Integration of artificial intelligence in reverse logistics process: enhancing decision-making across planning, execution, and control stages

Introduction: The integration of artificial intelligence (AI) into higher education is swiftly revolutionizing pedagogical methodologies, in conjunction with learning processes and research paradigms. The interdisciplinary potential of AI within academic settings was examined in this study, employing a case study conducted at the University of Tirana. Through the utilization of bibliometric analysis and survey-based research, this study comprehensively investigates the swiftly emerging trends in AI applications, students' significant familiarity with AI technologies, as well as the substantial challenges impeding broader adoption. The bibliometric analysis highlights significant exponential growth in AI research, particularly within pivotal domains such as finance and accounting, thereby emphasizing the swiftly increasing relevance of blockchain and automation. The survey indicates a robust enthusiasm among students for AI in educational settings. More than 90 percent of students actively incorporate AI tools in their project work. Nonetheless, resource limitations and ethical considerations, including privacy, data security, and algorithmic bias, pose considerable challenges to the widespread adoption of AI, despite the prevailing enthusiasm. Objective: The aim of this research is to examine the incorporation of Artificial Intelligence (AI) within the realm of higher education. This analysis concentrates on the applications, advantages, and challenges associated with AI, with the intent of advancing interdisciplinary research and educational methodologies at the University of Tirana. Theoretical Framework: This research expands upon the principles of AI adoption within the educational sector, alongside an examination of ethical considerations and multidisciplinary collaboration. Theories pertaining to technological integration and adaptive learning systems serve as the foundational framework for comprehending the implications of AI in the realm of education. Method: The methodology employs bibliometric analysis to examine AI-related research trends utilizing data from SCOPUS and conducts a survey to assess students' familiarity with and perceptions of AI. Data collection was facilitated through bibliometric instruments and an online survey incorporating Likert-scale and open-ended questions. Results and Discussion: The results underscore an increased focus on artificial intelligence (AI) and blockchain within scholarly research, wherein students exhibit considerable engagement and interest in AI applications. Nevertheless, limitations in resources and ethical issues, including privacy and bias, persist as primary challenges. The discourse underscores the imperative for investment in infrastructure and the incorporation of ethical education. Research Implications: This research highlights the imperative for higher education institutions to integrate artificial intelligence tools, cultivate adaptive curricula, and address ethical considerations in order to adequately prepare students for a future shaped by AI. The implications of these findings also pertain to educational policy and the formulation of interdisciplinary research strategies. Originality/Value: The study contributes by delivering a comprehensive bibliometric analysis and gives insights into student engagement with artificial intelligence. Its significance resides in presenting actionable recommendations to enhance the integration of artificial intelligence in higher education.

This research explores the integration and impact of artificial intelligence (AI) within Emirati media organizations, focusing on adoption determinants, obstacles, and interventions. Utilizing a mixed-methods approach, the study incorporates qualitative data from 21 in-depth interviews with media professionals and a thematic analysis of 30 scholarly articles published between 2019 and 2024. The research aims to provide a nuanced understanding of AI's transformative effects on the UAE media landscape. Key findings reveal that AI is significantly enhancing content creation, distribution, and audience engagement processes within Emirati media organizations. AI technologies such as machine learning, natural language processing, and predictive analytics are being leveraged to improve operational efficiency, streamline workflows, and deliver personalized content to audiences. These advancements are driving competitive advantages and elevating the overall quality of media output. Despite these benefits, several challenges hinder widespread AI adoption. Technological barriers, including limited access to advanced AI tools and infrastructure, pose significant obstacles. Additionally, there is a pronounced shortage of skilled personnel capable of implementing and managing AI systems, which exacerbates concerns over job displacement and workforce anxiety. Ethical considerations, such as ensuring unbiased AI algorithms and protecting user privacy, are also critical issues that require attention. The study underscores the importance of continuous training and upskilling for media professionals to adapt to the evolving technological landscape. It highlights the role of robust ethical guidelines and governance frameworks in promoting responsible AI use. Government support, through targeted policies, funding initiatives, and incentives, is identified as a crucial factor in facilitating AI integration and addressing adoption barriers. The research concludes by providing strategic recommendations for media organizations and policymakers. It advocates for the development of comprehensive AI adoption roadmaps that include capacity-building initiatives, ethical oversight, and collaborative efforts between industry stakeholders. By addressing these areas, Emirati media organizations can harness the full potential of AI to drive innovation, improve audience engagement, and maintain competitiveness in a rapidly digitizing global media environment. This study contributes to the growing body of knowledge on AI in media, offering valuable insights into the specific context of the UAE. It provides a foundation for future research on AI's role in media and serves as a guide for organizations seeking to navigate the complexities of AI adoption.

Over the recent years, firms have showed an increased demand for leveraging the performance potential of Artificial Intelligence (AI) technologies. However, the general applicability of AI to many settings raises important managerial questions about whether aspects such as potential for in-house versus external AI development, the presence of complementary technological resources (e.g. access to cloud computing), or even the specific use of AI (e.g. product/service development, operational management) would guide firm-level decisions underlying AI adoption. While recent research has provided some insight on worker-level decisions about using AI, knowledge about firm-level AI adoption, as well as heterogeneities in adoption, remains scant. To address this empirical gap, this preliminary paper provides one of the first comprehensive assessments of firm-level determinants of AI adoption while accounting for the heterogeneous sources, applications, and complementary technological resources of AI in organizations. Specifically, this paper reports the first results of a novel firm-level AI adoption survey deployed to a representative sample of South Korean firms from 2017 and 2018. Econometric assessments identified that firm size and use of existing intangible assets are important for AI adoption. However, while these characteristics are significant for AI adoption regardless of whether the technology was produced in-house or obtained from a vendor, analyses suggest that there may be heterogeneities on the determinants of AI adoption depending on the operational application of AI. Furthermore, AI adoption also ensues in tandem with the adoption of other digital technologies (e.g. big data, cloud computing, and the Internet of Things) and with contemporaneous firm reorganization.

Digital revolution and the resultant emergence of Industry 4.0 has driven the incorporation of Artificial intelligence (AI) in Industrial education to enhance skills development in the industry. However, there is a lack of adequate empirical evidence on the integration of Artificial intelligence in industrial education. To fill this gap, this study reviewed previous studies on the adoption of AI in Industrial education and examined the frequency of occurrence of variables obtained in the studies reviewed. Relevant literature was screened and reviewed to find empirical evidence to support findings. A systematic review of 14 studies provided insights into the current applications, benefit and challenges of AI integration in industrial education. The study found that the most cited applications of AI is Adaptive and personalised learning systems, which customise workers/learners’ information based on their interaction with learning content. Other applications are augmented simulators for real-time feedback, virtual mentors, and intelligent tutoring systems which replicate real-life interaction with professionals among others. Majority of the studies found increased engagement and improved learning outcomes and skills development as benefit of AI integration in Industrial education. Other benefits are promotion of early identification of learning challenges and timely intervention and feedback, improvement in administrative efficiency and support, personalisation of learning. Notable challenges were skills and capacity gaps, lack of infrastructure and AI resources, curriculum issues and difficulty in integrating AI into current curriculum, ethical and privacy concerns among others. Based on the findings of the study, it was recommended that the skill gap should be filled with training in AI applications and use, investment in AI infrastructural development should be explored, industry collaboration and partnership in the area of needs should be considered, AI marketing and literacy should be adopted in industries, all AI intervention should be a continuing and lifelong process to ensure sustainability.

Background: The integration of Artificial Intelligence (AI) and machine-assisted technologies in healthcare has significantly transformed diagnostics, treatment, and patient monitoring. AI-driven solutions, including deep learning for medical imaging, robotic-assisted surgery, and real-time patient analytics, have improved clinical decision-making and patient outcomes. However, challenges such as lack of interpretability, high implementation costs, and data security concerns hinder the full-scale adoption of these technologies. Purpose: This study aims to analyze the role of AI and robotics in modern healthcare, highlighting advancements in disease diagnosis, robotic rehabilitation, and predictive analytics. The research also identifies existing limitations and proposes methodologies to improve AI model transparency, reduce costs, and enhance real-time patient monitoring. Methods: A systematic literature review was conducted, analyzing AI-driven healthcare applications in diagnostics, robotic-assisted treatment, and predictive analytics. The study integrates Explainable AI (XAI), federated learning, Internet of Medical Things (IoMT), and blockchain-based security frameworks to propose solutions for current challenges. Comparative performance analysis of AI models and robotic frameworks was carried out to assess efficiency, cost-effectiveness, and adaptability in clinical environments. Results: Findings indicate that AI-based medical imaging improves disease detection accuracy by 92.5%, while robotic-assisted treatments enhance patient recovery rates by 78.2%. IoMT-powered real-time patient monitoring has demonstrated 85.1% efficiency in detecting early signs of critical conditions. However, challenges such as high computational costs, lack of standardized AI frameworks, and ethical concerns remain significant barriers to adoption. Conclusion: AI-driven healthcare solutions offer immense potential in improving medical diagnostics, precision surgeries, and patient monitoring. However, addressing issues related to model interpretability, cost reduction, and ethical AI deployment is crucial for broader implementation. Future research should focus on developing scalable, secure, and real-time adaptive AI-driven healthcare systems to optimize patient outcomes worldwide.

The effective integration of blockchain technology and artificial intelligence (AI) has the potential to change healthcare management. Two cutting-edge developments in the healthcare industry are blockchain and artificial intelligence. Blockchain, an open network for information sharing and permission, is being used in e-Health to apply artificial intelligence models. Healthcare workers will be able to view patient medical records on the blockchain. Artificial intelligence (AI) makes use of a wide range of suggested algorithms, decision-making power, and vast amounts of data. Health care services can be made more decentralized, transparent, safe, and impenetrable with the use of blockchain technology. AI needs cryptographic records to be stored, and blockchain makes this possible. Applications of artificial intelligence in healthcare management include chatbots for diagnosis and treatment, predictive analytics, personalized medicine, and more. Blockchain technology has applications in supply chain management, clinical trial management, interoperability, and data security and integrity in healthcare management. A more effective, safe, and patient-centered healthcare ecosystem can be created by integrating blockchain technology and artificial intelligence (AI) into healthcare management. It can encourage the development of a wide range of applications in radiology, cancer treatment, cardiology, dermatology, and fundoscopy that may save patients' lives.

The convergence of blockchain, artificial intelligence (AI), and cloud computing is catalyzing a paradigm shift in developing secure, intelligent, and scalable digital infrastructures. This triad of technologies is increasingly utilized to improve performance, transparency, and trust in engineering-driven and socio-technical environments. This study systematically reviews the evolution, integration strategies, and applications of blockchain, AI, and cloud computing in digital ecosystems. The analysis is based on 108 peer-reviewed studies spanning the years 2012 to 2025. A comprehensive literature analysis was conducted to identify trends, synergies, and sector-specific implementations of these systems. The review explores how their integration supports real-world engineering and operational use cases. Blockchain contributes to decentralized architectures, secure data exchange, and identity verification. AI supports adaptive behavior, autonomous decision-making, and predictive analytics. Cloud computing offers the scalable infrastructure necessary for deployment. Key challenges addressed include interoperability, latency, security trade-offs, and resource allocation. Use cases in digital finance, supply chain management, and industrial automation demonstrate the effectiveness of this integration in building resilient, ethically aligned, and high-performance infrastructures. The findings offer valuable insights and technical considerations for engineers and architects seeking to design next-generation cyber-physical systems that are secure, intelligent, and socially responsive. Clinical Trial Number Not applicable. This article accentuates the extensive use of blockchain, cloud computing, and AI principles, emphasizing their crucial significance in the contemporary digital environment and paths in which blockchain technology may be employed to automate financial transactions, enhance the security of personal data and records, facilitate cross-border transactions, verify identities, execute smart contracts, utilize cryptocurrencies, and manage supply chains. This research systematically assesses the development and practical application of blockchain, cloud computing, and artificial intelligence technologies over the past decade. This study primarily focuses on monitoring the progress, practical applications, and benefits of blockchain technology in the context of financial transactions. This article probes the symbiotic relationship between artificial intelligence, cloud and blockchain technology, analyzing the evolution and fundamental concepts of their integration from 2012 to 2025. This paper also presents a detailed analysis of 108 research works acquitted over the past decade. The study provides a comprehensive examination of the current state and fundamental principles related to the integration of artificial intelligence, cloud, and blockchain technology. This paper offers a comprehensive analysis of the major obstacles confronted by blockchain technology, examining its wide-ranging applications over several industries and its socko role in transaction systems and the domain of cryptocurrencies.

The integration of Artificial Intelligence (AI) and cloud computing has revolutionized enterprise systems, particularly in predictive marketing. AI-powered enterprise solutions enable businesses to analyze vast amounts of data in real-time, enhancing decision-making, customer engagement, and operational efficiency. Predictive analytics allows companies to anticipate consumer behavior, refine marketing strategies, and optimize customer interactions. Cloud computing further supports AI-driven predictive marketing by providing scalable and cost-effective solutions that enhance data processing capabilities and business intelligence. AI-integrated enterprise resource planning (ERP) and customer relationship management (CRM) systems facilitate automated decision-making, improving supply chain management and personalized marketing campaigns. Despite its advantages, AI adoption in enterprise systems and predictive marketing presents challenges such as data privacy concerns, cybersecurity risks, and ethical considerations. The complexity of AI integration requires substantial investment in infrastructure and regulatory compliance to mitigate biases and ensure transparency in AI-driven decisions. Explainable AI (XAI) is increasingly necessary to build trust and accountability in enterprise applications. Future advancements in AI, including blockchain, augmented reality (AR), and quantum computing, will enhance predictive analytics and business intelligence, further transforming marketing automation and decision-making processes. The convergence of AI and blockchain is particularly promising in securing digital transactions and improving data transparency in enterprise operations. As AI continues to reshape enterprise systems and predictive marketing, businesses must adopt responsible AI practices, strengthen cybersecurity measures, and comply with global regulations to maximize its benefits. Companies that leverage AI-driven insights will gain a competitive edge by improving customer engagement, optimizing marketing strategies, and driving sustainable growth in the evolving digital economy.

The application of artificial intelligence (AI) technology in the medical field has experienced a long history of development. In turn, some long-standing points and challenges in the medical field have also prompted diverse research teams to continue to explore AI in depth. With the development of advanced technologies such as the Internet of Things (IoT), cloud computing, big data, and 5G mobile networks, AI technology has been more widely adopted in the medical field. In addition, the in-depth integration of AI and IoT technology enables the gradual improvement of medical diagnosis and treatment capabilities so as to provide services to the public in a more effective way. In this work, we examine the technical basis of IoT, cloud computing, big data analysis and machine learning involved in clinical medicine, combined with concepts of specific algorithms such as activity recognition, behavior recognition, anomaly detection, assistant decision-making system, to describe the scenario-based applications of remote diagnosis and treatment collaboration, neonatal intensive care unit, cardiology intensive care unit, emergency first aid, venous thromboembolism, monitoring nursing, image-assisted diagnosis, etc. We also systematically summarize the application of AI and IoT in clinical medicine, analyze the main challenges thereof, and comment on the trends and future developments in this field.

This study investigates the influence of drone technology on the quality of Saudi financial reports through the integration of Artificial Intelligence (AI) and big data. The study’s mixed-method approach is based on a bibliometric analysis of previous studies, along with documentary and content analysis. The results show that external auditors benefit from using drones when inspections are integrated with AI and big data technology. Moreover, this integration can reduce costs for audit firms and shorten the duration of audit engagements, resulting in more efficient and effective auditing. Seven clusters were identified, with ‘big data’ being the highest-frequency term. This study does not consider potential cybersecurity threats that could impact data integrity and decrease financial transparency. Furthermore, environmental issues in Saudi Arabia, such as sandstorms, could compromise the effectiveness of drone-based auditing. However, this study contributes to the ESG literature by demonstrating how integrated audit technology transforms traditional sustainability reporting into continuous, AI-enhanced verification processes. These processes improve financial report quality while supporting Saudi Arabia’s Green Initiative and its goal of achieving net-zero carbon emissions by 2060. The adoption of AI and big data technologies in auditing represents a shift toward more automated and intelligent audit practices. These changes provide practical insights for government authorities, such as the Saudi Capital Market Authority (CMA), and may result in higher-quality financial reports and increased investor confidence.

Organisations are adopting to artificial intelligence (AI) very rapidly which is revolutionizing business processes and decision making. AI applications in businesses span multiple areas, including content creation, data analytics, automation as well as pattern recognition Purpose: This study investigates the role and impact of AI technologies on various organisational practices, including decision-making, process automation etc. In this article, we explore how organisations are adopting AI tools to enhance operational efficiency, drive innovation, and gain competitive advantage. It also examines the challenges and ethical considerations associated with AI implementation. Methodology: The research is conducted by collecting data from secondary sources like scholarly literature, industry reports, and case studies. Results: Adoption of AI is influenced by factors like AI readiness, change capability, leadership involvement etc Artificial Intelligence is revolutionizing how organisations operate and make decisions on a daily basis. Conclusion: The evolution of AI has greatly transformed the nature of organisational framework and integration of AI is crucial for organisation success.

Purpose The purpose of this study is to understand how the integration of artificial intelligence (AI) in advertising and marketing is transforming these fields by improving the efficiency and personalization of campaigns. This study analyses scientific output on the application of artificial intelligence (AI) in marketing communication, identifying the main thematic areas, most prolific authors and institutions, collaboration networks and future trends. Design/methodology/approach A bibliometric analysis was conducted based on 614 articles extracted from the Scopus database and filtered by business, social sciences, and economics areas. Tools such as VOSviewer and Bibliometrix were used to examine scientific output, keyword co-occurrence, thematic evolution and international cooperation networks. Findings Since 2016, scientific output has grown by 34.54% annually, demonstrating strong academic interest. The results reveal a multidisciplinary approach with main topics such as big data, machine learning and the metaverse. Four thematic clusters were identified: (1) AI technologies and data analysis, (2) AI applications in marketing strategies, (3) immersive technologies (AR/VR/metaverse) and (4) ethical and critical dimensions such as disinformation. The United States, China and the United Kingdom lead the way in terms of output, but Latin America is poorly represented, highlighting a gap in regional development and scientific cooperation. Originality/value This study offers a comprehensive overview of the evolution and future prospects of AI in marketing communication. It adds value by identifying gaps in academic research and proposing strategic lines for future research.

The integration of artificial intelligence (AI) in Indonesia's business landscape has ushered in significant changes, presenting challenges and opportunities for traditional businesses across various sectors. Understanding the implications of AI is crucial for navigating these changes effectively. This study aims to investigate the transformative impact of AI on traditional Indonesian businesses, specifically analyzing the opportunities and challenges associated with AI adoption and its implications for business strategies and operations. Utilizing a qualitative method, this study examines the influence of AI technologies on traditional Indonesian businesses. The study compiles data from academic literature, industry reports, and real-world case studies to analyze the intricate dynamics between AI technologies and human behavior. The findings reveal that AI integration offers numerous opportunities for traditional businesses in Indonesia, such as enhanced operational efficiency, improved customer experience, and innovation potential. However, significant challenges, including high implementation costs, data privacy concerns, and the lack of skilled AI talent, hinder widespread adoption. Despite these challenges, businesses that successfully navigate them can gain a competitive advantage in the digital age. This study contributes to the existing literature by providing fresh insights into the transformative impact of AI on traditional Indonesian businesses. It synthesizes recent research findings and case studies, offering valuable guidance for businesses aiming to leverage AI for strategic advantage.

The field of the Internet of Things (IoT) is dominating various areas of technology. As the number of devices has increased, there is a need for efficient communication with low resource consumption and energy efficiency. Low Power Wide Area Networks (LPWANs) have emerged as a transformative technology for the IoT as they provide long-range communication capabilities with low power consumption. Among the various LPWAN technologies, Long Range Wide Area Networks (LoRaWAN) are widely adopted due to their open standard architecture, which supports secure, bi-directional communication and is particularly effective in outdoor and complex urban environments. This technology is helpful in enabling a variety of IoT applications that require wide coverage and long battery life, such as smart cities, industrial IoT, and environmental monitoring. The integration of Machine Leaning (ML) and Artificial Intelligence (AI) into LoRaWAN operations has further enhanced its capability and particularly optimized resource allocation and energy efficiency. This systematic literature review provides a comprehensive examination of the integration of ML and AI technologies in the optimization of LPWANs, with a specific focus on LoRaWAN. This review follows the PRISMA model and systematically synthesizes current research to highlight how ML and AI enhance operational efficiency, particularly in terms of energy consumption, resource management, and network stability. The SLR aims to review the key methods and techniques that are used in state-of-the-art LoRaWAN to enhance the overall network performance. We identified 25 relevant primary studies. The study provides an analysis of key findings based on research questions on how various LoRaWAN parameters are optimized through advanced ML, DL, and RL techniques to achieve optimized performance.

Artificial Intelligence (AI) is increasingly transforming higher education across the globe by reshaping teaching, learning, research, and institutional management. In developing countries such as Tanzania, the integration of AI into Higher Education Institutions (HEIs) presents both significant opportunities and complex challenges. Despite the presence of infrastructural and resource limitations, AI has the potential to revolutionize the educational landscape by improving access to quality learning materials, supporting data-driven decision-making, and enhancing administrative efficiency. This study explores the multifaceted impacts of AI on Tanzanian HEIs, with a specific focus on its current applications, benefits, challenges, and policy implications. The research draws upon recent empirical studies and secondary data to analyze how AI technologies such as intelligent tutoring systems, predictive analytics, and automated assessment tools contribute to personalized learning experiences and improved academic outcomes. Moreover, the study identifies the major barriers to AI adoption, including inadequate technological infrastructure, limited institutional capacity, insufficient AI-related policies, and persistent ethical concerns surrounding data privacy and algorithmic bias. Findings reveal that although AI adoption in Tanzanian HEIs is on the rise, the implementation remains fragmented and uneven across institutions. To fully harness AI’s transformative potential, the study recommends the development of comprehensive national AI policies, investments in digital infrastructure, and targeted capacity-building programs for educators and administrators. Additionally, the research emphasizes the need for ethical frameworks that promote fairness, inclusivity, and transparency in AI utilization. Overall, this paper underscores the necessity of a strategic and policy-driven approach to ensure that AI contributes effectively and equitably to the advancement of higher education in Tanzania.