Nuove metriche per comunicare il museo

In the National University of Colombia there are currently 25 museums and collections including art, medicine, natural science, anthropology and history. Taken together, they comprise the largest, most diverse and most important museum in Colombia, and also the least known. The collections are the product of the conservation and research work of the university in the 141 years of its existence. In recent years, the National University of Colombia has not only become more aware of the importance of its cultural and scientific heritage, but also of the marginality of the work in the university museums. For that reason, in 2006 the university began to work on a Museums and Cultural Heritage Project to develop policies for the conservation, acquisition, documentation, research and communication of its own cultural heritage. The National University of Colombia hopes, through the development of a stronger, structured, ethical, responsible, efficient and representative project about Museums and Cultural Heritage to be better prepared for current challenges. In addition, the project hopes to generate a new landscape of accessibility to the museums and collections of the National University of Colombia. In short, the Museums and Cultural Heritage System of the National University of Colombia, through a ‘Museums portal’ located in a colonial building in Bogota known as Claustro de San Agustin (Cloister of St. Augustine) seeks to highlight the cultural heritage of the university, and become, beyond the classrooms and research centers of the campus, an important reference for the meeting of teachers, students, citizens and other cultural and academic institutions. Open door policy Colombia National University has 25 museums and collections, which together give the university the largest and most diverse collections in Columbia. The collections of science, art, medicine, natural science, and anthropology are the result of the research and collecting of the university during its 141 year history. The goal of the Cultural Patrimonio and Museums System (PMS) is to provide more public access to the cultural heritage of the university so that the university becomes meeting place; a place where teachers, students, academic and cultural institutions, social actors, and citizens can come together. In October 2007 the San Agustin Cloister opened its doors as the headquarters of the PMS of the National University. At that time we had 3 to 5 visitors daily and in December 2008, the average was 125 people daily. To date, we have had a total of 27,400 visitors. Yet even more important information can be obtained by looking beyond the numbers. The essential question is: Why is it so important open the doors of university to the citizens? The answer is as simple as it is political: because the audience has to have access in order to contribute to the preservation of National University heritage. Beyond the campus: The other visitors of the university museums The museums that are located on the campus of the university are known to the community because of the importance of the campus, but access to the museums was limited in the past because the activities of the museums were primarily linked to the university’s curriculum. The cloister is located strategically in downtown Bogota, in the main cultural zone. It is able to distribute information about the university museums, resulting in visits from people who work in the

Purpose. The main purpose of the article is to explore the historical background and features of the development of modern museum institutions in the Lviv region in the light of contemporary public inquiries. Methodology of research. Methods of scientific literature analysis were used to study the historical aspects of the formation of a network of museum institutions, to outline the preconditions for transformational changes in the activity of museum institutions in the Lviv region. Methods of statistical information processing and cartographic methods were applied to analyze the dynamics of indicators of the network of museum institutions in the studied region and to visualize the results of the research, in particular the creation of a map of the territorial location of museum institutions in the region. Findings. The article considers the historical prerequisites and peculiarities of forming a network of museums in Lviv region. The basic approaches to the definition of the term "museum", which are used in modern science, are analyzed. The reasons for the transformational changes in the activity of museum institutions, related to the expansion of their functions, which are conditioned by the requirements of modern society, are considered. The main indicators of the activity of museum institutions of Lviv region during a certain period are investigated. The profile structure of museums of the region, features of activity of departmental museums are considered. A map was developed that visually reflects the spread of museums within the oblast in the context of administrative regions. The main problems and directions of improvement of work of museum institutions of the region are outlined. Originality. The research of the national network of museum institutions, taking into account the specifics of contemporary social requirements, was further developed. The decisive role of museum institutions in shaping the national cultural environment was emphasized. Practical value. The results of the survey can be used in the activities of tourism enterprises of Ukraine and its regions, state authorities and local self-government. Theoretical and methodological generalizations may form the basis for further research in this area. Key words: museum; museum institution; departmental museum; public museum; profile structure of museums; museum expositions; museum staff.

Mapping of the Collections of History of Medicine in Estonian Museums Leili Kriis, Sirje Sisask University of Tartu Museum The work plan of the University of Tartu Museum for the following years includes creating a new exposition for the university’s Old Anatomical Theatre. This made us wonder, what kinds of collections of history of medicine are there in other Estonian museums. A great opportunity to obtain information opened up with the Ministry of Culture’s support programme for developing museums that we participated in with our project “Mapping of the Collections of History of Medicine in Estonian Museums” from 17 April to 31 December 2013. To obtain data, we designed a questionnaire for the chief treasurers of the museums. Based on the answers we received, the following overview was compiled. At the time we conducted the survey, more than half of the materials of history of medicine in the museum collections had been entered also into the Estonian Museum Information System MuIS. Keywords related to the topic of medicine have been used. Most of the corresponding materials in Estonian museums are connected to pharmacies (material objects as well as photographs and archive materials), and furnishings of dental practices (Parnu Museum, Voru County Museum, etc.). Regional museums also contain objects of veterinary medicine. There are rare items of history of medicine such as an inoculation knife, cupping lancets, bloodletting devices, a bone saw, an irritation instrument, healing stones, a homoeopathic pharmacy, and many more. The most noteworthy archive materials are probably the inoculation materials, mud treatment materials (materials and manuscripts of Dr Hunnius from Haapsalu, mud treatment history of Saaremaa), and manuscripts by medics (historical overviews). Topics like doping (the Estonian Sports Museum), designing medical institutions (hospitals, sanatoriums, etc.) (Museum of Estonian Architecture, Museum of Viljandi), diseases and stress, and how these are reflected in a person’s creative work (Estonian Theatre and Music Museum) have also been documented. Most valuable are the stories found in the collections of county museums that tell of medical institutions (hospitals, pharmacies, sanatoriums, leprosariums, etc.) that have operated or are operating in the region and reflect the specific character of the region, as well as the materials of well-known local medics. Also materials related to alternative and folk medicine. All this enriches the general picture of the Estonian history of medicine. Our working group reached the conclusion that the contents of the MuIS dictionary should be structured in a better manner and supplemented with topics that are reflected in specific museum collections (alternative medicine, nutrition, environment, etc.). Images of museum objects are also important data carriers in the database. Rare historical documents deserve to be digitised as soon as possible since they tend to become fragile with time. Regional museums should also find room for materials related to the history and doctors of local medical institutions.

Universities and university museums are faced with numerous challenges regarding access to their collections for diverse user communities. In today’s electronic age, a new model has emerged for granting online access to collections. This paper will present some challenges and successes of current solutions in use by Carleton University’s Great Lakes Research Alliance for the Study Aboriginal Arts and Culture (GRASAC), the University of Pennsylvania Museum collaborative virtual exhibition Tipatshimuna and the McCord Museum, formerly administered by McGill University. The research and knowledge dissemination mandate of universities, together with the issues surrounding the repatriation of objects, online collaboration and access to collections, the digital form presents a real opportunity to benefits universities, researchers, students and the general public.

Augmented reality (AR-technologies) and virtual reality (VR-technologies) technologies are actively used in modern life, from the spheres of education and entertainment to museum activities. This article demonstrates the application of AR-technologies in modern society, mainly in museum activities. The authors emphasize the basic concepts of "AR-technologies" and "VR-technologies" and the advantages of using these technologies in museum activities. Among them are: maximum optimization of museum space, reduction of the need and cost of transportation of expensive exhibits, reduction of the burden on museum staff, convenience of obtaining reference information on various museum specimens, reduction of crowding near certain historical values and the possibility of viewing lost but digitally preserved materials. All of the above establishes the validity of this direction and the need to introduce these technologies into museum activities. As a result, the authors came to the conclusion that the introduction of augmented reality technologies (AR-technologies) and virtual reality (VR-technologies) has an exclusively integrative character and creates favorable conditions for modern museum activities.

In the 19205 a Professor of Psychology at Yale University, Edward Robinson, and several of his graduate students conducted a major research programme in several museums investigating various aspects of visitor behaviour. These psychologists were concerned with both studying human attention and memory and with expanding the role of psychology in the improvement of public life. This programme ended in the 19305 and this applied area was not considered again until the 19705 when several psychologists, as well as researchers from the disciplines of education and museum management, began to publish studies of visitor behaviour. This more recent research focussed specifically on the design of exhibits and paid little attention to the development of psychological theory. The present thesis reports on a series of studies conducted in the earlier tradition of both extending psychological theory and providing knowledge for the better design of museum settings. The thesis is based upon the concepts of mindfulness and mindlessness as used by Ellen Langer in explaining cognition in social situations. Mindfulness refers to the processing of information available in a setting and the use of this information in the creation of new schema and new routines of behaviour. The opposing cognitive state of mindlessness refers to the use of existing routines of behaviour to guide behaviour in settings and involves minimal processing of the information in the setting. Langer argues that much behaviour is enacted mindlessly. Further mindfulness is likely to occur in novel or unfamiliar situations, when a routine is disrupted by something unexpected, or when the situation is of importance to the individual. A model to describe the behaviour and cognition of museum visitors based on mindfulness/mindlessness was set out and a series of predictions with regard to visitor behaviour and cognition were described. These predictions were then used to guide a review of the existing visitor research. The results reported in this research were shown to be consistent with the Mindfulness Model. A study was conducted with a sample of 348 individuals examining the emic descriptions of museum visits in an attempt to understand the scripts that museum visitors hold. This study examined frequency distributions and used crosstabulation analyses and mean difference tests to reveal that few visitors included in their descriptions any discussion of thinking, learning or processing information from exhibits. It was concluded that it was likely that many visitors quickly became mindless in museums and followed a simple routine of briefly glancing at exhibits as they moved through a museum. It was noted that this was consistent with observations of visitors in various museum settings. The predictions of the Mindfulness Model were then tested in two Australian museums using both observation and survey techniques. The two settings were a display of communications technology, the Semaphore to Satellite exhibition at the Museum of Victoria, and the Gallipoli and Sinai and Palestine galleries of me Australian War Memorial. These settings provided a range of exhibits for study. A total of730 visitors were observed and 275 surveyed in the Semaphore to Satellite exhibition and 1460 visitors were observed and 360 surveyed in the Gallipoli and Sinai and Palestine galleries of the Australian War Memorial. The data was analysed using crosstabulation analyses, mean difference tests and discriminant analysis. In both cases the results supported the predictions derived from the Mindfulness Model. The studies conducted at the Australian War Memorial also found that exhibits which invoke an affective response from visitors were more likely than other exhibits to induce mindfulness. The results of both studies indicated that motivation was an important variable for mindfulness. It was concluded that the Mindfulness/Mindlessness Model of Museum Visitor Behaviour and Cognition was supported by evidence collected in several settings. Potential applications of the model both within museums and in other settings were outlined. The study reported in Chapter Three has been published in the Australian Psychologist (Moscardo. 1991a).

A distinct feature of the museum culture in Japan is the existence of both open-air museums focused on local or regional exhibits, and focused on exhibits collected from across the nation. With many of them established after the Second Word War, this poses the question if there has been the intent to (re-)construct an either local-regional or national identity through the narrative of the exhibition. This hypothesis has been tested on the Nihon Minka Shūraku Hakubutsukan 日本民家集落博物館 („Open-Air Museum of Old Japansese Farm Houses”) in Toyonaka, an architectural open-air museum in the Osaka prefecture covering farm houses from various regions of Japan as old as from the early Edo period, which has been founded in 1956 and has been largely unchanged since then. Its exhibition was analysed by using recent and past museological concepts to assess both the exhibition’s effectiveness in identity construction as well as the contemporary cultural background during the museum’s establishment. Presentational techniques, texts and educational means were scrutinized for their form and content, and also the general mechanisms of identity construction in museums were applied to the exhibition in Toyonaka. The findings point out that although only few museological concepts seem to have been incorporated in the exhibition, identification with Japan as a homogenous cultural space is being evoked by attributing congruent values and ways of thinking to different parts of Japan and focusing on the invented tradition of a common Edo period culture continuing until today. Additionally, through a variety of exhibits from the Kansai area and the presentation of local aspects in national historic events, an ultimate japaneseness is expressed in a peasantly lifestyle at rural sites. Furthermore, participation of locals in administration and maintenance of the museum as well as regular events for both adults and children makes the museum a platform for local activities and communication between residents, fortifying the potential for identification with the Kansai region. Regardless of the prevalence of either national or regional identification, the museum provides a site for nostalgic immersion and offers to its visitors a refuge of entertaiment and an idyllic world uneffected and incorrupted by the events of WWII and the problems of modern life.

Despite the available evidence to support optimal practices in rehabilitation, significant knowledge practice gaps persist. Opinion leaders (OLs) and knowledge brokers (KBs) can enhance the success of knowledge translation (KT) interventions and improve uptake of best practices among clinicians. However, the literature on the mechanisms underpinning OLs'/KBs' activities, and guidance on the type of support needed for successful implementation of these roles in rehabilitation contexts is scarce. This research aimed to highlight the differences and similarities between OLs and KBs with respect to context, mechanism, and outcomes as well as describe the common patterns of OLs and KBs by creating a context-mechanism-outcomes configuration. We conducted a realist review to synthesize the available evidence on OLs/KBs as active KT strategies. A search was conducted across five databases up to November 2019. Two independent reviewers extracted the data using a structured form. A context-mechanism-outcome configuration was used to conceptualize a cumulative portrait of the features of OLs/KBs roles. The search identified 3282 titles after removing duplicates. Seventeen studies (reported in 20 articles) were included in the review. Findings suggest a number of desirable features of OLs/KBs roles that may maximize the achievement of targeted outcomes namely being (a) embedded within their organization as "insiders"; (b) adequately skilled to perform their role; (c) identified as able to fulfil the role; (d) appropriately trained; and (e) able to use different KT interventions. Findings of this realist review converge to create a context-mechanism-outcomes configuration with suggestions to optimally utilize OLs/KBs in rehabilitation. The configurations suggest desirable features that can lead to a greater potential to achieve targeted goals. It is preferable that OLs/KBs be embedded in the organization and that they are adequately skilful and well-trained. Also, OLs/KBs should perform the required roles using KT interventions adapted to the local context.

Today, the facture not only are showed in the museums, but the more are showed in our life. With admeasurement is getting much bigger and bigger, besides, they have had discovered variant purposes thanks to the different organizers, it couldn’t be ignored in period society. The Literatures view came form the museum, discovering development relationship between the museum and art, art’s performances and the museums` trajectory as well as quote case study analyzed about exhibit industrial production situation. By reviewing the art history, we could point that antinomy of mechanism between the artist and the museum, which made the art highway around a theme , that is“ Art and Life”. No matter it’s far away from facility or back to society, all of these are one of the reason to encourage art performances getting popular. If we had went back to find understanding the art and the change of exhibit style, we also could use annals to analyze the art performance except for Taiwan’s museums and generalized two main questions: communicate with environment, partake with audience and quoted people had referred to discuss.Fubon Art Foundation “Very Fun Park”performed for many times, whom developed so well till now, it`s also few industries as the entrepreneur to exhibit the show, which emphasizing variety in the ground, making some linking with art and business affection that in east area. Above-mentioned the two questions analyzed “Very Fun Park”, bring out the difference of exhibition, feature, and affection. Afterward, people discovered Fubon Art Foundation’s way about the ways of activated and involved roles in the exhibits, which totally switched relationship between brew exhibits and create of art, getting to derive the Donate in the exhibit that had engaged Commercialization Art Biology structure, agreeing Jean Baudrillard`s expression, inquiring the way of commercial mechanism brought to art exhibit, and offered related savor review, and offered related savor review, and conformity to compromises as adjustments According to the collusion and conformity whom had found out, and offered related suggestions and introspection, and changing the museums` alteration and situation by showing the museum to improve art mechanism intension.

Nowadays, a website is considered primarily as a means of communication and categorized as one of many publications. Majority of prospective tourism visitors start their research on the internet. Therefore, having a website on the internet is a very important tool for any tourism business, including museums that would obviously give benefit for both the visitors and the museum itself. A well designed and maintained website will represent and evolve to being a museum’s image worth as one of tourism attractions. The purpose of this paper is to analyze a museum’s website and to examine its characteristics. This paper used a qualitative-explorative research. The Jakarta Tourism Board website was used as main reference to obtain which museum that was selected. Secondary data were from 10 official museums’ website observations in Jakarta. The results provide detail analysis about museum’s website through in-depth description referring to each particular characteristic; history, visitor information, collection, media press release, education, exhibition, research and social media. Each provides adequate information for visitors. This study contributes to the understanding of museum management to better acknowledge their website. The result of this study also provides strategic directions to enhance museum’s website performance expected to be in line with visitors’ experience.

This study examines the problems and prospects of digitization of information resources in public libraries and museums in South-East, Nigeria. Two research questions were formulated to guide the study and a survey research design was also used for the study. The population of the study consists of all the staff and users of public libraries and museums in South-East, Nigeria. A total sample size of 317 was selected using a simple random sampling technique. The researcher constructed two sets of questionnaire entitled “Problems and Prospects of Digitization of Information Resources in Public Libraries and Museums Questionnaire (PPDIRPLMQ) for data collection. The instrument for data collection was trial-tested for reliability. A total 317 copies of the questionnaire were distributed to the respondents and 293 were returned and found usable by the researcher. This gave a response rate of 92%. The data collected were analyzed using Mean (X) Standard Deviations and percentages to answer the research questions. Based on the data collected and analysed, the major findings of the study revealed some of the barriers to the digitization of information resources in public libraries and museums and also proffered some strategies in surmounting these challenges.
 Keywords: Digitization, Information resources, Public libraries, Museums

Problem setting. There is a fairly extensive network of museums in Ukraine. These cultural institutions have different forms of ownership and subordination: public, communal, private. Study, preservation and popularization of the historical and cultural heritage of Ukraine; development of cultural, educational and research museum activities related to the acquisition of museum collections, exhibition, fund, publishing, restoration, monument protection work, aesthetic, intellectual, civic, national and patriotic education; the solution of problematic issues of the museum affairs requires an effective public policy in this area. Bringing all components of such a policy in line with the challenges of the time, focusing on state-building guidelines, developing identity, satisfying the public interest is an extremely important task today. Recent research and publications analysis. The research topics of Ukrainian and foreign scholars relate to various areas of the museum sphere: the connection of economic processes and museum activities; local communities and the development of museums in a pandemic; transformation of museum institutions; balanced development, sustainability, etc. The following scientists studied the essence and content of these processes: I. Panteleychuk, R. Mankovskaya, N. Filipchuk, Y. Klyuchko, L. Pleshakova, T. Shlyapakova, B. Boniface, S. Cooper, R. Mencarelli, C. Alcaraz, I. Pop, A. Borza, T. Komarac and others. The paper objective – analysis of indicators illustrating the problems and trends of public policy in the field of museum affairs in Ukraine, the functioning of museums in crises, in particular, which are a consequence of the armed aggression of the Russian Federation and the annexation of the Autonomous Republic of Crimea. The paper main body. The Ministry of Culture and Information Policy of Ukraine is the main body in the system of central executive bodies, which ensures the formation and implementation of state policy in the field of museum affairs. There is no complete list of existing museums of various forms of ownership. The last update of the list, as stated on the website of the Ministry of Culture and Information Policy of Ukraine, took place on May 10, 2018. The most common type of museum in Ukraine is local lore. There are 567 such museums of various forms of ownership: state (regional, district, city) and non-state. The number of historical museums is 235 units. 196 museums have national status. There are 89 registered art museums in the database, including 52 art museums and 37 art galleries. Given the military actions in eastern Ukraine caused by the occupation of part of Ukraine by the Russian Federation, museums related to military affairs and memory are popular: troops - 63, military glory - 51, war - 6. Minimizing the negative impact of the political factor on the development of museums would help to improve the performance of museum institutions of their social functions, regardless of which model (elite, democratic or mixed) is a museum. Indicators of museum activity, which are summarized by the State Statistics Service of Ukraine by regions and the country as a whole are: number of museums, museum branches, distribution of museums by status, by profile, number of main and auxiliary funds, classification of funds by regions and museum profile , movement of funds, area of the museum territory, research, exposition and exhibition work, number of visitors, main characteristics of museum staff, etc. The study of trends in museum activities is carried out in comparison with the development of tourism. The relative growth rates of the number of museum visitors and the growth rates of the number of tourists served by tour operators and travel agents for the corresponding period are calculated. The analysis shows that a significant decrease in indicators occurred in 2014, when the Russian Federation annexed Crimea and the Russian-Ukrainian war began. The growth rate of the number of tourists served by tour operators and travel agents in almost all years exceeds the growth rate of the number of museum visitors for the period 2011-2019. The growth rate is calculated relative to the previous year. The biggest difference in the growth rate is 2018: 62% increase in the number of tourists served by tour operators and travel agents against 4.88% increase in the number of museum visitors. The leaders in the number of museums per 1 million population in Ukraine are Dnipropetrovsk, Zhytomyr and Odessa regions. Conclusions of the research. It is determined that the legal basis of museum affairs in Ukraine is prescribed in the legislation, in particular, in the Law of Ukraine «On Museums and Museum Affairs». The basic indicators illustrating problems and tendencies of realization of the public policy in the field of museum affairs in Ukraine are considered. Analysis of the performance of the museum affairs in the crisis, which is a consequence of the armed aggression of the Russian Federation and the annexation of the autonomous Republic of Crimea, proves a significant decrease in all indicators in 2014-2015 and a gradual increase in subsequent years. Relative indicators have been calculated that indicate the impact of armed aggression on museum activities, such as: the growth rate of the number of museum visitors and the growth rate of the number of tourists served by tour operators and travel agents for the relevant period. The analysis shows that a significant decline occurred in 2014, when Russia occupied Crimea and the Russian-Ukrainian war began. It is noted that for Ukraine the negative factor influencing the development of museums is still political, which is illustrated by the example of the Odessa Art Museum, the Ivan Honchar Museum and «Mystetskyi Arsenal» National Culture, Arts and Museum Complex. Emphasis is placed on the need for the Ministry of Culture and Information Policy of Ukraine to develop a state strategy for the development of the museum industry.

Purpose- The purpose of this study is to analyze the only 100% Turkish capital company, which has a significant place in the world in terms of its ceramic production capacity, in terms of strategic management, to guide other companies in the sector and thus increase the share of the ceramics industry in the Turkish economy by further increasing its share in exports. Methodology- Strategic situation analysis was carried out in the study. In this context, the definition of the business, the situation analysis, the market definition, business external environment analysis, business environment analysis, business internal environment analysis, SWOT analysis and financial situation analysis were carried out. The new strategies were examined. Findings- The shipping group company established by the firm has strengthened its brand perception in both domestic and export sectors with a new product introduced to the market and the product it created in the sector. At the same time, it has reached a low opportunity cost with the Italian brand. It is possible to say that the leading company of the sector, which has significant investments abroad, is on the right track with the investments made by the company, new products and new strategies. As a matter of fact, it is possible to see this with the increase in gross profit and operating profit in the annual report. Conclusion- Supply chain design, planning, and operations decisions play an important role in a firm's success or failure. To remain competitive, supply chains need to be well-managed supply chains that adapt to changing technology and customer expectations. In addition to the companies in the ceramics industry, which has a significant share in exports, to make strategic situation analyzes, some changes must be made by the state.

With the continuous rise of investment diversification, more and more people invest in enterprises, hence it is more important to analyze the investment value of enterprises. Many enterprises have no investment value analysis. Therefore, the theme of this paper is to analyze the investment value of emotional based on the SWOT model. The research method of this paper is as follows: first, search the information of listed companies which is similar to emotional, and analyze the data. The researchers find Hyundai motor group is a company that is similar to motional's financial and non-financial situation recently. Secondly, collect the financial and non-financial data of Hyundai Motor Group through its annual report and official website, such as balance sheet, cash flow statement, income statement, management team information, and customer group information; Finally, analysis of the existing data of Hyundai Motor Group through the swot model, draw a conclusion about its advantages, disadvantages, trade environment and industry competition. Hence it can get a conclusion about whether Hyundai Motor Group has investment value by summarizing the above aspects. Because of the high similarity in the industry and development between emotional and Hyundai Motor Group, it can draw an analogy whether emotional has investment value. The study finds that Hyundai Motor Group has many advantages; few disadvantages; an excellent trade environment and weak industry competition. Based on the above contents, the research concludes that Hyundai Motor Group has a high investment value. Hence emotion has a high investment value.

To understand the museum special exhibition marketing strategy, this paper applies ”Millet and his time: Masterpieces from the Musee d'Orsay Exhibition” as the study case, and applies the literature analysis method and interview method to the study. The study found that the successful factors for the exhibition to attract people include: the exhibits meet people's demand, reasonable ticket price, convenient location, full publicity and smooth communication channel. The marketing strategy focused on media publicity coupled with developing cultural products, holding activities, and arts and business cooperation. In media publicity, the publicity of television, newspaper and magazines have the strongest publicity effect. At the same time, it is processed with celebrities' recommendations, and diversified reports, which brings more and more visitors. In addition, the marketing plan of the Exhibition meets the four stages of the arts marketing plan process proposed by Hill, O'Sullivan and O'Sullivan (2003): analyze, plan, communicate, and act to construct an effective marketing strategy and achieve the mission and goal of marketing. Finally, the study has proposed some recommendations for reference: (1) Set up a special marketing unit to allow marketing plans to be processed more smoothly. (2) Adopt a pre-exhibition evaluation to understand audience's needs. (3) Introduce the holistic marketing concept proposed by Kotler, Keller, Ang, Leong and Tan (2006), which is to consider the four dimensions of internal marketing, integrated marketing, relationship marketing, and societal marketing, and at the same time consider the benefits of audiences, employees and the society. (4) Balance the visitors and quality to allow audiences to admire arts in a comfortable environment. (5) Process comprehensive audience surveys, including the basic information, visiting behavior, satisfaction, and learning effect survey of the audiences to truly understand the audience reflection and the effectiveness of social education, and apply them as the important reference.