification of the geographical structure of foreign economic activity are outlined. Recommended business indica-tors for evaluating the effectiveness of diversifying the geographical structure of foreign economic activity of "NOVA POSHTA" LLC are identified.