- Conference Article
1
- 10.2991/msetasse-15.2015.213
Analysis on Customer Information Management System for Enterprise
- Jan 01, 2015
- Manlin Zhang
With the development of market economy, competition is increasingly fierce, enterprises are facing greater challenges and opportunities, so how to maintain and develop customers is an important factor for enterprises to survive long term, therefore, the use of customer information management system is the developing trend in the future. This article conducts analysis from the execution process, application route, system composition, use case modeling and other aspects, it constructed the system constituted by customer information management, marketing management, sales information management, service and customer care, customer information analysis and other core functions, as well as data backup and recovery, code data maintenance, configuration information management, operating manuals, system help and other non-core functions. This research laid the foundation for the system development, which plays an important role to enhance the competitiveness of enterprises. Introduction With the rapid development and wide spread of computer technology, the application range of computer is no longer limited to simple scientific computing, but penetrated into all areas, such as education, industry and enterprise. Enterprise is the distribution center of production and management, and there is so much production data and enterprise customers' data, so it has to manage a lot of information data. The famous 80:20 theorem states that of a company's income comes from 20% of the customers, so, complete customer information management and service is the key for enterprises to get 80% of income from 20% of the customers. According to the attention center, development stage of enterprise from the product-centric and sales-centric to the profit-centric, now it has entered into a customer-centric stage. Therefore, it is necessary to apply computer technology and information technology to the enterprise customer information management to form a new management model [1, 2]. In the traditional enterprise customer information management model, leaders or sellers record the customer information in their notebooks or computers by manually, these information can not be updated and shared, therefore, it often result in the loss of customer information, or delay of the product submission resulting in unnecessary loss, it may misses opportunities because of information loss. Using computer technology to develop customer information management system to manage enterprise customers' information, which is a new management model. Even though the market is constantly changing, rely on the information management system, enterprises can fully grasp the customer information to win in the competitive economic tide. The paper designs enterprise customer information management system based on JSP technology to provide technical support for software development. Analysis on Execution Process JSP (Java Server Pages) is designed to simplify the Servlet, which is a dynamic web technology standard advocated by Sun Microsystems and established by many companies. Java program section and JSP tag should be inserted into traditional HTML Web page file to form a JSP file that suffix is *.jsp. Web applications developed by JSP can be used cross-platform, it can run both on Linux and other operating systems, which achieved java extension in Html syntax. The same as International Conference on Management Science, Education Technology, Arts, Social Science and Economics (MSETASSE 2015) © 2015. The authors Published by Atlantis Press 988 Servlet, JSP performs on the server side. Usually returned to the client is HTML text, so client side will be able to browse if it has browser [3]. JSP technology codes tags and scriptlets of class XML used Java programming language to encapsulate the processing logic to generate dynamic pages. Web page can also access the application logic of resources in the service side through tags and scriptlets. JSP separates the display of web page logic and design and supports reusable component-based design to make the development of Web-based applications quick and easy. JSP is a dynamic page technology, the purpose of it is to separate the presentation logic from the Servlet. Java Servlet is the technology base of JSP, and large-scale Web application development requires both Java Servlet and JSP to complete. JSP has all the characteristics for the Internet of Java technology, such as easy-to-use, fully object-oriented, platform-independent, security and reliability. Execution process of JSP is shown in Fig. 1. Sending JSP file request in client side The Web server receives the request The result is the html code Generating a 404 error Converting into Java file
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