Experience matrix: A structured concept development method for the industrial design practice in new product development

The major research studies into success and failure in new product development that have been conducted over the last 40 years are reviewed. These have provided consistent evidence, especially in the management of the development process, of attributes associated with success. It is shown that most of the studies have produced results that are not in a form for easy application by practitioners. A methodology as to how the past lessons may be applied practically is proposed.

A structural equation model of the impact of the “fuzzy front end” on the success of new product development

Predicting the performance of the new product development and selecting the strategy in the case of new product development failure is an issue that has drawn the attention of the many managers. Therefore, the goal of this study is to design an integrated system of prediction of product development success and selection of a proper market-product strategy by the method of artificial intelligence in companies working in the food industry. The population of this study was 250 companies of the food industries in Iran. The inputs and outputs of the success of the new product development were obtained from the research literature. Moreover, Ansoff matrix was applied to select the market-product strategy. A questionnaire was used to collect the data in this study. The adaptive neural-fuzzy network method and the fuzzy inference system are used to analyze the data. The results show that the Chief Executive Officers of companies working in the food industry may take action to predict a new product development success before developing the new product and use alternative strategies if needed.

Early Supplier Involvement (ESI) aims to facilitate New Product Development (NPD) success and create competitive advantage for the purchasing firm. Unfortunately, empirical results are inconsistent in verifying the linkage between ESI and NPD success. To solve this paradox, this paper views ESI as a knowledge integration process and examines the role of the purchasing firm's integrative capabilities in the process. Competing models are proposed and tested. The results demonstrate that NPD success depends not only on the supplier's knowledge and expertise, but also on the purchasing firm's integrative capabilities to absorb knowledge and increase efficiency of knowledge integration.

Tensions between software development methodologies and user-centered design (UCD) have always existed, but waterfall methodologies do provide a process context within which UCD methods can be clearly integrated whenever this is required. Popular agile methodologies such as Scrum create different challenges to integrating UCD. However, fitting UCD into agile methodologies will not necessarily result in high software quality. The combined approaches can still have significant design gaps that must be addressed by additional creative design practices. This chapter relates selected historical methodological trends to tensions between software and creative design. To resolve these tensions, innovative software development needs to draw on creative design practices in addition to UCD and agile methods. Specifically, innovative software development needs to draw on three key insights from design research: creative design work co-evolves problem and solution spaces; design materials talk back; and, the best design work is generous in scope and intent. These three insights are used firstly to structure a critique of the Agile Manifesto and secondly to provide the basis for proposing a balanced approach to software development that can appropriately integrate engineering, user-centered and creative design practices.

While creativity is one of the core factors that influence the success of new product development (NPD), its antecedents and consequences on new product development have not yet been fully examined in the literature. Specially, the mediating role of team member’s creativity on NPD success is yet to be clarified. This study thus aims to develop a theoretical framework that integrates the effects of trust, knowledge integration, and team sensemaking capability on team members’ creativity, as well as the mediating effects of team members’ creativity on NPD success. A total of 312 samples were collected from NPD team members working in high-tech firms in Taiwan, using a self-administered survey. The partial least squares (PLS) approach was used to assess the proposed hypotheses. The empirical results show that trust has a significant effect on creativity, knowledge integration, and team sensemaking capability, while knowledge integration and team sensemaking capability have a significant effect on creativity and NPD success. Team members’ creativity mediates the influences of trust, team sensemaking capability, and knowledge integration on NPD success. The results of this study can deepen our understanding of the dynamic role that creativity plays in the NPD process.

Increase in world population, changes in disease burdens, creation of new treatment methods, growing interests and quality expectations are enhanced the need and demand for health services and medicine. However, developing original medicines is a challenging and expensive process. For that reason, generally generic drug development activities are carried out in Turkey. On the other hand, technological infrastructure of pharmaceutical industry in Turkey has been strengthened by making the necessary investments in the "Good Manufacturing Practice" framework, which is determined by the World Health Organization. Therefore, the sector has reached a comparable technological level with European countries and nowadays become an important and growing market position. In this study, to examine the process from idea to launch, Abdi İbrahim Pharmaceutical Company's new product development model has been selected and the steps of the model have been defined. Main aim is to examine and evaluate the impact of successful management of the model on the success of new product development which depends on reliability, quality, efficiency, sustainability and profitability. Study revealed that the success of new product development highly depends on not only the effective management of the process but the interdepartmental integration and the value attached to information technologies.

In the era of Covid-19, people are more sensitive to their health and hygiene. SAC is present in the community as a service to clean each customer’s favourite shoes. Even though SAC has been around since 2013, until now they have not touched the digital realm. For this reason, innovation for SAC needs to be implemented so they are not left behind by competitors who are starting to become aware of digitalization. So that the implementation of digitalization can save costs and time, the approach to making digital products is through product development. To innovate through the use of product development in digital, a User-Centered Design (UCD) method approach with a Design Thinking (DT) mindset is used. The UCD process includes understanding context, specify user requirements, design solution, and evaluate. With the DT mindset, the process of emphatizing, defining, and ideation is applied to the understand context and specify user requirements so that this research will understand the usability side for users. With the addition of 5 UCD elements from Jesse James Garret, the digitalization process will be more in-depth and detailed in terms of creating interface design solutions. Primary data will be collected through In-depth Interview resulting abundant data that create persona and Minimum Viable Product(MVP). This research aims to analyze and identify the user experience flow for the prototype mobile web app product design SAC with the identifying the MVP and design prototype mobile website application and later do some usability testing to getting result that can meet the needs and uses for SAC customers. The result of this design approach method is a high-fidelity mobile web app prototype which was evaluated using Usability Testing (UT). The persona of each customer and the desire are the first key in development. Strong framework is formed with information architecture, low-fidelity, and high-fidelity prototypes. The final stage of the UCD iteration is to evaluate Usability Testing with a binary task success rate of 90%. Another UT results of quantitative data analysis with the Single Ease Question (SEQ) showed the number 6.42 and the System Usability Scale (SUS) showed the number 87.5 with quality A.

In many industries, the survival of firms is increasingly determined by their success in new product development. At the same time, new product development is a risk and complex process. The main method of new product development that has been used by organizations for many years is team creation. At present, new product development teams are lack of effective ways to support creation. From the mid-1990s on, the infusion of information and communication technologies in product development has raised the importance of information technology in new product development. IT-enabled product development now has the potential to redefine the processes and outcomes of new product development. In this paper, we analyze the supports needed by new product development. Based on the requirement analysis, we design and realize the team creation support system for new product development. Moreover, the process of team creation support system application in new product development is analyzed.

New product development in the automotive industry necessitates significant upfront investment, given the uncertainty of a product's competitiveness upon market launch. Hence, industries strive to comprehend and evaluate crucial success factors during implementation phases. This paper delves into the findings of an empirical qualitative analysis study on the success of New Product Development (NPD) in order to provide deeper insights into these success factors. The study delineates three primary dimensions: IT capability, new product development process, and new product development strategy. Conducted within the Malaysian automotive industry, the empirical results affirm the criticality of these factors to success.

Agile is one of the commonly adopted methodologies in software development to achieve continuous development and meet customer satisfaction. The popularity of Agile has led to some research on the challenges faced when implemented in software development. The current era of user satisfaction is one of the success factors in product development using Agile. In this study, further research is carried out regarding the challenges in using Agile Software Development (ASD) and mapping solutions by combining it with the User-Centered Design (UCD) method. This research is presented using a systematic literature review method by reviewing 61 literatures. The results found that the combination of these two methods solved challenges related to the process implementation (16%) and in terms of product (18%), especially scope and requirement. These results provide practitioners and academicians with an understanding of ASD challenges and recommendations to deal with the challenges by combining with the UCD method.

A user-centred design (UCD) approach aims to design products suitable for their intended users by involving them in the design. This article describes an action research and development project where user-centred design techniques from the human-computer interaction field were applied to the work practice of ED-Design Ltd, Scandinavia's largest industrial design consultancy. The paper contributes to discussion on the practice of industrial design in companies today. It describes the goals, process and results of the project, and discusses the lessons learned. In the literature, the use and adaptation of methods is typically smooth and successful. How is it in real life? What happens when an industrial designer is asked to test his or her own designs with users?

Competition in the business world in the era of globalization is now getting stronger. For that, a business requires a system that works efficiently and effectively. The Ganda Bakery is one of Pematang Siantar's special culinary delights which is well known among the people in the city and outside the city. Double Bakery is a legendary bakery that has existed since 1979 which is very crowded and in demand by people in the city and outside the city. Due to the large number of customers who come to the Double Bread Shop, so many new bakeries are trying to provide types of bread that resemble the menu in the Ganda Roti Shop, so that many new bakery businesses are opening to compete for customers at the Ganda Roti Shop. Therefore, by looking at the conditions and problems at the Ganda Bakery, it is necessary to have a media in the form of an online-based system to integrate ordering, marketing, and customer service that can manage the relationship between the company and its customers by creating applications with the CRM concept. In this study using the User-Centered Design (UCD) method is a new paradigm in the development of web-based systems. The purpose of using this UCD method is to overcome the problem of the user's inability to use the system, and it is hoped that the user will be able to know the function of the system only in one use. The UCD method involves potential users in the early stages of development so that potential users can provide input regarding the e-commerce system interface. The final result in building e-commerce is expected to produce maximum appearance and functionality and have usability values. So that UCD is very suitable to be used in developing and building systems effectively and efficiently at the Double Bakery.

This paper aims at analysing various factors driving towards success of new product development (NPD) initiatives in Indian automotive industry. The present research has been carried out in three phases: identification of factors from the literature, survey of Indian automotive industries, and qualitative analysis using interpretive structural modelling (ISM) for studying the interaction among the factors. The knowledge of dominating success factors, and the adoption of such an ISM-based model of success factors for NPD would assist decision makers and practitioners of new product development in focusing their resources on these major factors while undertaking new product ventures at their organisation. The study is carried out for identifying and analysing the critical success factors for NPD in Indian automotive sector.

As a key element in survival and sustaining growth, the constant development and re‐development of products has been the subject of many academic and consulting group studies. The specific focus of these studies has often been to identify and describe those factors which determine the outcome of new product developments; the critical success factors in NPD. In order to fulfill their objectives, the studies have focused on many aspects of the management of new product development programmes in companies, and attempted to relate them to a number of alternative outcomes. This has called for the measurement of “success” itself. Unfortunately, there is very little consensus amongst the studies regarding how best to operationalize “success”, and researchers have employed a variety of measures, focused on different levels of analysis, sought data from different sources and used different data collection methods. This paper examines the performance measures used in several major NPD studies and shows how success ...