• https://doi.org/10.1201/9781003596479-9Copy DOI Icon

Generative AI for FinTech

  • Feb 20, 2026
  • Manisha Dubey
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Abstract

Recent advancements in generative artificial intelligence (AI) have introduced novel opportunities for the application of AI within the financial sector. This chapter examines the various ways in which generative AI is contributing to the rapidly evolving landscape of finance. While traditional machine learning techniques have long been applied to financial tasks such as customer service, text summarization, risk prediction, algorithmic trading, and document processing, generative AI offers enhanced capabilities aimed at improving operational efficiency, elevating customer experience, and enabling responsible growth. Applications of generative AI in finance now extend to areas including decision-making, risk assessment, portfolio optimization, personalized financial advising, fraud detection, and predictive analytics. The field encompasses a diverse set of models, including generative adversarial networks (GANs), variational autoencoders (VAEs), temporal point processes (TPPs), transformers, and large language models (LLMs). This chapter explores how these models are applied in financial contexts, highlighting both theoretical foundations and practical implementations. A dedicated case study is presented, summarizing recent literature on the use of LLMs in financial tasks, including approaches such as zero-shot and few-shot learning with pretrained models, domain-specific fine-tuning, and training models from the ground up. Finally, the chapter discusses key opportunities and challenges associated with generative AI in FinTech, including the balance between innovation and responsibility, and the need for enhanced interpretability, robustness, and ethical compliance in financial applications, hence aiding towards goals of Industry 5.0.

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