ВПЛИВ ІНОВАЦІЙНИХ БАНКІВСЬКИХ ТЕХНОЛОГІЙ НА УДОСКОНАЛЕННЯ ОБСЛУГОВУВАННЯ КОРПОРАТИВНИХ КЛІЄНТІВ

The article highlights issues related to the innovative activities of banking organizations from the point of view of developing and providing banking products and services. The need for objective research on the selection and classification of new banking products and services, which are brought to the market as objects of marketing activities of credit institutions, has been proven, since their properties are not the same. The conducted economic and theoretical analysis showed that despite the fact that banking services and products have a set of similar characteristics, they also have their own unique characteristics. The authors proposed an approach to identify classification features inherent in new banking products and services, which is key to the competent development of the bank’s marketing activities. It is proposed to define the concept of "new banking products" from the point of view of innovative marketing activities of the bank based on the degree of their novelty, which allows to supplement the existing classifications with new features in order to develop a clearer chosen marketing strategy. It was determined that depending on the degree of novelty of the product, innovative processes in the bank can be classified as differential or diversified. This distribution also allows focusing attention on the formation of the bank’s marketing strategy. When classifying banking products, it is recommended to provide detailed information about the target group of customers who use new banking products and consider the stage of the life cycle of banking products from the perspective of innovation. When classifying new banking products by life cycle stage, it is useful to consider the following stages: development of products and services; implementation of pilot projects or testing of new banking products; assessment of sales dynamics; maturity of new banking products; decrease in sales of new banking products. This approach makes it possible to take into account the specifics of the work of credit organizations and the interests of various groups of potential consumers in the process of introducing banking products and services.

In the current conditions of globalization and development of international relations, the banking sector and the banking system are going through a number of transformations. These changes are caused by the constant need to maintain stability, competitiveness and sustainable economic growth of banks. Today, the digital economy occupies a special place in all spheres of public life, and also undoubtedly affects the financial sector. Thanks to modern digital technologies, we can see not only the emergence of new electronic financial services and products, but also the modernization of the forms in which they are provided. At the same time, the most significant transformations are taking place in the field of consumer banking and payments. In the article the authors analyzed the key stages of the development of banking products, in particular the search for new technological solutions and market segments such as insurance business, financial leasing, asset management and real estate investment. The authors described the key development trends such as customer focus, controlling and innovation management. It has also been proved that all the latest trends that have emerged in the banking sector over the last period of time are determined by a common prerequisite – the development of information technology. In particular, the impact of information technologies on individual banking institutions with the aim of introducing innovative banking products and services, such as mobile and online payments, deposit and trading account management programs, is investigated. Attention is focused on such modern technologies as blockchain and cryptocurrency, as well as the impact of remote services. It is proved that the remote mode of operation has become a corporate standard for many Ukrainian banks, because today with the help of a phone or tablet it is possible to control the financial results of banking operations, analyze financial indicators and receive automatic notifications about events that require special attention. The authors also gave the most striking examples of innovations in the banking sector – such companies were «Capgemini» and Ukrainian Monobank. The authors conclude that the prospects for further research lie in an in-depth consideration of the process of diffusion of banking innovations depending on various macroeconomic and microeconomic factors, as well as the nature and key properties of innovations in the banking industry according to their classification.

The connection between change and innovation is not always linear and there are not many studies on the subject in the area of services. This study aims to explain the link between willingness to change and innovation in services. The constructs Willingness to Change in Services and Innovation in Services have been analyzed. Two scales were applied in order to measure these constructs in a sample of 351 companies developing software services in Brazil. Two indices were generated: the Willingness to Change Coefficient – derived from the perception of technical staff and managers in relation to the variables of each factor on the Willingness to Change in Services scale – and the Innovation in Services Coefficient – derived from measures concerning the introduction of new or substantially improved software by companies and their impact. Linear regression analysis showed no significant correlation between Willingness to Change in Services and Innovation in Services. These findings can be explained by factors such as the dissonance between the constitutive logic of the Willingness to Change in Services and IS scales, since the former applies fully to the analysis of services while the latter derives from industrial indicators; the omission of phenomena that may act as mediators in the relationship; the nature of Change in Services, which could be related to other processes than those directly related to customer and provider, so that the agents of change are not considered in innovation measures and, therefore, not measurable on the Innovation in Services scale.

Electronic patient records and innovation in health care services

We have witnessed a dramatic transformation of the US and western European economies in just twenty years. Built on manufacturing, today these are indubitably services-based economies. The transformation raises a number of important issues for economists, and for evolutionary economists in particular for they have long highlighted the importance of innovation and structural change in their treatment of industrial organisation, employment creation, welfare, economic growth, and international trade. Our understanding of the innovation process, and its economic implications, were built on studies of manufacturing sectors. What needs to be changed? Are some theories and models no longer applicable? Do we need to develop new explanations, theories and models? Is innovation in service sectors fundamentally different to innovation in manufacturing sectors, or is there a set of common features? These are key questions that are now being asked. We suggest that, by studying services innovation, scholars of innovation have an opportunity to develop an integrated account of innovation that is applicable to both services and manufacturing, and which covers all aspects of the innovative process. This requires a reassessment of established theories and models, and the development and testing of new theories and models. In other words, it requires a through review of what (we think) we know about innovation. This, at any rate, is our contention, our belief. We do not yet know the answer to the above questions. A tremendous amount of research is needed before a set of clear answers can be proffered. One of the goals of this special issue is to raise the interest of economist not yet working in this area, and to hopefully engage them in it. As the collection of papers contained herein address important, leading edge research topics in services, they will stimulate the interest of economists who are not yet actively researching the area as well as those who are already engaged in services and services innovation research.

What Bulgarian Banks Offer Via Internet: An Overview

Internet banking refers the systems that enable the customers to access their accounts and general information on bank products and service through the use of a bank’s website, without the intervention or inconvenience of sending letter, faxes original signatures. Internet banking as an “internet portal, through which customers can use different kinds of banking service ranging from bill payment to making investment”. Thus internet banking is the use of internet by bank customers for transacting their banking transactions. In other words, it is the use of internet by banks to deliver banking transaction. In other words, it is the use of internet by banks to deliver banking services to customers irrespective of their geographical location.

Introduction. Agriculture is a basic element of the Ukrainian economy, providing a significant part of GDP, the lion’s share of commodity exports, and to a large extent forming the resource base and credit portfolio of the banking system. At the same time, the active development of the agribusiness sector requires not only significant additional volumes of long-term and cheap credit resources in the national currency, but also additional specific banking products and services, which are currently offered by banks only fragmentarily. Problems Statement. The analysis of the main factors of activating bank lending and improving the mechanism of comprehensive banking services for agribusiness enterprises in Ukraine and substantiation of the list of measures taken by the state aimed at solving existing problems in this area. The purpose is the analysis of the main obstacles standing in the way of activating bank lending and improving the mechanism of banking services for agribusiness enterprises, substantiation of necessary measures by the state aimed at overcoming existing negative trends in the field of lending and banking services for farmers. Methods. General scientific and special methods are used: analysis, synthesis, grouping, description, comparison, theoretical generalization and abstract-logical. Results. Credit and other banking products aimed at agricultural producers and the main factors hindering the activation of lending to agricultural enterprises in Ukraine are analyzed. A range of measures aimed at solving existing problems is determined, including the expansion of the range of specific banking services at the level of one of the state banks with the subsequent creation of a specialized agricultural bank in the medium term. Recommendations for legislative support for this process are proposed. Conclusions. The agricultural sector forms a significant share of GDP and a significant part of Ukraine’s export revenues, and its further development requires active support from the banking system. This highlights the need for a set of measures by the state aimed at activating bank lending to agribusiness enterprises in the “single window” mode. To this end, it is advisable to recommend: amending the Regulation on determining the amount of credit risk for active banking operations by banks of Ukraine in terms of easing the requirements for liquidity ratios of real estate collateral; easing the requirements for agricultural sector enterprises regarding formal compliance with ESG standards of production projects that are financed within the framework of the government program “Affordable Loans 5-7-9%”; developing an expanded range of credit products and related specific banking services for farmers, organizing the provision of this package by one of the state-owned banks in the “single window” mode; developing a mechanism for long-term targeted refinancing of banks with the subsequent allocation of these funds to agricultural enterprises in the form of long-term loans; clarification and synchronization of contradictory provisions of the current legislation of Ukraine regarding banks and banking activities; determination of the feasibility of creating a specialized state agrobank, which should offer agribusiness enterprises a wide range of credit products and related services, introduce successful mortgage lending practices, contributing to the formation of a liquid land market, and should also become the main operator for attracting and distributing funds from foreign partners that will flow to Ukraine within the framework of the implementation of the Green Deal programs etc.

The challenge for the industrial era 4.0 towards the industrial era 5.0 which is felt by humans is the loss of many skills that are usually carried out by humans who are transferred to technology. The transformation of banking services due to technological disruptions felt by the banking world, conventional services that have been carried out face-to-face have been replaced by technology, business activities and banking products can be said to be disrupted by the emergence of various finances. technology platforms, especially those engaged in P2P Lending and Payment. This can threaten human resources in the banking world if there is no solution and adaptive action taken by the bank so that banking human resources will still have a place according to their level of expertise. Interpreting from primary and secondary data sources, the result is that there has been a significant decrease in the quantity of banking human resources, but simultaneously the bank is reskilling to improve the quality of human resources to be ready to face changes in banking services. towards an excellent service digital banking system that still adheres to the principle of prudence. 
 Keywords: Digital Services, Challenges of Islamic Banking

In the most advanced service economies, services create up to three-quarters of the wealth and 85% of employment, and yet we know relatively little about managing innovation in this sector. The critical role of services, in the broadest sense, has long been recognized, but is still not well understood. Most research and management prescriptions have been based on the experience of manufacturing and high technology sectors. There is a clear need to distinguish which, if any, of what we know about managing innovation in manufacturing is applicable to services, what must be adapted, and what is distinct and different. Such is the goal of this book. This collection brings together academic research and management practice on innovation in services, and identifies a range of successful organizational responses to current technological opportunities and market imperatives. The contributors include leading researchers, consultants and practitioners in the field, who provide rigorous yet practical insights into managing and organizing innovation in services. Two themes help to integrate the contributions in this book: That generic good practices exist in the management and organization of innovation in services, which the authors seek to identify, but that these must be adapted to different contexts, specifically the scale and complexity of the tasks, the degree of customization of the offerings, and the uncertainty of the environment. That innovation in services is much more than the application of information technology (IT). In fact, the disappointing returns to IT investments in services have resulted in a widespread debate about the causes and potential solutions - the so-called productivity paradox in services. Instead here the authors adopt a broader notion of innovation, including technological, organizational and market change. The key is to match the configuration of organization and technology to the specific market environment.

The recent emergence and rapid growth of new financial services by financial technology (Fintech) companies have driven banking institutions towards operational innovation in order to gain sustainable competitive advantage. This study aims to conduct an in-depth investigation of the banking sector in response to the challenges brought by Fintech startups. Based on the service innovation theory, we propose a novel hybrid multiple criteria decision-making method (MCDM) to evaluate service innovation strategies for improving the sustainability of China’s banking industry during the Fintech revolution. A six-dimensional model comprising 20 sub-criteria is constructed and both the decision making trial and evaluation laboratory (DEMATEL) technique and DEMATEL-based analytic network process (DANP) are used to explore interrelationships among the indices and their related weights. Finally, the modified VIšekriterijumsko KOmpromisno Rangiranje (VIKOR) method is employed to evaluate performance gaps in the four major types of commercial banks in China—state-owned, joint-stock, city commercial banks, and other credit cooperatives—in the field of service innovation. The improvement priorities, ranked from highest to lowest, are new business partners, new service concepts, organizational innovation, technological innovation, new customer interactions, and new revenue models. These results will provide strategies for the sustainable development of China’s banking industry and the implementation of changes in response to the impact of the Fintech revolution.

The modern world is rapidly moving towards digitalization, and the banking system is no exception. One of the key directions in the development of banking services is the introduction of remote customer service. This allows banks to be closer to their customers, to provide convenient, fast and efficient services without the need to visit a branch. In Ukraine, remote banking has become an important component of the banking system, contributing to increasing the availability of financial services and their efficiency. The study of this issue makes it possible to understand the trends, prospects and challenges of the development of remote banking in Ukraine. Online banking has become an important component of the modern financial system and has significantly influenced the development of the banking sector of Ukraine. In the conditions of digital transformation, banks face new challenges, such as cyber security, increased competition and the need to adapt to changes in consumer behavior. At the same time, online banking opens up significant opportunities for expanding the range of banking services, increasing the availability of financial products and improving the customer experience. The article is devoted to the analysis of challenges and opportunities of online banking in Ukraine, including security risks, the development of digital financial services and the impact on user behavior. Special attention is paid to the main online services of Ukrainian banks, which help to ensure the reliability and efficiency of banking operations. The article emphasizes the need for further development of innovative banking products and implementation of advanced cyber security practices to ensure sustainable growth of the banking system.

Introduction. The article is devoted to studying the essence of the digital transformation of banking in Ukraine, key trends, and changes in the market arising from the digitalization of banks' products and services, including changes and trends under martial law. The purpose of the article. The article aims to study the current trends and prospects of digital transformation of banking in Ukraine, particularly under martial law. Results. The authors consider an approach to defining the main aspects of the essence of "digital transformation" of banking institutions in the context of comparison with "digitization" and "digitalization". The authors analyze the main trends in the digital transformation of banking activities in Ukraine and identify significant market changes resulting from the digitalization of banking products and services. The authors also consider the critical steps of the National Bank of Ukraine as a market regulator concerning digital transformation. In particular, the authors analyze essential legislative changes that contribute to developing the digital transformation of banking in Ukraine. The authors also showed that digital transformation is one of the drivers of the banking market development, which creates an urgent need for banks to modernize their business strategies with a focus on digitalization. Conclusions. It is concluded that today, the use of innovative technologies in banking significantly changes the payment infrastructure. Despite the daily challenges and threats, the Ukrainian market shows significant steps and prospects in using and developing financial technologies and innovations. Therefore, for traditional banking institutions to remain competitive in the market and provide services that will meet customers' growing needs, banks need to completely rethink their business strategy with a focus on digital transformation.

This study discusses the Islamic digital network (DIN) innovation for banking service products in the digitalization era at Bank Muamalat KCP Kab.Bone. The objectives of this research are (1). To find out the muamalat digital Islamic network (DIN) innovation for banking services. (2). To find out the impact of the muamalat digital Islamic network (DIN) innovation on the optimization of banking services in the digitalization era. The type of this research is the type of field research (field research) with the research approach used is a qualitative approach. This technique is used to describe the data that researchers collect, both data from interviews, observations and documentation during research at Bank Muamalat KCP Kab. Bones. The results of this study indicate that (1).Muamalat digital Islamic network (DIN) is a mobile banking muamalat which is then transformed into a digital Islamic network muamalat. In the application of the muamalat digital Islamic network (DIN) which was introduced and implemented throughout Indonesia on November 14, 2019, Bank Muamalat targets to provide convenient and uncomplicated services so that it has positive implications for customers. This product is upgraded so that it is not inferior to other products and so that it can compete in the digital 4.0 era (2). The impact of the implementation of the Islamic digital Islamic network (DIN) on the optimization of banking services in the digitalization era are: the use of the digital Islamic network (DIN) muamalat provides easy service to customers, saves time, provide security to customers and provide satisfaction to customers. Thus the creation of effectiveness and efficiency in the application of digital Islamic network (DIN) muamalat, there will be optimization of banking services in the digital era.

Background. The banking services market is an integral element of the financial system of any country, and its efficient functioning is a prerequisite for the stable development of both the real sector and the national economy. Its role is especially relevant in the period of socio-economic and geopolitical fluctuations faced by the economic system, including the national one. The relevance of this study is determined by the need for the state competition authorities to resolve the dilemma of choosing between ensuring a high level of competition in the banking services market and stimulating the development of powerful Ukrainian banks that can survive in the competition and have sufficient financial capabilities to provide cheap credits to business entities in critically important industries for the economy, which are in difficult financial conditions. Methods. For the study the Ukrainian market of banking services, modern methods of economic research were used, in particular, comparative analysis ( in assessing the number of banks in Ukraine and other countries), system structural analysis (in appraising the current state of the Ukrainian market of banking services and determining the nature of concentration in this market), economic-mathematical and formalization method (in quantifying the degree of concentration of the banking services and presentation of the estimate). Results. The analysis of market concentration indicators showed a low level of banking services market concentration, which means that individual banking institutions do not have market power and cannot influence the conditions of market, and thus bank capital is dispersed among a large number of banks. As a result, domestic banks are characterized by lower financial stability than banks in developed countries. Conclusions. The state competition policy should take into account the importance of the banking services market and contain special legislative norms aimed at regulating competition and concentration in this market.