Особенности ниши социальной сети «Facebook» для размещения поздравлений с днем рождения c точки зрения эколингвистики

As travel industry has quickly moved to the Internet, this paper is concerned with the adoption of Web 2.0 applications; especially Facebook social network, by some travel agencies in Egypt, and how it affects their business. The core problem of this paper is to determine how these travel agencies respond to this new generation of applications, and how they exert their efforts to benefit from them. The overall goal of this paper is to: a) provide some insights into Web 2.0 showing the difference among its generations, b) determine both benefits of and barriers to Web 2.0 adoption, c) review different kinds of Web 2.0 applications by which travel agencies could amend their customer relationship management and marketing plans by exploiting user-generated content and social network interactions in order to incorporate travellers into their business operations, and d) evaluate the impact of Facebook social network as one of Web 2.0 applications used by some travel agencies in Egypt on their business. This paper is built on the following hypothesis: Egyptian travel agencies have not exploited Web 2.0 applications effectively yet; particularly Facebook social network, and if they do not adopt it quickly, their business and customer relationships will be affected negatively. The methods of research were literature review and survey questionnaires distributed to travel agencies in Egypt (March: July, 2011). Relevant recommendations are given.

This study analyzes the motivational speech language illocutionary Mario on social network facebook . The purpose of this study to describe the type speech illocutionary language Mario on social network facebook . The method in this research is descriptive . Data sourced from social networks facebook fun page in the form Mario in the period January 2016 Mechanical analasis data used in this study is a decisive element pilah techniques and pragmatic techniques in a unified method . The results of this study suggest that the type speech illocutionary used Mario on social networking facebook month period in January 2016 , including assertive , directive , commissive , expressive and declarative . Type speech illocutionary directive more assertive and dominant.

The human learning constitutes one of the foundations of contemporary society. Currently, it is considered that social networks are a phenomenon in a matter of scope, dissemination and popularization. So, gather information from social networks can prove an excellent way to expand the vision and the particular subject of debate, including educational activities. Thus, the objective of this research is to study the social network Facebook contributes to the sustainability discussion of the subject in a class of higher education. From the creation of an infographic, and its publication in the Facebook social network, we found the degree of interaction of virtual friends around a particular subject. Overall, students reported that few friends exposed their opinion. The students already knew the social network Facebook and its enormous scope, however, when the subject matter was not a joke or a picture, the interest of virtual friends was not so great. Thus, it is seen that the social network Facebook is still seen as a tool of communication and entertainment. This use for educational purposes, or even the discussion of a serious subject is not realized, or is still very shy. Even so, the use of social networks has proved to be very helpful and extremely relevant in the discussion of contemporary issues.

The paper deals with the marketing communication of eco-friendly products on the social network Facebook. It provides an overview of the specifics of marketing communication of eco-friendly products and also tackles the need to raise awareness of eco-innovation. Based on the literature and analyses review the paper provides an overview of the current state of this issue emphasizing the importance of social networks in promoting and communicating eco-friendly products. The paper focuses on key aspects of marketing communication of eco-innovations and eco-friendly products, as well as the use of social networks in marketing communication. The paper also addresses the phenomenon of the groundswell – a social trend widespread on social media which affects marketing communication. Moreover, the paper presents the views of various authors on this phenomenon and also outlines research on the topic emphasizing its individual aspects, in particular the impact the groundswell has on the eco-friendly products marketing communication and its fundamental attributes.

The article examines the phenomenon of social media from the perspective of the McDonaldization theory. The author considers social media as inextricably linked with the consumer society systems to show that such media have become a new McDonaldized institution, the study of which provides new theoretical and methodological possibilities. The article provides an overview of the studies proving the increasing McDonaldizing effect on various social institutions of the Russian society, and considers social media in terms of factors of the McDonaldization theory. Two social networks - Facebook and VK - are described in G. Ritzer’s concepts of ‘nothing’ and ‘something’ as the McDonaldized institutions. The author identifies the theoretical-methodological significance of considering social media as McDonaldized institutions; shows that social media functionally correspond to all five factors of Ritzer’s McDonaldization; explains why the social network Facebook is a grobalized form of ‘nothing’ and, thus, a driving force of globalization, while the social network VK is a glocal form of ‘nothing’ and, thus, creates unique meanings at the border of local and global levels. One of such new meanings is that the VK reflects the traditional interpretation of gender identity, sexual orientation and marriage. The author concludes that social media are a McDonaldized institution that can become a new research optics, which presupposes the use of mixed methods research.

This study aims at measuring the influence of promoting products and services through the social network Facebook in the revenue of local businesses of Santa Rosa, a city that belongs to El Oro province. For this study, we intentionally selected five local businesses located in Santa Rosa: a discobar, an appliance and furniture store, a hostel, a boutique and a seafood restaurant. The owners of these businesses were given a survey with multiple choice questions. Similarly, the responses of another surveyapplied to one hundred customers -twenty for each business- are also part of the results of this research.The information gathered from the first survey was corroborated by observing the information available on the Facebook pages of the businesses under study. For the methodology of this report, we proceededto quantitatively analyze the data obtained from the surveys specified. The results of the analysis of the data showed that promoting products and services through the social network Facebook has positively influenced the economy of Santa Rosa. Similarly, the results show that businesses that have used this as a marketing tool for longer perform advertising updates more frequently, which may positively affect the increase in customers and thus raising the income received sales.

The lingual parameters of new English vocabulary in the social network FACEBOOK has been investigated in the article. As a result of the study, it has been determined that the active ways of new English vocabulary formation in the social network FACEBOOK are affi xation, composition, blending, conversion, abbreviation. The mechanism of analogy also plays an important role in the formation of new words. The mechanism of analogy functions when a new lexical unit is formed on the model of an existing lexeme by replacing one of its component. It has been found out that new lexical units of the social network FACEBOOK are represented by semantic neologisms.

The purpose of the study is to determine trends in the use of social networks in the field of education and to study the practical experience of the world's leading universities in maintaining corporate accounts in social networks Facebook, YouTube, Instagram, LinkedIn, X (formerly Twitter), Tik-Tok. The research materials are: 1) works of domestic and foreign scientists in the field of digital media, communications and public relations in the field of education; 2) quantitative data on the official institutional accounts of the world's leading HEIs in social networks as of 2024. The scientific article examines the specific environment of the world's leading HEIs in terms of maintaining corporate accounts in popular social networks according to uniRank rating data. For the period 2018-2024, the dynamics of the number of educational institutions in the field of higher education, as well as their presence in social networks Youtube, Facebook, Instagram, Twitter, were analyzed. A panel of use (level of use) of social networks of higher education institutions was built based on uniRank rating data for 2018-2024. The information was analyzed and the segments of the HEIs were selected, taking into account the world average number of followers and preferences of the HEIs in social networks according to the uniRank rating. Diagnostics of the correspondence of the number of subscribers of the HEIs of Ukraine, Poland and Germany to the world average for such social networks as: Facebook, Instagram, Twitter was carried out. Quantitative and qualitative interpretation of the obtained results according to Harrington's scale of desirability is provided. The expediency of developing institutional accounts of foreign higher education institutions in social networks in order to create and strengthen social and marketing communications with the target audience is substantiated. The study of the thematic content of the institutional accounts of the world’s leading HEIs in social networks is becoming important, which will contribute to the formation of effective content strategies in the field of education. Social media allow HSEs to cost-effectively reach a wider audience, monitor public sentiment and better understand the needs of stakeholders.

Resumo: Este trabalho teve como objetivo geral analisar as principais gírias que circulam no meio digital, sobretudo nas redes sociais, e sua importância para a comunicação nesse ambiente. Como objetivos específicos, buscamos: 1) identificar as principais gírias que circulam nas redes sociais Facebook e WhatsApp; 2) verificar a importância do conhecimento desse vocabulário específico para a comunicação nessas redes; e 3) observar se essas gírias podem ser classificadas como sendo de grupo ou comum. Como bases teóricas, pautamos nossas análises em autores como Galli (2005) e Marcuschi (2005), acerca da Era Digital e da comunicação que nela surge, além de Preti (1984; 2000; 2004) sobre as gírias e Moreira e Januário (2014) sobre as redes sociais. Metodologicamente, esta foi uma pesquisa descritivo-interpretativa, com abordagem qualitativa, cujo corpus de análise foi composto por gírias presentes em publicações e conversas nas redes sociais supracitadas, com o ocultamento dos nomes de usuários, além de um questionário online. Os resultados mostraram que o conhecimento das gírias que circulam nas redes sociais é de extrema importância para a interação nesses ambientes. Com este estudo, situamos a gíria como importante componente da interação verbal nas redes sociais, distanciando-se de uma perspectiva prescritiva e normativa frente a esse uso, mas mostrando-a como um elemento linguístico essencial para a interação nestes meios.
 Palavras-chave: Comunicação Mediada pelo Computador. Redes Sociais. Gírias. Interação.

Word of mouth is one of the oldest form of advertising. The emergence of word of mouth advertising is fueled by the rise of internet. Internet is created a new channel for word of mouth advertising and social networks are one of them. But it’s stil a new phenomen and there are not much study done in this field. Therefore this study starts from the development of the practice and go through the features, components and types of word of mouth advertising focused on internet. In this research consumer attitudes towards social networks and advertising on these channels are investigated by a qualitative research. As a social network Facebook and Twitter are examined. After focus group studies; informativeness, entertainment, irritation, agenda setting are found as factors of determinative of the consumer attitude toward social networks ads

The article is devoted to the study of professional reader’s interests of library specialists, based on the method of analysis of library blogs and social network Facebook. The author notes the high communication potential of blogs, but emphasizes the instability of this online genre. With the advent of social networks – the author states – blogging as a tool of the Internet communication has faded into the background. At the same time, both library blogs and social networks are good sources of information about the reader’s interests of library professionals. The author distinguishes two blocks of professional reader’s interests, reflecting information needs of this professional group: general professional, caused by belonging to the professional community, and specific caused by private factors. Analysis of library blogs and social networks is the method that allows getting sufficiently objective data that is associated with psychological peculiarities of the network communication, the main of which is its informal nature, predetermined by trust relationships between the participants.

The article discusses the current forms and channels of propaganda in the network space. Despite the fact that the methods and technologies of propaganda in its classic version are described in detail, in recent decades, the methods of propaganda influence have become more disguised and sophisticated: from the creation of bots in social networks to the fabrication of images and newspaper covers. In such circumstances, it is extremely difficult to distinguish between true and false content, so the problem of selecting criteria for propaganda content is of particular importance today.The aim of the study is to identify the features of propaganda content in a digital society. The objectives of the research project include: the definition of “propaganda content” concept, the forms of its expression, the search for criteria to distinguish propaganda content from other types of information dissemination in social networks.The open materials of such programs as Hamilton 68, Digital Sherlocks, as well as the research of Computational Propaganda Worldwide conducted in Oxford were taken as an object. It is because of these and similar projects that the term “computer propaganda” is firmly entrenched in the scientific lexicon.The research methodology is based on the works of J. Bolsover, F. Howard, and a number of other foreign and domestic authors, indicating the following formats as components of promotional content in online communities: cyberattacks, bot farms, automatic distribution of posts on social networks, theft of data and disinformation. They are usually distributed simultaneously to maximize the coverage of the same information.The main methods of the study were case studies and content analysis. With their help, the case that caused social tension and long-term negative consequences (pension reform of 2018 in Russia) is considered. The analysis of the text format of information about this case, posted on social networks Facebook and Twitter, led to a number of conclusions: the methods used to identify propaganda content, require further serious study. The method of content analysis widely used for this purpose and the relatively recent method of intent analysis, due to the lack of the necessary methodology, are not always able to determine the availability of methods of propaganda influence.The results of the study allow us to state: computer propaganda in the modern world is very effective, including free or very inexpensive distribution. Moreover, the speed and the maximum number of users outreach by propaganda content become major issues. Today, social networks are a real arena of struggle, and the arsenal of propaganda means of influence is increasing exponentially. In these circumstances, the development of propaganda content identification methods can serve as a guarantor of success in the fight. This aspect is especially important in the long term, as in this way you can beat the competition and build the right communication strategy.

Este artigo tem como objeto de estudo as interações que ocorrem nos sites de rede sociais, com o objetivo de analisar como as diferentes formas de interações ocorridas nos sites de redes sociais estão relacionadas a aprendizagens. Os dados foram coletados através da rede social Facebook a partir de postagens em seis páginas da referida rede social e analisados por meio das técnicas de análise de redes sociais e de análise de conteúdo, com auxílio de softwares. Os resultados encontrados apontaram que os sites de redes sociais, ao oferecer aos usuários diferentes possibilidades de interação e estimulam as redes de aprendizagens em suas dimensões cognitiva, afetiva e vivencial. As interações se relacionam a aprendizagens quando – através das postagens, compartilhamentos, comentários e reações – possibilitam que as pessoas dividam conhecimento, dialoguem, produzam conteúdo e expressem sentimentos e percepções, em uma rede infinita de possibilidades.

Email spam is one of the most critical problems facing social networks and the Internet today. Current anti-spam solutions have common weaknesses of low accuracy and high false positive rates. In this paper, we present an anti-spam mechanism based on social reputation, to successfully block spam collaboration between network participants. Using interconnection relationships within a social network we construct a topology and convert the mail transmission problem into a routing problem based on a trust-updating mechanism with respect to users' feedback. In addition to simulations, we have also implemented our method on the Facebook social network Through this study, we can effectively detect and filter spam E-mail messages, while promoting the development of social network applications.

No accessInternational Journal of e-Business ManagementOther Journal Article01 June 2010Facebook Usage among Arabic College Students: Preliminary Findings on Gender Differences Authors: Kathy Ning Shen; Mohamed Khalifa Authors: Kathy Ning Shen Assistant Professor, Faculty of Business and Management at the University of Wollongong, PO Box 20183, Dubai, United Arab Emirates, email: [email protected] Google Scholar More articles by this author ; Mohamed Khalifa Vice-President (Academic), University of Wollongong, PO Box 20183. Dubai, United Arab Emirates, email: [email protected] Google Scholar More articles by this author SectionsAboutPDF/EPUBExport CitationsAdd to FavouriteAdd to FavouriteCreate a New ListNameCancelCreate ToolsTrack CitationsCreate Clip ShareFacebookTwitterLinkedInEmail Abstract With immense popularity and candid participation, social networking sites (SNS) such as Facebook have great impacts on both commercial and social life. Despite their popularity, research on SNS is far behind the practice. Particularly, research outside of western countries is very limited, given the global nature of SNS. With the young generation in the Arabic world embarking on Internet use, SNS, and particularly Facebook, have become a main arena for their identity construction and relationship development, playing a vital role in shaping future society. The purpose of this exploratory study is to provide descriptive information about the use of Facebook by Arabic college students, with a focus on gender differences in motivations and perceived consequences of Facebook usage. This study represents an initial attempt to tackle the SNS phenomenon in the Arabic world, and its results suggest a promising research opportunity in gender differences in SNS usage patterns. By contributing empirical evidence from the UAE, our study helps develop an understanding of the regional uniqueness in SNS usage. Previous article Next article RelatedDetails View PUBLICATION DETAILSDate of Publication:June 2010Journal:International Journal of e-Business ManagementISSN:1835-5412Volume:4Issue:1Page Range:[53]-65First Page:53Last Page:65Source:International Journal of e-Business Management, Vol. 4, No. 1, June 2010: [53]-65Date Last Modified:13 June 2019 16:18Date Last Revised:06 October 2012 Original DOI: 10.3316/IJEBM0401053SubjectInternet in educationOnline social networksCollege students--Social networksFacebook (Electronic resource) METRICS Downloaded 0 times Copyright© RMIT Publishing, 2010Download PDFLoading ...