ОБЩИЕ И ОТЛИЧИТЕЛЬНЫЕ ЧЕРТЫ ОБРАЗОВАТЕЛЬНОЙ СРЕДЫ СОВРЕМЕННОГО ВОИНСКОГО КОЛЛЕКТИВА

The analysis of the issue of lecturer’s speech competence is presented. Lecturer’s speech competence is the main component of professional image, the indicator of communicative culture, having a great impact on the quality of pedagogical activity Research objective: to define the main drawbacks of speech competence of lecturers of North-Eastern Federal University named after M. K. Ammosov (NEFU) (Russia, Yakutsk) and suggest the ways of drawbacks corrections in terms of multilingual educational environment of higher education institution. The method of questionnaire was used in the research. The NEFU students took part in the research. The answers to the questionnaire allowed defining the most typical drawbacks for lecturers, working in the multicultural educational environment of region higher education institution. The mentioned drawbacks: words repetition, language rules breaking, wrong vocabulary or pronunciation of foreign words, use of colloquial language, etc. breaking the speech standards and decreasing the quality of lecture material presentation. The authors suggest improving lecturer’s speech competence through the organization of special advanced training courses, business games, discussion platforms, teaching aids and handbooks broadcasting, on-line tutorials, and motivated dialogue mastering as the most effective way of students training process organization.

The article proves the relevance and topicality of creating a computer-oriented learning environment at a higher education institution. The problems of modern scientific researches dealing with the peculiarities of computer-oriented learning environment at the higher education institutions to develop the pedagogical interaction have been studied, as well as determined the main research areas and trends of this scientific issue. Some pedagogical conditions, including the creativity of teacher pedagogical activity; information competence of education process participants; pedagogical monitoring for the quality of professional specialist training; arranging the socio-psychological comfort for educational activities are considered essential to increase the effective pedagogical interaction among the educational process participants in a computer-centered educational environment of the higher education institutions. The results of modelling pedagogical experiment reveal the potential ways of implementing the examined pedagogical and educational conditions in the process of educational and professional communication. The peculiarities for developing the educational and methodical complex of academic course and training material are determined. The attention is focused on the possibilities for computer monitoring the student knowledge using software MyTestX. The study allows determining some efficiency criteria such as motivating, cognitive, and cooperative criteria required for the effective pedagogical interaction among education process participants in the computer-oriented learning environment at the higher education institutions with the corresponding high, sufficient and low levels of effectiveness within pedagogical interaction, as well as their relevant indicators. Methods for diagnosing the level of pedagogical interaction of education process participants under the conditions of a computer-oriented learning environment are analysed and chosen. The results of the pedagogical experiment confirming the effectiveness of the suggested pedagogical conditions to improve the effective arrangement of pedagogical interaction among education process participants in the computer-oriented learning environment of higher education institutions are presented.

The priority vectors of professional training of contemporary specialists of fine arts in the educational environment of higher education institutions are considered in the article. It is noted that in the modern labor market employers are not interested in a set of theoretical knowledge, but professional competence, which is the basis for successful professional self-realization of modern specialists, including specialists in fine arts, which helps them to solve successfully the problems in social and pedagogical activity as a part of the professional field. The essence of competence approach in professional training of specialists as an important methodology of reform and modernization changes is investigated and revealed. It is noted that the process of professional training of specialists in fine arts requires certain changes in a number of segments of educational theory and practice: in values, in the goal, in the results of the educational process, in its content, forms, methods, means of education in interaction with the external environment. Attention is paid to the fact that the professional training of the specialist of fine arts will be productive, if it will be formed as a coherent system and all components of which will be maximally integrated into a single whole and focused on the implementation of basic professionally significant goals, practical activities of modern specialists in social and practical education. The importance of successful social space of an educational institution in the process of qualitative training of specialists of fine arts is substantiated, the signs of modern social space are determined: intellectual work of students, coordinated interaction, creative cooperation, correctness of interpersonal relations, mutual respect, psychological comfort, freedom of participation.

The methodological resource aimed at aesthetisation of the educational environment of a higher pedagogical education institution under conditions of reforming the Ukraine’s education system is highlighted in the study. The purpose of the study is to present the content of special methodological work on the development of the aesthetic competence of the future teachers specialised in the Humanities. The research methods are as follows: theoretical – analysis of scientific sources on the problem related to the development of the aesthetic competence of the future specialists in the field of education – in order to specify the phenomenon “aesthetic competence of the teacher specialised in the Humanities” and to determine the characteristics of its development; practical – analysis of pedagogical experience – in order to highlight the effective forms of work with students within the educational environment of higher education institutions which contribute to the development of the aesthetic competence on certain grounds. The aesthetic competence of the teacher specialised in the Humanities is interpreted as an integrative personal and professional characteristic of a teacher specialised in the Humanities based on his / her abilities to build professional pedagogical activities according to the laws of aesthetics (to understand markers of the tragic and comic, beautiful and ugly, lofted and low); it consists of a dynamic complex of specialized knowledge and skills (abilities to solve professional tasks based on aesthetic ideals, cultural and humanistic values); it is actualised through the identifiers of aesthetic and humanitarian training: aesthetic taste, aesthetic consciousness, aesthetic culture. The article describes the content of the experimental work with the students majoring in these specialties: 014 Secondary education (the Ukrainian language and literature) (10 bachelor students), 014 Secondary education (Language and literature (English)) (10 bachelor students), 014 Secondary education (History) (10 bachelor students) at the State institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”. The specificities of the work of the pedagogical circle within which the elective special course “Aesthetic competence of the future teachers specialised in the Humanities” (3 ECTS credits) was taught have been presented. Some ways enabling the modification of the content of the educational disciplines “Pedagogy”, “Psychology”, “Cultural Studies”, “The History of Ukrainian Culture” have been presented. Keywords: competence, aesthetisation, aesthetic competence, future teachers of the Humanities, institution of higher education, educational environment of a higher education institution, methodological work.

An important condition for economic growth and for improving the quality of life of the population is the growth of entrepreneurial activity, especially its student component. Students partly receive necessary knowledge, skills and experience in the field of entrepreneurship during their studies. However, there are also factors in the academic environment that act as barriers to the growth of students’ entrepreneurial potential. The subject of the research is a set of theoretical, methodological and practical issues aimed at further development of students’ entrepreneurial potential and its activation in terms of the significant role in the academic environment. The purpose of the research is to consider the theoretical basis of the concept of entrepreneurial potential, to study foreign experience in researching the students’ entrepreneurial potential, to investigate the role of the university environment of higher educational institutions in Latvia in the formation and activation of students’ entrepreneurial potential. The methods used by the authors are axiomatic, analysis and synthesis, monographic, sociological survey, statistical analysis of quantitative data from a questionnaire survey. The results of the research. The parameters of the real and potential participation of Latvian students in entrepreneurial activity and the main barriers of expanding the scale of students’ entrepreneurial activities were determined. The activities realized in the academic environment, stimulating interest in entrepreneurship and the real involvement of students in this activity were proposed. Correlation analysis of the factors of activating the entrepreneurial students’ potential in the university environment and the level of students' readiness to found their own enterprise put knowledge related to a specific entrepreneurial activity in the first place. The field for applying the results of the work. The materials, results and conclusions of the article can be used by research organizations, government bodies, higher education institutions and student organizations. Conclusions. Our analysis of the entrepreneurial potential of Latvian students is extremely important in the study and development of entrepreneurship both nationally and at the level of individual higher education institutions. The obtained results make it possible to assess the situation and take measures towards creating a more favorable learning environment for the development and implementation of students' entrepreneurial intentions.

The paper presents the regional experience of studying psychophysiological adaptation of international students within the Russian system of higher education. The specifics of psychophysiological adaptation of international students in the educational environment of a regional university is revealed following the principle of system approach to the problem of personal adaptation. The study is based on anthropometrical and morphometric assessment of physical and functional state, psychodiagnostics, questionnaire survey, analysis and generalization of obtained results. The comparative analysis of physiological compensatory and adaptive reactions of international students at the beginning of the academic year showed that the majority of students from African countries and Asia demonstrated high life index and satisfactory adaptation potential. They are able to withstand high intellectual and physical loads due to successful functioning of life-supporting systems in new living and training conditions. The functional condition of life-supporting systems of an organism of international students is directly linked to their health, mood and activity. Psychoemotional state of international students affects the efficiency of acquiring educational programs at the university. Unrealized reserves in educational environment created for international students at a regional university are revealed. The results of the study will provide for systemic methods to create the necessary conditions for self-fulfillment, to improve adaptive opportunities and to maintain health of international students during their adaptation to the educational environment to solve an urgent task of the integration of domestic universities into the international higher education system.

The feasibility of using and implementing of the cloud data processing services into the educational process of a higher education institution in order to support educational and scientific activities is substantiated. The results of the analysis of modern psychological and pedagogical researches testify to a steady movement towards the search of new ways of creating and using educational software based on the concept of cloud computing, which significantly changes the means and approaches to the organization of pedagogical activity. The essence of the problem of formation and development of the cloud oriented learning and research environment of higher education institution is analyzed; the basic conceptual and terminological apparatus of the research is specified. It has been determined that in the cloud-oriented environment of a higher education institution, the computer processing activities of participants of educational processes are supported by cloud computing technology, which implies flexible use of a virtual hybrid or only public or corporate ICT infrastructure. The stages of designing a cloud-oriented environment are distinguished, among which there are the stages of pilot design and widespread implementation. The first stage involves the creation and experimental testing of a prototype of the environment. The second stage of design consists in the widespread implementation of the results of the pilot test, at this stage the basic regularities, characteristics and properties revealed in the first stage must be considered and summarized. Both stages have their components, in particular - target, structural-functional, resource, resulting. It is substantiated that in the process of designing it is advisable to rely on the developed system of models of formation and development of the cloud-oriented learning and research environment: the models of educational and scientific components; the general model of its formation and development, the model of grouping of components; the hybrid service model for organizing access to software. The content of a hybrid cloud-based service model encompasses electronic educational and research resources. The cloud-based component grouping model contains different types of services, among which it is advisable to distinguish the following main groups: generalpurpose services; communication services; specialized educational and research services. The results of the pilot design of a cloud-oriented educational and research environment of a higher education institution, carried out on the basis of joint research laboratories of the Institute of Information Technologies and Learning Tools of the National Academy of Educational Sciences of Ukraine and a number of higher education institutions are generalized.

The process of adapting students to the educational and informational environment of higher educational institutions is a complex, multilevel process. The success of the training of students directly depends on their adaptation in the socio-cultural and educational space of universities. The purpose of the paper is to determine the existing approaches in modern science to the notion of adaptation, in particular students’ adaptation to study at higher educational institutions of Ukraine. The key idea of the article is expressed in the title and elaborated in the text. The article is devoted to comprehension of the process of adaptation by scientists and teachers. The analysis of scientific courses from different fields of knowledge has shown that adaptation is viewed by scientists from different angles. The article gives a systemic description of the concept of "adaptation" from the point of view of philosophy, pedagogy, psychology and sociology. The paper focuses on the theoretical and applied aspects of adaptation problems related to the success of educational activities and the formation of socially important qualities of students. The breadth and relevance of the problems were determined the content and structure of the proposed article, which includes theoretical methods of studying the phenomenon of adaptation and reveals the nature of the socio-psychological adaptation of the individual in terms of teaching in higher education institution. The research is carried out in the traditions of complex and systematic approaches and covers a wide range of problems of adaptation of the individual. According to the results of the study the definition of adaptation to higher education was synthesized.

The article substantiates the feasibility of developing a strategy of higher educational institution. The conducted researches allows us to assert that strategic planning of higher educational institutions development (concerning the context of strategy development) is justified by modern trends in country's economy development, requirements of globalization, innovative development, integration of Ukraine into the European and world space. The strategy of higher educational institution is a strategic plan for its development, which determines the priorities of institutional activities and ways to achieve them. It is noted that the classical approach to strategic planning contains a wide range of planning tools and methods, although it is not often used in management practice of educational institutions. Given the complexity of functioning environment of higher educational institution, the difficult period of reform of higher education, as well as threats and weaknesses in its activities, attention is focused on development of conceptual frameworks, that is key requirements for the creation of strategic document with the ways of its implementation both at the level of entire organization and its structural units. Algorithmics of forming the strategy of higher educational institution is submitted, which begins with the assessment of functioning environment; thus, the international experience is taken into account. Attention is drawn to the use of modern planning techniques during strategic planning, which allows consideration of the features and priorities of not only the institution of higher education, but also its structural units, on the performance results of which the success and competitiveness of the institution depend. The emphasis is put on defining key indicators of institution development, which should not only meet the standards and requirements of higher education, but also assess the potential opportunities for the formation of added value by creating competitive advantages and emphasizing uniqueness. Special attention is paid to the strategic planning process of proper organization. In practice, this work is carried out by a specially formed Committee and Working Groups, taking into account the fact that the development of strategy of higher educational institution should involve specialists who will carry out agreed and approved strategic goals and operational objectives. It is also recommended to take into account possible managerial shortcomings and errors in planning, which are described in this paper.

The article substantiates the necessity of generalization and systematization of scientific ideas about design, obtained in the problem field of social work as a science with the purpose of further introduction of social designing into the specialists training process in the sociological professions. In the study, the designation of the designing options as the designing variants for optimal future object state and for making decisions under uncertainty conditions is taken as the basis. The purpose of the article is to characterize the social designing technology peculiarities implementing in the training process of specialists in socio-occupational professions. There are such methods of research as analysis, synthesis, comparison are used. The article focuses on the main goal of social projects, which ensure the fundamental knowledge integration and practical activities in the educational process of higher education. The basic features of social projects include goal-setting; social determination, temporal, territorial, social-institutional, innovative, resource, organizational, social-informational. The research task is elaborated: to find out ways of introduction of social designing in preparation of specialists of sociological professions; To highlight the factors influencing social designing on the educational environment of higher education institution. It is noted that the characteristics of social design include: innovation (design is aimed at creating new objects, the transformation of reality); technological capacity (design is built on the basis of existing socio-cultural practices and has a certain sequence of actions); versatility (design technologies are part of all types of practices). A variety of pedagogical designing - personal design, the purpose of which is the formation of a personal project of a life path, is singled out. The article draws attention to the fact that the basis of social design should be laid the following parameters: the contradiction of the social object; multi-vector development of a social object; multiplicity of factors of its existence; subjective components of the formation of social expectation and forecast; factors that determine different criteria for evaluating a social object. Among the main factors of socio-cultural design, distinguish design culture, which is defined as the unity of knowledge, design abilities, values, goals, managerial and organizational relations, manifestations of social activity and creative project activity aimed at solving socially significant problems.

The concurrent processes of globalisation, computerisation, and integration shape and constantly modify developmental factors and generate multidirectional social changes. Among social life fields, one of them has been particularly sensitive to the impact of those processes and has remained in clear feedback relationship with them is education, including university-level education. This article aims to present some reflections on the key processes which influence the environment of higher education institutions’ activity and on what their impact specifically is. The factors taken into account include: the transformation of the political and economic system, integration with the European higher education area, the market shift of education, evolving social demands towards higher education institutions and society’s attitude towards work. As knowledge has become an asset largely affecting the quality of life of people and society, universities have changed their focus from searching for and exploring truth, good and beauty in the world towards becoming innovation centres, transferring knowledge as offering their educational services. In this article, those trends have been exemplified in relation to geography degree programmes, and shown through an evolution of the model of the university. Based on a review of the literature, it seems that the processes discussed also concern geography degree programmes, and the future operation of these programmes closely depends on whether they can maintain their care for high quality education coupled with genuine efforts to ensure the smooth transition of graduates into the labour market.

In an article on the basis of the thorough analysis of the psychological, pedagogical and methodological scientific sources, the basic definition investigated problem and the peculiarities of the structure and use of cloud-oriented information and analytical network tools, including administrative, corporate, educational, university website to perform scientific, educational and international activities of the university. The expediency and the ability to use network resources and cloud services as a means of information and communication interaction of educational activity of higher education. Determined that the official websites related to open web-based corporate information systems that operate in scientific institutions and universities. Outlined the educational function of the university website as an important tool to guide students in information and educational space. The basic requirements for the substantive content of the educational website developed eligibility criteria website usability standards for its content including: evaluation criteria interface; criteria for assessing the business logic; evaluation criteria information; evaluation criteria navigation; evaluation criteria homepage. Investigated the importance of creating their own educational websites for higher education institutions that reflect the level of information and communications interaction of learning activities and play a significant role in the development of open educational content and scientific environment of the University. The development of educational and scientific environment of higher educational institutions using cloud-oriented services, network resources, enables the combination of science and practice, integrating the process of training and scientific research, improved results and the level of organization of scientific, educational and international activities, and is defining trend of scientific and educational information networks and systems of open education and science.

The article describes the special communicative needs of foreign medical students who receive educational services in Ukrainian institutions of higher education in English and that directs the process of their Ukrainian-language training. Such a contingent of foreign applicants studies the Ukrainian language as a means of socio-cultural, educational-academic and educational-professional adaptation, for the purpose of verbal-communicative interaction in life during the stay in the country of study, in the educational environment of higher education institutions and in practice in Ukrainian hospitals. Ukrainian is not the key to accessing professional knowledge for these students, because they receive educational services (study disciplines) in English. The educational and methodical complex of Ukrainian-language training should be focused on satisfaction of the specified communicative needs. On the other hand, such an educational and methodological complex should be a system of methodological and organizational and educational materials for the educational discipline, which is based on the recommendations for quality assurance in the European educational space. The process of language training of foreign medical students has the following interrelated components: language-communicative, socio-cultural and professional. To ensure this process in the curriculum of the Medical Faculty of V.N. Karazin Kharkiv National University envisages the introduction of such disciplines of the linguistic cycle as “Foreign language”, “Ukrainian language for professional purposes”, “Foreign language for professional purposes”. The author of this article also described the structural and semantic elements of the educational and methodological complex of disciplines of the linguistic cycle, which ensure the realization of real communicative needs and intensification of learning. The following structural components are distinguished: 1) normative-methodical materials (curricula, study programs); 2) educational and informational materials (information packages of academic disciplines available to students; 3) educational and methodical materials (for classroom and independent work, for control). The content components are presented in textbooks on the Ukrainian language as a foreign language, aimed at the formation of general communicative and professional-communicative competence of foreign medical students of the English-language form of education. Key words: educational and methodical complex, english-speaking medical students, Ukrainian as a foreign language.

The aim of the study is a practical analysis of social network services as a place to store multimedia resources that allow you to store and share digital photos, audio and video recordings, text files, presentations, and organize resource discussions for free. They can be used as educational materials (educational videos, photos on various topics, audio and video recordings of scientists' speeches, eyewitnesses of events, etc.), as well as means to store student video, photo, audio files and creative works. Method. Theoretical materials of the research are the best practices of foreign and domestic scientists in the field of network communications and their impact on the future specialists preparing in geography and tourism, namely articles, monographs, abstracts, dissertations. The study uses the method of theoretical materials analysis, as well as methods of observation, abstraction in identifying the qualification characteristics of social Internet networks. Content analysis (analysis of the social networks community messages content); statistical and comparative information analysis was carried out. Empirical research on the social Internet networks lies in creating and filling a community on the social Internet network, as well as engaging students in that community. Results. In the research it was found out that social networks can be used to solve the following tasks: to organize the collective work of students in the classroom (and outside it), which will be favourable to the communication, to gain the team experience; to ensure the development of the students personalized learning environment; to promote students independent learning, as everyone works in his own rhythm; to promote informal communication between the tutor and the students; to change the tutor's role, who will become an assistant, friend, mentor; to create digital educational content of the disciplines. The scientific novelty of the obtained results lies in the fact that on the comprehensive analysis of social internet networks, internet blogs, tourist internet resources basis, their place and role in the information and educational environment of higher education institutions are determined, in particular: the specifics of the content, prospects and mechanisms of the development of the social Internet networks from the point of view of training future tourists are determined; the dependence of the functions of the Social Internet Network, Internet blogs on their structural elements is established. Practical significance. The obtained scientific results are used in the educational process of future specialists in the field of training "Tourism", with the educational qualification "tourism expert, organizer of excursion and animation activities" when teaching the disciplines "study of local lore and tourism", "tourist work", "recreational geography", "geography of Ukraine", "professional competencies in tourism business", "organization of tourist activities". The research practices can be used to conduct tourist, museum, local history, excursion and other types of student's practice.

Educational data mining and Learning analytics represent a pair of research disciplines, which cover the majority of these data mining techniques, methods, applications as well as data mining tools in the area of education. The main aim of the paper is to summarize the main characteristics of Learning Analytics and focus on the approaches and frameworks used for its successful adoption and implementation of the environment of higher educational institutions. DOI: https://doi.org/10.28925/2414-0325.2017.3.1730