Consumer preference study for the interface design of traditional Chinese medicine applications using conjoint analysis method

With the rise of new media and under the influence of the trend of fan culture, the excellent Chinese traditional history and culture has also attracted extensive attention. This phenomenon reflects that some platforms treat Chinese traditional culture in the way of entertainment, relaxation and consumption, which causes damage to the history and tradition of Chinese traditional culture and affects its normal publicity and education. The rise of new media has enabled Chinese traditional history and culture to be widely spread, and also gave birth to the prosperity of fan culture. This phenomenon not only makes people misunderstand the cognition of traditional culture, but also makes some teenagers despise and alienate the history and tradition. This paper deeply studies the phenomenon of “enclosure” of fans to Chinese traditional history and culture, and puts forward the countermeasures of propaganda and education, which provides certain reference significance for future related research.

For the teaching of traditional Chinese culture in universities, fully utilizing existing resources for innovation is crucial to its teaching effectiveness. Hence, this study advocates for the utilization of information technology and the flipped classroom methodology in university-level traditional Chinese culture education. By thoroughly examining the fundamental goals of teaching traditional Chinese culture at universities, this paper suggests employing information technology to develop diverse educational scenarios. These scenarios encompass generating cultural contexts, simulating cultural experiences, enhancing interactive exchanges, and broadening the scope of educational materials, all aimed at enriching the pedagogical approach to traditional Chinese culture. In the stage of designing flipped classrooms for traditional Chinese culture teaching in universities, the ARCS theory was introduced. Guided by attention motivation, association motivation, confidence motivation, and satisfaction motivation, research was conducted on course content design, teaching methods and means, learning experience, feedback, and evaluation. Through the integrated application of information technology and flipped classroom strategies, our objective is to diversify the pedagogical approaches for traditional culture. This initiative is designed to boost students' comprehension and learning outcomes regarding traditional culture, foster their enthusiasm and knowledge depth in traditional Chinese cultural studies, and encourage the preservation and evolution of traditional cultural heritage.

As a valuable wealth of the Chinese nation and an important foundation of modern Chinese culture, traditional Chinese culture is not only the core of national culture, but also an important reflection of a country’s cultural soft power. In recent years, with the development of the Internet, short videos have become the mainstream way of information acquisition in China, providing a brand-new opportunity for the promotion of Chinese traditional culture. In this study, a cognitive mediation model was used to explore how college students’ attention to Jieyin short videos affects college students’ access to information and ultimately their attitudes toward traditional Chinese culture. (A total of 412 Chinese college students participated in the questionnaire I designed.) The study found that the frequency and duration of using ShakeMeInfo videos affect the acquisition of information about traditional culture, and the popularity of traditional culture topics affects college students’ identification with traditional culture.

From Hanfu culture to traditional costumes of various ethnic groups, the national style has gradually become mainstream among Chinese young people in recent years. On We-media, many videos about traditional Chinese culture have become popular. From the performance of traditional Chinese musical instruments in streets and alleys around the world to Chinese dancers like Ma Jiaolong dancing Chinese folk dances around the world, Chinese traditional culture is reinterpreted in a novel way. And Henan Satellite TV has also been on Weibos hot search because of its unique traditional cultural programs. In the "Tang Palace Night Banquet" in the twelfth lunar month of 2020, Henan Satellite TV adopted the form of choreography to "live" the cultural relics displayed in the museum again, giving life to the cultural relics, and creating a new way of disseminating traditional culture. Taking Henan Satellite TV as an example, this paper will discuss the new way of spreading Chinese traditional culture in the new era based on the history of Henan itself. The integration of traditional culture and modern new communication methods, combined with the integration of modern audiences' artistic aesthetics, makes traditional culture adapt to contemporary communication styles, which is more conducive to the spread of traditional culture. This breakthrough by Henan Satellite TV provides new ideas for the more extensive and long-term dissemination of traditional Chinese culture.

China is one of the world's ancient civilisations and has a long history of cultural forms. These traditional cultural forms are the carriers of the message of civilisation and have played an important role in the inheritance of the message of Chinese civilisation throughout the course of history. Because of the twists and turns of history, the challenges to the development and inheritance of Chinese culture have been innumerable. However, on the whole, the preservation and development of traditional Chinese culture has been relatively effective and successful in the modern era, and with the main force of the relevant policies and measures of the Chinese government, together with the collaboration of various institutions and international forces, traditional Chinese culture is moving into the future with a classical legacy and a new look in the new era. However, in the course of the author's research and study, some improvements can still be found in the system of preserving Chinese traditional culture. Chinese patterns are one of the brightest pearls of traditional Chinese culture, which comes from ancient times and is still very much alive today. However, there are also problems in their development and conservation. Therefore, this paper will use Chinese patterns as an example to study the way in which traditional Chinese culture is passed on and preserved and discuss the problems and propose countermeasures, in the hope of inspiring improvements to the issues involved.

The article, started with the analysis of the development situation of product design based on traditional Chinese culture, has comprehensively described the connotation of culture and design, along with the relationship between culture and design, and has focused on the application of traditional culture in product design, including the relationship between Chinese element symbols and product form, as well as the link between traditional philosophy and product form. Finally, a conclusion is drawn from examples, which shows the inspiration point as well as the creative point in traditional cultural product design.

In recent years, with the continuous expansion of the scale of cultural and creative industries, cultural and creative design is also developing. In the process of continuous development of cultural and creative design, Chinese traditional culture has begun to be continuously integrated, making the design present a unique artistic style and rich cultural connotation. This paper expounds the value of the application of traditional Chinese culture in cultural and creative design, analyzes the key points of the application of traditional Chinese culture in cultural and creative design, and puts forward the application strategy of traditional Chinese culture in cultural and creative design.

The traditional Chinese culture occupies an important position in Chinese school education, reflecting its historical, cultural, and spiritual connotations, and laying an important foundation for the younger generation to identify and belong to the country. In order to ensure the important task of Chinese education, schools must integrate traditional Chinese culture into curriculum and teaching materials, cooperate with the national talent policy, implement education and teaching, and cultivate students with Chinese cultural qualities. This is a very important part of school education. In this context, this study combines traditional Chinese culture with music discipline and classifies them according to the content, educational goals, and ideological connotations of traditional culture. Combined with the specific situation of the implementation, this research, based on the nova classification, uses mapping as the main method to study the situation of traditional Chinese culture in the junior high school curriculum and teaching materials. By analyzing the situation of different types of traditional Chinese culture in courses and teaching materials, it is found that Chinese courses and teaching materials have a certain penetration and integration of different content of Chinese culture, but there are also some problems, such as the content is not comprehensive enough, and a relatively extensive abstraction is required, etc.

Traditional Chinese culture, with its several millennia of history, is characterized by its autochthony and syncretism, as well as its remarkable vitality. This article addresses the question of what constitutes the essence of traditional Chinese culture and how its specificity can be defined. The object of study in this article is traditional Chinese culture as a phenomenon, its spiritual-value core, material heritage, and historical dynamics. The subject of research is the essence and specificity of traditional Chinese culture, along with the structural and historical features of its development. The author examines aspects such as the structure of traditional Chinese culture and its historical aspects in detail. Special attention is paid to the contradiction between spiritual-material heritage and the spiritual-worldview foundations of culture. The cyclical perception of traditional culture in China is discussed, including its use as a tool of "soft power" to strengthen global influence and overcome the identity crisis. To achieve the goal of the research, the following methods were employed: structural-historical analysis; retrospective analysis of the evolution of cultural representations; examination of historiographical sources (the "24 Histories of Dynasties") and a comparative approach to various historical periods (dynastic, post-revolutionary, modern). The main conclusions of the research indicate that the structural specificity of traditional Chinese culture is defined by the syncretism of the spiritual-value core of "sanjiao" (Confucianism, Daoism, Buddhism) and the spiritual-material heritage, which includes calligraphy, martial arts, and decorative arts, along with key concepts such as "dao," "ren," "wu xing," "zi xiao," and Confucian virtues. The chronological boundaries of traditional culture are restricted to the Manchu dynasty era (up to the 19th century), determined by the shift in the political-cultural vector in the 19th century, after which its transformation began under the influence of westernization, Marxism, and Deng Xiaoping's reforms. The historical dynamics demonstrate cycles: stages of denial (under Mao, westernization) and revival (Deng Xiaoping's reforms, modern "soft power"). The Confucian-Daoist-Buddhist foundation of pre-dynastic and dynastic periods gave way to ideological crises of the 20th century, and in the modern era, a return to traditions is observed as a tool of "soft power" to strengthen global influence and overcome identity crises. The ideological evolution reflects the adaptation of culture to political changes while maintaining a deep connection with indigenous philosophical-religious teachings, underscoring the role of tradition as a stabilizing factor in the context of modernization.

There is a wealth of travelogues about southwest China left by overseas visitors since 1840. These travelogues record the traditional cultural imprints of the upper and middle reaches of the Yangtze River, including landscapes, architecture, economic development, and social customs. Taking The Land of the Dragon as a representative overseas travelogue, this study aims to investigate the discursive construction of traditional culture in southwest China, particularly along the upper and middle reaches of the Yangtze River. The findings show that the traditional culture in southwest China occupies a unique place in the history of traditional Chinese culture, characterized by rich ethnic characteristics as well as cultural depth and breadth. Overseas travelogues often reflect certain fixed impressions and partial understandings of traditional Chinese culture. This study has both theoretical and practical implications. It first demonstrates the applicability of critical discourse analysis to overseas travelogues about China and enriches methodological approaches through a content analysis of The Land of the Dragon. Second, this study helps to make a better understanding of Chinese traditional culture and enhance the readers' critical reading awareness, call on people to protect nature and traditional culture, and utilize them rationally so as to promote the sustainable development of material culture and spiritual culture.

Chinese excellent traditional culture has important educational value in preschool education, which can promote the cultivation of children's moral quality, enhance their cultural literacy and aesthetic ability, and promote their healthy physical and mental development. Through curriculum design, environment creation, home co-education and teacher training, traditional culture education shows feasibility and effectiveness in preschool education. However, there are still challenges such as the simplification of curriculum content, the lack of teachers' literacy and parents' cognitive bias. In the future, it is necessary to further deepen the integration of traditional culture and preschool education, strengthen policy support and resource input, enhance teachers' professional ability, enhance parents' participation, and explore innovative educational practice models. Through various efforts, Chinese excellent traditional culture will surely play a greater role in preschool education and inject lasting impetus into children's all-round development and the inheritance of Chinese culture.

This research explores the inheritance and innovation of Chinese traditional furniture culture in contemporary furniture design styles, focusing on Ming Dynasty chairs. Through historical literature research and a mixed-methods approach, elements such as form, function, decoration, and aesthetic consciousness are analyzed. The study proposes three core concepts: “Tangible，” optimizing functional elements to enhance usability; “Emotional，” creating deeper connections through emotional resonance; and “Effective，” promoting cultural interaction by dynamically utilizing cultural symbols. The research aims to balance traditional cultural heritage and contemporary design innovations, thereby improving the relevance of Chinese furniture in modern life and aesthetics. Integrating advanced materials and technologies also contributes to sustainability and economic development within the furniture industry. Moreover, the study uses empirical data to support the theoretical model and evaluate the extent of traditional cultural inheritance in contemporary furniture design. Keywords: Chinese traditional furniture culture, Contemporary Design Innovation, integration strategy

The primary goal of this article is to delve deeply into how China's rich traditional culture can be effectively integrated into the curriculum of university English teaching, thereby significantly enhancing students' abilities in cross-cultural communication and helping them build confidence and a sense of identity in their own culture. To achieve this goal, the article employs a literature review approach, thoroughly combing through and analyzing existing related research; through case studies, it specifically explores how elements of traditional culture can be incorporated into English teaching in practical teaching processes; and by means of empirical research, it collects and analyzes relevant data to assess the effectiveness and impact of these integration approaches. Additionally, the article discusses the necessity and feasibility of incorporating Chinese traditional culture into university English teaching, as well as the challenges that may be encountered and potential solutions. Through these studies, the article aims to provide a new perspective and method for university English teaching, with the hope of helping students better understand and master English, while deepening their understanding and identification with Chinese traditional culture.

Mobile applications these days offer a myriad of services and possibilities to users. But what could be ease of usage for part of the population, could also be the exclusion of another part with disabilities. Studies show that even large mobile projects have limitation in providing accessibility appropriately, even when implementing basic items. This work presents a mixed-method study with developers and user interface (UI) designers of mobile applications, to understand more about the dissemination and usage of well-established mobile accessibility guidelines. Our preliminary results show that UI designers have a better perception than developers on that topic.

As my country's top-level cooperation initiative, the "Belt and Road Initiative" covers the Eurasian continent. General Secretary Xi Jinping pointed out that in promoting the construction of the "Belt and Road", strengthening "people-to-people connectivity" is the key and foundation, and culture is the soul and life that promotes "people-to-people connectivity". Only through external cultural communication can the "Belt and Road" be better enhanced The appeal and influence of the initiative in countries along the route. It can be said that cultural exchanges serve as bridges and ties in connecting people. The implementation of the "One Belt, One Road" initiative not only accelerates the process of Chinese culture "going out", but also expands the influence of Chinese culture through exchanges and mutual learning. force. Chinese martial arts, as a traditional Chinese physical culture that "integrates human beings, intellectual nature, truth and goodness, and both internal and external", accurately disseminating Chinese martial arts not only promotes the effective implementation of the people-to-people bonds policy in the "One Belt, One Road" initiative, but also enables Chinese martial arts to carry " The Belt and Road Initiative "tells Chinese stories well", "spreads the voice of China well" and interprets China's excellent culture to people around the world. It can also continuously optimize and reconstruct "credible, respectable and lovable" in the international dissemination of Chinese martial arts. image of China. This study uses literature, historical research, case analysis, text analysis and other research methods to first divide the stages of the "One Belt, One Road" initiative, and secondly to sort out the context of the international spread of Chinese martial arts and find out the reasons for the international spread of Chinese martial arts. The overall trends and characteristics are analyzed, and then the status quo and difficulties of Chinese martial arts communication paths in the "One Belt and One Road" countries are analyzed to build a precise communication path. The following main conclusions are drawn through the research: