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  • https://doi.org/10.1109/cei52496.2021.9574577Copy DOI Icon

A Microblog Popularity Prediction Model Based on Temporal Sequence Features and Text Features

  • Sep 24, 2021
  • Zhanbin Che +3 more
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Abstract

With the vigorous development of social media, microblog and other social media have gained massive number of users. Hot events spread explosively, and the popularity prediction of microblog content has important research significance in politics, economy and people's livelihood. The existing models related to microblog popularity prediction adopts temporal sequence features or text features, which is relatively single, easily leads to the loss of useful information, and the prediction accuracy of the model is not high. Therefore, this paper designs a popularity prediction model TTMPP that combines temporal sequence features and text features. First, extracting the time series features based on the random point process model SEISMIC, and then the decision tree model lightGBM is used to predict the popularity of microblog based on temporal sequence features and text features. Finally, in the Sina Weibo data set, compared with a variety of typical popularity prediction models, experiments show that the model proposed in this paper has higher prediction accuracy.

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