• Home
  • Search
  • An Application of Self-Organising and Backpropagation Neural Networks for Predicting Segment Classification
  • Cite Icon1
  • https://doi.org/10.1080/10800379.2002.12106338Copy DOI Icon

An Application of Self-Organising and Backpropagation Neural Networks for Predicting Segment Classification

Show More
  • Abstract
  • Literature Map
  • References
  • Citations
  • Similar Papers
Abstract

Inadequate market segmentation and clustering problems could cause an enterprise to either miss a strategic marketing opportunity or not cash-in on a tactical campaign. The need for in-depth knowledge of customer segments and the need to overcome the limitations of using linear techniques to analyse non-linear problems requires a re-assessment of generally used approaches. The objectives of the research are (1) to consider the use of self-organising (SOM) neural networks for segmenting customer markets and (2) to analyse the predictive ability of backpropagation (BP) neural networks for classifying new customers by using the output provided by SOM neural networks. The nature and scope of neural networks are considered and the conceptual differences between Cluster Analysis and SOM neural networks as well as BP neural networks and multiple linear regression (MLR) static filter model are highlighted. The findings of the SOM neural network modelling indicate four natural clusters. In addition, the predictive ability of the BP neural network model was superior to that of MLR. Additional knowledge was also extracted from the BP neural network model by analysing the relationship between the input variables and each segment by means of input-output analysis. Sensitivity analysis was also used to identify important variables for each segment. Input-output analysis is also used to compile broad profiles of differences between the segments. The BP neural network model developed for this application is also suitable for deployment (i.e. classification of “new” customers) with a high level of confidence.

Similar Papers
  • Research Article
  • Citations2

1988-2013年基于BP神经网络的植被叶面积指数遥感定量反演

  • Jan 01, 2018
  • Acta Ecologica Sinica
  • 林杰 Lin Jie +5
  • Book Chapter

An inversion method based on Back Propagation (BP) neural network model for geoacoustic parameters in shallow sea

  • Aug 25, 2022
  • Z.Q Cui +5
  • Research Article
  • Citations17

Breakout prediction for continuous casting using genetic algorithm-based back propagation neural network model

  • Jan 01, 2012
  • International Journal of Modelling, Identification and Control
  • Benguo Zhang +5
  • PDF
  • Research Article
  • Citations9

Evaluation of Chinese Enterprise Safety Production Resilience Based on a Combined Gray Relevancy and BP Neural Network Model

  • Aug 09, 2019
  • Sustainability
  • Jingjing Pei +1
  • Conference Article
  • Citations3

Driver decision prediction model in dilemma zones based on BP neural network

  • Jun 14, 2023
  • Li Yuan +1
  • PDF
  • Research Article
  • Citations9

A Hybrid ARIMA-GABP Model for Predicting Sea Surface Temperature

  • Jul 28, 2022
  • Electronics
  • Xiangyi Chen +5
  • Research Article
  • Citations19

Construction and verification of color fundus image retinal vessels segmentation algorithm under BP neural network

  • Jan 04, 2021
  • The Journal of Supercomputing
  • Zhao Liu
  • Research Article
  • Citations190

Prediction model of end-point phosphorus content in BOF steelmaking process based on PCA and BP neural network

  • Mar 16, 2018
  • Journal of Process Control
  • Fei He +1
  • Research Article
  • Citations7

Knowledge-based artificial neural network model to predict the properties of alpha+ beta titanium alloys

  • Aug 01, 2016
  • Journal of Mechanical Science and Technology
  • P S Noori Banu +1
  • Research Article

Strike Velocity Prediction of Stick Blunt Instruments Based on Backpropagation Neural Network.

  • Oct 25, 2022
  • Fa yi xue za zhi
  • Hai-Yan Li +6
  • Conference Article
  • Citations5

Application of Artificial Neural Network in the Prediction of Output in Oilfield

  • Apr 01, 2009
  • Changjun Zhu +1
  • PDF
  • Research Article
  • Citations4

Establishment and Analysis of the Relationship Model between Macro-Texture and Skid Resistance Performance of Asphalt Pavement

  • Oct 04, 2022
  • Coatings
  • Jie Ji +5
  • Research Article
  • Citations1

Prediction of lung dose‐volume parameters of the patients with esophageal cancer undergoing radiotherapy based on artificial neural network

  • Nov 01, 2025
  • Journal of Applied Clinical Medical Physics
  • Fahui Li
  • Conference Article
  • Citations1

Mid-term and long-term prediction of carbon emissions in Jiangsu Province based on PCA-STIRPAT improved GA-BP

  • Nov 01, 2021
  • Jinhua Du +2
  • Conference Article
  • Citations4

A New Joint Detection Algorithm of Conveyer Belt X-Ray Imaging Using the BP Neural Networks

  • Oct 01, 2009
  • Xian-Guo Li +2
Cactus Communications logo

Copyright 2026 Cactus Communications. All rights reserved.