商店氣氛對消費者情緒、顧客滿意度和行為意向的影響-以新光三越信義新天地為例

Food and beverage consumption is the largest component of household consumption in Garut. This condition is an opportunity for culinary businesses to create competitive advantage, product quality, and store atmosphere as an effort to increase consumer satisfaction. Technological developments encourage people to use social media to socialize and seek information. Social media influencers are the most effective way to promote a culinary business. This study aims to determine and analyze the effect of service quality, product quality, and store atmosphere on consumer satisfaction through social media influencers in the culinary subsector in Garut Raya. This type of research uses cause and effect. The research population is not known with certainty, the sampling technique uses the Chocran formula with a total sample of 97 respondents. The data source is primary data with data collection techniques using questionnaires. Data analysis using Structural Equation Model Partial Least Square (SEM-PLS). The results of this study indicate service quality, product quality, and social media influencers have a significant positive effect on customer satisfaction, while store atmosphere has no effect. Service quality and product quality have no significant effect on social media influencers, while store atmosphere has an effect. Service quality and product quality have no effect, while store atmosphere has an effect on consumer satisfaction through social media influencers

Online business in Indonesia is growing very rapidly nowadays. Repurchase intention in online business becomes the variable that determines the continuity of online business even to win the competition. Various scientific literature shows several factors that determine the high level of repurchase intentions such as service quality, customer satisfaction and trust. The purpose of this study was to examine the indirect effect of service quality on repurchase intentions mediated by customer satisfaction and brand trust.Sampling method in this research is purposive sampling.The survey was conducted by distributing questionnaires directly to Tokopedia online store customers in Banten. The number of samples 202 customers.Data analysis techniques using Structural Equation Model (SEM) with LISREL software. The SEM estimation results show that the research model used is in accordance with the empirical data that has been collected. The results of this study proves that the quality of service has a positive and significant impact on customer satisfaction. Consumer satisfaction has a positive and significant impact on brand trust. Brand trust has a positive and significant impact on repurchase intentions. This shows the quality of service affecting repurchase intention with double mediation of customer satisfaction, and brand trust.Thus, in order to survive and even win the competition in the online marketplace, every online store should ensure the quality of service, satisfaction and trust of customers in order to encourage or strengthen the intention of repurchasing their customers. Keywords: Service Quality, Consumer Satisfaction, Brand Trust, Repurchase intention, Online Store.

The phenomenon of the emergence of coffee shop businesses in Indonesia has recently experienced rapid development. Changes in lifestyle and consumer tastes who want fast service and are supported by the development of modern technology have had a big impact on the culinary industry, including cafes. Access to product information and social media makes it easier for business actors to sell their products. This moment can be utilized as well as an opportunity for business people and cafe industry players to develop their businesses. Store atmosphere, quality products and quality service also have an important role in determining consumer satisfaction. The aim of this research is to find out how the store atmosphere, product quality and service quality influence consumer satisfaction. iThis type of research is explanatory research with an quantitative approach, data collection methods are carried out through questionnaires, observations and interviews. i iSample collection was determined using the Lemeshow formula, because the population in this study is unknown with a total of 100 respondents who are Padda Coffee consumers. The data analysis method used is multiple linear irregression analysis. iThe results of this research show that: 1) Store Atmosphere has a positive and significant influence on consumer satisfaction with a calculated result of 3.877. 2) Product quality has a positive and significant impact on customer satisfaction with a t-count of 2.871. 3) Service quality has a positive influence on customer satisfaction with a value of 4.274. Based on the calculation of the coefficient of determination, it is known that the store atmosphere variables, product quality and service quality jointly influence consumer satisfaction with a contribution of 75.2%

This research employs the technology acceptance model and social cognitive theory to explore the impact of college students' attitude, cognition, and environment of technology application on behavioral intention and application, as well as to investigate the interference of stress and motivation to the digital technology application model. Questionnaire survey approach was adopted to develop the ”Digital technology application behavioral questionnaire.” The research subjects were college students from Kaohsiung city, Kaohsiung county, and Pingtung county. The stratified random sampling was administered for collecting 409 valid questionnaire responses. Structural equation modeling (SEM) with AMOS 17 was used to analyze the collected data. The findings of the study are (1) the model's goodness fitting is fine with good explanation power. Additionally, the paths of cognition, attitude, environment, behavioral intention, and all behavioral latent valuables are positively correlated. That is, college students' behavioral application of digital technology was primarily influenced by their behavioral intention; and the behavioral intention was influenced by the environment most, secondly by cognition and attitude, and (2) the results of the multiple-group analysis show that behavioral intention had significant impact on the behavior application of digital technology among all groups. But there is no significant difference between the models of the high motivation and low motivation groups or high stress and low stress groups, indicating the interference of motivation and of stress are not significant.

Quantitative methods for business decisions: Text and cases: Barry SHORE McGraw-Hill, Düsseldorf, xv + 495 pages, DM 46.20

PurposeThe main purpose of this paper is to explain the preferences of consumers for using online payment services. This paper applies a unified theory model named stimulus-organism-response (S-O-R) theory for exploration.Design/methodology/approachThis is quantitative research based on the structural equation modelling method. The stimulus-organism-response (S-O-R) theory was applied, whereby the author conducted an online survey through a structured questionnaire with users of mobile payment services. These consumers are using online payments for online shopping purposes. The survey was conducted all over India. The sample size is 355.FindingsThe study found that utilitarian, hedonic value and salesperson behaviour impact consumers satisfaction and behaviour while using online payment services. The study found that there is a significant direct relationship between consumer satisfaction and consumer behaviour. This study examines how financial mobile services contribute to e-commerce implementation, especially in the context of India.Practical implicationsThis study incorporates a variety of factors, including the behaviour of salespeople, which affect consumer happiness, satisfaction and behaviour intention. This study reveals a direct relationship between consumer satisfaction and behavioural intention. Accordingly, the use of mobile banking and digital financial services has a positive impact on customer satisfaction. This study suggested that awareness about e-commerce services and mobile financial services is an important aspect of consumers satisfaction. Effective e-commerce services and mobile financial services have a positive impact on consumer behaviour.Originality/valueThis is a comprehensive model used for online payment services and directly related to emerging economies like India. This study examines the consumer willingness of the digital market in relation to online payment services. This study contributes to the relevant literature by simultaneously examining the role of e-commerce platform characteristics and online consumer psychology in influencing behavioural intention. Numerous factors have been revealed by this investigation.

自從智慧型手機和平板電腦相繼問世後，帶動消費性電子產業急速成長，而各個品牌大廠廣設產品專賣店，此不但可以讓消費者可以在專賣店中實際操作產品以及諮詢各項問題，還可以讓他們體驗整體店內的裝潢、氣氛和燈光等。但學者Turley and Milliman(2000)指出商店外部環境的氣氛比商店內部環境更為重要，如果消費者沒有被外部環境氣氛所吸引的話，其餘可能並不重要。 蘋果專賣店是一個成功的專賣店經營代表，每坪銷售金額拿下全美零售店第一名；其獨特的店鋪設計，更獲得許多建築設計的獎項。蘋果公司投資許多成本在專賣店的建構，藉由專賣店來傳遞其品牌形象；然而，品牌形象是否順利傳遞給消費者，吸引其前來參觀？專賣店本身是否能直接吸引消費者，抑或必須依靠品牌形象來吸引？品牌形象在商店外部環境的氣氛對於吸引消費者前來惠顧之影響，是否具有中介效果？這些均是本研究所探討的問題。 本研究以蘋果公司專賣店為例，研究商店外部氣氛、品牌形象和消費者惠顧行為三者之間的關係。透過便利抽樣調查後，共取得270份有效問卷，並以SPSS統計軟體為分析工具。主要有以下的重要發現： 一、商店外部氣氛對於品牌形象呈正向的影響。 二、品牌形象對於消費者惠顧行為呈正向的影響。 三、商店外部氣氛對於消費者惠顧行為成正向的影響。 四、品牌形象在商店外部氣氛和消費者惠顧行為之間具有部分中介的效果。

The aspect of customer loyalty is considered to be one of the important factors driving an organization’s longevity in today’s marketplace, as loyal customers show the desire to buy more the willingness to pay higher prices and engage in spreading the favourable word of mouth. Customer loyalty, along with customer satisfaction, is a consequence of three factors, especially service and product quality. Compared to existing customers, it is a commonly recognised notion that firms pay higher costs for marketing to new customers as the acquisition of new customers is perceived to be ten times more expensive than maintaining existing customers. It can be seen, despite understanding this, which many companies are still struggling to effectively maintain their customers. In view of this scenario, the current research upholds the objective of investigating the connections that take place in the context of the retail industry in Malaysia in the midst of the factors indicated above and consumer loyalty. Many hypotheses were built from a theoretical model for this reason, and the process that was applied to test them was also highlighted. Later on by means of questionnaires, the suggested hypotheses were checked. The findings of the empirical study revealed that service quality, product quality, and consumer satisfaction are three distinct constructs that are combined to measure customer loyalty, indicating that service and product quality have a comparatively greater effect on variable customer loyalty. It is suggested that future initiatives should be aimed at evaluating the effect on consumer loyalty of customer relationships, customer preferences and engagement, as well as extending research to other sectors in order to gain greater insights.

Base on the theory of planned behavior (TPB) (Ajzen, 1985; 1991), this study integrates a dimension of exercise habit with TPB to develop a research framework for understanding human behavior in sports participation. A total of 287 questionnaires were distributed to those respondents who are competitors in the 2013 AMD Tour of East Taiwan. Structural equation model (SEM) was used to estimate the fit of the overall model and to analyze the relationship between variables. According to the results, behavioral intention was affected by behavioral attitude, and behavior was affected by behavioral intention. Attitude was affected by subject norm behavioral, but subject norm would not affect behavioral intention. Exercise habit both significantly affected behavioral intention and behavior performance. Based on the findings of this study, conclusion and suggestions were proposed.

The purpose of this study is to examine the effect of restaurant brand personality on customer's emotions (positive and negative), customer satisfaction, and brand loyalty using structural equation models. The study also explores the applicability of the five-factor model of brand personality scales to the restaurant industry. Empirical data were gathered from 475 diners at five properties of a chain restaurant via survey questionnaires. This study confirms five brand personality dimensions in the restaurant industry. Also, the study findings suggest that customers' emotions play the dominant role in explaining satisfaction and brand loyalty. Marketers would gain much by continuously monitoring restaurant customers' perceptions of restaurant brand personality.

This study investigates the strategy of purchasing decisions through store atmosphere, service quality, and location with customer satisfaction as a mediating variable. Using a quantitative approach and path analysis, the study finds that store atmosphere, service quality, and location positively influence customer satisfaction, while purchasing decisions also show a positive impact. T-test results indicate that service quality, location, and purchasing decisions significantly affect customer satisfaction; however, store atmosphere does not. The coefficient of determination (R²) reveals that store atmosphere, service quality, and location explain 30.7% of purchasing decisions. When customer satisfaction is included as a mediator, the explanatory power increases to 74.2%, indicating its substantial mediating role. Correlation analysis shows strong relationships among all variables studied. Direct effects indicate that store atmosphere and location significantly influence purchasing decisions, while indirect effects show that only service quality effectively uses customer satisfaction as a mediator in influencing purchasing decisions. In conclusion, customer satisfaction plays a crucial intervening role, especially in mediating the effect of service quality on purchasing decisions.

The study examines the relationship among service quality, perceived service value, perceived sacrifice, customer satisfaction, behavioral intention, customer loyalty, word-of-mouth and variety seeking by investigating the purchase of hot spring spa service and hot spring resort hotel. Modern marketing of service industry attributes to the demand of customers. Therefore, the study focuses on the customer aspects. Though issues on”how perceived service value and service quality affects customer royalty and repurchase intention” have been widely discussed, there are still issues worthy further research, especially the derivative factors in individual industries. Hence, the study explores a model that elucidates how service quality and perceived service value affect customers in the repurchase of hot spring service. Especially deserve to be mentioned is that the study also makes further investigation about non-monetary perceived price. In addition, exploring how customer repurchase intention and royalty affect variety seeking as well. This explication may give corporate and managers some suggestions in making marketing program decisions. The study establishes a model to examine the relationship between each construct built in this study by LISREL. The study is to provide references to hot spring hotel managers in making future strategy decision and improving the hot spring resort service to customers. The following is the main conclusion in the study: 1. When the hot spring resort hotel is positioning in luxury segment, there is positive relationship between perceived sacrifice and perceived service value. 2. In the perceived service value model of hot spring resort hotel, the factor to affect customer repurchase intention is mainly through perceived service quality which is determined by customer satisfaction. 3. Among the various kind of hot sprig resort hotel, the royalty of customers expresses in the positive Word of Mouth behavioral intention. 4. The customers positioned in middle or high price level tend to make variety seeking behavior to reduce the uncertainty of the change of their taste.

Transformation is one word which can best describe the state of the retail industry at the international and national level. Retailing by its very nature, is a dynamic industry. Retail is currently the booming sector of the Indian economy. This trend is expected to continue for at least the next two-three decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Availability of quality, retail space, wider availability of products and brand communication are some of the factors that are driving the retail in India Retail sector is also supporting to create huge employment while a new form of organized retail sector has emerged within the retail industry and it gave speedy phase to Indian retail sector. The motivation of the study is two-fold: First, to examine the nature of changes in the retail sector taking place due to organized form of retailing and implications of shift to this new form of retailing formats. Secondly, this area has remained largely an unexplored part of research till date especially in the Indian context. The objective of the study is to understand consumer behavior towards organized and unorganized retail stores and to determine the consumers’ satisfaction level from organized as well as unorganized retail stores. The study uses primary data collected through in depth qualitative analysis to represent organized and unorganized retails sectors, respectively in Delhi NCR. Keyword : Consumer behavior, consumer satisfaction, organized retail, unorganized retail Cite this Article Kamana, Hari Shankar Shyam. Consumer Buying Behavior towards Organized and Unorganized Retail Stores in Delhi NCR. E-Commerce for Future & Trends. 2016; 3(3): 1–10p.

The more and more efficiently the community in owning and determining vehicle choices has resulted in increasingly increasing the trend of private vehicle use as the primary transportation mode replacing public transportation. Planned Behavior Theory is expected to accurately predict people's intentions and behavior in using private vehicles. The variables used are the independent variable Attitude Toward, Subjective Norm and Perceived Behavioral Control, then Intention Behavior as the intervening and Behavior dependent variable. The research population is the community of private motorists using cars and motorbikes in the city of Makassar. The number of samples used was 210 respondents. The sampling used is Purposive Random Sampling. Primary data and information through an open questionnaire. Analysis of research data with the Structural Equation Model with IBM AMOS Software. The results obtained show that attitude toward intention to behavior means that attitude variables compared to Subjective Norm and Perceived Behavioral Control variables predominantly affect Intention and Behavior. The Attitude Toward of vehicle users who are influenced by Behavior belief will ensure that the vehicles they use can make social values increase, will be more valued and respected. Vehicles are not only a means of transportation but also a symbol of a person's establishment.

Based on a Technology Acceptance Model, this study investigates and increases the understanding of how perceived technological attributes (perceived technological implicitness and compatibility) and internal beliefs (perceived usefulness and perceived ease of use) will influence the behavioral intention of accepting licensing in new technology. This study adopts the Structural Equation Modeling approach. Based on the 244 correspondents from Taiwan's four high technology industries, 63% of the variance of licensees' behavioral intention can be accounted for by perceived usefulness, perceived technological implicitness, and compatibility in one theoretical mediate model. However, the evidence from Taiwan's 95 biotechnology companies indicates that 64% of the variance of behavioral intention can be explained by an alternative theoretical mediate and moderate model that consists of perceived technological compatibility, perceived usefulness and perceived ease of use.