Practical Approach for Apps Design in Compliance With Accessibility, Usability, and User Experience

Object. The purpose of the article is to analyze the impact of innovative trends in UI/UX design on the promotion of web resources, identify their relationship with user behavior metrics and SEO effectiveness, and outline the primary challenges and prospects for further development in this area. Methods and methodology. The study employs a comprehensive analysis of current UI/UX design trends, including micro-animations, dark mode, VR/AR technologies, adaptive and personalized content, and their effects on user experience and SEO factors. Special attention is given to methods integrating UI/UX principles with modern SEO strategies, specifically the SXO (Search Experience Optimization) approach. Scientific novelty. It consists in the systematization and comprehensive analysis of the relationship between innovative trends in UI/UX design and the effectiveness of web resource promotion from the standpoint of UX metrics and SEO. For the first time, attention is focused on the need for an integrated approach to implementing innovations, in particular by applying the SXO concept, which allows you to simultaneously satisfy the requirements of users and search engine algorithms. The results. The primary results include identifying key innovative UI/UX trends such as micro-interactions, adaptive content, immersive experiences (VR/AR), dark mode, and personalization. These trends significantly influence user experience by reducing bounce rates, increasing user engagement, and improving conversion rates. It has been proven that search engines increasingly factor user experience indicators into rankings, demonstrating the growing convergence of UX and SEO, culminating in the SXO (Search eXperience Optimization) concept. Essential implementation methods were systematized, highlighting user-centered design, A/B testing, prototyping, and the application of design systems. Conclusions. Innovations in UI/UX design are pivotal for the successful promotion of web resources in today's digital landscape. Effective implementation of UI/UX trends contributes not only to enhanced user experiences but also positively affects business outcomes, such as improved conversions, user retention, and SEO visibility. Future research directions include exploring deeper integrations of UX and SEO strategies, maximizing personalization and context-awareness, and developing standards and educational programs for evaluating and implementing effective UI/UX solutions.

The allocation of financial resources by the state to support small business and co-financing of investment projects of large and medium-sized businesses are significant financial instruments of state management of the socio-economic development of all Russian territories, without exception, especially in difficult modern epidemiological conditions. At the same time, it would be advisable to synchronize the quantitative and qualitative certainty of the implementation of these tools in time with the viability of the territories, determined by the current stage of their life cycle. The purpose of this article is to study the current presence in the Republic of Bashkortostan of direct or indirect accounting of the stage membership of municipalities in determining the amount allocated to it for the development of business of various dimensional forms of financial resources based on a systematic analysis of statistical data using typological grouping tools and rank correlation analysis. To achieve this goal, the authors analyzed the size of subsidies to support small business in the municipalities of the Republic of Belarus and the volume of state co-financing at the subregional level of objects from the lists of priority investment projects of the republic. The study of these indicators in relation to 8 urban districts (Ufa, Sterlitamak, Salavat, Oktyabrskiy, Neftekamsk, Sibay, Kumertau, Agidel) and 54 municipal districts of the Republic of Belarus made it possible to construct their typological groups according to the stages of the life cycle, the specific volume of subsidies to small businesses and the specific volume of co-financing of investment projects of large and medium-sized businesses. An assessment was made of the correlation between the stadia of municipalities and, firstly, the amount of subsidies allocated to it from the budget of the republic to support the activities of municipal programs for the development of small businesses and, secondly, the amount of co-financing of investment projects of large and medium-sized businesses. The absence of statistically significant interconnections between the volumes of financial resources currently allocated from the budget of the Republic of Bashkortostan for the development and support of small, medium and large businesses in municipalities and their life cycle stages was revealed, with the exception of a very weak negative relationship between the stage membership of municipal districts and the specific volume subsidies to support the activities of their programs for the development of small businesses (Spearman's coefficient = -0.270). The results of the study allow us to conclude that it is necessary to take into Belarus, as well as in other constituent entities of the Russian Federation, the stage-by-stage identification of territories when determining the amount allocated to municipalities from regional budgets of financial resources for business development of various dimensional forms.

When interacting with others, we form an impression that can be declined along the two psychological dimensions of warmth and competence. By managing them, high level of engagement in an interaction can be maintained and reinforced. Our aim is to develop a virtual agent that can form and maintain a positive impression on the user that can help in improving the quality of the interaction and the user's experience. In this paper, we present an interactive system in which a virtual agent adopts a dynamic communication strategy during the interaction with a user, aiming at forming and maintaining a positive impression of warmth and competence. The agent continuously analyzes user's non-verbal signals to determine user's engagement level and adapts its communication strategy accordingly. We present a study in which we manipulate the communication strategy of the agent and we measure user's experience and user's perception of the agent's warmth and competence.

BackgroundUser experience and engagement are critical elements of mental health apps’ abilities to support users. However, work examining the relationships among user experience, engagement, and popularity has been limited. Understanding how user experience relates to engagement with and popularity of mental health apps can demonstrate the relationship between subjective and objective measures of app use. In turn, this may inform efforts to develop more effective and appealing mental health apps and ensure that they reach wide audiences.ObjectiveWe aimed to examine the relationship among subjective measures of user experience, objective measures of popularity, and engagement in mental health apps.MethodsWe conducted a preregistered secondary data analysis in a sample of 56 mental health apps. To measure user experience, we used expert ratings on the Mobile App Rating Scale (MARS) and consumer ratings from the Apple App Store and Google Play. To measure engagement, we acquired estimates of monthly active users (MAU) and user retention. To measure app popularity, we used download count, total app revenue, and MAU again.ResultsMARS total score was moderately positively correlated with app-level revenue (Kendall rank [T]=0.30, P=.002), MAU (T=0.39, P<.001), and downloads (T=0.41, P<.001). However, the MARS total score and each of its subscales (Engagement, Functionality, Aesthetics, and Information) showed extremely small correlations with user retention 1, 7, and 30 days after downloading. Furthermore, the total MARS score only correlated with app store rating at T=0.12, which, at P=.20, did not meet our threshold for significance.ConclusionsMore popular mental health apps receive better ratings of user experience than less popular ones. However, user experience does not predict sustained engagement with mental health apps. Thus, mental health app developers and evaluators need to better understand user experience and engagement, as well as to define sustained engagement, what leads to it, and how to create products that achieve it. This understanding might be supported by better collaboration between industry and academic teams to advance a science of engagement.

Patterns of underlying causes of work-related traumatic fatalities – Comparison between small and larger companies in British Columbia

Differences in safety training among smaller and larger construction firms with non-native workers: Evidence of overlapping vulnerabilities

Background and Purpose: In recent years, people pay more and more attention to physical health. As the epidemic continues to affect people’s life and bring certain restrictions to people’s travel, home fitness has become a new trend. Since there is no trainer to participate in home fitness in real time, the standardization, consistency and standard of movements need to be corrected and adjusted for bodybuilders. How to enhance the service experience of bodybuilders in the exercise process of mobile apps? After analyzing the advantages and disadvantages of intelligent fitness products at the present stage, and finding the development direction of intelligent fitness products in the future is the part of this paper. By improving the intelligent fitness product service system to improve users’ fitness experience, aiming at the comparative experience of several fitness apps and discovering problems, the problems and innovation points to be explored at the current stage of fitness APP are explored through user research, and the problems are put into the user journey map to compare the improved APP. To ensure the standardization, consistency and standardization of users’ movements in the process of fitness, and to provide users with various and more perfect home fitness experience and improve the service system of fitness APP.Methods: Users’ behavioral process and experience changes were studied by using the user journey map method, and users’ evaluation in the experience of fitness was analyzed by Using KANO model. The user journey map can accurately locate the state changes of users in the service system, and find out the positioning of intelligent fitness products through psychological state, behavior, contact points and other parts. KANO model can more carefully analyze the functional attributes and user satisfaction of each intelligent fitness product. Through user demand classification and importance analysis, it is found that by comparing the similarities and differences between the two attributes of intelligent fitness products, it can find the attributes that need to be improved and innovative at the present stage. Through two methods to find out the intelligent fitness products service system needs to be improved and the needs of users.Results: According to the user evaluation of a series of intelligent fitness products, users pay special attention to the effectiveness, accuracy, standard movement and the effect of their own fitness. Fitness effectiveness has focused on fitness in the process of interactive, accuracy is mainly aimed at the user action and power whether standard, consistent, to ensure the safety of users fitness effect and fitness, how to through the establishment of intelligent fitness service system is to establish the accuracy of the connection between the product and user interaction process and an important point of perfect service system. Establishing a more perfect user feedback system can improve the quality of service and enhance user fitness experience. Through the investigation of users with different fitness needs, the main problem reflected in the user experience flow chart is how to find the most accurate fitness mode for users, and how to reduce the application time of users to fitness APP to reduce the time cost of fitness standards. Finally, user demand analysis of KANO model and user service process analysis of user journey map are combined to find user demand points and innovation points in the process of fitness service. Not only should we consider the user’s physical strength and attention consumption during the exercise process, but also help users relieve fatigue and establish good fitness habits after the exercise.Conclusion: At present, online fitness has been able to meet the basic needs of users in the fitness process. How to improve the quality of users’ online fitness, increase user engagement, ensure the safety, quality and user experience of the fitness process, and establish a more perfect intelligent fitness service system are the innovation points to be explored in the future intelligent fitness. Through the analysis of user fitness process by KANO model and user journey map, it is found that intelligent fitness products lack interaction with users at the present stage, the problem of mismatching with users’ fitness environment in the process of use, and the lack of consistency of users’ actions and forces. In the future, intelligent fitness products should focus on the establishment of a perfect fitness service system, through virtual reality technology, big data and other new technologies to accurately explore user touch points, improve user fitness experience. It provides some reference for the development of intelligent fitness field.KeywordsUser journey mapThe KANO modelCustomer satisfactionInteraction processIntelligent fitness service system

The article is devoted to topical problems of small business development in the world production practice. The main tendencies of development of small business in modern conditions are noted, in particular, the directions of development of innovation-oriented small business are considered on the example of the Republic of Kazakhstan. Domestic and foreign experience has proved that supporting small businesses from the state is an integral part of the market economy. Small business, gaining a solid position in the market, needs development and state regulation. In foreign countries, small and medium-sized businesses represent an important sphere of employment for the population, promotes the development of the innovative potential of the economy, and the search for and introduction of innovations that are a factor in obtaining competitive advantages for enterprises, industries, regions. To realize its potential, state support should be carried out simultaneously in several directions, which will enable it to cover all small business sectors: the sphere of real production through the subcontracting mechanism, the sphere of circulation through the franchising mechanism, the sphere of applied science through the mechanism of venture contracts. It is also necessary to have banks specially created to participate in small business support programs and the activities of "business incubators". For a significant rise in the national economy, it is necessary to promote the maximum increase in the number of small innovative enterprises in the production sector, to stimulate the development of interrelations between small, medium and large industrial business, to creatively use the relevant foreign experience. All this should become an integral part of the overall policy in the field of restructuring the domestic economy, since business as a whole, regardless of its scale, is a single and interrelated process.

This study1 presents a methodology for assessing the strategic sustainability of enterprises in Russian regions at the micro level as a part of assessing the strategic sustainability of the complex of enterprises in a region. The authors suggest directions for fostering the economy of the depressed regions ofRussiaby improving the management of strategic sustainability of the complex of large, medium, and small enterprises in a region. The recommendations developed for federal and regional authorities on how to improve the management of the complex of enterprises in the regions are based on the hypothesis proved in the study about the dependence of economic development indicators of a region on the strategic sustainability of the complex of enterprises operating in its territory.Aim. The study aims to suggest directions for improving the management of the strategic sustainability of large, medium, and small enterprises in the depressed regions of Russia based on the formation of regional profit centers.Tasks. The authors identify the peculiarities in the development of large enterprises in the depressed regions of Russia by calculating an integrated index of economic and financial sustainability of enterprises; conduct a comparative analysis of the activities of large enterprises in depressed and developed regions to prove the hypothesis about the dependence of the economic and financial sustainability of large enterprises on the region’s level of socio-economic development; develop recommendations for federal and regional authorities on how to improve the management of the complex of large, medium, and small enterprises, including a proposal on the formation of regional profit centers.Methods. The theoretical and methodological basis of this study includes theories and concepts on the role of enterprises and entrepreneurship in the economic development of a region. The study uses general scientific methods: analysis and synthesis, comparative and statistical analysis, systematization, calculation of an integrated index, financial ratio analysis.Results. The economic and financial indicators of large businesses in depressed regions are comparable to those of large businesses in developed regions (including the development indicators of the largest enterprises included in the Expert 600 rating), with some indicators showing values that are even higher than in developed regions. This confirms the hypothesis that the level of socio-economic development of a region does not have a dominant effect on the sustainability of development of large enterprises. The level of development of regional economies depends on the regional business structure. The revealed patterns make it possible to propose directions for improving the management of strategic sustainability of enterprises in depressed regions to federal and regional authorities.Conclusions. The improvement of development management in depressed regions should be aimed at developing government support tools that facilitate the development of the complex of enterprises in the regions. It is necessary to integrate the sustainability management of the complex of enterprises in a region into the strategic management system at the federal and regional levels. Along with the implementation of national projects aimed at developing small businesses, increasing labor productivity, supporting innovation and development institutions, in depressed regions it is also necessary to implement projects aimed at developing large businesses and integrating them with medium and small enterprises based on cooperation roadmaps. A new approach to the development of depressed regions based on the formation of regional profit centers would facilitate the formation of the sustainability of the complex of enterprises in depressed regions, allowing rational use of national project funds. This study is a continuation of the article “Approaches to assessing the strategic sustainability of large, medium, and small businesses in the depressed regions of Russia” published in Ekonomika i upravlenie No. 10, 2019.

The ergonomic design of control elements in real life has been researched in detail. Various studies exist on the optimal dimensioning, their haptic and acoustic feedback to achieve high control accuracy and user experience. But the development of products is increasingly done with virtual prototypes. Virtual reality (VR) allows these prototypes to be tested in a highly immersive environment. However, the findings from reality cannot be transferred to VR directly. For example, users in VR interact with the prototypes using controllers, which affects haptic feedback. This study investigates how rotary dials and joysticks must be designed and programmed in VR so that control tasks can be performed efficiently and generate a high user experience and perceived presence.In user tests, subjects (n = 25) evaluate the control of a joystick and a rotary dial in VR. In a virtual crane operator's cabin or at a virtual table, the subjects (f = 10, m = 15, age: 24 +- 3) perform four predefined tasks per control element. On two screens in VR, subjects see a vertical bar graph with a scale from 0 to 100 % controlled by the joystick and separately a numerical value between 0 and 100 % which is controlled by the rotary dial. The screens display the task to the subjects, e.g., "Set the value from 0 % to 42 %". According to the method “design of experiments”, 14 factors, such as vibration feedback, acoustic feedback, position of the subject or the sensitivity of the control element are systematically varied on two respectively three levels (e.g., diameter of actuator 40 mm, 80 mm or 110 mm). For each trial, the control accuracy and the time required to complete the task are determined. In addition, the perceived presence is assessed using the Slater-Usoh-Steed-Questionnaire and the user experience is surveyed using the User Experience Questionnaire. The effect of a change of level on the response parameters is investigated using multifactorial ANOVA (α = .05). Linear regression is used to calculate a mathematical relationship between factor and response parameter. These mathematical models are used to calculate which factor values can be used to achieve a high level of control accuracy with a low time requirement and a high level of user experience and perceived presence. The factors angular resolution, inclination, shape of the rotary dial and position of the subject have a highly significant effect (p ≤ .001) on the time required to complete the tasks with the rotary dial. On the control accuracy of the rotary dial, the angular resolution, the VR-controller and the interaction of angular resolution and diameter of the rotary dial have a significant effect. On the user experience, a total of six factors and two interactions have a significant effect. On the perceived presence of the subjects, the VR environment and the diameter of the rotary dial have a significant effect. The calculated optimized design is a rotary dial with vibration feedback, without acoustic feedback, with visualization of a rough knurling, an angular resolution of 10-12 degree/value, a 40 mm diameter and no inclination. Visualization of the hand should be avoided.Sensitivity, size, subject position, VR environment, and the interaction of subject position and VR environment have a significant effect on the time required to perform the control tasks with the joystick. Three factors and one interaction have a significant effect on the control accuracy of the joystick. The interaction of the factors vibration feedback and visualization of the hand has a significant effect on the perceived presence of the subjects. On user experience, nine factors and five interactions have a significant effect. The calculated optimized levels of factors for the joystick are vibration and acoustic feedback, no visual feedback, vertical handle with a height of 20-24 cm, a five-level angular resolution, a maximum deflection angle of +- 15°, a sensitivity of 8 %/sec and a visualization of the hand.The trials show a high degree of scatter. The residuals show outliers in the experiments. These deviations are mainly due to the individual previous experience of the test subjects in handling VR systems. Nevertheless, significant effects could be identified. A screening experimental design was used in this study. In a follow-up study, detailed investigations with a full factorial experimental design must be performed with the significant factors. The factors will be tested at multiple levels and with a significantly increased number of trials to further increase the accuracy of the mathematical models.

Competitive level of business activities in Lagos State as a commercial hub of Nigeria is high for small businesses. This makes small businesses struggle to penetrate and compete with their counterparts; mid and large businesses with an element of renewal in their business processes. Thus, the study investigated managerial ability and value creation of small businesses in Lagos State. Th study made used of survey research data with purposive sampling to collect data from the small business owners that are registered with SMEDAN using structured questionnaire. The study used simple regression as the statistical tool to report that managerial skills have a positive and significant effect (β=1.174; p=.000) on value creation of small businesses in Lagos metropolis. Managerial roles have a positive and significant effect (β=1.987; p=.000). on value creation. The study concluded that managerial ability helps small businesses operating in Lagos metropolis to create value in order to compete in the markets that are control by mid and large businesses. It was recommended that small business owners/managers should continue to possess the need skills that will enhance their business practices towards creating value for the customers or clients. Also, small business owners/managers should focus more on decisional, informational and interpersonal capacities in order to continue to create values for their businesses

This research investigates the impact of User Experience and Interface Design Quality on User Satisfaction of FEB UNJ students, with Trust in the Shopee platform as a mediating variable. Data analysis in this research is executed through the SmartPLS application, applying Partial Least Squares-Structural Equation Modeling (PLS-SEM) within a quantitative design. The respondents consist of FEB UNJ students who are active Shopee users. The results indicate that User Experience and Interface Design Quality have a positive and significant effect on Trust. Furthermore, User Experience, Interface Design Quality, and Trust significantly influence User Satisfaction. Mediation analysis shows that Trust partially mediates the relationship between User Experience and User Satisfaction, as well as between Interface Design Quality and User Satisfaction. These findings highlight the strategic role of trust in strengthening the impact of digital interaction quality on user satisfaction. This study contributes to the literature on digital consumer behavior and provides practical implications for e-commerce platforms in improving service quality and user retention.

Industry in South Africa is becoming increasingly aware of the need for user experience design in the development of products and services. Problems experienced with usability prevent people from accessing, and eventually adopting technology, and a deep understanding of the users' needs is needed for building a successful service. User experience activities, such as user research, can be used to understand how people live their lives, in order to more effectively respond to user needs with informed, relevant and innovative design solutions.

Virtual reality (VR) technology has been applied successfully in a wide range of fields, as mobile devices and wearable electronics have become popular commercial products. In this pilot study, we apply the VR technology with seven main steps to reconstruct a historical site (i.e., a nonextant historic east Taiwan railway station) to develop a VR simulation system. It provides an interactive environment for users to experience and appreciate historic east Taiwan railway stations and railway culture. 70 participants are engaged in user experience testing to verify if the VR simulation system can ensure usability and increase user satisfaction. The result indicates that the VR simulation system contributes to higher satisfaction on user interactive learning and operation efficiency and thus can be used to enhance user experience. It is arguable that the proposed VR simulation system could provide valuable insight into digital user experience in relevant fields.

Mainly this study was aimed at demonstrating the challenges of small businesses during the corona virus pandemic in developing countries, specifically in Ethiopia. Methodologically, the study deployed secondary data analysis following a descriptive research design. Furthermore, this study was conducted through both qualitative and quantitative research approaches. The secondary data analysis result shows that many small and large businesses are suffering challenges and this unprecedented coronavirus crisis has caused destruction for many businesses in the globe and it is challenging to survive with reduced revenue, jobs lost and life slowing down and weak marketing performance even difficult to keep a calm head and their business alive. To support these businesses, the government should use different mechanisms by cooperating with wealthy peoples and other non-governmental organizations. Besides, small business owners should manage expectations and communicate with staff, suppliers, banks, and customers throughout this coronavirus frightening. Reduce expenses be open to their employees about their finances and keep marketing, use different alternatives to deliver their product, and recover from the crisis.