ВЛИЯНИЕ ЦИФРОВЫХ ТЕХНОЛОГИЙ НА ОРГАНИЗАЦИОННОЕ РАЗВИТИЕ ПРЕДПРИЯТИЯ

Digital technologies foster intensification of transformation processes on insurance market. Insurance market development depends on efficient introduction of digital insurance technologies, which give an opportunity to compete with global innovation technologies providing information security on global space. The article studies acute issues of insurance market development in conditions of digital technologies. On the basis of digital insurance analysis the article shows importance of further introduction of digital technologies into insurance industry in order to raise quality of insured’ protection and to develop insurance business in digital economy. The authors came to the conclusion that digital insurance is a result of the stable and effective development of finance market. Factors influencing insurance market development were identified, the impact of COVID-19 epidemic on insurance industry was demonstrated and acute types of insurance in these conditions were studied. The role of finance theory and insurance education in insurance market transformation was described as well as the necessity of system upgrading of education technologies.

Purpose. The aim of the article is substantiation of the role of digital infrastructure in the process of digital transformation of Ukraine and analysis of the possibilities of using blockchain technologies. Methodology of research. General and special methods of economic research are used in the course of scientific research, in particular: analysis and synthesis to reveal the economic essence of digital infrastructure; statistical and graphic methods ‑ in the analysis of world trends in the development of information and communication technologies, methods of induction and deduction, abstract and logical method ‑ in drawing conclusions from the results of the study. Finding. Definitions of digital economy, suggested in domestic economic literature, are considered. The author’s definition of this concept is substantiated. Areas of activity have been identified in which the introduction of digital technologies will play a decisive role in the context of digital transformation. The Concept of the development of the digital economy and society of Ukraine and the directions of digital development defined by this Concept are considered. The types of digital infrastructures and the main digital technologies that ensure their formation are given. The essence of the concept of blockchain and the scope of its possible application in Ukraine in order to protect data and ensure cybersecurity is revealed. Originality. The author's definition of digital economy is offered, in which special value is given to introduction and real use of digital technologies in various spheres of human activity. The role of digital infrastructure and main technologies that ensure its formation is substantiated. The directions of using blockchain technologies and measures that need to be implemented for further digital transformation of Ukraine are proposed. Practical value. The results of the study will contribute to the formation of the institutional basis for further development of information technologies in Ukraine, their introduction into the real sector of the economy, and in the future ‑ building an effective digital economy focused on innovation in production and services. Key words: digital economy, digital infrastructure, digital transformation, information and communication technologies, blockchain.

The presented monograph examines the economy of modern China. Of particular interest are the issues of e-commerce. The current stage of global economic development is characterized by the widespread introduction of new digital technologies and a gradual transition to a digital economy model. In this regard, a new form of international trade has appeared — e-commerce. The new trading system seems to be the future of an effective digital economic system, as it implies the reform of strategies, models, operations, products, marketing, supported by the introduction of digital technologies, and a complete change in the management structure in the political, economic and social spheres. The historical and current processes of forming a new agenda for the transformation of the world economy in the context of energy transition are analyzed, as well as a number of modern works on this topic are analyzed and evaluated accordingly. The current state and prospects of tourism development in the People’s Republic of China are considered. Prerequisites for the positive dynamics of the tourism market in the world are such a set of factors as the growth of the solvency of the population and the consistent development of tourist infrastructure, the formation of the identity of the state in the international arena to improve the reputation of the country, the increase in the penetration of remote banking services, the Internet, online services, etc. For students, postgraduates, teachers of economic and historical disciplines, entrepreneurs, employees of state financial institutions, anyone interested in the economy of modern China

The introduction of digital technologies by business entities and their impact on the operational activities and financial discipline of transport companies in the fourth digital revolution are studied. Industry 4.0 is a fully automated production with real-time control. The sphere of transport in Industry 4.0 is characterized by the following processes of digitalization development: use of big data and cloud technologies; robotics development; the spread of the IoT; blockchain; crowdsourcing. Today, the next direction of digital technologies in transport is being developed, such as traffic control automation. The introduction and use of information technology to manage operational activities in transport enterprises is a control over the condition and location of vehicles, cargo or drivers on the basis of GPS-technologies and on- board computer systems. The next direction of introduction of digital technologies in transport is the use of electronic logistics. The financial discipline of transport enterprises is carried out by various digital technologies that analyze and control the activities of enterprises, namely: electronic data interchange (EDI), FMS fleet management system, electronic financial transactions, CCTV cameras, cataloged databases. The competitiveness of transport companies is now inextricably linked with the use of digital technologies in operational activities and to ensure financial discipline, it is effective to: stimulate the transition to payment information and electronic circulation of invoices between companies; creation of electronic files which will allow to keep the detailed account of all components of work of the transport enterprise; for the effective application of digital technologies for the development of "electronic skills"; use of Digital Data, Big data, blockchain, crowdsourcing and other technologies.

The Fourth Industrial Revolution (FIR) is radically changing the way people live, work and interact through the introduction of digital technologies that integrate into all spheres of society. ChPR is based on a complex of innovations, such as artificial intelligence (AI), the Internet of Things (IoT), blockchain, robotics, virtual and augmented reality, cloud computing, big data and 5G. These technologies make it possible to achieve new levels of automation, individualization and efficiency of production and business processes, as well as significantly increase the speed of information exchange and processing. Artificial intelligence opens up possibilities for the creation of intelligent systems capable of making decisions based on the analysis of large amounts of data, which are used in the financial sector, medicine, logistics, agriculture and the entertainment industry. The Internet of Things (IoT) creates "smart" ecosystems where everyday objects interact with each other over the network, providing users with new conveniences, from automated "smart" homes to "smart" cities. Blockchain, in turn, ensures the reliability and transparency of transactions and finds its application not only in the financial sphere, but also in logistics, legal transactions and even in voting systems. In addition, digital technologies contribute to the growth of manufacturing flexibility, which allows companies to quickly adapt to changes in demand, and robotics and automation create new production models where human labor is replaced by high-precision machines. With cloud computing, businesses have the ability to access powerful computing resources without significant capital investment, making innovation more accessible to small and medium-sized businesses. However, with the development of CSPR, new challenges arise, in particular, the threat of cyber security, the need to adapt personnel to new technologies, and the need for legislative regulation that protects users' personal data. The labor market is also changing: routine work is being replaced by automated systems, which requires improving the skills of employees and promotes the development of new professions. Digital CNC technologies change all aspects of our lives, transforming not only the economic model, but also the social structure, relations between countries, as well as developing a new level of technological interaction that can affect all spheres of society.

Развитие цифровой трансформации системы государственного управления влияет на все сферы деятельности и виды общественных отношений. Не является исключением и уголовно-процессуальная деятельность, в частности, связанная с организацией взаимодействия правоохранительных органов при расследовании преступлений. В работе исследуются проблемы применения цифровых технологий на досудебном производстве. Автор исходит из понимания цифровизации в широком смысле, как социально-экономической трансформации, инициированной массовым внедрением и усвоением цифровых технологий, то есть технологий создания, обработки, обмена и передачи информации. Применительно к трансформации права в условиях развития цифровизации определяет последнюю как процесс, направленный на преобразование той или иной сферы жизнедеятельности посредством внедрения в нее цифровых технологий и инновационных технологических решений. Методологическую основу данного исследования составляет совокупность методов научного познания, среди которых ведущее место занимает диалектический метод. В статье использованы общефилософские, общенаучные и специально-юридические методы исследования. Сделан вывод о необходимости разработки и принятия Правительством Российской Федерации единой концепции цифровой трансформации правоохранительных органов, в том числе тех, чья деятельность связана с выявлением и расследованием преступлений. Наличие такого документа позволит определить не только основные направления и единые стандарты цифровой трансформации для всех субъектов правоохранительной деятельности, но и обеспечить выделение бюджетных ассигнований. The development of digital transformation of public administration system affects all spheres of activity and types of social relations. Criminal procedural activity, in particular, related to the interaction of law enforcement agencies in the investigation of offences, is no exception. The paper explores the problems of application of digital technologies in pre-trial proceedings. The author proceeds from the understanding of digitalization in a broad sense, as a socio-economic transformation initiated by the mass introduction and assimilation of digital technologies, i.e. technologies of creation, processing, exchange and transmission of information. In relation to the transformation of law in the context of the development of digitalization, the author defines digitalization as a process aimed at transforming a particular sphere of life through the introduction of digital technologies and innovative technological solutions. The methodological basis of this study consists of a set of methods of scientific cognition, among which the leading place is occupied by the dialectical method. The article uses general philosophical, general scientific and special-legal methods of research. It is concluded that it is necessary for the Government of the Russian Federation to develop and adopt a unified concept of digital transformation of law enforcement agencies, including those whose activities are related to the detection and investigation of crime. The existence of such a document will make it possible to define not only the main directions and common standards of digital transformation for all subjects of law enforcement activity, but also to ensure the allocation of budgetary appropriations.

The article discusses the issues of risk management at all stages of the life cycle of nuclear power plants. The definition and classification by types of risks that arise during the stages of the life cycle and operation of difficult objects such as nuclear power plants. Risk is anything that has the potential to affect each stage of a facility’s life cycle, performance, longevity, safety, or project budget. Thus, risk management is the process of identifying, classifying, prioritizing and planning risks. This article not only discusses the identification and classification by types of risks that arise during the construction and operation of such complex facilities as nuclear power plants, but also describes the methods for assessing and managing risks, taking into account the specifics of the construction of nuclear power facilities. There are two methods of risk assessment: quantitative and qualitative. The article describes such Quantitative methods as “Scenario Technology”, “Method - Sensitivity Analysis”, “Diagramming Technique - Tree Analysis”, as well as such Qualitative risk assessment methods as “Assessment of the probability of risk and its impact”, “Evaluation Matrix probability/risk of impact”, “Probability and impact”, “Risk classification and assessment of risk urgency. As a result of the analysis of existing risk management methods at all stages of the life cycle, the following conclusions were drawn: Risk identification can occur at any stage of the life cycle of a nuclear power plant, even after completion of construction work and delivery of the project. The maximum number of risks for all stages of the NPP life cycle should be identified at the stage of Sitting and design. The article proposes the format of the risk register table, provides a risk classification scheme, and develops a risk management flow chart at the stages of the NPP life cycle.

The digital technologies’ development requires the determination of directions and advantages of their implementation and using, designing the ways and implementation structure. The article proposes the directions and marks advantages of introduction, use, and development of digital technologies, and identifying and analysis of market entities and the structure of their interaction. It will allow differentiating such interaction by groups of entities and detail the possibilities, and the ways of digital technologies using in all areas of implementation, and will contribute to achieving the benefits from digitalisation of business activities’ various types. Matrixes for the digital technologies using and matrixes for using the digital technologies’ effectiveness for authorities and business structures have been proposed. The compilation and analysis of these matrixes will make it possible to identify the most attractive areas for the introduction of digital technologies and ways for the development and interaction of business structures and all market entities.

Being an actual and promising direction of economic development in Russia, directly related to the country’s infrastructure facilities, concession activity attracts increasing interest from investors. Concession activity is an activity on the state assets management and their operation. The attraction of additional sources of financing for the development of concession objects is the more prospective and less risky area for investors as the share of the issue of concession bonds increases each year within the entire structure of bonds emitted in Russia. The paper deals with the applied aspects of using digital technologies in the concession activity. The author considered the approach to the creation of a digital eco-environment aimed at the interaction of the state, a concession holder, and investors. Digital financial assets and financial technologies are the core of the digital eco-environment. According to the author, the creation of a digital eco-environment in a company-concession holder can become an additional possibility of traditional attraction of investments to its development due to its flexibility and new technologies. The author justifies the possibility of the development and introduction of digital technologies in the concession holder’s activity to increase the investors’ interest in the financing of this sphere. The use of a blockchain platform and a smart-contract system will allow automating the process of concluding and fulfilling contractual obligations to finance a concession project. The author concludes that this direction will give the possibility to the companies performing concession activity to increase the investors’ interest in the development of important social and infrastructure facilities of the country, and new digital technologies will allow managing, controlling, and reducing costs when carrying out digital transactions.

Informatization of various aspects of social life and digitalization of economic sectors changed the content of the activities of many social institutions. This touched upon the problem of social interactions in modern higher education. Practical actions in the aspect of digitalization of higher education require social reflection for their effective regulation. The purpose of the article is to determine the factors influencing the implementation of the main institutional functions of higher education through social interactions of teachers and students in the context of digitalization of higher education (in particular, during the transition to distance learning). The article discusses theoretical approaches to understanding digitalization processes, which are complemented by the well-known approaches to studying the essence of social interactions. Systemic and institutional approaches were used. The theoretical analysis of the features of social interactions using digital technologies is supplemented by a secondary analysis of sociological research on the problems of digitalization of the higher education system, the introduction of digital technologies and distance learning at universities, and the results of a sociological survey of the students at Penza State University (April–May 2020). The article describes the experience of leading universities in the use of artificial intelligence, big data analytics and the work of neural networks in university activities. On the basis of the conducted research and secondary data analysis, it was concluded that the institutional function of knowledge transfer in the higher education system was quite successfully performed in the new learning conditions. The possibilities of social interactions and communications with teachers and management structures of universities are influenced by technological, educational, organizational and communication factors. Under their influence, the professional and general cultural competencies of university graduates will be formed, which are prerequisites for them to occupy new social statuses after graduation.

The introduction of digital technologies in everyday practices and the reduction of the age of children's access to the Internet creates the need to reflect on the potential benefits and risks associated with digitalization. The article summarizes the main data on the impact of the Internet, in particular social networks, on life satisfaction indicators and symptoms of depression in adolescents. The results of empirical studies conducted in different countries are ambiguous and do not allow to speak about universal effects that apply to all children and adolescents. We assume that the lack of unambiguous conclusions about the impact of digital technologies is due to the nonlinearity and differential effects. In particular, the power of influence depends on the individual characteristics, the intensity of the use of technology, socio-economic characteristics of the child's environment. This review shows the need for a differentiated approach to research the impact of digitalization on the well-being of children and to the practices of supporting the child in his development of the Internet.

This paper examines the organizational features concerning the implementation of digital technologies in mechanical engineering production. When introducing advanced technologies into the production process, the main attention is usually paid to technical aspects, and insufficient attention is paid to organizational and economic aspects. The authors show that organizational factors are no less important than technical ones because they can generate transaction costs, the amount of which can level the economic effect caused by the introduction of new technologies. The machine-building production development testifies that together with technical innovations, organizational innovations were created, which contributed to the disclosure of the potential available for new technologies in the production system. By the example of machine-building enterprises, it is shown, that ignoring the organizational factors reduces the efficiency of modern digital technologies and requires additional costs for their implementation. A comprehensive approach to the implementation of advanced digital technologies is necessary to avoid unnecessary costs and to increase the efficiency of their use.

Modern global trends in the development of the digital economy specify new demands for public administration. Serious changes are required both for the government office setup and for the mechanism of interaction between citizens and organizations with state bodies, as well as between state bodies. It is necessary to simplify and speed up the organization of such interaction, which could be possible to reach through the introduction of digital technologies, the replacement of e-government with the digital one. This study reveals the problem of digital transformation of public administration in the Russian Federation. It discusses the main tasks and the current constraints. Digital transformation requires a change in fundamental approaches to the organization of public administration in our country, and a radical restructuring of the state apparatus. At the same time, there are restrictions regarding the financial support of digital transformation, the availability of qualified IT specialists, information security, etc. The methods comprised for the study include the methods of analysis and synthesis, economic and statistical methods, methods of comparative and factor analysis. The results of the study allowed determining the content of digital transformation, identifying the tasks of digital transformation of public administration in Russia, and analyzing the financial support of digital transformation of public administration. Also the problems of personnel support and national security in the implementation of digital technologies in public administration are explored in the paper.

Global digital technologies permeate all modern aspects of society. In private life, in business, in the activities of state bodies, advanced technologies are widely used. The development and spread of the Internet and modern technology is often associated with the digital revolution, which fundamentally and rapidly changes the picture of the world around us and the structure of relations in it. It should be noted that the agro-industrial complex in particular, like the entire agricultural industry as a whole, is actively involved in the digitalization process. This trend is due to the general directions of the social and economic development of our state, which is reflected in the Main directions of the Government of the Russian Federation for the period until 2024 [11] In particular, one of the key tasks is: the introduction of digital technologies and platform solutions in public administration and the provision of public services, including in the interest of the public. Digitalization of the agro-industrial complex should result in the development of agriculture capable of ensuring the food security of the country and the improvement of the efficiency of the agro-industrial complex; Promoting digitalization of the economy, creating conditions for the development of new sectors of the economy, ensuring the most favorable conditions for innovation; Promoting innovation and investment, including investment in human capital; Ensuring development of infrastructure and improvement of its quality, use of digitalization and innovative technologies for this purpose.

UDC 339.138; JEL Classification: М 31Purpose: to improve the process of the enterprise image forming on the basis of taking into account the stage of enterprise life cycle. Methodology of research: IDEF0 functional modeling method – for a graphical representation of the composition and structure of the image formation process of the enterprise, depending on the stage of its life cycle. Findings: the article substantiates that the content and sequence of stages of the process of the enterprise image forming are determined by the stage of its life cycle. It is proved that the image is formed by the enterprise “from scratch” in two cases: 1) at the stage of launch when the enterprise enters the market; 2) at the stage of decline, when the image requires a fundamental restructuring. In the transition to the subsequent stages of the life cycle, the task of the enterprise is either to improve the image (at the growth stage), or to maintain it at the achieved level (at the maturity stage). Creation, improvement or maintenance of the image should be carried out through the use of activities identified by the elements of the marketing mix, which correspond to the current stage of the life cycle and the level of the enterprise image. Thus, the process of the enterprise image forming is proposed, the number and content of the stages of which are determined by the stage of the enterprise life cycle. Modeling of the process is based on graphical notation IDEF0. Originality: the process of the enterprise image forming has been improved. It has been presented using the function modeling method IDEF0. It is different from the existing ones as it takes into account enterprise’s life cycle stages. Practical value: knowledge of the sequence and content of the stages of the image formation process will allow the enterprise to construct the desired image, which guarantees long-term functioning and success in the market.