Abstract The demographic trends show that people of color, black, yellow, and brown, will make up the majority of the U.S. population in the next century, and even earlier in coastal states such as California. Dialogue between the environmental movement and people in these communities on a common agenda, has been limited. Such dialogue is needed for three reasons: (1) minorities often have a higher exposure to environmental hazards and impacts, (2) minorities have a stake in environmental decisions, and (3) minorities are a growing constituency, and without our allegiance, the environmental movement will be at a significant disadvantage in the future. The conflict over port dredging in the San Francisco Bay Area potentially pitting thousands of minority‐held jobs against the preservation of the winter‐run chinook salmon and other habitat issues illustrates the urgency for developing the dialogue between minorities and environmental communities. Coastal management programs will increasingly face these issues, and should be leaders in fostering a productive interaction between these communities by aggressively opening opportunities for minority participation or decision making, reaching out to minority communities through education, and recruiting minority individuals into the profession and practice of coastal zone management.